Reddit Users Statistics & Trends (2024)
Back in 2005, when Reddit started, the idea was to create a community for discussions, views, and opinions. Over time, communities, subreddits, upvotes, and karma became part of the platform. Using Reddit might seem complex at first, but once a Redditor, always a Redditor.
Known as the 'front page of the internet' and rightly so, Reddit now has 91.2 million daily active users. Redditors can join more than 100,000 communities to find genuine discussions. In fact, over 90% of users trust Reddit for first-hand information about brands and products. It's no surprise that this platform earned $243 million in revenue in Q1 2024.
Continue reading to learn more about Reddit’s statistics, insights, and trends in 2024.
Reddit Statistics 2024 (Top Picks)
- Reddit has 91.2 million daily active users as of 2024.
- Reddit is estimated to have approximately 1.2 billion monthly unique visitors globally by the end of the year.
- There are over 100,000 active communities on Reddit.
- 72% of Reddit users visit the platform for entertainment.
- Reddit’s revenue for Q1 2024 was $243 million, reflecting a 48% year-over-year increase.
Understand Reddit AcronymsDaily Active Unique (DAUq):
Weekly Active Unique (WAUq):
Average Revenue Per Unique (ARPU):
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How Many People Use Reddit?
As of Q2 2024, Reddit has 91.2 million daily active users, reflecting a 51% increase compared to the same period last year. The platform's monthly active users are projected to grow to 1.507 billion by 2026, indicating a remarkable 355% growth since 2018.
Source: Reddit Press
Reddit Daily Active Users Growth
As of Q2 2024, Reddit’s daily active unique visitors reached 91.2 million, marking a significant 51% increase year-over-year. This follows a 10.3% rise from Q1 2024, highlighting a strong upward trend in user engagement.
Here is a table showing Reddit’s daily active user growth over time:
| Year | Reddit Daily Active Users |
| Q1 2021 | 54.8 million |
| Q2 2021 | 54.0 million |
| Q3 2021 | 53.6 million |
| Q4 2021 | 53.9 million |
| Q1 2022 | 57.5 million |
| Q2 2022 | 56.5 million |
| Q3 2022 | 57.3 million |
| Q4 2022 | 57.5 million |
| Q1 2023 | 60.3 million |
| Q2 2023 | 60.4 million |
| Q3 2023 | 66.0 million |
| Q4 2023 | 73.1 million |
| Q1 2024 | 82.7 million |
| Q2 2024 | 91.2 million |
Source: Reddit Inc
Reddit’s Logged-In vs. Logged-Out DAUs
In the second quarter of 2024, Reddit had around 91 million daily active users. Of these, more than 49 million were logged-out users who accessed content without being registered. This is a 14% increase from the previous quarter when Reddit had 43.1 million logged-out daily active users.
Check out the quarterly average DAUq table, highlighting logged-in users compared to non-logged-in users:
| Date | Reddit Logged-in Users | Reddit Logged-out Users |
| Q2 2021 | 24.0 million | 30.0 million |
| Q3 2021 | 24.4 million | 29.2 million |
| Q4 2021 | 25.7 million | 28.2 million |
| Q1 2022 | 27.6 million | 29.9 million |
| Q2 2022 | 28.2 million | 28.3 million |
| Q3 2022 | 29.2 million | 28.1 million |
| Q4 2022 | 30.0 million | 27.5 million |
| Q1 2023 | 31.1 million | 29.2 million |
| Q2 2023 | 32.1 million | 28.3 million |
| Q3 2023 | 34.7 million | 31.3 million |
| Q4 2023 | 36.4 million | 36.7 million |
| Q1 2024 | 39.6 million | 43.1 million |
| Q2 2024 | 49.2 million | 42 million |
Take a look at the chart below for the detailed year-over-year growth in both logged-in and non-logged-in users’ quarterly average DAUq:
Source: Statista
Reddit Weekly Active Users
Reddit's weekly active users reached 342.3 million in Q2 2024, up from 306.2 million in Q1 2024. Compared to Q2 2023, this is a 57.1% year-over-year growth. The weekly active user count rose by 11.8% in Q2 2024 compared to the previous quarter.
