Buy Online Pick Up In Store Statistics 2025 (BOPIS Data)

In 2025, the curbside pickup or Buy Online, Pick Up In-Store (BOPIS) method is revolutionizing retail by giving customers what they like the most convenience. Curbside pickup usage surged 66% in the US, with over 60% of millennials regularly using this option to shop.
The global BOPIS market is projected to reach over $700 billion by 2027, growing at a CAGR of 19.3%. Growing at that pace, BOPIS will contribute significantly to overall eCommerce sales.
This post will highlight some interesting insights about curbside pickups and help you understand the sector in and out. Make calculated decisions based on our well-researched data.
Curbside Pickup Statistics – Top Picks
- 25.3% of U.S. consumers use Curbside Pickup in 2024.
- The U.S. click-and-collect market will cross $154 billion by 2025.
- 50% of shoppers prefer BOPIS for convenience.
- Millennials use BOPIS the most at 60%.
- At least 79% of click-and-collect transactions in the US are grocery shopping.
How Many People Use Curbside Pickup
As of May 2024, Nearly 71.8 million Americans used curbside pickup in the last 12 months, representing 25.3% of U.S. consumers.
Curbside pickup has seen remarkable growth over the past 5 years, driven largely by the pandemic. In 2019, it was a niche service, but by mid-2020, nearly 48% of U.S. consumers had used it. The trend continued to rise, with 67% of shoppers using it in 2021, and a 66% year-over-year increase in 2022. By 2023, about one-third of U.S. eCommerce shoppers opted for curbside or in-store pickup, marking a 37% increase from 2021.
(Source: Capital One Shopping, Statista, Marketing Scoop, PYMNTS)
Curbside Pickup Retail Sales
Curbside Pickup retail sales in the US are estimated to reach $132.76 billion in 2024.
From 2020 to 2025, curbside pickup retail sales have surged significantly. Beginning at $73.16 billion in 2020, sales grew by 9.7% to reach $80.28 billion in 2021. This upward trend continued with a substantial 19.4% increase, bringing sales to $95.87 billion in 2022.
Sales continued to grow, with an 18.1% increase to $113.19 billion in 2023 and a 17.3% rise in 2024. By 2025, sales are expected to hit $154.3 billion, which is a 110.9% increase from 2020.
(Source: Statista)
BOPIS Demographics Statistics
- Over 60% of Millennials regularly use the BOPIS feature which means "buy online, pickup in-store. This age group values convenience and time-saving options, making curbside pickup popular for busy lifestyles.
- Around 57% of Gen Z consumers use curbside pickup at least once a year. This tech-savvy generation appreciates the seamless integration of online shopping with quick, contactless pickup options.
- Approximately 30% of Gen Xers have adopted curbside pickup. While not as high as younger generations, this group still finds convenience valuable, especially for grocery and retail shopping.
- The adoption rate is lower for baby boomers and older generations, at around 11%. This group prefers traditional shopping methods, but some have embraced curbside pickup for safety and convenience.
(Source: Capital One Shopping)
Curbside Pickup Usage
- 55% of consumers say they've used some form of curbside pickup 1-2 times per week since the pandemic.
- 87% of consumers think brands should continue to offer curbside pickup to limit the need for in-person visits.
- 77% of consumers report that the amount of time they are required to interact in person at a business will factor into their decision of whether or not they visit the business.
- When picking up their items in-store, 49% of customers end up making additional purchases.
- 50% of respondents have decided where to shop online based on whether or not they could pick up in-store.
- 50% of shoppers prefer BOPIS primarily for convenience. This preference stems from the ability to quickly and easily collect their purchases without the need to navigate through the store.Shoppers BOPIS for several key reasons: the ability to avoid entering a store, and better time management. Additional factors include safety, immediate product access, and considerations related to weather conditions.
(Source: Stratus, Digital Commerce 360)
Curbside Pickup Adoption Rates Across Sectors
- Grocery: Over 60% of grocery retailers offer curbside pickups. Curbside pickup is highly popular, with major chains like Walmart and Kroger leading the way.
