25+ Costco Statistics: Shoppers, Stores & Revenue (2024)
Costco is one of the largest retailers in the world with 132 million active customers across 14 countries.
Costco, earlier called the "Price Club was started in 1976, it went on to become the first company to reach $3 billion in sales in less than six years since its launch. Today, the retail brand has an annual revenue of $253.695 billion and has 879 stores/warehouses across the globe. The company employs over 316,000 people and is the 5th largest retailer worldwide.
Let us take a look at Costco in numbers.
Top Costco Statistics In 2024
- Costco currently operates 882 warehouses globally and is the 3rd largest retailer in the US.
- Costco has over 132 million membership cardholders worldwide.
- Costco has registered a revenue of $253.695 billion as of June 2024.
- 46% of the total Costco shopper base belongs to the middle-income category.
- Costco's e-commerce sales grew by 20.7% compared to last year.
- There was a growth of 32% in Costco app downloads and a 16% increase in website traffic as of Q2 2024.
- Salt Lake City, Utah has the largest Costco store in the world, spread in 250,000 square feet area.
Costco User Demographics
Costco shoppers' count is increasing rapidly and the majority of them are Gen Z shoppers in the US. The company is more popular among middle-class families than high-income families. Here are a variety of Costco user demographics stats that we have compiled for you:
How many people shop at Costco?
Costco has over 132 million membership cardholders worldwide in 2024. These members are spread across 73.4 million households and SMBs. Costco's warehouse model helps a majority of small and medium businesses to make bulk orders. As of 2024, Costco retained around 90% of its members worldwide.
Costco has seen an increase of 3.2% in the membership count from last year's 127.9 million. The membership count of the retail brand has increased by an average of 6.29% over the last 5 years, despite the COVID-19 pandemic.
The table below shows how many people purchase from Costco over the years:
| Year | Total Costco Members |
| 2024* | 132 million* |
| 2023 | 127.9 million |
| 2022 | 118.9 million |
| 2021 | 111.6 million |
| 2020 | 105.5 million |
| 2019 | 98.5 million |
Recent reports suggest Costco has announced to increase in the annual membership fees. This price hike in the membership fee will impact around 52 million Costco cardholders in the United States and Canada.
Over 60% of Costco shoppers in the US are aged above 40 years
Boomers and Gen X shoppers in the United States comprise more than 65% of Costco's total customer base while Millennials make up about 27% of all shoppers.
Reports also suggested that only 6% of Costco customers are from the Gen Z age group.
Here is the table to showcase Costco’s customer base by age:
| Age Group | Share of consumers visiting Costco |
| Gen Z | 6% |
| Millennials | 27% |
| Gen X | 31% |
| Boomers | 35% |
Gen Z shoppers represent 1/3rd of Costco’s grocery customer base
Around 54% of Costco grocery buyers in the United States fall in the age group of 18 to 49 years. Around 16% of the customers are above 50 years old.
The table below shows the categorization of US grocery customers at Costco by different age groups.
| Age Group | % of Costco Grocery Shoppers |
| 18-29 years | 28% |
| 30-49 years | 26% |
| 50-64 years | 16% |
Half of US households spend an average of $100 every time they visit Costco
In 2023, more than 45% of households in the United States visited Costco at least once and spent an average of around $100 on each visit. Another report suggests an average American spends around $3,016 annually on shopping at Costco. Over the last few years, the purchase frequency of US consumers at Costco has increased by 30 times.
Asian Americans are 2X more likely to shop at Costco than an average consumer
About 1 in every 10 people shopping at Costco are Asian Americans. And, compared to average American shoppers, 81% of Costco shoppers are more likely to be Asian Americans.
Reports also revealed that around 17% of Costco consumers are Latin Americans and another 10% of them belong to the African American community.
The table below showcases Costco's customer base by ethnicity.
| Ethnicity | Costco Customer Base (in %) |
| Caucasian | 61% |
| African American | 10% |
| Latino | 17% |
| Asian American | 10% |
| Other | 2% |
5 out of 10 Costco shoppers belong to the middle-income segment
Costco shoppers belonging to the middle-income segment make up 46% of its overall customer base. Buyers with high incomes make up about one-third of the customers. Only 18% of all Costo customers belong to the low-income segment.