Explore the table below to understand Reddit’s weekly active users by quarter:
| Date | Reddit Weekly Active Users |
| Q2 2021 | 206.2 million |
| Q3 2021 | 202.1 million |
| Q4 2021 | 200.6 million |
| Q1 2022 | 213.2 million |
| Q2 2022 | 208.6 million |
| Q3 2022 | 208.8 million |
| Q4 2022 | 207.3 million |
| Q1 2023 | 218.0 million |
| Q2 2023 | 218.1 million |
| Q3 2023 | 239.1 million |
| Q4 2023 | 267.5 million |
| Q1 2024 | 306.2 million |
| Q2 2024 | 342.3 million |
Source: Reddit Inc
Reddit Monthly Active Users
- As of 2024, it is estimated that Reddit will have approximately 1.2 billion monthly unique visitors worldwide.
- In 2023, Reddit's monthly active users (MAU) surpassed 1 billion, an increase of over 11% from the previous year.
- Based on projections, Reddit's MAUs are expected to reach 1,507 million by 2026, an increase of approximately 47.6%.
The table below lists Reddit's Monthly Active User (MAU) growth over the years:
| Year | MAU |
| 2024 | 1,212 million |
| 2023 | 1,021 million |
| 2022 | 918 million |
| 2021 | 861 million |
| 2020 | 619 million |
| 2019 | 430 million |
| 2018 | 331 million |
Source: Statista
Demographic Breakdown of Reddit Users
An analysis of an AskReddit thread revealed that the average age of Redditors is 23 years, with the majority under 30. To a large extent, Reddit’s user base leans towards a younger, male demographic, with higher chances of identifying as liberal more often than the general public.
Reddit Users By Age
44% of Reddit users are 18 to 29 years old while people aged 30 to 49 make up 33% of the user base. Reddit usage decreases with age, with only 3% of them aged 65 years and older.
Check the table below for the breakdown of Reddit’s age group distribution:
| Age Group | Share of Reddit Users |
| 18 to 29 years | 44% |
| 30 to 49 years | 31% |
| 50 to 64 years | 11% |
| 65+ years | 3% |
Source: Statista
Reddit Users By Gender
2 in 3 Reddit users are male, accounting for 62.1%. Women comprised around 36.8% of the website’s users.
1.1% of people on reddit identify themselves in the LGBTQ community.
Source: Statista
Reddit User Statistics By Region
As of Q2 2024, approximately 50.1% of Reddit’s daily active users are based in the US, totaling around 45.5 million users. This is an increase of 9.6% from Q1 2024. The remaining 49.9% are distributed across the rest of the world, amounting to about 45.7 million users.
Refer to the table below for Reddit's Daily Active Users in the US and the rest of the world from Q1 2021 to Q2 2024:
| Date | Reddit Daily Active Users (US) | Reddit Daily Active Users (Rest of the World) |
| Q1 2021 | 27.5 million | 27.3 million |
| Q2 2021 | 26.7 million | 27.3 million |
| Q3 2021 | 26.4 million | 27.2 million |
| Q4 2021 | 25.7 million | 28.2 million |
| Q1 2022 | 26.9 million | 30.6 million |
| Q2 2022 | 26.3 million | 30.2 million |
| Q3 2022 | 27.0 million | 30.3 million |
| Q4 2022 | 27.2 million | 30.3 million |
| Q1 2023 | 28.6 million | 31.7 million |
| Q2 2023 | 28.7 million | 31.7 million |
| Q3 2023 | 32.0 million | 34.0 million |
| Q4 2023 | 36.4 million | 36.7 million |
| Q1 2024 | 41.5 million | 41.2 million |
| Q2 2024 | 45.5 million | 45.7 million |
Source: Statista
Reddit Users By Generation
Gen Z constitutes 26% of Reddit users, with some not present on any other major platforms. They value Reddit’s authenticity and diverse discussions. Additionally, 51% of Gen Z respondents are drawn to Reddit for its user-driven content.
Source: Reddit Inc
How Many Reddit Communities Are There?
Reddit has over 100,000 active communities, with over 16 billion posts and comments. Users can often explore their interests, hobbies, and passions via subreddits. Subreddits are thematic communities where registered users can post and comment on content. Users receive awards and “upvotes” for popular posts and comments.
Most Popular Subreddits
r/funny is the most popular subreddit, with around 56.6 million subscribers, followed by r/AskReddit with approximately 45 million subscribers.
Explore the table below for the most popular subreddits:
| Characteristic | Number of subscribers |
| r/funny | 56.6 million |
| r/AskReddit | 45.0 million |
| r/gaming | 39.5 million |
| r/aww | 35.4 million |
| r/worldnews | 34.9 million |
| r/todayilearned | 34.7 million |
| r/Music | 32.9 million |
| r/movies | 32.3 million |
| r/science | 31.5 million |
| r/pics | 30.5 million |
| r/memes | 29.7 million |
| r/Showerthoughts | 29.7 million |
| r/Jokes | 27.8 million |
Source: Statista
Reddit Usage Stats
In 2023, Reddit experienced strong growth with over 70 million daily active users globally, reflecting a 20% year-on-year increase. The platform's interactions went on from lively discussions on entertainment and pop culture to AI, as seen in r/ArtificialIntelligence’s 587% increase in views. Gaming communities, such as r/BaldursGate3, saw an exceptional 4,566% year-over-year growth.
