Walmart Statistics: Stores, Market Share & Revenue (2024)
Walmart is not just the world's largest company by revenue, it's a retail powerhouse that's changing the game in both physical and online shopping. With over 10,616 stores in 19 countries and a thriving e-commerce platform, Walmart is where millions go for unbeatable prices and convenience.
But it's more than just numbers. What keeps people coming back is the seamless shopping experience and top-notch customer service. Walmart has perfected the art of making shopping fun and easy, whether you're browsing the aisles or clicking through their website.
In this blog, we dive into the latest Walmart stats for 2024, showing how this retail giant continues to innovate and shape the future of shopping.
Walmart Statistics 2024 (Editor's Picks)
- Walmart holds an 8.59% share of the U.S. retail market.
- In the U.S. e-commerce sector, Walmart holds a 6.4% market share.
- As of 2024, Walmart's global revenue stands at approximately $648 billion.
- Walmart serves about 255 million customers each week across its global network of stores and e-commerce platforms.
- Walmart's global e-commerce revenue crossed $100 billion in FY24.
- Walmart loses roughly $3 billion each year in theft.
Brief Overview of Walmart
Launch Date | 2 July, 1962 |
Headquarters | Bentonville, Arkansas |
Founder | Sam Walton |
CEO | Doug McMillon |
Country | United States |
Industry | Retail, Wholesale, Other Units, and E-commerce |
Employees | 2.1 million |
Number of Walmart Stores
As of 2024, Walmart operates a vast network of 10,616 stores spread across more than 19 countries. These stores range from massive supercenters to smaller neighborhood markets, offering everything from groceries and household goods to electronics and apparel.
Walmart's ability to maintain such an extensive presence is driven by its commitment to being where customers need them most. Their store expansion focuses on meeting local demand while also integrating digital options like in-store pickup for online orders, giving shoppers flexibility.
Number of Walmart Shoppers
In 2024, Walmart welcomed around 255 million shoppers per week across the globe, up from 240 million the previous year. On a daily basis, that's over 37 million people visiting one of Walmart's 10,616 stores worldwide.
This growth isn't surprising, considering Walmart’s massive footprint and focus on convenience. Whether it’s their competitive prices or easy online ordering and pickup options, customers keep coming back.
Programs like Walmart+ and their online grocery service have also helped keep foot traffic steady, drawing people in with added benefits and a seamless shopping experience.
What is Walmart's Market Share in the Retail and E-Commerce Sectors for 2024?
In 2024, Walmart holds an impressive 8.59% market share of the U.S. retail market, highlighting its dominant position in the industry. With an extensive network of physical stores and a robust supply chain, Walmart continues to be a retail powerhouse in the United States.
Beyond U.S. borders, Walmart's operations span 19 countries, reflecting its status as a global retail leader. Its international expansion has allowed Walmart to capture new customers, particularly in developing countries, further strengthening its global footprint.
Walmart is also making big moves in the e-commerce sector. The company now holds a 6.4% share of the U.S. e-commerce market, positioning itself as a key player in the digital retail space. By effectively integrating its vast network of physical stores with a strong online presence, Walmart is challenging major players like Amazon.
Here's a table showing Walmart's share in the U.S. retail market compared to its key competitors:
Company | Market Share of U.S.Retail Sales |
Walmart | 8.59% |
Amazon | 6.6% |
Costco | 4.3% |
The Kroger Co. | 3.7% |
Walgreens Boots | 2.5% |
Amazon leads the pack in the U.S. e-commerce sector with a 37.6% share, but Walmart's 6.4% is a strong indicator of its growing digital presence.
Here's a breakdown of the leading e-commerce companies in the U.S. for 2024:
Company | Market Share of U.S. E-Commerce Sales |
Amazon | 37.6% |
Walmart | 6.4% |
Apple | 3.6% |
eBay | 3% |
Target | 1.9% |
The Home Depot | 1.9% |
Costco | 1.5% |
Best Buy | 1.4% |
Carvana | 1.4% |
Kroger | 1.3% |
To really get a handle on where Walmart stands with its shoppers, you've got to look at how it stacks up against the competition. The table below breaks down Walmart's share in key retail categories across the United States:
Category | Walmart Share | Top Competitor (Share) |
Grocery | 26.3% | Kroger (10.1%) |
Health and Personal Care | 7.9% | CVS (15.3%) |
Apparel | 8.1% | TJX Companies (7.5%) |
Home Improvement | 6.9% | Home Depot (26.4%) |
General Merchandise | 32.8% | Amazon (11.8%) |
Walmart’s global market share is strongest in North America and parts of Latin America, particularly Mexico and Central America.
The company faces varied levels of competition and market penetration across different regions, with limited success in some Asian and European markets.
However, Walmart’s strategic focus on e-commerce, particularly through acquisitions like Flipkart in India, indicates its efforts to expand its global footprint in new and emerging markets.
