Fiverr in 2024: Key Stats, Trends, and Insights You Need to Know
In 2024, Fiverr continues to be a leader in the freelance marketplace, offering a wide range of digital services. Known for its unique “gig” model, Fiverr enables freelancers to offer services starting at just $5.
The platform has seen remarkable growth, with an 8% increase in its user base this year, reaching over 4 million active buyers. As businesses increasingly turn to flexible, remote work solutions, Fiverr’s role in connecting talent with opportunity has never been more critical.
In this blog, we explore the key statistics and trends associated with Fiverr.
Fiverr Statistics 2024 (Editor's Picks)
- Fiverr has over 4 million active buyers.
- Fiverr made $94.7 million in revenue in Q2 2024, a 6% YoY increase,
- There are nearly 380,000 active freelance sellers on Fiverr.
- Fiverr’s marketplace has more than 600 categories of freelance services.
- Fiverr.com gets a whopping 94 million visitors per month.
- Nearly 60% of Fiverr users are male.
Brief Overview of Fiverr
| Launch Date | February 2010 |
| Headquarters | Tel Aviv, Israel |
| Owner | Publicly traded |
| Business Type | Marketplace |
| Platform Focus | Freelance services |
Number of Buyers on Fiverr
Fiverr defines an active buyer as a user who has bought at least one “gig” (service) from a freelancer on the platform within the last 12 months.
As of 2024, Fiverr has around 4 million active buyers from over 160 countries. This is a slight decline from the 4.08 million active buyers reported in 2023.
Small to medium-sized businesses make up a significant portion of Fiverr's buyer base, with increasing adoption by larger enterprises.
Here's a table showing the number of active buyers on Fiverr:
| Year | Active Buyers |
| 2017 | 1.8 million |
| 2018 | 2.02 million |
| 2019 | 2.35 million |
| 2020 | 3.42 million |
| 2021 | 4.22 million |
| 2022 | 4.28 million |
| 2023 | 4.08 million |
| Q1 2024 | 4.0 million |
Fiverr User Demographics
Fiverr has grown into a global platform with a diverse user base. Understanding the demographics of Fiverr users provides insight into the platform’s reach and the types of services in demand.
Gender Breakdown of Fiverr Users
Fiverr's audience consists of 58.23% male and 41.77% female users.
Fiverr Users by Age
The largest age group on Fiverr is 25-34 years old, making up about 37% of users.
The table below shows the distribution of Fiverr users by age:
| Age Group | User Share |
| 25-34 | 37% |
| 18-24 | 22.69% |
| 35-44 | 20.1% |
Fiverr User Traffic Statistics
Fiverr gets over 50 million monthly visits, with the US being the top country.
| Nearly 26% of Fiverr's traffic comes from the United States. |
Other significant contributors include India (6.84%), the United Kingdom (5.73%), Pakistan (4.39%) and Indonesia (4.15%).
How many people have downloaded the Fiverr app?
The Fiverr app has been downloaded over 10 million times from the Google Play Store. As for Apple, they don’t share their download numbers, but it’s estimated that the app has been downloaded more than 8 million times from the Apple App Store.
| Fiverr is the second most popular freelance marketplace app on both app stores. |
The first is UpWork, which is currently the biggest freelance marketplace in the world.
Here's a rundown of Fiverr’s app ratings and reviews in the United States:
| US App Stores | Reviews | Ratings |
| Apple App Store | 514,995 | 4.9/5 |
| Google Play Store | 336,073 | 4.4/5 |
Fiverr Revenue Statistics
Fiverr primarily earns its revenue from transaction and service fees.
In Q1 2024 alone, Fiverr's revenue reached $93.5 million. This momentum continued into Q2 2024, where Fiverr generated $94.7 million, reflecting a 6% year-over-year increase from $89.4 million in Q2 2023.
For the full year of 2023, Fiverr's revenue amounted to $361.4 million.
Based on current trends, Fiverr is projected to generate approximately $400 million in revenue by the end of 2024.
Fiverr's revenue grew by 9.1% year-over-year from Q1 2023 to Q1 2024.
Fiverr made more than half (67%) of its revenue in the past 12 months from repeat buyers.
Here's a table showing Fiverr's revenue growth since 2017:
| Year | Revenue |
| 2017 | $52.11 million |
| 2018 | $75.5 million |
| 2019 | $107.07 million |
| 2020 | $189.51 million |
| 2021 | $297.66 million |
| 2022 | $337.37 million |
| 2023 | $361.38 million |
| Q1 2024 | $93.52 million |
| Q2 2024 | $94.7 million |
Fiverr Revenue by Region
Fiverr generates 75.83% of its revenue from buyers located in the US and Europe.
- US buyers alone account for nearly half (49.38%) of Fiverr's annual revenue, which amounted to $178.45 million in 2023.
- Europe generated $95.59 million for Fiverr, comprising 26.45% of the company’s yearly revenue in 2023.
How much money do Buyers spend on Fiverr?
Fiverr’s average user spending is one of the most crucial metrics for the platform.