- Fashion: Approximately 50% of large fashion retailers now offer BOPIS. Adoption is growing, with many fashion retailers integrating curbside pickup to enhance the customer experience.
- Electronics: Electronics retailers like Best Buy have seen significant success with curbside pickup, with over 61% of major electronics retailers providing this service.
- Restaurants: Around 55% of all restaurants have implemented curbside pickup, with quick-service restaurants (QSRs) seeing even higher adoption rates at 63%
(Source: Retail Dive, Digital Commerce 360, Fabric)
Customer Preferences for Curbside Pickup
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Convenience Factors
Time-Saving: Customers appreciate the ability to quickly pick up their orders without entering the store. About 94% of curbside orders are ready within 8 minutes of arrival.
Avoiding Delivery Fees: Nearly 48% of shoppers choose curbside pickup to save on delivery charges.
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Popular Items for Curbside Pickup
Groceries: This category dominates curbside pickup, with items like fresh produce, dairy, and pantry staples being the most frequently ordered.
Electronics: High-demand items include smartphones, laptops, and accessories.
Fashion: Clothing and footwear are also popular, especially for those who want to try items on at home and return them easily if needed.
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Frequency of Use
Regular Users: Approximately 34.2% of U.S. consumers regularly use curbside pickup.
Occasional Users: Around 68% of consumers have used curbside pickup multiple times, with 22.1% using it regularly.
Growth Trends: Curbside pickup continues to grow, with a 37% year-over-year increase in usage.
(Source: Capital One Shopping, Marketing Scoop, Fit Small Business)
BOPIS Grocery Statistics
- The use of grocery curbside and pickup services has surged by 100% from 2022 to 2024, reflecting a significant shift in consumer behavior toward more convenient shopping options.
- More than 10% of consumers report that the availability of curbside pickup plays a crucial role in determining where they choose to shop for groceries.
- A substantial 78.7% of click-and-collect transactions in the United States are related to grocery purchases, highlighting the dominance of groceries in this shopping method.
- Up to 84% of grocery shoppers in the U.S. utilize Buy Online, Pick Up In-Store (BOPIS) services at least once a month, demonstrating its widespread adoption.
- Approximately 53% of U.S. consumers use BOPIS for grocery shopping at least once a week, with 24.5% making multiple BOPIS orders weekly, indicating its popularity and frequent use.
- In 2024, 44% of grocery shoppers using BOPIS are inclined to buy additional items during their pickup visit.
- Among BOPIS grocery users, 24% shop beyond their online order and make extra purchases throughout the store, while 20% buy additional items at the checkout without further store browsing.
- Online grocery shoppers are 26.9% more likely to prefer BOPIS over curbside pickup, showcasing a preference for picking up their orders in-store rather than having them brought to their car.
- Compared to home delivery options, online grocery shoppers are 36.2% less likely to choose BOPIS, suggesting a stronger preference for home delivery when it comes to groceries.
- BOPIS is particularly favored for purchasing deli meats and cheeses, with 50% of online grocery shoppers opting for this fulfillment method for these items.
- Frozen foods are the least commonly ordered via BOPIS, with only 31% of online grocery shoppers selecting this method for frozen items.
(Source: Capital One Shopping, Drive Research, eMarketer)
Curbside Alcohol Pickup Statistics
- The popularity of curbside pickup has resulted in a 15% increase in alcohol sales in the U.S., as consumers increasingly value the convenience and safety this service provides.
- More than 40% of consumers now favor curbside pickup and drive-through services over traditional in-store shopping. This trend reflects a growing desire for convenience and streamlined shopping experiences that reduce the need for in-store interactions.
(Source: CGA Strategy, Bottle POS)
Curbside Pickup Holiday Shopping Statistics
- In the 2023 holiday season, curbside pickup saw significant usage among U.S. shoppers. Approximately 34.2% of U.S. consumers used curbside pickup for their holiday shopping.
At the end of November 2023, U.S. holiday shoppers' use of curbside pickup was higher than it was during the peak pandemic (2020 and 2021), and the use of buy online, and pick up in-store was higher than peak pandemic and 2022.
