Kohl’s Statistics: Stores, Demographics & Financials (2025)
Kohl's is one of the oldest and largest department store retail chains in the United States, which was founded in 1962. It operates around 1,153 stores across 49 states and is planning to open more in the future. The retail giant employs around 87,000 employees, out of whom 67.3% are women and the remaining 32.7% are men.
As of 2025, Kohl's holds a market share of 1.07% in the US retail industry. It generated around $3.23 billion in revenue for the 1st quarter of fiscal year 2025 and $16.2 billion in annual revenue in fiscal year 2024.
In this blog, we have compiled a variety of key Kohl's statistics that will help you understand the brand's profile, how it is performing financially, customer and employee demographics, and much more. Additionally, shoppers can take advantage of Kohl's Promo Codes to enjoy discounts on their purchases.
Top Kohl's Statistics in 2025
- Kohl's currently has 1,153 stores in the United States.
- The annual revenue of Kohl's in the fiscal year 2024 is around $16.2 billion.
- Kohl's generated a revenue of $3.23 billion in Quarter 1 of the fiscal year 2025.
- 70% of Kohl's customers are female, while 30% are male.
- Kohl's has offline stores in 49 states in the US except Hawaii.
- The company employs around 87,000 employees, with 67.3% being women and 32.7% being men.
Kohl's User Demographics
A majority of Kohl’s customers are women aged 35 to 54, and over half of its customer base consists of Gen X and Baby Boomers. Here are key statistics on Kohl's user demographics:
- Kohl's has over 60 million customers in the United States as of 2025. Around 80% of its customers live within a range of 15 miles of a Kohl's store.
- 7 out of 10 Kohl’s customers in the United States are women, and the remaining 30% are men. A majority of the brand's female customers are between 35 and 54 years old.
- 4 out of 10 American shoppers of Kohl’s are Baby Boomers. Gen X customers make up 32% of the customer base, while Millennials account for 23%. Only 5% of its customers are Gen Z.
The table below shows the distribution of Kohl's customer base by generation:
| Generation | Share of Kohl's Customers |
| Gen Z | 5% |
| Millennials | 23% |
| Gen X | 32% |
| Baby Boomers | 40% |
- 2/3rd of Kohl’s customer base in the US are middle-income households whose annual income ranges from $80,000 to $110,000.
Source: SimilarWeb, CNBC, Cowen, Kohl’s Factbook
Kohl’s Company Statistics
Kohl’s has over 1,000 department stores across the United States. To run these stores, it employs over 80,000 employees, with more than half of them being female. Let’s check some of the important Kohl’s company statistics:
- Compared to other retail brands in the United States, the market share of Kohl's is around 1.07% as of 2025.
- In 2025, Kohl's operates around 1,153 stores across the United States. This is 1.96% less than 1,176 in 2024. This is the first time since 2020 that the company shut down a store after constant opening.
Here is the table that showcases the number of Kohl’s stores over the years:
| Year | Number of Stores | Year-on-Year Change |
| 2025* | 1,153* | -1.96%* |
| 2024 | 1,176 | + 0.17% |
| 2023 | 1,174 | + 0.34% |
| 2022 | 1,170 | + 0.43% |
| 2021 | 1,165 | + 0.26% |
| 2020 | 1,162 | + 0.26% |
| 2019 | 1,159 | 0% |
| 2018 | 1,159 |
- The retailer's merchandise is sourced 66% from national brands and 34% from private brands.
- Kohl’s has stores in around 49 states and 997 cities in the United States. Hawaii is the only state in the country that does not have a Kohl’s store.
- California has the most Kohl's stores in the U.S., with 117 locations, making up 10% of the brand’s total stores nationwide. Texas and Illinois are on the second and third spots on the list with 89 and 66 stores, respectively.
- California has a population of 39.51 million, with one Kohl's store for every 337,709 people. In Texas, there is one Kohl's store for every 325,798 people.
Let's check the US states with the highest number of Kohl's stores:
| State | Number of Kohl’s Stores | Share of Kohl’s Stores | Population per Store |
| California | 116 | 10% | 340,620 |
| Texas | 89 | 8% | 325,800 |
| Illinois | 66 | 6% | 192,000 |
| Ohio | 60 | 5% | 194,820 |
| Pennsylvania | 51 | 4% | 251,020 |
| New York | 50 | 4% | 389,080 |
| Florida | 50 | 4% | 429,560 |
| Michigan | 46 | 4% | 217,110 |
| Indiana | 42 | 4% | 160,290 |
| Wisconsin | 42 | 4% | 138,620 |
- The retailer’s merchandise is sourced 66% from national brands and 34% from private brands.
- Kohl's has stores in around 49 states and 997 cities in the United States. Hawaii is the only state in the country that does not have a Kohl's store.
- California has the most Kohl’s stores in the U.S., with 107 locations, making up 9% of the brand's total stores nationwide. Texas and Illinois are in the second and third spots on the list with 89 and 64 stores, respectively.
- California has a population of 39.51 million, with one Kohl’s store for every 369.27K people. In Texas, there is one Kohl’s store for every 325.80K people.
Let’s check the US states with the highest number of Kohl’s stores:
| State | Number of Kohl's Stores | Share of Kohl's Stores | Population per Store |
| California | 107 | 9% | 369,270 |
| Texas | 89 | 8% | 325,800 |
| Illinois | 64 | 6% | 198,000 |
| Ohio | 58 | 5% | 201,530 |
| Florida | 52 | 5% | 413,040 |
| New York | 50 | 4% | 389,080 |
| Pennsylvania | 50 | 4% | 256,040 |
| Michigan | 46 | 4% | 217,110 |
| Indiana | 42 | 4% | 160,290 |
| Wisconsin | 42 | 4% | 138,620 |
- Las Vegas and Indianapolis each have 5 Kohl's stores, the highest in any US city. Houston, Phoenix, and Louisville follow with 4 stores each. While Jacksonville, Cincinnati, Aurora, San Antonio, and Colorado Springs have 3 Kohl's stores each.
