AliExpress Statistics 2026: Products, Sellers & Revenue Insights
Launched in 2010 under the Alibaba Group, AliExpress is one of the leading global cross-border B2C e-commerce platforms. It connects buyers with manufacturers and sellers across 200+ countries, attracting around 615.5 million monthly visitors. Unlike Alibaba's bulk-order model, AliExpress focuses on small, individual purchases, making affordable shopping accessible to everyday consumers.
With over 111 million products across categories like fashion, electronics, home essentials, and beauty, the platform offers a wide variety at competitive prices. This blog highlights key AliExpress statistics, covering users, revenue, global reach, and growth trends to give a clear view of its impact on worldwide online shopping.
AliExpress Statistics Editor's Pick
- AliExpress has more than 150 million+ active shoppers.
- AliExpress operates in over 200+ countries and territories worldwide.
- AliExpress is available in 16 different languages.
- AliExpress holds nearly 10% of the market share.
- AliExpress provides a vast selection of over 111 million products, including clothing and beauty items.
- AliExpress offers products across 5,900 product categories, including furniture, electronics, and home improvements.
AliExpress Company Overview
| Company Name | AliExpress |
| Founder | Jack Ma (Alibaba Group Founder) |
| Founded Year | 2010 |
| Headquarters | Hangzhou, Zhejiang, China |
| Industry | E-commerce, Cross-border Retail, Online Marketplace |
| Parent Company | Alibaba Group Holding Limited |
| Current CEO | Jiang Fan (CEO, Alibaba International Digital Commerce) |
| Global Ranking | #54 Worldwide |
AliExpress Monthly Active Users 2025
In October 2025, AliExpress recorded over 654.95 million monthly active users, marking a 5.67%% rise from the previous month.
| Month | Total Visits |
| October 2025 | 654.95 million |
| September 2025 | 619.81 million |
| August 2025 | 775.61 million |
Source: Semrush
AliExpress Best Selling Products
Electrostatic Whiteboard is one of the top-selling products on AliExpress, generating around $39,519 in monthly revenue. Next on the list are Cashmere Home Slippers, which bring in about $21,519 per month.
Other trending items include the Labubu Collection Dolls, Bakuchiol Serum, Air Fryers, and LED Face Masks, which are highly popular even though their exact revenues are not disclosed.
Below are some of the top-selling products on AliExpress based on their high demand, profitability, and consumer preference.
| AliExpress Best Selling Products | Category | Monthly Revenue |
| Electrostatic Whiteboard | Office and Productivity | $39,519 |
| Cashmere Home Slippers | Apparel | $21,519 |
| Lumber Support | Health and Wellness | $108,159 |
| Foldable Foot Warmer | Winter Essentials | $334,860 |
| Labubu Collection Dolls | Collectibles | Not Disclosed |
| Bakuchiol Serum | Skincare | Not Disclosed |
| Air Fryer | Kitchen and Home | Not Disclosed |
| LED Face Mask | Beauty | Not Disclosed |
Source: Accio
Revenue distribution of Alibaba by Segment
As of Q2 2025, Alibaba's revenue was led by the China commerce retail segment, which contributed 47.88% of the total revenue. The "All Others category followed with 23.66%, covering earnings from smaller business units and additional services.
Other areas of revenue included International commerce wholesale at 2.56%, and China commerce wholesale at 2.46%, showing Alibaba's efforts to expand globally and tap into fast delivery and wholesale markets.
| Characteristics | Share of Revenue |
| China commerce retail | 47.88% |
| All others | 23.66% |
| Cloud intelligence group | 13.49% |
| International commerce retail | 11.47% |
| Quick commerce | 5.7% |
| International commerce wholesale | 2.56% |
| China commerce wholesale | 2.46% |
Source: Statista
AliExpress is available in 200+ different countries and regions.
AliExpress reaches shoppers in over 200 countries and territories around the world. To make the experience even smoother, it allows customers in 51 countries to pay directly in their local currency.