Here’s a table summarizing Walmart’s global market share in different countries and regions:
Country/Region | Market Share | Details |
United States | 8.59% | Dominant market; largest number of stores and sales. |
Mexico (Walmex) | ~5.4% | Leading retailer with over 2,500 stores across multiple formats. |
Canada | ~7.3% | Major player with over 400 stores; strong market presence. |
United Kingdom | N/A (Post-2020 Exit) | Sold ASDA; minimal presence post-2020. |
India | Limited (Direct Retail) | Major e-commerce presence through Flipkart. |
China | ~1.5% | Modest presence; around 400 stores; strong competition. |
Central America | Dominant in Region | Leading in countries like Costa Rica, Honduras, and Guatemala. |
Brazil | Exited in 2018 | No current presence after market exit. |
South Africa | ~3.3% (via Massmart) | Operates through Massmart with brands like Game, and Makro. |
Japan | Exited in 2020 | Sold Seiyu; no presence after exit. |
How Much Revenue Does Walmart Generate in 2024?
In 2024, Walmart’s global revenue reached an impressive $648 billion, reflecting a 6.0% increase from the previous year and solidifying its position as the world’s largest company by revenue.
Here's a table that shows the global revenue growth of Walmart over the years:
Fiscal Year | Global Revenue |
2024 | $648.13 billion |
2023 | $611.29 billion |
2022 | $572.75 billion |
2021 | $559.15 billion |
2020 | $523.96 billion |
2019 | $514.41 billion |
2018 | $500.34 billion |
2017 | $485.87 billion |
2016 | $482.13 billion |
2015 | $485.65 billion |
2014 | $476.29 billion |
2013 | $468.65 billion |
2012 | $446.51 billion |
Walmart's Key Revenue Segments
Walmart has experienced impressive revenue growth due to strong performances in various segments. The U.S. division continues to be the company’s primary contributor, generating $441.82 billion in net sales in 2024, which make up about 69% of the total global net sales.
The international division contributed $114.64 billion, while Sam’s Club, Walmart's membership-only retail warehouse club, brought in $86.18 billion.
Here's a table showing Walmart's global net sales by segment over the years:
Year | Walmart U.S. | Walmart International | Sam’s Club |
2024 | $441.82 billion | $114.64 billion | $86.18 billion |
2023 | $420.55 billion | $100.98 billion | $84.35 billion |
2022 | $393.25 billion | $100.96 billion | $73.56 billion |
2021 | $369.96 billion | $121.36 billion | $63.91 billion |
2020 | $341.00 billion | $120.13 billion | $58.79 billion |
2019 | $331.67 billion | $120.82 billion | $57.84 billion |
2018 | $318.48 billion | $118.07 billion | $59.22 billion |
2017 | $307.83 billion | $116.12 billion | $57.37 billion |
2016 | $298.38 billion | $123.41 billion | $56.83 billion |
2015 | $288.05 billion | $136.16 billion | $58.02 billion |
2014 | $279.41 billion | $136.51 billion | $57.16 billion |
2013 | $274.43 billion | $134.75 billion | $56.42 billion |
2012 | $264.19 billion | $125.44 billion | $53.80 billion |
Walmart's E-Commerce Surge
In FY24, Walmart's online revenue crossed $100 billion, up by a whopping 23% from the previous year. In 2023, their online revenue was approximately $82 billion, showing a 12% year-over-year growth.
This growth is driven by its strong performance in online grocery sales, which totaled $58.92 billion.
Walmart has outpaced Amazon in the digital grocery segment, which could pose an increasing threat to Amazon as the category matures.
Here's a table that shows Walmart's grocery e-commerce sales in the U.S. from 2020 to 2024:
Year | Walmart's Online Grocery Sales Revenue |
2024 | $58.92 billion |
2023 | $49.32 billion |
2022 | $39.4 billion |
2021 | $33.35 billion |
2020 | $30.83 billion |
Walmart's Customer Demographics
Walmart remains one of the most accessible and diverse retailers in the United States, with 90% of the U.S. population living within 10 miles of a Walmart store. The brand caters to a wide array of customers, ranging from families and young professionals to seniors.
Walmart's extensive product offerings, from groceries to electronics, make it a popular choice for millions seeking affordable and convenient shopping.
Walmart shoppers by age
Walmart's core customer base skews toward older generations, with Gen X (1965 – 1980) and Baby Boomers (1946 – 1964) making up the largest portions of its shoppers. These age groups are drawn to Walmart for its affordability and convenience.
Walmart's typical shopper in the U.S. is a white woman between 60 and 78 years old who's married and is living in the suburbs. |
Here's a detailed breakdown of Walmart's shopper demographics by age:
Age Demographics | Percentage of Shoppers |
Gen Z (>1997) | 7% |
Millennials (1981 – 1996) | 25% |
Gen X (1965 – 1980) | 30% |
Boomers (1946 – 1964)) | 38% |
For many, Walmart is also a preferred grocery shopping destination, especially among younger consumers. Here’s how grocery shopping habits at Walmart are broken down by age group:
Age Group | Share of Customers |
18-29 years | 62% |
30-49 years | 66% |
50-64 years | 68% |
Walmart shoppers by gender
Walmart attracts a broad and diverse customer base, but women make up about 74% of its shoppers, primarily due to Walmart's focus on household essentials, groceries, and affordable pricesproducts that often appeal more to female consumers managing household purchases.