Here is the table that shows the categorization of Costco’s shopper base by income segments.
| Income Segment | Costco Customer Base (in %) |
| Low Income (<$40K) | 18% |
| Middle Income ($40 – $125K) | 46% |
| High Income ($125+) | 35% |
Around 3/4th of Costco shoppers are females
Most Costco shoppers are women, making up 73% of the customers. Whereas, men make up the remaining 26% of the shoppers. People who don’t identify themselves as male or female make up 1% of Costco's shoppers.
4 out of 10 Costco shoppers come from urban areas
Costco is highly popular among shoppers from suburban and urban areas, making up 81% of its total customer base. Only 19% of the customers come from rural areas. Most rural customers are low-income, making up about 18% of Costco’s total shopper base.
The table below provides data on Costco shoppers in different areas.
| Area | Costco Customer Base (in %) |
| Rural | 19% |
| Suburban | 38% |
| Urban | 43% |
Costco Company Statistics
Costco is adding new warehouses every month in all the available countries, including the US. After COVID-19, the brand has generated significant profits and has become one of the largest retailers in the US and the world. Let's check some intriguing Costco company data we have curated for you.
How many Costco stores are there worldwide?
Costco has 884 warehouses in 14 countries worldwide as of 2024. North America has around 85% of all Costco’s stores worldwide. They are planning to open new stores in 33 locations worldwide in 2024. Some of their upcoming stores will be in Richmond, NW Omaha, Chaska, Tomball, Covington, Cheongna, Higashiomi, Okinawa Nanjo, Ridgefield, and more.
Here is the table to provide the number of Costco stores in different countries.
| Country | No. of Costco Stores |
| United States | 611 |
| Canada | 108 |
| Mexico | 40 |
| Japan | 33 |
| United Kingdom | 29 |
| Korea | 18 |
| Australia | 15 |
| Taiwan | 14 |
| China | 7 |
| Spain | 4 |
| France | 2 |
| Iceland | 1 |
| New Zealand | 1 |
| Sweden | 1 |
How many Costco stores are in the United States?
Costco has 611 warehouses in the United States as of 2024, making up 69.12% of its global stores. They have atleast one store in 47 states except Rhode Island, West Virginia, and Wyoming. Arkansas, Delaware, District of Columbia, Maine, Mississippi, New Hampshire, South Dakota, and Vermont are the states with the lowest number of Costo stores, each having 1 store.
The table below shows the top 5 states in the United States with the highest number of Costco stores:
| States | No. of Costco Stores |
| California | 139 |
| Texas | 41 |
| Washington | 34 |
| Florida | 33 |
| Arizona | 20 |
Over 20% of Costco stores in the US are in California
California has the highest number of Costco stores in the United States. There are around 139 warehouses in the state, which is over 20% of the total warehouses in the country. Texas has around 41 stores in the state, the second highest in the United States. Following closely are Washington, Florida, and Illinois with 34, 33, and 23 stores, respectively.
How many employees does Costco have?
Costco has over 316,000 part-time and full-time employees worldwide. In the US, they have over 208,000 employees, which is about two-thirds of their total workforce, followed by Canada with 51,000 employees.
They have over 57,000 employees in other foreign locations.
The retail giant's U.S. employee count grew by 2.97% from last year's 202,000, while in Canada it increased by 2%, and in other international markets, it surged by 9.62%.
Where is the biggest Costco store in the world?
The world's biggest Costco store is located in Salt Lake City, Utah, United States. The warehouse is spread over 250,000 square feet. This is 1.7 times bigger than an average Costco store, which is 146,000 square feet.
In the United States, the second-largest Costco store is located in Tukwila, Washington, which has a size of 228,000 square feet. The third-largest is the South Airport Boulevard store in San Francisco, covering 225,000 square feet.
What is the busiest Costco store in the world?
