Abercrombie & Fitch Statistics: Demographics and Revenue (2025)

Abercrombie and Fitch is a renowned fashion brand operating in around 16 countries. It has about 247 physical stores globally, with around 239 stores in the United States alone. Over 70% of its customers are from the U.S., reflecting its popularity in the country.

Since 2022, Abercrombie and Fitch has consistently achieved positive annual revenue, reaching $4.95 billion in fiscal year 2024. The Americas region contributes over 80% of the brand's yearly revenue. Projections indicate that revenue will reach $5 billion in fiscal year 2025.

This blog explores all the latest statistics of Abercrombie and Fitch, including their user demographics, number of stores, employee count, and yearly and quarterly revenue, helping you understand the brand in depth.

Abercrombie and Fitch Statistics At a Glance

• Abercrombie and Fitch currently operates about 247 offline stores worldwide.
• Abercrombie and Fitch generated a yearly revenue of $4.95 billion for the fiscal year of 2024.
• Every store of the brand generated an annual revenue of $17.33 million in the fiscal year of 2024.
• California has the highest number of Abercrombie and Fitch physical stores in the U.S., with 46 stores.
• 7 out of 10 customers of Abercrombie and Fitch are female, and only 31.29% are male.

Abercrombie and Fitch User Demographics

Abercrombie and Fitch is one of the popular fashion brands for Americans. Most U.S. fashion enthusiasts are familiar with the brand, and its customer retention rate is higher than that of similar brands. More than half of its customers are female and are under 34 years old. Here are various intriguing user demographics statistics you should know:

• Around 8 out of 10 fashion store customers in the United States are aware of Abercrombie and Fitch and its products. Out of this, around 20% of the buyers use its products.
• Roughly 9 out of 10 Abercrombie and Fitch customers, who make up to 13% of the total fashion buyers in the U.S., are most likely to buy from the brand again, reflecting their loyalty.
• 3 out of 10 customers of the brand, who make up to 23% of the U.S' total fashion store shoppers, stated that they like its products.
• 7 out of 10 Abercrombie and Fitch customers in the United States are female, compared to 31.29% of males.
• About half of the customers of Abercrombie and Fitch are aged between 18 and 34 years. Millennials account for around 35.32% of the brand's customer base. Customers in the 35 to 44 years age group rank second in the age distribution list with 17.76%.

Here is the table for the detailed age distribution of Abercrombie and Fitch's customer base:

• 7 out of 10 Abercrombie and Fitch buyers are from the United States, followed by 12.77% from the United Kingdom. Canada and Germany rank third and fourth with 6.5% and 1.64% customer share, respectively.

The table shows the top 5 countries that contribute the highest customer counts for Abercrombie and Fitch:

Source: Statista, SimilarWeb

Abercrombie and Fitch Company Statistics

Abercrombie and Fitch operates offline and online for its customers. Over 90% of its physical stores are in the United States, and California has the highest number of offline stores in the country. Like its customer base, more than half of its employees are female. Below, we have listed various other interesting company statistics that might intrigue you:

• As of 2025, Abercrombie and Fitch operates approximately 239 stores in the United States and 18 stores in various international locations, totaling 247 stores worldwide.

• California has 46 stores, the highest in the United States, around 19% of the total number of stores. Texas and Florida rank second and third on the list with 29 and 26 Abercrombie and Fitch stores.

• Abercrombie and Fitch operates stores in 37 U.S. states and territories, but it has no presence in about 21 others.

Here are the top 10 states with Abercrombie and Fitch stores by number:

• Miami has the most Abercrombie and Fitch stores in the US, with 5 physical stores, followed by Las Vegas, New York, and Houston with each having 3 stores.
• As of 2025, Abercrombie and Fitch has over 31,700 employees (full-time and part-time) worldwide. This is a 7.09% growth from the previous year.
• Over half of Abercrombie and Fitch employees are women, whereas 44.3% of its employees are men.
• 6 out of 10 Abercrombie and Fitch employees are white, while 17.6% of its customers are Hispanic/Latino, and 11.2% of them are black or African American.

The table below shows the ethnic distribution of Abercrombie and Fitch employees:

• Almost half of the Abercrombie and Fitch employees fall in the 18 to 20-year age group, followed by the 20 to 30 age bracket, with 40% employee share. The brand has no employees over 40 years old.

Here is the table to showcase the average age group of Abercrombie and Fitch employees:

• Abercrombie and Fitch scored 47% for accountability and 27% for financing decarbonization in the transparency index. Decarbonization follows next with a 22% score.

• The largest Abercrombie and Fitch store is situated on 5th Avenue in New York City, United States. This is a two-level building that includes all major Abercrombie and Fitch brands.

Source: ScrapeHero, Statista 1, Statista 2, Zippia

Abercrombie and Fitch Revenue Statistics

Abercrombie and Fitch's revenue has been increasing year-on-year since 2022. And over 80% of its revenue is generated from the Americas region, followed by the EMEA and APAC regions. The brand is projected to achieve an annual revenue of over $5 billion and a quarterly revenue of $2 billion. Here are various revenue statistics of the brand:

• Abercrombie and Fitch reported an annual revenue of $4.95 billion for the fiscal year 2024, ending February 1, 2025. This is a 16% growth from the previous year's revenue of $4.281 billion. According to the latest predictions, its annual revenue is set to cross $5 billion in the fiscal year 2025.

The table below shows the year-on-year annual revenue change of Abercrombie and Fitch:

• Out of $4.95 billion, $4.027 billion in revenue was generated from the Americas, 81.34% of Abercrombie and Fitch's total revenue. The EMEA and APAC regions generated around $770.519 million and $150.554 million in revenue, respectively.

• Abercrombie and Fitch generated a revenue of $1.58 billion for Quarter 4 of the fiscal year 2024 ending on February 1, 2025. This is a 9% growth from Q4, 2023.

• The brand's quarterly revenue for Q1, Q2, and Q3 for the fiscal year 2024 is $1.209 billion, $1.134 billion, and $1.021 billion, respectively. It is expected that the brand's quarterly revenue may touch $2 billion in the fiscal year 2025.

• Around 81% of Abercrombie and Fitch's sales are generated from the Americas region, followed by EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) with 16% and 3%, respectively.

• Abercrombie and Fitch’s average daily revenue for the fiscal year 2024 was $13.56 million, reflecting a 15.61% increase compared to the previous year’s $11.73 million.

• Each store of Abercrombie and Fitch in the fiscal year 2024 generated an average revenue of $17.33 million annually.

Source: Abercrombie and Fitch, MacroTrends, Statista