Shein Statistics 2025 (Demographics & Financials)
Originally known as SheInside, Shein began as a wedding dress retailer in 2008 in Nanjing. Shein now reaches a diverse customer base in over 150 countries with around 88.8 million shoppers worldwide.
The pandemic years were a game changer for Shein with the user base increasing by 176.8% in 2020 and 181.9% in 2021.
Today, Shein dominates the U.S. fast fashion market, holding a 50% share and outpacing big names like HandM and Zara. With a business model that listens to customer preferences, Shein sets new standards in the fast fashion industry, making high-quality fashion accessible to everyone.
Let’s explore some impressive stats and trends behind Shein’s continued rise.
Shein Statistics 2025 (Editor’s Picks)
- Shein has 88.8 million active shoppers in 2024.
- Shein is projected to generate $58.5 billion in online revenue by the end of 2025.
- The Shein app was downloaded 262 million times in the past year.
- Shein adds 500 to 2,000 new pieces daily, to its current collection of 600,000 styles.
- With 16,000 global employees, 58% of Shein's workforce are women.
- Shein holds a 50% share of the U.S. fast fashion market.
Source: SheinGroup
What Is Shein Most Popular For?
Shein is popular due to its low prices, wide range of products, and quick production of trendy items. To make the most of these affordable options, many shoppers look for Shein Promo Codes to maximize their savings. It gained even more popularity during the pandemic. The brand uses gamification and collaborates with social media influencers to boost its sales. The hashtag #sheinhaul has over 4.8 billion views on TikTok, becoming the fashion haul hashtag to receive the most views on TikTok.
| Shein adds 500 to 2,000 new pieces daily, with over 600,000 styles on the site. |
| Micro-influencers earn 10 – 20% commission on referral sales through Shein. |
| The average price of $9, half that of competitors, attracts 55% of price-focused Gen Z. |
| SHEIN collaborates with celebrities like Katy Perry, Lil Nas X, and Hailey Bieber. |
| SHEIN uses AI and in-house design to produce 100-200 pieces initially, scaling up based on demand. |
Source: Daxue Consulting, MobiLoud
Number Of Shein Customers Worldwide
Shein has over 88.8 million active shoppers globally. During the pandemic, Shein saw its most significant growth, with a 176.8% increase in users in 2020 and 181.9% in 2021, reaching 43.7 million users.
The app has attracted around 42.6 million downloads worldwide in the first 15 weeks of 2025.
Below is a table that shows the global user growth at Shein:
| Year | Number of Users |
| 2017 | 2.8 million |
| 2018 | 4.8 million |
| 2019 | 5.6 million |
| 2020 | 15.5 million |
| 2021 | 43.7 million |
| 2022 | 74.7 million |
| 2023 | 88.8 million |
Source: BusinessofApps
Shein’s global user base grew by 30X from 2017 to 2023.
Shein Users In The USA
Shein’s user base in the US is currently at 17.3 million, a 1444% growth since 2019. The Covid19 pandemic boosted Shein's growth to sky-high with a 150% increase in users in 2020 and a 167.9% growth in 2021.
Shein's users in the US could potentially reach approximately 19 million by the end of 2024. In total, 31% of U.S. fashion online shop users say they like SHEIN.
The table below shows Shein’s rapid expansion in the US market over the years, reflecting significant annual growth rates:
| Year | Number of Users |
| 2017 | 0.49 million |
| 2018 | 0.67 million |
| 2019 | 1.12 million |
| 2020 | 2.8 million |
| 2021 | 7.5 million |
| 2022 | 13.7 million |
| 2023 | 17.3 million |
Source: BusinessofApps
Shein’s user base in the US has grown by about 15.45 times since 2019.
Shein Demographics
Shein’s typical demographic is predominantly young women, with most of its user base being female. The average Shein shopper is a nearly 35-year-old woman who spends about $100 monthly on women’s clothing.
Shein’s appeal to younger generations is further highlighted by its strong presence on social media platforms like Instagram and TikTok, where the brand collaborates with influencers to connect with its target audience.
Shein Users By Gender
Roughly 2 in 3 Shein users are female, making up about 61.2% of its global visitors. This strong preference among female shoppers highlights Shein's popularity in women's fashion. In contrast, 38.8% of Shein's users identify as male.