The Iwelei Costco store on the island of Oahu in Hawaii is the busiest Costco store in the United States and the world, as well. This store generates 2X the average annual revenue of any Costco store. The Chiba Costco store in Makuhari, Tokyo is the second busiest store in the world.
Here are the top 10 busiest Costco stores in the world:
| Costco Store | Country |
| Iwelei Costco | United States |
| Chiba Costco | Japan |
| Marina Del Rey Costco | United States |
| Sapyeong-daero | South Korea |
| Melbourne Docklands | Australia |
| Salt Lake City | United States |
| Birmingham | United Kingdom |
| Burnaby | Canada |
| Taichung Dajia | Taiwan |
| Tlalnepantla | Mexico |
Costco market share
Compared to its competitors, Costco has a market share of 19.72% in the wholesale industry in the United States as of the 2nd quarter of 2024. Walmart leads the list with a market share of around 48.23%. Costco’s Q2 market share decreased by 4.81% from the previous quarter’s 24.53%.
Costco's online sales increased by 20.7% from last year
Costco saw year-over-year growth of 20.7% in its eCommerce sales in 2024 compared to the previous year. This is the first time after 2022 that the brand saw positive growth in online sales.
The brand’s Q3 2024 revenue is approximately $57.39 billion, with the majority coming from its eCommerce business. This resulted in a year-on-year increase in the deliveries of Costco Logistics by 28%.
Costco Revenue Statistics
Costco's revenue has been rising and recent data provided by the brand shows they had a healthy growth in past years. Let's check out some of the interesting Costco revenue data that will provide you with a clear idea of how the brand is performing.
Costco revenue over the years
According to Costco’s report till July 2024, its annual revenue stands at $229.81 billion. Whereas, their revenue for the third quarter of 2024 is $57.39 billion.
Costco's yearly revenue increased by 7.1% from $214.53 billion in 2023, and its quarterly income increased by 9.1% worldwide from $52.60 billion in the 3rd quarter of 2023.
Costco is the 3rd largest retailer in the United States by revenue
Costco is the United States’ 3rd largest retailer with a net market cap of $394.58 billion as of September 2024. It is also the 5th largest retailer in the world by revenue after Walmart, Amazon, Schwarz Group, and Aldi.
Walmart is the largest retailer in the world by revenue with a revenue of $648.13 billion and Amazon is in the second spot with around $604.33 billion global revenue in 2024.
The United States contributes 70% of Costco's global revenue
The United States contributed $176.630 billion to Costco’s revenue in 2023, followed by Canada with $33.056 billion. The remaining $32,604 billion of revenue comes from the brand’s other international markets.
It is projected that the revenue of Costco from the United States will cross $180 billion in 2024.
Here is the graph to show Costco's worldwide revenue in different regions.
How much does Costco make a year?
The annual worldwide income of Costco in 2023 is $6.3 billion, this is an increase of 8.62% in its income from 2022 which was $5.8 billion. According to various reports, the annual net income of Costco will cross the $6.5 billion mark in 2024.
The table below shows the year-by-year increase in Costco's annual income.
| Year | Annual Global Income of Costco |
| 2024* | $6.5 billion* |
| 2023 | $6.3 billion |
| 2022 | $5.8 billion |
| 2021 | $5 billion |
| 2020 | $4 billion |
| 2019 | $3.6 billion |
How much does Costco make a day?
Each Costco store makes around $530,000 a day, this can vary depending on where the store is located and customer traffic. The total daily revenue of all the Costco stores combinedly is about $447 million.
Upon calculating, we can say that Costco earns around $19,521,667 per hour and approximately $5,422.69 per second.
Costco earns about $252 million worldwide from a single-store
On average, each Costco store around the world makes about $252 million in sales each year, which is 2.86% more than the previous year's $245 million.
According to various reports, Costco’s gross profit margin has also been boosted to 10.57% worldwide, compared to 10.48% in the previous year.
The membership fee revenue of Costco has crossed $1 billion in the first 3 months of 2024
Costco’s membership fee revenue in the third quarter of 2024 is around $1.12 billion, which is a slight 0.9% increase from the second quarter of 2024, which was $1.11 billion.
