25+ Costco Statistics: Shoppers, Stores & Revenue (2024)

Costco is one of the largest retailers in the world with 132 million active customers across 14 countries.

Costco, earlier called the "Price Club was started in 1976, it went on to become the first company to reach $3 billion in sales in less than six years since its launch. Today, the retail brand has an annual revenue of $253.695 billion and has 879 stores/warehouses across the globe. The company employs over 316,000 people and is the 5th largest retailer worldwide.

Let us take a look at Costco in numbers.

Top Costco Statistics In 2024

  • Costco currently operates 879 warehouses globally and is the 3rd largest retailer in the US.
  • Costco has over 132 million membership cardholders worldwide.
  • Costco has registered a revenue of $253.695 billion as of June 2024.
  • 46% of the total Costco shopper base belongs to the middle-income category.
  • Costco's e-commerce sales grew by 20.7% compared to last year.
  • There was a growth of 32% in Costco app downloads and a 16% increase in website traffic as of Q2 2024.
  • Salt Lake City, Utah has the largest Costco store in the world, spread in 250,000 square feet area.

Costco User Demographics

Costco shoppers' count is increasing rapidly and the majority of them are Gen Z shoppers in the US. The company is more popular among middle-class families than high-income families. Here are a variety of Costco user demographics stats that we have compiled for you:

How many people shop at Costco?

Costco has over 132 million membership cardholders worldwide. These members are spread across 73.4 million households. This means every household has 2 Costco members on average.

55 million-1

Over 60% of Costco shoppers in the US are aged above 40 years

Boomers and Gen X shoppers in the United States comprise more than 65% of Costco's total customer base while Millennials make up about 27% of all shoppers.

Gen Z shoppers represent 1/3rd of Costco’s grocery customer base

Around 54% of Costco grocery buyers in the United States fall in the age group of 18 to 49 years. Around 16% of the customers are above 50 years old.

The table below shows the categorization of US grocery customers at Costco by different age groups.

Age Group % of Costco Grocery Shoppers
18-29 years 28%
30-49 years 26%
50-64 years 16%

Half of US households spend an average of $100 every time they visit Costco

In 2023, more than 45% of households in the United States visited Costco at least once and spent an average of around $100 on each visit.

55 million

Asian Americans are 2X likely to shop at Costco than an average consumer

About 1 in every 10 people shopping at Costco are Asian Americans. And, compared to average American shoppers, 81% of Costco shoppers are more likely to be Asian Americans.

The table below showcases Costco's customer base by ethnicity.

Ethnicity Costco Customer Base (in %)
Caucasian 61%
African American 10%
Latino 17%
Asian American 10%
Other 2%

5 out of 10 Costco shoppers belong to the middle-income segment

Costco shoppers belonging to the middle-income segment make up 46% of its overall customer base. Buyers with high incomes make up about one-third of the customers.

Here is the table that shows the categorization of Costco’s shopper base by income segments.

Income Segment Costco Customer Base (in %)
Low Income (<$40K) 18%
Middle Income ($40 – $125K) 46%
High Income ($125+) 35%

costco customer base vs. income segment

Around 3/4th of Costco shoppers are females

Most Costco shoppers are women, making up 73% of the customers. Whereas, men make up the remaining 26% of the shoppers. People who don’t identify themselves as male or female make up 1% of Costco's shoppers.

Costco shopper base by gender

4 out of 10 Costco shoppers come from urban areas

Costco is highly popular among shoppers from suburban and urban areas, making up 81% of its total customer base.

The table below provides data on Costco shoppers in different areas.

Area Costco Customer Base (in %)
Rural 19%
Suburban 38%
Urban 43%

Costco Company Statistics

Costco is adding new warehouses every month in all the available countries, including the US. After COVID-19, the brand has generated significant profits and has become one of the largest retailers in the US and the world. Let's check some intriguing Costco company data we have curated for you.

How many Costco stores are there worldwide?

Costco has 879 warehouses in 14 countries worldwide as of 2024. North America has around 85% of all Costco's stores worldwide.