Source: SimilarWeb
Shein Users By Age
The majority of Shein users are aged between 25 and 34 years, making up about 26.12% of its total users. This shows that Shein is largely favored by millennials who enjoy shopping online. Following closely are users aged 35 to 44 years at 20.25% and those aged 18 to 24 years at 19.63%, showing Shein's popularity among young adults and middle-aged consumers alike.
Refer to the table below to understand the distribution of Shein's user base across different age groups.
| Age Group | Percentage |
| 18-24 years old | 19.63% |
| 25-34 years old | 26.12% |
| 35-44 years old | 20.25% |
| 45-54 years old | 15.05% |
| 55-64 years old | 11.59% |
| 65+ years old | 7.35% |
Source: SimilarWeb
What Is The Average Income Of A Shein Shopper?
The average annual income of a Shein shopper is $65,300. Shein customers typically spend $100 per month on women’s clothing, which is 60% more than the average US woman.
These shoppers also make purchases more frequently, both online and in stores. In a survey that studied 684 regular Shein customers, it was found that 30% prioritize value and comfort over fashion, compared to 42% of average customers.
Shein shoppers also frequently shop at Amazon, Walmart, Target, and T.J. Maxx.
Shein’s Annual Revenue
As per the latest available data, Shein’s revenue stands at $32.2 billion. This means the fast fashion brand generates $12.5 billion in revenue every quarter.
Shein’s revenue grew by 40% from 2022. The fast fashion brand is forecasted to generate $58.5 billion in online revenue in 2025.
Explore Shein's annual revenue growth from 2019 to 2025:
| Year | Revenue |
| 2019 | 4 billion |
| 2020 | 10 billion |
| 2021 | 15.7 billion |
| 2022 | 23 billion |
| 2023 | 32.2 billion |
| 2024 | 50 billion |
| 2025* | 58.5 billion(estimated) |
Shein’s Net Income
In 2023, Shein achieved a record profit of over $2 billion, a 185% increase from the previous year. The platform also recorded around $45 billion in gross merchandise value.
Shein's 2023 profits not only surpassed the $700 million net income from 2022 but also exceeded the $1.1 billion net income from 2021 by 81.8%.
Source: FT
What Is Shein’s Net Worth?
Shein's net worth, or company valuation, in 2024 was widely reported to be around $45 billion, a significant drop from its $66 billion valuation in 2023 and its $100 billion peak in 2022. This decline is attributed to slowing revenue growth, increased competition (notably from Temu), and regulatory risks, especially in the U.S. market.
Ahead of its planned IPO in London, Shein faced further pressure from investors to potentially cut its valuation even lower, with some reports suggesting it could drop to as low as $30 billion.
Despite a 19% increase in sales to $38 billion, Shein’s net profit fell by nearly 40% to $1 billion in 2024, missing its internal projections and further impacting its valuation.
The table below lists Shein’s valuation over the years:
| Year | Valuation (USD) |
| 2019 | 5 billion |
| 2020 | 15 billion |
| 2021 | 47 billion |
| 2022 | 100 billion |
| 2023 | 66 billion |
| 2024 | 45 billion |
Source: BusinessofApps, Reuters
Shein's Market Share
Shein currently leads the US fast fashion market with a 50% share, surpassing HandM at 16%, Zara at 13%, and several other top fashion brands. This highlights Shein's effective strategies, including its strong online presence and personalized social media campaigns catering to Gen Z consumers. These efforts have strengthened Shein's position as a leader in the competitive fast fashion industry.
Explore Shein's market share US fast fashion market compared to its key competitors:
| Brand | Market Share |
| Shein | 50% |
| HandM | 16% |
| Zara | 13% |
| Fashion Nova | 11% |
| Forever 21 | 6% |
Source: Statista
Number Of Shein Employees
Shein has around 16,000 employees globally, as of April 2025. The company expanded its team by hiring individuals from 27 different nationalities in 2022 alone. From its inception, Shein has supported female leadership, with 2 of its 4 founders being women. This commitment is noticeable in the workforce, where 5% of Shein’s employees are women, and 40% of senior management positions are held by women worldwide.
How Much Do Shein Workers Get Paid?
5 Shein factory workers earn between 6,000 yuan and 10,000 yuan monthly, which roughly translates to $831 to USD 1,385. Despite these wages, they work extensive 75-hour weeks.
After deducting overtime pay, the average monthly salary drops to about 2,400 yuan or $332 – well below China’s estimated living wage of 6,512 yuan ($900). Other provinces like Hubei, Hunan, and Jiangxi, where some production steps are outsourced, have even lower minimum wages.
