Reddit Users Statistics & Trends (2026)

Source: Statista

Reddit User Engagement and Behavior

• It is estimated that the number of comments and interactions on Reddit will reach 3.5 billion by the end of 2026.
• Reddit’s voting system is central to engagement. While exact per-user upvote figures are not published, the platform sees billions of upvotes and downvotes each month, with active users typically casting dozens of votes weekly.
• According to Elementor, the best days to peak on Reddit are Saturday, Sunday and Monday. Posts published during early mornings (around 6 AM to 9 AM US Eastern Time) tend to perform well.

Source: Statista

Google AI Overviews and Reddit’s Search Traffic Risk

Reddit’s Q2 beat expectations on revenue, earnings, and Q3 guidance. Even so, the stock fell more than 10% in after-hours trading.

The trigger: CEO Steve Huffman flagged that search referral traffic was choppy during the quarter, with volatility increasing later on.

Key context:

• Reddit licenses content to Google for AI training under a 2024 deal.
• Google’s AI Overviews may be pulling search traffic away from Reddit instead of sending users to it.
• Reddit has reportedly signaled it isn’t sure it will renew the Google partnership.
• U.S. DAUq slipped slightly quarter-over-quarter, from 53.5 million in Q1 2026 to 53.2 million in Q2, even though it was still up year-over-year

Analysts pressed Huffman on two points: whether logged-out, search-driven traffic faces structural pressure as AI search reduces click-throughs, and whether Reddit might eventually stop licensing data to Google or OpenAI.

Huffman’s response:

• Said Reddit’s community content gives it durable appeal regardless of how users arrive.
• Said the company is still working to surface more of that content to U.S. audiences.
• Was vaguer on Google specifically, noting the relationship predates formal licensing deals and that Reddit will keep “maximizing the value” of the partnership rather than treating it as all-or-nothing.

Demographic Breakdown of Reddit Users

An analysis of an AskReddit thread revealed that the average age of Redditors is 23 years, with the majority under 30. To a large extent, Reddit’s user base leans towards a younger, male demographic, with higher chances of identifying as liberal more often than the general public.

Reddit Users By Age

44% of Reddit users are 18 to 29 years old while people aged 30 to 49 make up 33% of the user base. Reddit usage decreases with age, with only 3% of them aged 65 years and older.

Check the table below for the breakdown of Reddit’s age group distribution:

Age Group	Share of Reddit Users
18 to 29 years	46%
30 to 49 years	35%
50 to 64 years	11%
65 years	4%

Source: Statista

Reddit Users By Gender

Almost 2 in 3 Reddit users are male, accounting for 59.8%. Women comprised around 39.1% of the website’s users.

1.1% of people on Reddit identify themselves in the LGBTQ community.

Source: Statista

Reddit User Statistics By Region

Reddit’s growth is increasingly international. In Q2 2026, U.S. DAUq grew 6% year-over-year to 53.2 million, while international DAUq grew 28% year-over-year to 77.1 million. 

On the revenue side, U.S. revenue grew 56% year-over-year to $638.1 million, while international revenue grew 84% year-over-year to $166.8 million, a faster growth rate than the U.S. business.

Refer to the table below for Reddit’s Daily Active Users in the US and the rest of the world from Q1 2021 to Q2 2026:

Date	Reddit Daily Active Users (US)	Reddit Daily Active Users (Rest of the World)
Q1 2021	27.5 million	27.3 million
Q2 2021	26.7 million	27.3 million
Q3 2021	26.4 million	27.2 million
Q4 2021	25.7 million	28.2 million
Q1 2022	26.9 million	30.6 million
Q2 2022	26.3 million	30.2 million
Q3 2022	27.0 million	30.3 million
Q4 2022	27.2 million	30.3 million
Q1 2023	28.6 million	31.7 million
Q2 2023	28.7 million	31.7 million
Q3 2023	32.0 million	34.0 million
Q4 2023	36.4 million	36.7 million
Q1 2024	41.5 million	41.2 million
Q2 2024	45.5 million	45.7 million
Q3 2024	48.2 million	49 million
Q4 2024	48 million	53.7 million
Q1 2025	50.1 million	58 million
Q1 2026	53.5 million	73.5 million
Q2 2026	53.2 million	77.1 million

Source: Statista

Reddit Users By Generation

Gen Z constitutes 26% of Reddit users, with some not present on any other major platforms. They value Reddit’s authenticity and diverse discussions. Additionally, 51% of Gen Z respondents are drawn to Reddit for its user-driven content.