879 warehouses

Here is the table to provide the number of Costco stores in different countries.

Country No. of Costco Stores
United States 606
Canada 108
Mexico 40
Japan 33
United Kingdom 29
Korea 18
Australia 15
Taiwan 14
China 7
Spain 4
France 2
Iceland 1
New Zealand 1
Sweden 1

How many Costco stores are in the United States?

Costco has 606 warehouses in the United States as of 2024, making up 69% of its global stores.

Over 20% of Costco stores in the US are in California

California has the highest number of Costco stores in the United States. There are around 130 warehouses in the state, which is over 20% of the total warehouses in the country.

How many employees does Costco have?

Costco has over 316,000 part-time and full-time employees worldwide. In the US, they have over 208,000 employees, which is about two-thirds of their total workforce, followed by Canada with 51,000 employees.

The graph below shows the increase in the number of Costco employees over the years.

Voice search utilization across different sectors

Where is the biggest Costco store in the world?

The world's biggest Costco store is located in Salt Lake City, Utah, United States. The warehouse is spread over 250,000 square feet. This is 1.7 times bigger than an average Costco store, which is 146,000 square feet.

Costco market share

Compared to its competitors, Costco has a market share of 19.66% in the retail industry in the United States as of the 2nd quarter of 2024. Walmart leads the list with a market share of around 48.23%.

Costco's online sales increased by 20.7% from last year

Costco saw year-over-year growth of 20.7% in its eCommerce sales in 2024 compared to the previous year. This is the first time after 2022 that the brand saw positive growth in online sales.

Costco Revenue Statistics

Costco's revenue has been rising and recent data provided by the brand shows they had a healthy growth in past years. Let's check out some of the interesting Costco revenue data that will provide you with a clear idea of how the brand is performing.

Costco revenue over the years

According to Costco's report till May 2024, its annual revenue stands at $253.695 billion. Whereas, their revenue for the first quarter of 2024 is $58.51 billion.

Costco’s yearly revenue increased by 7.75%, and its quarterly income increased by 9.07% worldwide.

Costco is the 3rd largest retailer in the United States by revenue

Costco is the United States' 3rd largest retailer with a net market cap of $370.02 billion as of June 2024. It is also the 5th largest retailer in the world by revenue after Walmart, Amazon, Schwarz Group, and Aldi.

The United States contributes 70% of Costco's global revenue

The United States contributed $176.630 billion to Costco's revenue in 2023, followed by Canada with $33.056 billion.

Here is the graph to show Costco's worldwide revenue in different regions.

Revenue of costco worldwide from 2017 to 2023

How much does Costco make a year?

The annual worldwide income of Costco in 2023 is $6.3 billion, this is an increase of 8.62% in its income from 2022 which was $5.8 billion.

The table below shows the year-by-year increase in Costco's annual income.

Year Annual Global Income of Costco
2023 $6.3 billion
2022 $5.8 billion
2021 $5 billion
2020 $4 billion
2019 $3.6 billion

How much does Costco make a day?

Each Costco store makes around $530,000 a day, this can vary depending on where the store is located and customer traffic. The total daily revenue of all the Costco stores combinedly is about $447 million.

Costco earns about $252 million worldwide from a single-store

On average, each Costco store around the world makes about $252 million in sales each year. Its gross profit margin has also been boosted to 10.57% worldwide.

The membership fee revenue of Costco has crossed $1 billion in the first 3 months of 2024

Costco's membership fee revenue in the second quarter of 2024 is around $1.1 billion. In comparison, the membership fee revenue for 2023 was $4.58 billion.

Almost 6 out of 10 Costco members own a Gold Star membership card

Costco has more than 58.8 million Gold Star Card holders around the world. They are followed by Household Cards with 56.9 million cardholders.

The table below shows the number of Costco members by different membership cards.

