10 Best Marketing Chatbots of 2025 (Top AI-Based Tools)
AI marketing chatbots are changing how brands interact with their customers across websites, apps, and messaging platforms. These tools can handle real-time conversations, qualify leads, and route priority visitors straight to sales.
In fact, nearly 80% of companies worldwide now use AI in at least one business function, which is a 55% jump from last year. Given the rapid growth in AI usage, marketing and customer engagement are emerging as key focus areas, especially in retail and tech-driven sectors.
So, what's behind this shift? It's the impact chatbots are having on real business results. Studies show that visitors who engage with a brand through chat are 82% more likely to convert, making chatbots a go-to tool for boosting leads and sales.
In this blog, we'll explore the top 10 AI marketing chatbots of 2025, covering everything from what they offer, how they stand out, and how to pick the right one for your brand.
Why Use AI Marketing Chatbots in 2025?
AI chatbots have improved drastically in the past few years. Here are some major advantages of using them in your marketing functionalities in 2025:
Real-time and always-on engagement
Chatbots can operate 24/7, unlike human agents, and can instantly respond to customer queries outside of business hours. This around-the-clock availability ensures that no major customer loss occurs.
Lead qualification and sales boost
AI chatbots are trained to ask targeted questions in real-time and route them to the right sales rep. This will help in increasing your marketing pipeline velocity. These tools can guide your customers towards purchase decisions. By automating the lead capture process, these chatbots can instantly assign qualified leads to sales and significantly increase conversion rates.
Budget-friendly and scalable
Brands that have automated their FAQs and routine outreach have significantly reduced their customer support costs. These chatbots can efficiently manage millions of conversations simultaneously and support a growing user base without increasing proportional staffing levels.
Personalization and data collection
Some brands integrate chatbots with their CRMs to deliver personalized messages using their existing contact data and update the profiles with new information. These tools can categorize users and perform drip campaigns based on their behavior. Each chatbot conversation can collect customer preferences and turn engagement into actionable marketing data.
Improved overall customer experience
Providing instant answers to users' queries and maintaining consistent messaging can improve your brand loyalty. If you integrate smart AI chatbots into your system, they can easily recognize your customers' intent and guide them down the funnel through various proactive suggestions. Brands and marketers can even A/B test bot scripts to find the most effective messages.
Enhanced Multilingual Support and Global Reach
AI chatbots can easily communicate with customers in multiple languages, breaking down language barriers and expanding your brand's reach globally. They detect and switch to a user’s preferred language automatically, which improves engagement and customer satisfaction.
What Are the Top 10 Chatbots to Use for Marketing in 2025?
Brands can use the following chatbots to improve their marketing in 2025:
| Tools | Key Features | Pricing |
| ChatGPT | GPT-4-based human-like chat, API access, and a wide knowledge base | Free, Plus – $20/month, Pro – $200/month, and Team – $25/month |
| ManyChat | Multichannel (Facebook, Instagram, WhatsApp, and SMS) chat flows, drag-and-drop builder, and AI steps | Free, Pro – $15/month, and Elite – Custom Price |
| MobileMonkey | Omni-channel marketing (web, Facebook, Instagram, and SMS), chat automation, and lead gen templates. | Ads – Free for 7 days, then 2% of the total sales, Email for eCommerce or B2B – $199/month, Ads+Email – $399/month, and Marketing Agencies – Contact Sales |
| Drift | B2B conversational marketing, AI lead qualification, and calendar scheduling | Premium Plan – $2,500/month, Advanced Plan – $4,000/month, and Enterprise Plans – Contact Sales |
| Intercom | All-in-one messaging, including chat, bots, email, and product tours | Essential Plan – $39per seat/month, Advanced Plan – $99per seat/month, and Expert Plan – $139per seat/month |
| Conversica | AI virtual sales assistant with integration with email/SMS follow-up and lead nurturing | Basic Plan – $2,999/month |
| Gupshup | Multi-channel bots on WhatsApp, SMS, voice, and web, and AI intent recognition | $0.001 per WhatsApp message |
| HubSpot Chatbot Builder | Free chatbot with CRM integration for lead capture and meeting booking | Free to start, Marketing Hub Professional – $50/month, and Marketing Hub Enterprise – $75/month |
| Tidio | E-commerce chat with support for live chat + bots, cart saver, and FAQ bot | 7-day free trial, Lyro AI Agent Plan – $39/month, and Flows Plan – $29/month |
| Chatfuel | Social chatbots for Facebook, Instagram, and WhatsApp, flow builder, Live Chat, and AI integration | Free trial and Enterprise Plan – $300/month |
1. ChatGPT
ChatGPT is a conversational AI engine developed by OpenAI and is powered by GPT-4/4o. It was launched in 2022, and since then, it has improved its functionalities and features. This chatbot is known for delivering natural and human-like content and understands a range of complex queries. Brands and marketers can customize ChatGPT through its API as per their requirements, such as answering product FAQs, generating marketing copy, or personalizing user interactions.