Why Are People Using Reddit?
72% of users visit Reddit primarily for entertainment while 43% of users turn to Reddit to stay updated with the latest news.
Listed below are the top reasons why people love using Reddit:
| Reason to use Reddit | Percentage of respondents |
| To get entertainment | 72% |
| To get news | 43% |
| Other purposes | 17% |
| To follow brands/companies | 17% |
| To strengthen the professional network | 8% |
| To keep in contact with friends and family | 5% |
Source: Statista
Time Spent On Reddit
- Users spend an average of 18.15 minutes on Reddit.com, showing an increase in engagement compared to 17.77 minutes in December 2023. This indicates a trend of users spending more time on Reddit.
- The time spent on Reddit increased by about 2.35% from January 2023 to January 2024.
Here’s a breakdown of user engagement over recent months:
| Date | Time Spent per User (minutes) |
| January 2024 | 18.15 minutes |
| December 2023 | 17.77 minutes |
| November 2023 | 17.73 minutes |
| October 2023 | 17.98 minutes |
| September 2023 | 17.92 minutes |
| August 2023 | 17.17 minutes |
| July 2023 | 17.52 minutes |
| June 2023 | 16.88 minutes |
| May 2023 | 18.32 minutes |
| April 2023 | 17.65 minutes |
| March 2023 | 17.43 minutes |
| February 2023 | 17.27 minutes |
| January 2023 | 17.73 minutes |
Source: Statista
- Newly registered users typically spend about 20 minutes daily on Reddit while users with over 7 years on Reddit spend approximately 45 minutes daily.
Reddit Marketing Stats
Reddit AMAs (Ask Me Anything) are a powerful aspect of Reddit marketing as they enable brands to connect directly with their audience transparently and engagingly.
Businesses can have real-time conversations with their target audience, boosting brand awareness and driving web traffic. Impressively, 90% of users trust Reddit for learning about new products and brands, more than they trust Google, Amazon, Twitter, Instagram, or Snapchat.
Top AMAs On Reddit
- The most upvoted “Ask Me Anything” (AMA) on Reddit was by Nicolas Cage, receiving 238.5 thousand upvotes with his session titled, “Hello, I'm Nicolas Cage and welcome to Ask Me Anything.”
- Comedian and TV host Jon Stewart’s AMA took the second spot with almost 73 thousand upvotes. Meanwhile, Bill Gates made his 10th appearance on AMA, attracting nearly 50 thousand upvotes.
Source: Statista
Reddit’s Global Ad Revenue Stats
In recent years, Reddit has aimed to assist advertisers in making the most of its active user engagement. This includes launching an internal advertising agency called KarmaLab and partnering with global PR and marketing leader WPP. A survey revealed that 52% of leading brands used Reddit ads in 2023, an increase from 35% in 2022.
- By the end of 2024, Reddit’s global advertising revenue is projected to reach $1,011.27 million, a year-on-year increase of 28.21% from $788.78 million in 2023.
- From 2018 to 2023, Reddit’s advertising revenue experienced an average annual growth rate of 60.02%.
- For 2026, experts predict a continued upward trend with a 25.76% increase in global advertising revenue, achieving $1,568.26 million.
Here’s a table showing Reddit’s global advertising revenue in million U.S. dollars:
| Year | Reddit Ad Revenue |
| 2018 | 60.58 million |
| 2019 | 109.5 million |
| 2020 | 176.71 million |
| 2021 | 439.17 million |
| 2022 | 652.56 million |
| 2023 | 788.78 million |
| 2024* | 1,011.27 million |
| 2025* | 1,247.03 million |
| 2026* | 1,568.26 million |
Source: Statista
noosa Yoghurt X Reddit – Case Study
Here's a popular case study on how noosa Yoghurt leveraged Reddit to their use with smart marketing strategies:
Objective: To use Reddit to understand popular flavors and increase brand engagement.
Strategy: noosa, a popular yogurt brand, launched a Back to School Campaign using Reddit Polls. They created an engagement post asking users to upvote their favorite noosa flavors in the comments section.