- Kohl's currently employs around 87,000 full-time and part-time workers in the U.S., marking a 9.38% decrease from the previous year’s 96,000. This is the tenth consecutive year the retailer has reduced its workforce since 2015.
The table below shows the number of employees at Kohl's over the years:
| Year | Number of Kohl's Employees | Year-on-Year Change |
| 2025* | 87,000 | – 9.38% |
| 2024 | 96,000 | |
| 2023 | 96,000 | – 1.03% |
| 2022 | 97,000 | – 2.02% |
| 2021 | 99,000 | – 10% |
| 2020 | 110,000 | – 9.84% |
| 2019 | 122,000 | – 5.43% |
| 2018 | 129,000 | – 5.84% |
| 2017 | 137,000 | – 0.72% |
| 2016 | 138,000 | – 1.43% |
| 2015 | 140,000 | + 2.19% |
- Out of the total employee count of Kohl’s, 54,000 are part-time, making up about 62.07% of the workforce. The remaining 33,000 are full-time employees, which is roughly 37.93%.
- Kohl’s workforce is 67% female, totaling about 58,290 employees, while 33% are male, amounting to 28,710 employees.
- 6 out of 10 Kohl’s employees in the United States belong to white ethnicity, while around 17.1% identify themselves as Latino. Another 11% of its employees are African Americans, and 6.2% are Asian Americans.
- Around half of Kohl’s workforce in the country is aged between 20 to 30 years, while 30% are aged between 18 to 20 years. Only 2% of their employees are aged below 18 years.
The table below shows the distribution of Kohl's employees by age:
| Age Group | Share of Kohl's Employees |
| Less than 18 years | 2% |
| 18 to 20 years | 30% |
| 20 to 30 years | 48% |
| 30 to 40 years | 10% |
| 40+ years | 6% |
- 8 out of 10 Kohl’s employees in the United States earn around $25k to 40k annually. Another 16.4% are on a payroll of less than $25k, and about 7.3% earn between $40k and 60k in a year.
- 4 out of 10 employees of Kohl’s studied for their degrees in High School diplomas, followed by 32.2% of employees who did a bachelor in their graduation. Another, 19.6% of the brand’s employees studied as associates in their graduation.
Here is the table that showcases the merchandise mix of Kohl's:
| Merchandise | Share of Kohl's Mix |
| Women’s Products | 26% |
| Men's Products | 21% |
| Home Products | 15% |
| Children's Products | 12% |
| Accessories | 17% |
| Footwear | 9% |
Source: Kohl's, Statista 1, Statista 2, Statista 3, Statista 4, ScrapeHero, Zippia
Kohl's Revenue Statistics
Kohl's annual revenue consists of net sales and other revenues. Out of all the merchandise of the brand, the women’s product category generates the highest revenue for Kohl's. Below we have compiled various key Kohl's revenue statistics that will help you understand how the brand is performing:
- Kohl’s Corporation publishes its annual report after its fiscal year ends in February. According to their annual report for the fiscal year 2024, Kohl’s generated a revenue of $16.221 billion, which includes net sales of $15.385 billion and other revenue of $836 million. Its total revenue decreased by 7.18%% from $17.476 billion in fiscal year 2023.
The table below shows the total revenue of Kohl’s for the last 4 years:
| Fiscal Year | Total Revenue | Year-on-Year Change in Revenue |
| 2024 | $16.221 billion | – 7.18% |
| 2023 | $17.476 billion | – 3.45% |
| 2022 | $18.1 billion | – 6.86% |
| 2021 | $19.433 billion | – |
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- The net sales of Kohl's in the fiscal year 2024 are around $15.385 billion, which is 7.24% less than $16.586 billion in 2023. This marks the third consecutive year of declining sales for the company, as reported in its annual report.
Here is the table that showcases the net sales of Kohl's over the years:
Fiscal Year Net Sales of Kohl's Year-on-Year Change 2024 $15.385 billion – 7.24% 2023 $16.586 billion – 3.35% 2022 $17.161 billion – 7.09% 2021 $18.471 billion + 22.89% 2020 $15.031 billion – - The Quarter 1 revenue of Kohl's for the fiscal year 2025 is around $3.23 billion, which is 40.07% less than the $5.39 billion in Q4 revenue in 2024.
- The average daily revenue of Kohl's in the fiscal year 2024 is around $44.44 million, which is 7.18% less than $47.88 million in 2023.
- The average annual revenue of each Kohl's store is around $13.81 million in the fiscal year 2024.
- The total selling space of Kohl's in fiscal year 2024 is around 82 million square feet, which is similar to 2023 and 2022.
Source: Kohl’s, Statista 1, Statista 2
Conclusion
After the COVID-19 pandemic, Kohl's revenue and net sales have seen a decline due to the change in the buying behavior of Americans. In response, the company has laid off thousands of employees to improve financial management. Kohl's currently takes up 1.07% of the US retail industry and is strategically expanding its online business to enhance its market presence.
Despite a revenue drop, Kohl’s has sold 82 million square feet of space at $202 per square foot. The brand is focused on reaching its pre-pandemic sales figures and is implementing new strategies to boost revenue. Various past reports indicate Kohl’s net income is expected to rebound and surpass expectations.