Source: Reddit Inc

How Many Reddit Communities Are There?

Reddit has over 100,000 active communities, with over 26 billion posts and comments. Users can often explore their interests, hobbies, and passions via subreddits. Subreddits are thematic communities where registered users can post and comment on content. Users receive awards and “upvotes” for popular posts and comments.

Most Popular Subreddits

r/funny is the most popular subreddit, with around 56.6 million subscribers, followed by r/AskReddit with approximately 50 million subscribers.

Explore the table below for the most popular subreddits:

Subreddit	Number of subscribers
r/funny	66.6 million
r/AskReddit	50.0 million
r/gaming	39.5 million
r/aww	35.4 million
r/worldnews	34.9 million
r/todayilearned	34.7 million
r/Music	32.9 million
r/movies	32.3 million
r/science	31.5 million
r/pics	30.5 million
r/memes	29.7 million
r/Showerthoughts	29.7 million
r/Jokes	27.8 million

Source: Statista

Reddit Usage Stats

In 2023, Reddit experienced strong growth with over 70 million daily active users globally, reflecting a 20% year-on-year increase. The platform’s interactions went from lively discussions on entertainment and pop culture to AI, as seen in r/ArtificialIntelligence’s 587% increase in views. Gaming communities, such as r/BaldursGate3, saw an exceptional 4,566% year-over-year growth.

Why Are People Using Reddit?

72% of users visit Reddit primarily for entertainment, while 43% of users turn to Reddit to stay updated with the latest news.

Listed below are the top reasons why people love using Reddit:

Reason to use Reddit	Percentage of respondents
To get entertainment	72%
To get news	43%
Other purposes	17%
To follow brands/companies	17%
To strengthen the professional network	8%
To keep in contact with friends and family	5%

Source: Statista

Time Spent On Reddit

• Users spend an average of 21.02 minutes on Reddit.com, showing an increase in engagement compared to 17.77 minutes in December 2023. This indicates a trend of users spending more time on Reddit.
• The time spent on Reddit increased by about 15.8% from January 2024 to January 2026.

Date	Time Spent per User (minutes)
January 2024	18.15 minutes
December 2023	17.77 minutes
November 2023	17.73 minutes
October 2023	17.98 minutes
September 2023	17.92 minutes
August 2023	17.17 minutes
July 2023	17.52 minutes
June 2023	16.88 minutes
May 2023	18.32 minutes
April 2023	17.65 minutes
March 2023	17.43 minutes
February 2023	17.27 minutes
January 2023	17.73 minutes
January 2024	18.15 minutes
January 2025	19.31 minutes
January 2026	21.02 minutes

• Newly registered users typically spend about 20 minutes daily on Reddit while users with over 7 years on Reddit spend approximately 45 minutes daily.

How Reddit Is Building for Engagement

Reddit’s user growth in Q2 2026 was paired with several product launches aimed at deepening engagement. The company introduced Video in Comments, letting users share video replies directly within discussions, and expanded its Shopify integration to general availability, giving merchants direct access to Reddit’s shopping-intent audiences. 

Reddit also launched its “People Are the Best” brand campaign, positioning the platform as a source of authentic human perspective in an increasingly AI-generated web. On the safety side, Reddit reported a 20% reduction in user exposure to spam and said it now blocks 23 million spam views daily before they reach a human user.

(Source: Reddit Financials)

Reddit Marketing Stats

Reddit AMAs (Ask Me Anything) are a powerful aspect of Reddit marketing as they enable brands to connect directly with their audience transparently and engagingly.

Businesses can have real-time conversations with their target audience, boosting brand awareness and driving web traffic. Impressively, 90% of users trust Reddit for learning about new products and brands, more than they trust Google, Amazon, Twitter, Instagram, or Snapchat.

Top AMAs On Reddit

• The most upvoted “Ask Me Anything” (AMA) on Reddit was by Nicolas Cage, receiving 238.5 thousand upvotes with his session titled, “Hello, I’m Nicolas Cage and welcome to Ask Me Anything.”
• Comedian and TV host Jon Stewart’s AMA took the second spot with almost 73 thousand upvotes. Meanwhile, Bill Gates made his 10th appearance on AMA, attracting nearly 50 thousand upvotes.

Source: Statista

Reddit’s Global Ad Revenue Stats

In recent years, Reddit has aimed to assist advertisers in making the most of its active user engagement. This includes launching an internal advertising agency called KarmaLab and partnering with global PR and marketing leader WPP.