Membership Card Number of Costco Members
Gold Star 58.8 million
Household Cards 56.9 million
Business 12.2 million

Costco saw over 30% year-over-year increase in the operating income for the quarter

Some of the latest reports from Costco reveal that the operating income of the brand is $2.197 billion in Q1 2024. This is a 30.85% year-over-year increase in the income from 2023.

Costco has changed the purchase behavior of American retail shoppers. This is reflected in the increase in the brand's overall sales figures. We have compiled a variety of Costco buyers’ trend data that you can check below.

Costco website traffic data reveals a 2 times year-over-year increase

Costco's eCommerce site's traffic saw a growth of 2 times from 8% to 16% in 2024 compared to 2023. This contributed to a significant rise in the wholesale brand’s online sales.

8 out of 10 Costco shoppers in the US are satisfied with its services

More than 82% of Costco buyers in the United States have stated that they are satisfied with the services provided by the brand. Following Costco, there are Macy's and Target, with 82% and 81% customer satisfaction rating, respectively.

Here is the table for customer satisfaction ratings of different retailers in the US.

Retailer Customer Satisfaction (in %)
Costco 82%
Macy's 82%
Target 81%
Sam's Club (Walmart) 81%
BJ's Wholesale Club 80%
Belk 79%
TJX (Marshalls, TJ Maxx) 79%
Kohl's 79%
Big Lots 78%
JCPenney 77%
Burlington 76%
Meijer 76%
Dillard's 74%
Dollar Tree 74%
Walmart 73%
Dollar General 72%
General Merchandise Retailers Average 77%

9 out of 10 Costco shoppers make repeated purchases from the store

Costco buyers have an 87% purchase repeat rate and an average shopper has an annual buy rate of $3,016 at the brand's stores.

Costco app downloads are up by 32% with 2.5 million new downloads in the 1st quarter of 2024

Costco's total app downloads are over 35 million as it added 2.5 million new installations in the 2024 Q1. This is a 32% year-over-year growth from 2023 to 2024.

Costco buyers spend the most on food and online purchases

Food is the category where 17% of Costco shoppers spend the most at the stores, followed by online purchases and Gas & Conveniences with 16% and 14%, respectively.

Here is the table to showcase the spending purpose of Costco shoppers.

Spend Channels Costco Customer Base (in %)
Food 17%
Online Purchases 16%
Gas & Convenience 14%
Mass 12%
LSR & FSR 12%
Club 12%

Conclusion

Despite major setbacks during the pandemic, Costco Wholesale's yearly revenue grew at a 7.75% growth rate, reaching $253.695 billion. They have increased their store count worldwide to 879 warehouses and have also increased their online presence. Costco has outperformed past predictions and with a steady growth rate, it is expected to cross the $300 billion revenue mark by 2025.

As consumer habits evolve, the brand's robust online presence and strategic warehouse expansions are expected to increase its market presence. Overall, Costco’s strategic decisions ensure continued success and leadership in the global retail industry.