ChatGPT demonstrates a strong proficiency in multiple languages, engages effectively in multi-turn conversations, and offers easy integration with other tools via its API. Some reports suggest that already 49% of organizations globally have integrated ChatGPT in the workflow, and over 93% plan to use it.
Key Features of ChatGPT
- Generates human-like and open-ended conversations
- Powered by GPT-4/4o AI models for context-aware responses with long memory
- Easily integrates via API into chat platforms and websites
- Can generate marketing copy, recommendations, and insights
Pricing of ChatGPT
- Free Plan
- Plus Plan – $20/month
- Pro Plan – $200/month
- Team – $25/month (For Businesses)
| How Can You Save on ChatGPT Subscription Plans?
Before purchasing its paid plans, try its free version and learn its features. If satisfied, you can subscribe to its "Team plan and use GrabOn's exclusive ChatGPT coupons and deals for additional discounts. |
2. ManyChat
ManyChat is another popular no-code chatbot platform that focuses on social and messaging channels. If you are a marketer, it will help you build conversational flows for multiple platforms from one interface, including Facebook Messenger, Instagram DM, WhatsApp, TikTok, and SMS. This chatbot also features a drag-and-drop builder and pre-built templates, making it easy to set up lead qualification bots, broadcasting campaigns, and drip sequences.
ManyChat can also collect customer data via forms and perform other tasks, such as sending automated follow-ups, running Facebook comments/Instagram stories autoresponders, and categorizing audiences for targeted messaging. According to the brand, over 1 million businesses across 190 countries use it to grow.
Key Features of ManyChat
- Offers a drag-and-drop flow builder for multi-channel automation
- Can automate messaging across Messenger, Instagram, WhatsApp, and SMS
- Provides one-tap form-like contact data collection inside chat
- Can easily hand off live chat from automation to human agents
Pricing of ManyChat
- Free Plan
- Pro Plan – $15/month
- Elite Plan – Custom Pricing
| How Can You Save on ManyChat Subscription Plans?
If you plan to subscribe to ManyChat's Pro Plan after trying out its free plan, you can search for our ManyChat coupons and deals and use them during checkout to save more. |
3. MobileMonkey
MobileMonkey is a popular omnichannel marketing chatbot platform that can seamlessly unify web chat, Facebook Messenger, Instagram, and SMS conversations. The platform offers a drag-and-drop builder to help company owners like you set up chat workflows, drip campaigns, and list categorization.
MobileMonkey is now renamed to Customers.ai. It specifically focuses on lead generation automation. Some notable features of the platform include chatbot popups on websites, keyword triggers on social comments, and integrations for scheduling and CRM syncing. Various reports revealed that over 3,601 companies currently use MobileMonkey worldwide, showcasing its popularity across organizations.
Key Features of MobileMonkey
- Seamlessly unifies chatbot flows for web, Instagram, Messenger, and SMS
- Can automate lead generation and re-engagement campaigns
- Offers built?in growth tools that trigger on social comments or chat events
- Provides 24/7 chat automation to qualify visitors as leads
Pricing of MobileMonkey
- Ads – Free for 7 days, then 2% of the total sales
- Email for eCommerce or B2B – $199/month
- Ads+Email – $399/month
- Marketing Agencies – Contact Sales
| How Can You Save on MobileMonkey Subscription Plans?
If you are a new user and plan to use its services, we suggest trying its trial period before subscribing to its paid plans. It will help you make the right decision. |
4. Drift
Drift is another premium conversational marketing platform built for sales acceleration. It features multiple AI-driven chatbots that can easily engage visitors with personalized greetings and questions. The platform's bots can qualify leads by asking context-related questions and then automatically book meetings. Sources revealed that over 50,000 enterprises use Drift's services. It helps companies in account-based marketing workflows, integrates with Salesforce/HubSpot, and offers playbook templates for different buyer personas.