Execution: Redditors, who enjoy participating in polls, eagerly shared their favorite flavors. This provided noosa with valuable insights and significantly boosted organic brand engagement and recall.
Results: Using the collected data, noosa created a custom infographic and ran it as a promoted post on Reddit, which further increased engagement.
Key Outcomes:
- 49% increase in brand engagement and recall
- 30% increase in brand favorability
- 15x increase in purchase intent
- Clear insights into the most popular flavors, allowing for better-targeted future campaigns.
Source: Reddit Business
Reddit Traffic Stats
- Reddit recorded 2.4 billion total visits in June 2024, along with a 0.29% increase compared to the previous month, indicating growing popularity.
- Despite a moderate bounce rate of 44.14%, users engage deeply by viewing an average of 5.44 pages per visit.
Source: SimilarWeb
Reddit: Mobile vs. Desktop Stats
Reddit’s format is ideal for vertical screens, making it easier for users to browse, engage, and consume content on the go. This mobile-friendly design leads to higher traffic from mobile devices compared to desktops.
- In January 2024, Reddit.com had about 5.9 billion visits from mobile devices and 1.67 billion visits from desktops globally. This trend grew in April with more people visiting Reddit.com from mobile devices than from desktops, as shown below.
Source: Statista
Most Searched Reddit Keywords
- There are around 7.8 million keyword variations related to Reddit, out of which 'reddit' is the most searched term with around 13.6 million searches per month. This is over 55 times more searches than any other keyword.
Here's a list of the top five Reddit keywords:
| Keywords | Volume | KD % |
| 13.6M | 100 | |
| nba reddit | 246.0K | 60 |
| reddit all | 246.0K | 90 |
| old reddit | 201.0K | 77 |
| reddit nba | 201.0K | 55 |
Source: semRush
How Many Employees Does Reddit Have
By the end of 2023, Reddit had 2,013 full-time employees and approximately 60,000 volunteer moderators active daily on the platform. Around 1,619 employees are located in the US.
Since 2021, Reddit’s employee count has grown by 45.55%.
Source: Statista
Reddit Revenue Statistics
For the quarter ending March 31, 2024, Reddit's revenue was $243 million, reflecting a 48% year-over-year increase. Annual revenue for the twelve months ending March 31, 2024, totaled $407 million, with ad revenue specifically increasing by 39% to $222.7 million.
Q1 2024 Financial Highlights
| Metric | Amount (millions) |
| Revenue | $243.0 |
| U.S. Revenue | $199.8 |
| International Revenue | $43.2 |
| ARPU: Global | $2.94 |
| ARPU: U.S. | $4.77 |
| ARPU: International | $1.10 |
Reddit Annual Revenue
Reddit’s annual revenue increased from $667 million in 2022 to $804 million in 2023, marking a 20.5% growth.
Nearly 98% of Reddit's revenue was generated from advertising on the platform. The top 10 largest advertisers on Reddit accounted for 26% of its revenue in 2023, a slight decrease from 28% in 2022.
Reddit Revenue By Segment
In 2023, Reddit Inc. earned $788.8 million from advertising, making up about 98% of its total revenue for the year.
In February 2024, Reddit was reportedly considering licensing its content to a major AI firm for $60 million. This move aimed to capitalize on user-generated content and create a new source of revenue.
For a detailed breakdown of Reddit's revenue by segment, please refer to the table below:
| Segment | 2023
(in millions) |
2022
(in millions) |
| Advertising Revenue | $788.78 | $652.56 |
| Other Revenue | $15.25 | $14.14 |
| Total Revenue | $804.03 | $666.70 |
Source: Statista
Reddit Revenue By Region
In 2024, Reddit’s U.S. revenue increased by 53% to $199.8 million, while international revenue rose by 30%. These growth figures show Reddit’s strong performance in the US and its successful expansion efforts globally.
Check the table below for Reddit’s regional revenue comparisons between 2024 and 2023.
| Region | 2024 | 2023 | % Change |
| US | $199.8 million | $130.6 million | 53% |
| International | $43.2 million | $33.1 million | 30% |
Source: Reddit Inc
Wrapping Up
Reddit is set to grow in 2024, with its Q2 revenue projected to be between $240 million to $255 million. The company is looking to grow its international reach and introduce innovative content formats, due to the increasing preference for mobile access.
With AI integration on the agenda, Reddit aims to personalize and enhance the user experience, which could lead to higher user engagement and retention. Reddit’s evolution to meet user preferences strengthens its position as a leading social media platform, especially for the Gen-Z and Millennial crowd.