• Reddit’s Q2 2026 advertising revenue was $762 million, up 64% year-over-year, accounting for roughly 95% of total revenue. Other revenue, mainly data licensing, came in at $43 million, up 24% year-over-year.
• Q1 2026 advertising revenue hit $625 million (about 94% of total). Other revenue (mainly data licensing) was $39 million, up 15% YoY.
• From 2018 to 2023, Reddit’s advertising revenue experienced an average annual growth rate of 60.02%.

Here’s a table showing Reddit’s global advertising revenue in million U.S. dollars:

Year	Ad Revenue
2018	$60.58 million
2019	$109.5 million
2020	$176.71 million
2021	$439.17 million
2022	$652.56 million
2023	$788.78 million
2024	$1.3 billion
2025	$2.2 billion
Q1 2026	$625 million
Q2 2026	$762 million

(Source: Reddit News Release)

noosa Yoghurt X Reddit – Case Study

Here’s a popular case study on how noosa Yoghurt leveraged Reddit with smart marketing strategies. This sits alongside other brands using Reddit’s advertising tools, such as Wise, which used Reddit’s Max campaigns for app event optimization and reported an 8% lower cost per install and 7% more app sign-up events. 

Objective: To use Reddit to understand popular flavors and increase brand engagement.

Strategy: noosa, a popular yogurt brand, launched a Back to School Campaign using Reddit Polls. They created an engagement post asking users to upvote their favorite noosa flavors in the comments section.

Execution: Redditors, who enjoy participating in polls, eagerly shared their favorite flavors. This provided noosa with valuable insights and significantly boosted organic brand engagement and recall.

Results: Using the collected data, noosa created a custom infographic and ran it as a promoted post on Reddit, which further increased engagement.

Key Outcomes:

• 49% increase in brand engagement and recall
• 30% increase in brand favorability
• 15x increase in purchase intent
• Clear insights into the most popular flavors, allowing for better-targeted future campaigns.

Source: Reddit Business

How Many Employees Does Reddit Have

As of 2026, Reddit had 2,560 full-time employees and approximately 60,000 volunteer moderators active daily on the platform. Around 1,619 employees are located in the US.

In Q2 2026, Reddit crossed $1 million in revenue per employee, up from $735,000 per employee a year earlier, a milestone the company had been building toward through several quarters of efficient scaling.

Source: Statista

Wrapping Up

Reddit’s momentum accelerated through the first half of 2026, with Q2 revenue of $805 million marking its eighth consecutive quarter of over 60% year-over-year growth. The company crossed half a billion weekly active users, while continuing to lean into video, AI-assisted advertising tools, and international expansion as its next growth levers. 

For Q3 2026, Reddit is guiding to revenue of $860 million to $870 million. The one open question heading into Q3 is search traffic: choppy referrals and a slight U.S. DAUq dip have investors watching Reddit’s relationship with Google more closely than the headline numbers alone would suggest.

With AI integration reshaping how people find information online, Reddit is positioning itself as a source of authentic, first-hand human perspective rather than summarized or synthetic content. This framing, paired with strong advertiser demand and rising international revenue, keeps Reddit well placed among social platforms competing for both user attention and ad budgets.

FAQs

Is Reddit a profitable company in 2026? 

Yes, Reddit is highly profitable, reporting a net income of $253 million in Q2 2026 alone. Driven by robust ad revenue and data licensing deals, the company marked its eighth consecutive quarter of 60% growth and crossed the milestone of $1 million in revenue per employee. 

Is Reddit popular outside the United States? 

While the US still accounts for over half of Reddit’s traffic, international growth is surging. Canada now boasts the highest penetration rate, reaching nearly 45% of its population. Additionally, in the UK, Reddit recently surpassed X to become the fifth most popular social media platform. 

How do people behave differently on Reddit? 

Unlike the passive scrolling seen on other apps, Reddit users are 22% more likely to intentionally seek out specific content and answers. Driven by a desire for authentic, human perspectives, over 90% of users trust the platform for first-hand information about brands and products. 

Are AI search engines hurting Reddit’s traffic? 

There is growing concern that Google’s AI Overviews are pulling search traffic away from Reddit rather than directing users to the site. Consequently, Reddit’s CEO noted increased volatility in search referrals during Q2 2026, leading to a slight dip in domestic daily active users and stock drops.