Source: AliExpress
AliExpress Revenue 2025
In 2025, Alibaba generated a revenue of $138,672.32 million, marking its highest annual revenue to date. Compared to 2024, when the revenue was $130,992.47 million, this represents an increase of $7,679.85 million, or approximately 5.86% growth year-over-year. This shows the platform's expanding global reach, growing consumer base, and strong performance in cross-border e-commerce.
Though these figures represent the revenue of Alibaba's international commerce business, the majority of this growth and income is driven by AliExpress, which serves as the primary engine of Alibaba's cross-border e-commerce operations.
Here is the table displaying Alibaba's annual revenue.
| Year | Alibaba's Revenue in Million yuan | Growth % (Year-on-Year) |
| 2015 | 76,204 million ($10606.13 million) | – |
| 2016 | 101,143 million ($14,077.16 million) | 32.73% |
| 2017 | 158,273 million ($22,028.56 million) | 56.48% |
| 2018 | 250,266 million ($34,832.21 million) | 58.12% |
| 2019 | 376,844 million ($52,449.43 million) | 50.58% |
| 2020 | 509,711 million ($70,941.96 million) | 35.26% |
| 2021 | 717,289 million ($99,832.82 million) | 40.72% |
| 2022 | 853,062 million ($118,729.81 million) | 18.93% |
| 2023 | 868,687 million ($120,904.51 million) | 1.83% |
| 2024 | 941,168 million ($130,992.47 million) | 8.34% |
| 2025 | 996,347 million ($138,672.32 million) | 5.86% |
Source: Statista
Alibaba E-commerce Revenue by Region
As of Q2 2025, Alibaba Group's China commerce reported $62629.07 million in revenue, while Alibaba's international commerce reached $18420.03 million. Compared to 2024, China's commerce grew by 4.33%, adding around $2599.54 million. Whereas International commerce recorded a much stronger growth of 28.95%, adding $4,135.39 million. Much of this international growth is driven by AliExpress, which has become the driving force behind Alibaba's global reach.
While China still brings in the majority of revenue, AliExpress is quickly becoming the face of Alibaba's global e-commerce journey.
| Year | Revenue in Million Yuan | |
| Alibaba's China Commerce | Alibaba's International Commerce | |
| 2015 | 62,937 ($8762.67 million) | 6,486 ($903.04 million) |
| 2016 | 84,321 ($11739.95 million) | 7,629 ($1062.18 million) |
| 2017 | 114,109 ($15887.31 million) | 13,337 ($1856.90 million) |
| 2018 | 176,559 ($24582.17 million) | 20,841 ($2901.68 million) |
| 2019 | 247,615 ($34475.25 million) | 27,725 ($3860.13 million) |
| 2020 | 332,750 ($46328.53 million) | 33,917 ($4722.24 million) |
| 2021 | 501,683 ($69848.94 million) | 48,851 ($6801.49 million) |
| 2022 | 592,705 ($82521.86 million) | 61,078 ($8503.84 million) |
| 2023 | 413,206 ($57530.35 million) | 70,506 ($9816.50 million) |
| 2024 | 434,893 ($434,893 million) | 102,598 ($14284.64 million) |
| 2025 | 449,827 ($62629.07 million) | 132,300 ($18420.03 million) |
Source: Statistics
AliExpress Number of Products 2025
While it is hard to pin down the number of products sold by AliExpress, it offers an extensive selection with more than 5900 product categories and over 200 million items (listings). From fashion and electronics to home appliances and beauty products, the platform makes it easy for shoppers to find almost anything they need at affordable prices.
Annual Revenue Breakdown of Alibaba by Selected Segments
As of Q1, 2025, the largest share of revenue came from China Commerce Retail at 43%, showing steady growth compared to 42% and 41% in 2023 and 2024. On the other hand, the lowest contributors were China Commerce Wholesale, International Commerce Wholesale, and Digital Media and Entertainment, each holding just 2% with no changes over the three years.