In comparison, the membership fee revenue for 2023 was $4.58 billion and it is projected that by the end of 2024, this revenue is set to cross $5 billion.
Almost 6 out of 10 Costco members own a Gold Star membership card
Costco has more than 58.8 million Gold Star Card holders around the world. They are followed by Household Cards with 56.9 million cardholders. And the remaining 12.2 million Costco members opted for its Business and affiliate card.
The table below shows the number of Costco members by different membership cards.
| Membership Card | Number of Costco Members |
| Gold Star | 58.8 million |
| Household Cards | 56.9 million |
| Business | 12.2 million |
Costco saw over 30% year-over-year increase in the operating income for the quarter
Some of the latest reports from Costco reveal that the operating income of the brand is $2.197 billion in Q3 2024. This is a 30.85% year-over-year increase in its operating income from $1.679 billion in 2023.
Various reports also suggested that the Q3 operating income of Costco is 6.55% more than $2.062 billion in Q2 2024.
Costco Buyers Trends
Costco has changed the purchase behavior of American retail shoppers. This is reflected in the increase in the brand’s overall sales figures. According to reports, the traffic to Costco’s eCommerce site doubled within a year. We have compiled a variety of Costco buyers' trend data that you can check below.
Costco website traffic data reveals a 3 times year-over-year increase
Costco’s eCommerce site’s traffic saw a growth of 3 times from 8% to 16% in 2024 compared to 2023. This contributed to a significant rise in the wholesale brand's online sales. The Costco app also saw a 32% increase in downloads in 2024 than 2023.
8 out of 10 Costco shoppers in the US are satisfied with its services
More than 82% of Costco buyers in the United States have stated that they are satisfied with the services provided by the brand. Following Costco, there are Macy's and Target, with 82% and 81% customer satisfaction rating, respectively.
Here is the table for customer satisfaction ratings of different retailers in the US.
| Retailer | Customer Satisfaction (in %) |
| Costco | 82% |
| Macy's | 82% |
| Target | 81% |
| Sam's Club (Walmart) | 81% |
| BJ's Wholesale Club | 80% |
| Belk | 79% |
| TJX (Marshalls, TJ Maxx) | 79% |
| Kohl's | 79% |
| Big Lots | 78% |
| JCPenney | 77% |
| Burlington | 76% |
| Meijer | 76% |
| Dillard's | 74% |
| Dollar Tree | 74% |
| Walmart | 73% |
| Dollar General | 72% |
| General Merchandise Retailers Average | 77% |
9 out of 10 Costco shoppers make repeated purchases from the store
Costco buyers have an 87% purchase repeat rate and an average shopper has an annual buy rate of $3,078 at the brand’s stores. This shows how good the retention rate of Costco is as they have implemented various successful strategies.
Costco app downloads are up by 32% with 2.5 million new downloads in the 1st quarter of 2024
Costco’s total app downloads are over 35 million as it added 2.5 million new installations in the 2024 Q1. This is a 32% year-over-year growth from 2023 to 2024. This has eventually increased the quarterly revenue of the brand.
Costco buyers spend the most on food and online purchases
Food is the category where 17% of Costco shoppers spend the most at the stores, followed by online purchases and Gas and Conveniences with 16% and 14%, respectively.
Here is the table to showcase the spending purpose of Costco shoppers.
| Spend Channels | Costco Customer Base (in %) |
| Food | 17% |
| Online Purchases | 16% |
| Gas and Convenience | 14% |
| Mass | 12% |
| LSR and FSR | 12% |
| Club | 12% |
Conclusion
Despite major setbacks during the pandemic, Costco Wholesale's yearly revenue grew at a 7.75% growth rate, reaching $253.695 billion. They have increased their store count worldwide to 879 warehouses and have also increased their online presence. Costco has outperformed past predictions and with a steady growth rate, it is expected to cross the $300 billion revenue mark by 2025.
As consumer habits evolve, the brand's robust online presence and strategic warehouse expansions are expected to increase its market presence. Overall, Costco’s strategic decisions ensure continued success and leadership in the global retail industry.
