Target Statistics On Stores, Shoppers and Revenue (2024)
Starting as a discount division of Dayton’s Company in 1962, Target has excelled in retail too. Target currently has 1,963 retail stores across the United States. This retail powerhouse not only sustained its growth but also achieved a total revenue of over $107 billion in Fiscal year 2024.
We have compiled a list of up to date statistics related to Target corporation in this post. Find out where the store chain stands in terms of shopper base and financials as of 2024.
Target Store and Shopper Statistics 2024 (Top Picks)
- There are 1,963 Target stores and 59 supply chain facilities in the US in 2024.
- California has the highest number of Target locations, with 317 stores.
- Target’s total revenue for the fiscal year ending January 31, 2024, totalled $107 billion.
- The United States represents 92.7% of Target’s primary online audience.
- Target employs 415,000 people
- Target plans to open over 300 new stores in 2024.
Number of Target stores in the United States
There are 1,963 Target stores across the United States as of July 2024. Target has stores in all 51 states and territories across the country. California has the highest number, with 317 stores, making up about 16% of the total.
Source: Target
Here’s a table showing the number of Target stores, and the population per store for various US states and territories:
| State / Territory | Number of Stores | Percentage | Population |
| California | 317 | 16% | 39.51 million |
| Texas | 156 | 8% | 29.00 million |
| Florida | 129 | 7% | 21.48 million |
| New York | 105 | 5% | 19.45 million |
| Illinois | 102 | 5% | 12.67 million |
| Pennsylvania | 77 | 4% | 12.80 million |
| Minnesota | 72 | 4% | 5.64 million |
| Ohio | 65 | 3% | 11.69 million |
| Virginia | 60 | 3% | 8.54 million |
| Michigan | 54 | 3% | 9.99 million |
Source: ScrapeHero
Biggest Target In The World
Target revealed its largest stores in Prosper and New Caney, Texas, and Yonkers, New York, each covering an average area of 135,000 square feet, making them the biggest Targets in the world.
Additional Target Store Stats
Over 160 Target stores were remodeled nationwide with expanded Drive-Up and Order Pickup areas, new fitting rooms, and updated team spaces.
Target aims to build over 300 new stores to provide a welcoming, convenient, and fun shopping experience, both in-store and with same-day services.
The growing number of Target’s shop-in-shops enhances the shopping experience, providing convenient access to top brands. In 2023, Target significantly expanded its in-store offerings with:
Source: Target
How Many Products Does Target Sell?
While the exact number of products may vary, Target stocks approximately 100,000 unique products across categories such as groceries, apparel, electronics, and home goods.
Approximately one-third of Target’s products are exclusive through its private labels or owned brands. The company also collaborates with designers and brands for limited-edition collections available only at Target, such as the ongoing partnership with Chip and Joanna Gaines for the Hearth and Hand with Magnolia collection.
Source: Statista
How Many Customers Does Target Have Per Year?
Target’s stores average 2 million shoppers daily, resulting in over 700 million store visits annually. Although Target doesn’t provide a specific number, an educated estimate based on company data can be made.
Source: Marketing Scoop
Target Shoppers By Age and Gender
25 to 34 years olds make up the largest segment of Target’s customer base, representing nearly 30% of shoppers.
Females make up over 64% of Target’s shoppers, indicating that women are the primary consumers at Target stores.
Source: SimilarWeb
What Are The Top Spending Categories For Target Customers?
A shopper at Target spends 17% of their budget on food, and 16% on online shopping. Additionally, their spending at club stores is 8% higher than an average consumer’s spending.
This table highlights the distribution of Target shoppers’ spending across various retail channels compared to the average shopper:
| Retail Channel | Share of Spending | Index vs. All Shoppers | Spending vs. Average |
| Food | 17% | 102 | 2% more |
| Online | 16% | 102 | 2% more |
| Gas and Convenience | 15% | 93 | 7% less |
| Mass | 14% | 98 | 2% less |
| LSR and FSR | 12% | 103 | 3% more |
| Club | 8% | 108 | 8% more |
Source: Numerator
Target Employee Statistics
Target has over 415,000 full and part-time employees as of 2024. The employee headcount decreased by 5.68% from the previous year.
Here’s a table showing the number of employees at Target over the last few years highlighting trends in employment growth or reduction.
| Year | Total Employees | % Change |
| 2024 | 415,000 | -5.68% |
| 2023 | 440,000 | -2.22% |
| 2022 | 450,000 | +10.02% |
| 2021 | 409,000 | +11.14% |
| 2020 | 368,000 | +2.22% |
Source: Macrotrends
The workforce is diverse: 54% people of color and 56% women.
In 2023, Target’s operating income grew by nearly $2 billion compared to 2022, reflecting strong financial performance.
Employee Satisfaction At Target Corporation
Target Corporation distinguishes itself with a 67% employee satisfaction rate, well above the 57% average for U.S. companies.
Source: Great Place To Work
Target’s Market Share
Target owns 4.25% of the United States retail market. Target also owns an impressive 9.28% of the United States wholesale market share.
The table below shows the market share of US retailers as of 2024:
| Company Name | Market Share |
| Walmart Inc | 27.98% |
| Amazon com Inc | 24.83% |
| Berkshire Hathaway Inc | 16.15% |
| Costco Wholesale Corp | 10.14% |
| The Kroger Co | 6.11% |
| Target Corporation | 4.25 % |
| The Tjx Companies Inc | 2.16% |
| Dollar General Corporation | 1.72% |
| Best Buy Co. Inc | 1.53% |
Source: CSIMarket
Target’s Revenue Growth and Trends
15. Target Corporation generated $24.5 billion in revenue in the first quarter of 2024, which is a 3.2% decrease YoY.
Target reported $107,412 million in revenue for the fiscal year ending January 2024.
Here is a table showing Target’s revenue over the years:
| Year | Annual Revenue ($) |
| 2024 (Q1) | $24,531 million |
| 2023 | 107,412 million |
| 2022 | 109,120 million |
| 2021 | 106,005 million |
| 2020 | 93,561 million |
| 2019 | 78,112 million |
Source: Target Corporate
Digital comparable sales in their first quarter of 2024 grew by 1.4%, with same-day services growing nearly 9%, led by more than 13% growth in Drive-Up services.
How Much Does Target Make In A Day?
On average, Target makes around $294.56 million in a day.
For the quarter ending January 31, Target’s revenue reached $31.919 billion, marking a 1.67% year-over-year increase.
Source: Macrotrends
Target’s Recent Developments and Investments
19. Target recently relaunched its free Target Circle loyalty program, gaining over 1 million new members in Q1.
Target introduced the low-price brand “deal-worthy,” with most items under $10, and updated the upandup brand with new items and formulas.
Target plans to invest $3-$4 billion in 2024, including opening 7 new stores in Q1.
Looking Ahead
Target has been implementing new initiatives to enrich the shopping experience for its customers. The retailer has revamped its Target Circle loyalty program, offering free and paid membership options to cater to diverse shopper needs, ensuring every visit is rewarding. Target’s commitment to sustainability is evident in its Target Forward strategy, which focuses on designing sustainable brands, eliminating waste, and promoting equity and opportunity.
Target further plans to invest in building and enhancing stores, aiming to reach new customers and offer unparalleled convenience. With over 300 new stores on the horizon, Target’s future is not just about shopping; it’s about creating a welcoming, fun, and seamless experience that transcends the ordinary.