(Source: Think with Google, Capital One Shopping)
Curbside Pickup Vs. At-Home Delivery
- Supermarkets saw the highest curbside pickups at 32% in 2023, whereas Farmers Markets saw low curbside pickups at 8%.
The Health sector and Artisanal sector have higher at-home delivery preferences at 18% in 2023, compared to 11% curbside pickups.
Interestingly, home delivery for farmers’ markets and direct markets fell slightly in 2023. This could be due to a need for more infrastructure for delivery services or the preference for in-person experiences at these outlets. Consumers might enjoy visiting these markets and may still opt for online orders with curbside pickup, which is gaining popularity.
Channel | Curbside (2022) | Delivery (2022) | Curbside (2023) | Delivery (2023) |
Supercenter and Supermarket | 26% | 24% | 32% | 33% |
Convenience and Discount | 10% | 19% | 14% | 26% |
Health, Small Format, and Artisan | 9% | 14% | 8% | 4% |
Farmers Markets and Direct Markets | 10% | 7% | 11% | 8% |
Food Boxes and Meal Kits | 9% | 6% | 9% | 5% |
Online-Only Retailers | 7% | 5% | 8% | 6% |
Large Restaurant | 11% | 8% | 13% | 9% |
Independent Restaurant | 11% | 9% | 11% | 8% |
(Source: Consumer Food Insights)
International BOPIS Statistics
In Europe, French shoppers proved to be the most responsive to BOPIS (Buy Online, Pick Up In-Store) strategies, with 50% consistently purchasing additional items and another 50% indicating they occasionally do so.
However, the absence of BOPIS services significantly impacts e-commerce conversions in Australia and New Zealand, where 30% of shoppers abandoned their carts in 2024 due to this limitation.
(Source: Statista)
FAQs
Curbside pickup has become an increasingly popular convenience for shoppers looking to streamline their buying experience. As more people turn to this efficient option, it’s natural that questions and concerns may arise. In this section, we’ll address some frequently asked questions about curbside pickup, providing clear answers to help you navigate this modern shopping solution easily.
What does curbside pickup mean?
Curbside pickup is a convenient shopping option where customers place an order online and then drive to a designated location at the store to pick it up. When they arrive, they usually park in a specific spot and a store associate brings the order directly to their car.
Is curbside pickup profitable?
Yes, curbside pickup is profitable for retailers as it reduces shipping costs, attracts more customers, enhances customer loyalty, and optimizes inventory management. This service is cost-effective and boosts overall sales, as demonstrated by successful implementations by major retailers like Walmart and Target.
How to use the Walmart app to check in for curbside pickup?
To check-in for curbside pickup using the Walmart app, follow these steps:
- Open the Walmart app and log in to your account.
- Go to your orders and select the order you want to pick up.
- Tap “Check In” when you’re on your way to the store.
- Drive to the store and park in one of the designated Curbside Pickup spots.
- Tap “I’ve parked” in the app.
- Enter your parking spot number and the color of your vehicle.
A Walmart associate will then bring your order to your car.
How to change Target pickup to curbside?
To change your Target pickup to curbside (Drive Up), follow these steps:
- Open the Target app and log in to your account.
- Go to your orders and select the order you want to pick up.
- Tap “Switch to Drive Up” once your order is ready for pickup.
- Let Target know you’re on your way by tapping “I’m on my way” in the app.
- Park in the designated Drive Up area at the store.
- Tap “I’m here” in the app and enter your parking spot number.
A Target team member will bring your order to your car.
Can you cancel a Target curbside order?
Yes, you can cancel a Target curbside order through the Target app or website by selecting the order, tapping “Cancel items” or “Request cancellation,” and confirming the cancellation. If the order has already been processed, you can refuse it upon pickup, and Target will handle the return.
How does Starbucks curbside pickup work?
Starbucks curbside pickup is a convenient way to get your coffee without leaving your car. Here’s how it works:
- Open the Starbucks app and log in to your account.
- Place your order by selecting your items and choosing a nearby store that offers curbside pickup.
- Pay for your order through the app.
- Drive to the store and park in one of the designated curbside pickup spots.
- Check in on the app to let the store know you’ve arrived.
- Wait for a barista to bring your order to your car.