Spotify Usage Statistics: Users and Revenue (2025)
Launched in 2008 by Swedish entrepreneurs Daniel Ek and Martin Lorentzon, Spotify has helped shape the music industry over the years. Initially introduced as a solution to the rampant music piracy that was plaguing the industry, Spotify offered a revolutionary model: a streaming service with a vast library of music available on-demand.
Today, Spotify holds 30.5% of the globe’s music streaming market. The platform has over 640 million users spanning more than 180 countries. By leveraging sophisticated algorithms for personalized recommendations and curated playlists, Spotify has not only democratized music access but also altered the way artists connect with audiences.
Let us take a look at the state of Spotify through detailed statistics in this post.
Spotify Monthly Subscribers
Spotify has 675 million monthly active subscribers as of Q4 2024, the subscriber count is 12% up on a year-over-year basis and 5% up on a quarter-over-quarter basis.
Spotify revealed in its Q1 2025 outlook report that it expects an addition of approximately 3 million net new MAUs in the first quarter of the year.
Spotify’s monthly active subscribers have grown by 943% in the last decade. The music-streaming giant had 60 million subscribers in December 2014.
Here is a table showing Spotify's MAUs over the years:
| Q4 2020 | 345 million |
| Q1 2021 | 356 million |
| Q2 2021 | 365 million |
| Q3 2021 | 381 million |
| Q4 2021 | 406 million |
| Q1 2022 | 422 million |
| Q2 2022 | 433 million |
| Q3 2022 | 456 million |
| Q4 2022 | 489 million |
| Q1 2023 | 515 million |
| Q2 2023 | 551 million |
| Q3 2023 | 574 million |
| Q4 2023 | 602 million |
| Q1 2024 | 615 million |
| Q2 2024 | 626 million |
| Q3 2024 | 640 million |
| Q4 2024 | 675 million |
| Q1 2025* | 678 million |
Spotify Monthly Active Users By Region
The European region has the highest number of Spotify users accounting for 27% of the total user base. That translates to 182.25 million users in the region.
The Latin American region holds a 17% share of Spotify users, accounting for 114.75 million users.
The North American region holds an 22% share of Spotify users, accounting for 148.5 million users.
Users in the rest of the world regions make up 34% of Spotify's user base accounting for 229.5 million users.
Here is the table showing Spotify's user distribution by regions:
| Region | Share of Users |
| Europe | 27% |
| Latin America | 17% |
| North America (USA and Canada) | 22% |
| Rest of the world | 34% |
Spotify premium users
There are 263 million Spotify premium subscribers as of Q3 2024, the subscriber count is 11% up on a year-over-year basis.
Spotify revealed in its Q1 2025 outlook report that it expects an addition of approximately 2 million net new premium users in the third quarter.
Spotify’s premium subscriber count has grown by 58.70% since 2020. The music-streaming giant had 155 million paid subscribers in December 2020.
Here is a table showing Spotify's premium subscribers over the years:
| Time | Spotify premium users |
| Q4 2020 | 155 million |
| Q1 2021 | 158 million |
| Q2 2021 | 165 million |
| Q3 2021 | 172 million |
| Q4 2021 | 180 million |
| Q1 2022 | 182 million |
| Q2 2022 | 188 million |
| Q3 2022 | 195 million |
| Q4 2022 | 205 million |
| Q1 2023 | 210 million |
| Q2 2023 | 220 million |
| Q3 2023 | 226 million |
| Q4 2023 | 236 million |
| Q1 2024 | 239 million |
| Q2 2024 | 246 million |
| Q3 2024 | 252 million |
| Q4 2024 | 263 million |
| Q1 2025* | 265 million |
Spotify Demographics
29% of Spotify's global users are in the 25 to 34 age range. The next largest group, comprising 26% of users, is those aged 18 to 24.
This demographic information highlights that Millennials and Gen Z are the dominant age groups on the platform, accounting for a combined total of 55% of Spotify's user base.
Here is a table showing Spotify's users based on their age:
| Age Group | Share of Users |
| 18 to 24 | 26% |
| 25 to 34 | 29% |
| 35 to 44 | 16% |
| 45 to 55 | 11% |
| 55+ | 18% |
- Spotify users gender split
Males form 56%, whereas females form 44% of Spotify's user base as of 2024.