Shein App Downloads
SHEIN’s app downloads have grown impressively over the years. From 2017 to 2023, downloads increased by around 1,302%, showing its rising global popularity. In 2023, the app was downloaded around 262 million times, making it the most downloaded fashion app of the year.
Number Of Shein App Downloads Globally
In 2024, Shein’s app downloads are expected to maintain their upward trend, with 136.98 million downloads recorded year-to-date by July. Based on this pace, Shein could potentially reach between 275 million to 300 million app downloads by the end of the year.
Shein had risen to become the world’s leading fashion retailer by 2022. There were around 262 million app downloads worldwide by 2023, highlighting its widespread appeal.
Estimated Shein App Downloads for 2024:
| Year | App Downloads |
| 2015 | 2.71 million |
| 2016 | 10.23 million |
| 2017 | 18.66 million |
| 2018 | 59.06 million |
| 2019 | 68.26 million |
| 2020 | 123.43 million |
| 2021 | 177.49 million |
| 2022 | 195.84 million |
| 2023 | 261.94 million |
| 2024 | 235 million |
Source: Statista
Shein App Downloads In The US
In February 2025, the Shein app registered about 1.2 million downloads in the US from iPhones and iPads, compared to around half a million downloads from Android devices. Shein's mobile store is in fact one of the most downloaded shopping apps in the U.S.
Most Shein mobile app downloads occur on iOS devices in the US as shown in the chart below:
Source: Statista
Shein’s Most Active Markets
In 2023, Shein had 53.27 million app downloads in Brazil, the highest worldwide. The United States followed with 36.51 million downloads, and Mexico had 27.35 million downloads. The combined downloads from the Philippines, Saudi Arabia, Spain, France, Japan, the United Kingdom, and Italy accounted for roughly 25% of Shein’s global app downloads.
Explore Shein's global app downloads across key markets:
| Country | Downloads |
| Mexico | 37.18 million |
| United States | 36.36 million |
| Brazil | 28.6 million |
| Philippines | 11.04 million |
| Saudi Arabia | 10.18 million |
| Spain | 7.98 million |
| France | 7.67 million |
| Japan | 7.47 million |
| United Kingdom | 7.36 million |
| Italy | 6.31 million |
Source: Statista
Shein's User Engagement Statistics
The majority of Shein's visitors access the site via mobile devices, which account for 76.65% of total traffic. Desktop users make up the remaining 23.35%.
In March 2025, Shein recorded about 229-235 million total visits. Of these, around 153 million visits came from mobile devices and about 50 million from desktop users..
Users spend an average of nearly 6 minutes (5 minutes and 54 seconds) per session on Shein's website. Shein maintains a bounce rate of around 40%, indicating that roughly 4 in 10 visitors leave the site after viewing just one page.
Most of Shein's web traffic comes directly (55.71%), followed by organic search (around 15.40%). Paid search and social media also contribute a notable share to overall visits.
- Website traffic stats:
- Search traffic: 59.9M
- Organic traffic: 32.36M
- Paid traffic: 27.54M
Source: similarweb
Shein Customer Experience
Shein, the global fast-fashion powerhouse, boasts over 1.1 million ratings on the Apple App Store with an impressive average of 4.6 out of 5 stars, reflecting strong user engagement and widespread satisfaction with its app experience. Customer satisfaction (CSAT) scores for Shein hover between 63% and 67%, with the highest satisfaction reported among female shoppers and those aged 18-25.
Despite its popularity and high engagement, especially among Gen ZShein's Net Promoter Score (NPS) is notably negative at -30, indicating that while many users enjoy shopping on the platform, they are less likely to recommend it to others. Product quality remains a key concern, with ratings averaging just 2.1 out of 5 stars among younger female customers, suggesting persistent issues with garment durability and material feel.
The Future Of Shein’s Expansion
In the coming future, Shein aims to diversify beyond clothing into home, beauty, and toy markets. By participating in panels with major brands like Colgate-Palmolive and Hasbro, Shein will establish itself in new sectors. The company plans to operate as a marketplace, allowing third-party sellers to list their products, similar to Amazon and AliExpress, with services already available in the US and UK, and plans to expand into Europe.
Despite facing scrutiny over labor practices, Shein’s strong financial backing (as seen above) provides the resources to address these issues. By opening its platform to third-party sellers, Shein aims to replicate Amazon’s success, particularly in the beauty sector where it has already seen positive results with its Sheglam brand.
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