<div class='toc'><ul><li><a href=#Top-Costco-Statistics-In-2024><b>Top Costco Statistics In 2024</b></li><li><a href=#Costco-User-Demographics><b>Costco User Demographics</b></li><p>  <a href=#How-many-people-shop-at-Costco>How many people shop at Costco</p><p>  <a href=#Over-60%-of-Costco-shoppers-in-the-US-are-aged-above-40-years>Over 60% of Costco shoppers in the US are aged above 40 years</p><p>  <a href=#Gen-Z-shoppers-represent-1/3rd-of-Costco’s-grocery-customer-base>Gen Z shoppers represent 1/3rd of Costco’s grocery customer base</p><p>  <a href=#Half-of-US-households-spend-an-average-of-$100-every-time-they-visit-Costco>Half of US households spend an average of $100 every time they visit Costco</p><p>  <a href=#Asian-Americans-are-2X-likely-to-shop-at-Costco-than-an-average-consumer>Asian Americans are 2X likely to shop at Costco than an average consumer</p><p>  <a href=#5-out-of-10-Costco-shoppers-belong-to-the-middle-income-segment>5 out of 10 Costco shoppers belong to the middle-income segment</p><p>  <a href=#Around-3/4th-of-Costco-shoppers-are-females>Around 3/4th of Costco shoppers are females</p><p>  <a href=#4-out-of-10-Costco-shoppers-come-from-urban-areas>4 out of 10 Costco shoppers come from urban areas</p><li><a href=#Costco-Company-Statistics><b>Costco Company Statistics</b></li><p>  <a href=#How-many-Costco-stores-are-there-worldwide>How many Costco stores are there worldwide</p><p>  <a href=#How-many-Costco-stores-are-in-the-United-States>How many Costco stores are in the United States</p><p>  <a href=#Over-20%-of-Costco-stores-in-the-US-are-in-California>Over 20% of Costco stores in the US are in California</p><p>  <a href=#California-has-the-highest-number-of-Costco-stores-in-the-United-States.-There-are-around-130-warehouses-in-the-state,-which-is-over-20%-of-the-total-warehouses-in-the-country.>California has the highest number of Costco stores in the United States. There are around 130 warehouses in the state, which is over 20% of the total warehouses in the country.</p><p>  <a href=#How-many-employees-does-Costco-have>How many employees does Costco have</p><p>  <a href=#Where-is-the-biggest-Costco-store-in-the-world>Where is the biggest Costco store in the world</p><p>  <a href=#Costco-market-share>Costco market share</p><p>  <a href=#Costco's-online-sales-increased-by-20.7%-from-last-year>Costco's online sales increased by 20.7% from last year</p><li><a href=#Costco-Revenue-Statistics><b>Costco Revenue Statistics</b></li><p>  <a href=#Costco-revenue-over-the-years>Costco revenue over the years</p><p>  <a href=#Costco-is-the-3rd-largest-retailer-in-the-United-States-by-revenue>Costco is the 3rd largest retailer in the United States by revenue</p><p>  <a href=#The-United-States-contributes-70%-of-Costco's-global-revenue>The United States contributes 70% of Costco's global revenue</p><p>  <a href=#How-much-does-Costco-make-a-year>How much does Costco make a year</p><p>  <a href=#How-much-does-Costco-make-a-day>How much does Costco make a day</p><p>  <a href=#Costco-earns-about-$252-million-worldwide-from-a-single-store>Costco earns about $252 million worldwide from a single-store</p><p>  <a href=#The-membership-fee-revenue-of-Costco-has-crossed-$1-billion-in-the-first-3-months-of-2024>The membership fee revenue of Costco has crossed $1 billion in the first 3 months of 2024</p><p>  <a href=#Almost-6-out-of-10-Costco-members-own-a-Gold-Star-membership-card>Almost 6 out of 10 Costco members own a Gold Star membership card</p><p>  <a href=#Costco-saw-over-30%-year-over-year-increase-in-the-operating-income-for-the-quarter>Costco saw over 30% year-over-year increase in the operating income for the quarter</p><li><a href=#Costco-Buyers-Trends><b>Costco Buyers Trends</b></li><p>  <a href=#Costco-website-traffic-data-reveals-a-2-times-year-over-year-increase>Costco website traffic data reveals a 2 times year-over-year increase</p><p>  <a href=#8-out-of-10-Costco-shoppers-in-the-US-are-satisfied-with-its-services>8 out of 10 Costco shoppers in the US are satisfied with its services</p><p>  <a href=#9-out-of-10-Costco-shoppers-make-repeated-purchases-from-the-store>9 out of 10 Costco shoppers make repeated purchases from the store</p><p>  <a href=#Costco-app-downloads-are-up-by-32%-with-2.5-million-new-downloads-in-the-1st-quarter-of-2024>Costco app downloads are up by 32% with 2.5 million new downloads in the 1st quarter of 2024</p><p>  <a href=#Costco-buyers-spend-the-most-on-food-and-online-purchases>Costco buyers spend the most on food and online purchases</p><li><a href=#Conclusion><b>Conclusion</b></li></ul></div>

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