Men make up 25% of Walmart's customers, drawn to the store's electronics, hardware, and outdoor gear. They also frequent Walmart for groceries but typically make fewer visits than women.
Gender | Share of Customers |
Female | 74% |
Male | 25% |
Other | 1% |
Walmart shoppers by income
The average household income of Walmart shoppers ranges from $40,000 to $80,000 per year. The table below shows the income demographics of Walmart shoppers in the U.S.:
Household Income | Percentage of Customers |
Low Income (<$40K) | 25% |
Middle Income ($40K – $125K) | 47% |
High Income ($125K +) | 28% |
Shopping frequency and spending habits of Walmart shoppers
Walmart’s shoppers are known for their frequent visits, with the average customer shopping at least once a week. Here’s a breakdown of their shopping behavior:
- Annual Spending: Approximately $3,578 per year.
- Average Order Value: Around $54 per transaction.
- Annual Orders: About 67 orders annually, with a growing number of these transactions being made online or via the Walmart app.
Customer loyalty of Walmart shoppers
Walmart enjoys one of the highest customer loyalty rates among major retailers. Over 95% of Walmart's customers shopped at the store at least twice in the past year, showcasing a strong connection with its customer base.
Walmart Theft Statistics
Theft remains a significant issue for Walmart, costing the company an estimated $3 billion annually. Across its U.S. stores, Walmart faces over 900,000 shoplifting incidents each year, reflecting the scale of the problem.
These thefts contribute to substantial losses, with each incident averaging about $200 in lost merchandise. The problem is so widespread that Walmart’s U.S. locations report an average of 1,000 theft incidents daily.
Walmart employee Theft statistics
Shockingly, nearly 43% of Walmart’s total annual losses are linked to employee theft, adding to the complexity of the issue. This internal theft includes not just physical goods but also fraudulent returns and improper discounting.
The Rise of Organized Retail Crime (ORC)
In addition to individual shoplifting incidents, Walmart is heavily impacted by organized retail crime (ORC). ORC has grown into a multi-billion-dollar issue for retailers, and Walmart alone loses approximately $800 million annually due to these organized theft rings. Florida leads the country in organized crime incidents targeting Walmart, reflecting a regional hotspot for such activity.
Frequently Stolen Items at Walmart
Among the most commonly stolen items from Walmart are electronics, meat, and health and beauty products. These high-value goods are prime targets for thieves looking to resell or use the items themselves.
Walmart's Global Response
Walmart is addressing theft with advanced measures, including AI-driven surveillance systems, RFID inventory tracking, and enhanced self-checkout monitoring. These technologies aim to reduce both shoplifting and internal theft across stores.
While specific results haven't been disclosed, Walmart’s approach aligns with a broader retail industry trend of leveraging technology to tackle theft more effectively.
Walmart Sustainability Initiatives
In 2024, Walmart is making impressive strides in sustainability with some standout initiatives. They're on track to achieve zero emissions across their global operations by 2040, thanks to the rollout of electric vehicles for their fleet and a significant boost in renewable energy use.
Currently, over 46% of their operations are powered by renewables, with a goal of hitting 100% by 2035.
Walmart also tackles waste reduction head-on, diverting 81% of its operational waste from landfills.
Through their Project Gigaton initiative, they're partnering with suppliers to cut one billion metric tons of greenhouse gases from the supply chain by 2030.
These efforts not only meet ambitious goals but also align with consumer demand for more eco-friendly practices, positioning Walmart as a leader in corporate sustainability.
Walmart Facts That Will Blow Your Mind
- Bananas are Walmart's top-selling item. They sell over 1.5 billion pounds of bananas each year.
- The biggest Walmart store in the U.S. is in Albany, New York. It spreads over two floors and 26,000 square feet.
- NBA legend Shaquille O'Neal once spent $70,000 in a single visit to Walmart, which is the biggest purchase in Walmart history.
- Walmart has an impressive 93% brand awareness among U.S. grocery store shoppers.
- Walmart.com receives an astounding 100 million unique visitors every month, making it one of the top 3 e-commerce sites in the United States, after Amazon and eBay.
Wrapping Up
Walmart is setting new standards in 2024 with a staggering $648 billion in global revenue and an 8.59% share of the U.S. retail market. This retail titan is not only leading in physical stores but also making significant strides online, boasting over $100 billion in e-commerce sales.
Despite facing challenges like a $3 billion annual loss due to theft, Walmart is forging ahead with innovative strategies. Their commitment to sustainability is evident, with 46% of their energy now sourced from renewables.
Looking ahead, Walmart's vision is clear expand into more global markets and leverage cutting-edge technology to enhance the customer experience. With these ambitious plans, Walmart is poised to remain a dominant force in the ever-evolving retail landscape.