Overall, the data shows that while China's domestic retail continues to dominate, international retail, cloud intelligence, and local services are the fastest-growing areas. And this sharp rise is largely driven by AliExpress, Trendyol, and Lazada, which have played a key role in expanding Alibaba's global footprint by connecting international buyers and sellers.
| Share of Revenue | 2023 | 2024 | 2025 | Overall Growth Year on Year |
| China Commerce Retail | 42% | 41% | 43% | 1% |
| China Commerce Wholesale | 2% | 2% | 2% | 0 |
| International Commerce Retail | 5% | 8% | 11% | 6% |
| International Commerce Wholesale | 2% | 2% | 2% | 0 |
| Cainiao Logistics service | 8% | 10% | 10% | 2% |
| Local Service | 5% | 6% | 7% | 2% |
| Core Commerce Others | 21% | 19% | 21% | 0% |
| Cloud Intelligence | 11% | 10% | 12% | 1% |
| Digital Media and Entertainment | 2% | 2% | 2% | 0 |
Source: Statista
AliExpress is driving 25% growth in Alibaba's International Retail Revenue
As of Q3 2025, Alibaba's International retail business earned RMB 108,465 million ($14.9 billion). This was a 33% increase compared to fiscal year 2024, when revenue was RMB 81,654 million.
Out of the total 33% year-over-year revenue increase, AliExpress contributed 25% and 8% growth came from Trendyol.
Source: Alibaba Annual Report
Alibaba's AIDC segment achieves 22% revenue growth driven by AliExpress
For Q2 2025, Alibaba's International Digital Commerce (AIDC) segment reported a revenue of RMB 33,579 million (US $4,627 million), marking a 22% year-over-year increase. This growth was primarily driven by strong performance in cross-border business, with AliExpress playing a key role. This shows that AliExpress continues to be a major contributor to Alibaba's growth.
Source: Alibaba Annual Report
Alibaba achieves RMB 30,127 million international retail revenue with growth led by AliExpress
In Q1 2025, Alibaba's International Commerce Retail business recorded RMB 30,127 million in revenue. This growth was largely driven by AliExpress, which continues to play a key role in expanding Alibaba's international retail presence and boosting cross-border sales.
Source: Alibaba Annual Report
AliExpress Users by Device
6 out of 10 visitors to AliExpress prefer shopping via mobile devices, while approximately 42% opt for desktops. This indicates that mobile is the dominant platform, as more than half of AliExpress visitors enjoy the convenience of browsing and making purchases on their phones.
| Device | AliExpress Users By Device |
| Desktop | 41.47% |
| Mobile | 58.53% |
Source: Semrush
AliExpress Traffic from Social Media
YouTube is the largest source of social media traffic for AliExpress, contributing 66.9% of total visits.
Facebook is the second-largest contributor, accounting for 11.49% of traffic, followed by X at 8.65%. WhatsApp Web brings in 6.02%, while Instagram contributes a smaller share at 1.6%.
Overall, AliExpress relies heavily on YouTube for social media traffic, with other platforms supporting reach and visibility across different audience segments.
| Social Media Platforms | % of AliExpress Traffic |
| YouTube | 66.9% |
| 11.49% | |
| Whatsapp Web | 6.02% |
| X | 8.65% |
| 1.6% |
Source: Similarweb
AliExpress Users by Country
South Korea tops the list of AliExpress shoppers, accounting for 14.44% of all Visitors. In that, over 85% shop on their phones, while around 14.48% use laptops.
Spain comes next with 7.68% of visitors. Here, mobile is the preferred choice at nearly 67%, and laptop makes up around 33.28% of usage to shop.
In the United States, AliExpress sees 6.58% of its total visitors, with most users (54.21%) preferring to shop on mobile. On the other hand, Brazil and Germany together contribute 11.16% of visitors, but their shopping behaviour is quite different. Both countries show a stronger reliance on desktops, with 51.83% of users in Brazil and 59.07% in Germany accessing the platform through laptops and PCs.
