Temu Statistics: Usage and Financials (2025)
Launched on September 1, 2022, Temu has quickly become a major player in ecommerce, growing fast in users, market share, and activity.
With 292 million monthly active users in 2025, Temu has consistently attracted online shoppers over the past couple of years.
In this post, you will get familiar with the most influential statistics regarding Temu users, usage, and more.
Temu Statistics: Top Picks 2025
- Temu has nearly 292 million monthly active users in 2025.
- Around 185.6 million Americans shop on Temu every month.
- Temu’s user base in 2025 consists of about 57.42% males and 42.58% females.
- The average daily time spent on the Temu app is around 18 minutes.
- Temu’s retail sales revenue reached $70.8 billion in 2024.
Temu Users Statistics
As of March 2025, the Temu app has more than 292 million monthly active users globally, up from 167 million in the first quarter of 2024.
For comparison, this is an increase of over 143 million MAUs from the first quarter of 2023.
Sources: Similarweb, Investors,
Temu's Monthly Active Users By Country
In the United States, Temu has around 185.6 million monthly active users, showing its strong foothold in this market.
On the other hand, the ecommerce platform has around 92 million monthly active users across European Union countries.
3.1 million Temu users access the online shopping platform every month in the United Kingdom.
Sources: European Commission, Le Monde, Similarweb
Temu User Demographic Statistics
About 57.42% of Temu users are male, while 42.58% are female in 2025.
Around 20.69% of Temu users are aged 35-44 years, while 20.6% belong to the 25-34 age group.
This indicates that a significant portion of Temu’s audience falls within the young to middle-aged adult demographic.
Temu Market Share
In November 2023, Temu held a 17% market share in the U.S. discount store category.
The ecommerce platform ranked behind Dollar General, which led with 43%, and Dollar Tree, which held 28%. This growth reflects Temu’s increasing presence in the competitive discount retail market.
Sources: Yahoo, Business Of Fashion
Average Time Spent On Temu
Data from 2023 suggests that Temu users spent an average of 18 minutes per day on the app, which was more than 11 minutes spent on AliExpress.
At the same time, ecommerce app users spent around 11 minutes on eBay and 10 minutes on Amazon.
The statistics prove that shoppers spent almost double the time on Temu compared to the competition. This is mainly due to the interactive games and rewards on the Temu app.
Source: Bloomberg
Temu App Statistics
As of October 2024, Temu’s app downloads worldwide reached 484.31 million, a significant rise from 344.01 million in 2023.
Temu's downloads peaked at 60 million in July 2024, compared to just 41.25 million in October 2023, reflecting the platform's rapid global adoption.
Here is a table showing the number of Temu app downloads:
| Month | Number of Temu app Downloads |
| October 2024 | 52.57 million |
| September 2024 | 47.21 million |
| August 2024 | 55.26 million |
| July 2024 | 60 million |
| June 2024 | 52.59 million |
| May 2024 | 51.55 million |
| April 2024 | 46.26 million |
| March 2024 | 41.86 million |
| February 2024 | 29.55 million |
| January 2024 | 47.46 million |
| December 2023 | 37.09 million |
| November 2023 | 37.84 million |
| October 2023 | 41.25 million |
| September 2023 | 41.25 million |
| August 2023 | 38.52 million |
| July 2023 | 35.86 million |
| June 2023 | 30.47 million |
| May 2023 | 30.43 million |
| April 2023 | 16.2 million |
| March 2023 | 13.69 million |
| February 2023 | 11.12 million |
| January 2023 | 10.29 million |
| December 2022 | 6.34 million |
| November 2022 | 6.44 million |
| October 2022 | 1.35 million |
| September 2022 | 0.43 million |
Source: Statista
Temu Traffic Statistics
Temu's website crossed the 1 billion visits mark in February 2025. Around 966.77 million visits were recorded in January 2025, and 750.9 million in December 2024.
The ecommerce website visitors browse about 3.94 pages per visit and spend an average of 8 minutes and 38 seconds.
The website has a 60.3% bounce rate as of March 2025.
Source: Semrush
Temu Traffic Source Statistics
The majority of Temu's traffic comes from organic searches as compared to paid traffic sources.
Between January and February 2025, Temu.com's organic search traffic grew by 4.3% month-over-month, while its paid search traffic declined by 6.04%
In February 2025, 37.46 million traffic came from organic search, while 4.8 million traffic came through paid search.
Here is a table with Temu.com's Organic Vs Paid traffic:
| Month | Organic Traffic | Paid Traffic |
| February 2025 | 37.46 million | 4.79 million |
| January 2025 | 35.91million | 5.1 million |
| December 2024 | 38.13 million | 5.6 million |
| November 2024 | 36.94 million | 5.1 million |
| October 2024 | 34.76 million | 6.5 million |
| September 2024 | 33.57 million | 7.1 million |
Source: Semrush
Temu Website Visitors By Country
With 327.85 million visits, 32.59% of Temu's traffic comes from the United States in 2025.
South Korea follows with 5.51% of traffic, and Saudi Arabia comes in third with 2.31% of traffic share.
3.23% and 2.47% of Temu's traffic comes from Mexico and Colombia, respectively.
Source: Semrush
Temu's Traffic Share By Device
81.15% of Temu's traffic comes from mobile devices, while 18.85% comes from Desktops.
816 million visits were made from mobile devices, and only around 189 million visits were from desktops in February 2025.
Mobile devices have been a consistent major source of traffic for Temu over the years.
Here's a table with Temu's traffic distribution by device:
| Month | Temu's Mobile Traffic | Temu's Desktop Traffic |
| February 2025 | 816 million | 189 million |
| January 2025 | 764 million | 202 million |
| December 2024 | 530 million | 219 million |
| November 2024 | 424 million | 226 million |
| October 2024 | 420 million | 217 million |
| September 2024 | 371 million | 194 million |
Source: Semrush
Temu Sales Statistics
Temu generated a total revenue of $70.8 billion from retail sales in 2024. This represents an increase of nearly $52.8 billion from 2023's $18 billion sales revenue.
Quarter 4 of 2024 accumulated the highest sales revenue of around $28 billion, up from $11.3 billion in the first quarter of 2024.
Here is a table showing Temu’s retail sales revenue:
| Year | Temu Sales Revenue |
| Q4 2024 | $28 billion |
| Q3 2024 | $18 billion |
| Q2 2024 | $13.5 billion |
| Q1 2024 | $11.3 billion |
| 2023 | $18 billion |
Source: Tech Buzz China
Temu Order Volume Statistics
Temu’s order volume saw explosive growth from 11.5 million in Q4 2022 to 170 million in Q4 2023, marking a 14.8x increase in just one year.
Temu received 412.3 million orders in 2023, with a big jump between Q2 and Q3, rising from 77.1 million to 136.6 million.
Source: X, AllianceBernstein
Temu's Parent Company, Pinduoduo's Revenue
Reaching $34.8 billion in revenue in 2023, Pinduoduo’s revenue has grown significantly over the years.
The revenue increased from $14.53 billion in 2021 to $19.19 billion in 2022, representing a 32.07% growth.
Meanwhile, revenue between 2022 and 2023 surged by 81.34%.
Here is a table with Pinduoduo's revenue growth over the years:
| Year | Revenue |
| 2023 | $34.8 billion |
| 2022 | $19.19 billion |
| 2021 | $14.53 billion |
| 2020 | $8.79 billion |
| 2019 | $4.33 billion |
| 2018 | $1.94 billion |
| 2017 | $0.26 billion |
Source: Business Of Apps