The positive trend for Fiverr is its consistent year-over-year growth.
In June 2024, spending per buyer reached $290, compared to $265 as of June 2023, reflecting a 10% increase year over year. This suggests that users are purchasing more or opting for higher-priced gigs.
Fiverr reports a high buyer retention rate, with approximately 65% of buyers returning to purchase additional gigs within a year.
Here's a table showing the average user spending on Fiverr since 2012:
| Year | Spend per Buyer |
| 2012 | $64 |
| 2013 | $66 |
| 2014 | $71 |
| 2015 | $83 |
| 2016 | $97 |
| 2017 | $119 |
| 2018 | $145 |
| 2019 | $170 |
| 2020 | $205 |
| 2021 | $242 |
| 2022 | $262 |
| 2023 | $271 |
| 2024 | $290 |
More than half of Fiverr’s core marketplace revenue came from buyers who spent over $500, making up an impressive 58% of the total.
Fiverr Seller and Gig Statistics
- As of 2021, 380,000 active freelancers/sellers were working on Fiverr. However, the platform no longer releases freelancer information, so a more up-to-date number is not available.
- Freelancers on the platform typically make $104 per month. The median average is even lower, at $60.
- 70% of freelancers on Fiverr make less than $100 a month, and 96.3% make less than $500 a month. It’s estimated that only 1% of sellers earn $2,000 or more per month.
- Freelancers on Fiverr keep 80% of their earnings, as Fiverr takes a 20% commission on each gig. The average earnings can vary widely depending on the service provided. For example, top freelancers such as AI consultants can charge up to $1,000 for a 10-hour service.
- The gig that cost the most on average was Presentation Design, at an average of $111.2.
Here's a table showing the average gig price on Fiverr across different categories:
| Gig | Average Price |
| Presentation Design | $111.2 |
| Website Building | $102.7 |
| Website Design | $98.3 |
| Social Media Manager | $90.3 |
| Business Consulting | $86.8 |
| Mobile App Development | $81.3 |
| Mobile Game Development | $69.2 |
| Video Editor | $55 |
| Website Development | $54.2 |
- Fiverr's ranking system is divided into several levels, with “Top Rated Sellers” needing to deliver over 40 highly-rated orders and earn at least $10,000 to achieve this status
- Sellers can create anywhere between 7 and 30 gigs. The higher the seller's rank, the more gigs they can offer.
When starting on Fiverr, newcomers begin as “new” and can advance to Level 1 and beyond. Take a look at the chart below for the eligibility requirements for each level.
| Success score | Rating | Response rate | Orders | Unique clients | Earnings | Additional evaluation* | |
| Level 1 | 5+ | 4.4+ | 80% | 5 | 3 | $400 | N/A |
| Level 2 | 7+ | 4.6+ | 90% | 20 | 10 | $2,000 | N/A |
| Top Rated | 9+ | 4.7+ | 90% | 40 | 20 | $10,000 | Yes |
Once you’ve met the criteria for all 6 metrics to move up to Top Rated, your overall performance will be evaluated beyond the core metrics. This evaluation will consider internal factors for advancement.
Fiverr Pro Statistics
Fiverr Pro is a premium service on Fiverr that offers access to highly vetted and experienced freelancers. As of 2024, Fiverr Pro continues to attract high-quality talent and provides various categories of services, including AI art, business consulting, and content creation.
Fiverr Pro freelancers can command significantly higher rates compared to standard Fiverr freelancers. Pro gigs often start in the triple digits, with some custom orders reaching up to $50,000
Achieving Fiverr Pro status is highly competitive, with only 1% of applicants being accepted. This status is reserved for freelancers who can demonstrate a high level of professionalism and expertize in their field.
Categories available on Fiverr
Fiverr started with only 8 service categories, but now it has expanded to include over 600 categories across 9 verticals for freelancers to offer their services.
Their latest offering includes AI services, which are expected to become a popular freelance service and category in the future.
The 9 broad verticals on Fiverr include:
- Programming and Tech
- Graphics and Design
- Digital Marketing
- Writing and Translation
- Video and Animation
- AI Services
- Music and Audio
- Business
- Consulting
Fiverr employee statistics
Fiverr employs approximately 775 people worldwide. The majority of them (623) are situated in Israel, with the rest divided between 144 in the US and 8 in Europe.
Here's a table showing the number of employees at Fiverr since March 2019:
| Year | Number of Fiverr Employees |
| March 2019 | 363 |
| December 2019 | 419 |
| December 2020 | 545 |
| December 2021 | 787 |
| December 2022 | 739 |
| December 2023 | 775 |
Wrapping up
As we navigate through 2024, Fiverr continues to stand out in the freelance world, connecting over 4 million active buyers with a wide range of services. The platform's growing popularity is reflected in the increasing average spend per buyer, showing that users are investing more in quality gigs.
With over 600 service categories, including the latest in AI, Fiverr is clearly adapting to new trends and demands. Looking ahead, it's likely that Fiverr will keep evolving to meet the needs of both freelancers and businesses, reinforcing its position as a go-to resource in the freelance marketplace.