Here is a table showing the top 5 countries with the highest number of visitors to AliExpress.
| Country | % of AliExpress Visitors | Desktop | Mobile |
| South Korea | 14.44% | 14.48% | 85.52% |
| Spain | 7.68% | 33.28% | 66.72% |
| United States | 6.58% | 45.79% | 54.21% |
| Brazil | 6.34% | 51.83% | 48.17% |
| Germany | 4.82% | 59.07% | 40.93% |
Source: Semrush
AliExpress Users by Gender
Approximately 70% of AliExpress users are male, making them the largest demographic on the platform. In contrast, around 34% of users are female, representing a smaller portion of the audience. This indicates that while AliExpress has a predominantly male user base, a significant number of women also use the platform.
Here is a table showing the gender distribution on AliExpress.
| Genders | AliExpress Users |
| Female | 33.46% |
| Male | 66.54% |
Source: Similarweb
AliExpress Users by Age Group
The largest group of AliExpress users is aged 2534, making up 26.22% of the platform’s audience, followed by the 1824 age group at 19.44%. While older users form a smaller share, 11.74% belong to the 5564 age group, and only 7.85% are aged 65 and above, representing the smallest portion of the user base.
Overall, the data shows that AliExpress is most popular among younger and middle-aged adults, particularly those between 18 and 34.
Here is a table that displays the users of AliExpress categorized by different age groups.
| Age Group | % of AliExpress Users |
| 18-24 | 19.44% |
| 25-34 | 26.22% |
| 35-44 | 19.41% |
| 45-55 | 15.35% |
| 55-64 | 11.74% |
| 65+ | 7.85% |
Source: Similarweb
AliExpress Vs Amazon: A Quick Comparison
While Amazon may be the largest e-commerce platform in the world right now, AliExpress has made a name for itself in the Chinese market, with a market cap of $251 billion (Alibaba Group as of 2025). Even in a survey done by Statista for cross-border purchases, 24% of the shoppers shopped on Amazon, while 10% shopped on AliExpress.
| Aspect | Amazon | AliExpress |
| Founded | 1994 by Jeff Bezos | 2010 by Alibaba Group under Jack Ma |
| Market Cap | $1.3 trillion (As of 2025) | $251 billion (Alibaba Group as of 2025) |
| Global Reach | 100+ countries | 200+ countries |
| Monthly traffic (Sep 2025 Semrush) | 2.77 billion | 654.95 million visits |
| Key Markets | North America, Europe, Asia | Asia, Europe, and Expanding in North America |
While Amazon is still the King of E-commerce, AliExpress is expanding its market in America and opening more doors for growth. Shoppers love both the platforms, with Amazon being a standout choice. If you want to save on Amazon while shopping, then you can compare the prices of similar products on AliExpress too. And get the cheapest product. These two giants are competing for the top spot, but it may be hard to overthrow Amazon.
Source: SaleHoo and Semrush
Key Takeaways
AliExpress has established itself as a leading global e-commerce platform, serving millions of users across more than 220 countries. As more customers turn to online shopping for convenience and variety, AliExpress is expected to expand its reach even further, potentially reaching 1 billion active users in the next few years in both international markets and emerging regions. The platform is more likely to strengthen its regional presence, improve delivery speed, and enhance personalized shopping experiences.
Frequently Asked Questions
Which country buys the most from AliExpress?
AliExpress serves millions of shoppers worldwide, but some countries shop more than others. South Korea tops the list with 14.44% of buyers, followed by Spain with 7.68% and the United States with 6.58%.
What are the most popular products on AliExpress?
AliExpress offers a huge variety of items, but a few stand out as customer favorites. Some of the top-selling products include electrostatic whiteboards, cashmere slippers, lumbar support cushions, foldable foot warmers, Labubu collection dolls, bakuchiol serum, air fryers, and LED face masks.
Why are prices on AliExpress so low?
AliExpress offers lower prices because of its unique business model. Most products are manufactured in China, where production and labor costs are lower. Items are sold directly by manufacturers, eliminating middlemen and extra fees. Additionally, subsidized shipping and strong competition between sellers help keep prices affordable. To save on AliExpress, be sure to use the discount codes available on GrabOn during your purchases.
How much revenue did AliExpress make in 2025?
In 2025, AliExpress achieved its highest revenue ever $138,672.32 million. This was a 5.86% increase from 2024, when the revenue was $130,992.47 million.