- Spotify Every Day Users
Over 44% of users access Spotify every day
Spotify usage time
An average Spotify user streams on the platform for 148 minutes every day. This accumulates to 17.27 hours every week and 75 hours every month.
Here is a table showing the average time spent on Spotify:
| Time Period | Hours |
| Daily | 2.47 |
| Weekly | 17.27 |
| Monthly | 74.83 |
| Annually | 898 |
Spotify Market Share
Spotify holds 30.5% of the global music streaming market. Apple Music comes in second place with a 13.7% market share, closely following it is Tencent music with 13.4%.
Amazon music is also not far too behind with a 13.3% market share globally. These are the only platforms that have market share in double digits.
Here is a table showing the market share of music streaming giants globally:
| Streaming Platform | Proportion of Subscribers |
| Spotify | 30.5% |
| Apple Music | 13.7% |
| Tencent Music | 13.4% |
| Amazon | 13.3% |
| YouTube Music | 8.9% |
| Netease | 6.1% |
| Yandex | 2.2% |
| Deezer | 1.5% |
| Others | 10.2% |
Spotify ARPU
Spotify ARPU stands at EUR 4.85 as of the fourth quarter of 2024, which is up by 7% on a year-over-year constant currency basis.
Spotify's average revenue per user performance was driven by price increase benefits, partially offset by product/market mix.
Here is a table showing Spotify's premium average revenue per user (ARPU) worldwide:
| Time | ARPU (in Euros) |
| 2024 (as of Q4) | 4.85 |
| 2023 | 4.39 |
| 2022 | 4.52 |
| 2021 | 4.29 |
| 2020 | 4.31 |
| 2019 | 4.72 |
| 2018 | 4.81 |
| 2017 | 5.32 |
| 2016 | 6.2 |
| 2015 | 6.84 |
Spotify Revenue
Spotify generated revenue of EUR 4,242 million in the fourth quarter of 2024, bringing the total revenue to EUR 15.67 billion. Spotify's revenue grew 18.35% year over year basis.
Spotify revealed in its Q1 2025 outlook that the company aims to generate EUR 4.2 billion in that quarter.
Spotify’s revenue has grown by 2.37% in the last decade.
Here is a table showing Spotify's revenue over the years:
| Year | Revenue |
| 2024 | EUR 15.67 billion |
| 2023 | EUR 13.24 billion |
| 2022 | EUR 11.72 billion |
| 2021 | EUR 9.66 billion |
| 2020 | EUR 7.88 billion |
| 2019 | EUR 6.76 billion |
| 2018 | EUR 5.25 billion |
| 2017 | EUR 4.09 billion |
| 2016 | EUR 2.95 billion |
| 2015 | EUR 1.94 billion |
| 2014 | EUR 1.08 billion |
Spotify Revenue by Segment
Spotify has two ways to generate its revenue, first is through premium subscription fees and the other one is through ad-supported plans. Spotify managed to earn EUR 13.81 billion through premium subscriptions and EUR 1.85 billion in 2024.
Here is a table showing Spotify's revenue by segment over the years:
| Year | Premium (in euros) | Ad-supported (in euros) |
| 2024 | 13,819 million | 1,854 million |
| 2023 | 11,566 million | 1,681 million |
| 2022 | 10,251 million | 1,476 million |
| 2021 | 8,460 million | 1,208 million |
| 2020 | 7,135 million | 745 million |
Spotify Podcasts
Spotify has 6 million podcasts titles on the platform. Spotify added 1.2 million podcasts to its library in 2021 alone.
Spotify holds the biggest podcast library globally with its only major competitor being Apple Music with over 2.3 million podcast titles.
The Number of podcast titles on Spotify have grown by 3,233% in just three years.
Spotify Payout Over The Years
Spotify paid $10 billion to the music industry in 2024, which is up from $9 billion in 2023. Its estimated that over 10,000 artists manage to generate over $100,000 from Spotify alone every year.
Note on Sources: All of the data in the post is sourced from the official Spotify website.