Key Features of Drift
- Offers AI-powered playbooks to engage and qualify website visitors
- Tailor bots by account or ICP segments for ABM alignment
- Provides live chat functionality with calendar booking and email follow-ups
- Automatically improves bots via machine learning over time
Pricing of Drift
- Premium Plan – $2,500/month
- Advanced Plan – $4,000/month
- Enterprise Plans – Contact Sales
| How Can You Save on Drift Subscription Plans?
New and existing customers can contact the Drift customer care team and ask for a deal on their paid plans. It will allow them to save on their subscriptions. |
5. Intercom
Intercom is an all-in-one customer messaging platform used by over 25,000 companies worldwide. This platform can easily combine live chat, chatbots, emails, and helpdesk features. Its chatbots are often known as Custom Bots and the Fin AI Assistant, which can engage visitors on the website or in-app. In addition to chat, Intercom also supports targeted email campaigns and product tours to bring in leads. Its feature portfolio includes a shared inbox, AI summarization, and a powerful rules engine.
Key Features of Intercom
- Its advanced "Fin AI Agent can answer support queries automatically
- AI Copilot suggests replies and can easily summarize long chats
- Offers automated workflows to route messages and tickets intelligently
- Can unify chat, email, and in-app messaging via one engagement inbox
Pricing of Intercom
- Essential Plan – $39per seat/month
- Advanced Plan – $99per seat/month
- Expert Plan – $139per seat/month
| How Can You Save on Intercom Subscription Plans?
If you plan to use Intercom’s services long-term, we recommend subscribing to their annual plans for savings compared to the monthly plan. |
6. Conversica
Conversica offers multiple AI sales assistants known as Intelligent Virtual Assistants (IVAs). These AI assistants specialize in two-way email and SMS conversations. Reports suggested that it is used by over 1,500 companies worldwide. Conversica’s AI chatbots are not deployed as a webchat but as virtual sales reps. These chatbots automatically reach out and follow up with new leads, webinar registrants, or old customers through email/text, and engage them in personalized dialogue.
Key Features of Conversica
- Its AI Assistants can easily send email/SMS dialogues like human reps
- Can seamlessly nurture and qualify leads through hyper?personalized messaging
- Offer easy CRM integration with Salesforce, HubSpot, and others
- Provides custom workflows to trigger real-time follow-ups by intent and behavior
Pricing of Conversica
- Basic Plan – $2,999/month
| How Can You Save on Conversica Subscription Plans?
If you plan to subscribe to Conversica's services, you can contact its customer care team to book a demo before buying a paid plan. It will provide a detailed insight into its paid services. |
7. Gupshup
Gupshup is another leading conversational AI platform that is designed specifically for multi-channel marketing and engagement. It helps companies build and run chatbots on over 30 channels, including WhatsApp Business, SMS, Facebook Messenger, voice assistants, and web chat. Companies and marketers can use their bot-building tools to create bots or their AI-driven "SmartBots that can understand intent. According to the latest reports, brands that used the Gupshup Conversation Cloud to run WhatsApp campaigns saw over 50% more customer engagement than email and SMS.
Key Features of Gupshup
- Offers multi-channel deployment across WhatsApp, SMS, voice, and web chat
- Provides a no-code bot builder with AI intent recognition
- Supports campaigns, retargeting, and audience segmentation
- Offers enterprise-grade scalability, analytics, and messaging compliance
Pricing of Gupshup
- Offers various free services
- $0.001 per WhatsApp message
| How Can You Save on Gupshup Subscription Plans?
Visit the Gupshup website to explore various free services that are bundled with the paid plans. |
8. HubSpot Chatbot Builder
HubSpot Chatbot Builder, a part of HubSpot CRM, is a free and rule-based bot that helps companies with lead capture and support. It offers pre-built templates and a visual editor that can help teams set up bots to qualify leads, book meetings, provide answers, and create tickets. The chatbot can easily extract contact data from HubSpot to personalize greetings and flows. HubSpot has over 258,000 customers in approximately 135 countries, with most users using the HubSpot Chatbot Builder.
Key Features of HubSpot Chatbot Builder
- Can create a visual flowchart editor for easy conversation design
- Offers direct CRM integration with lead capture and meeting booking
- Provides pre-built templates and multi-language support
- Auto-triggered follow-up emails or workflows post-chat
Pricing of HubSpot Chatbot Builder
- Free to start
- Marketing Hub Professional – $50/month
- Marketing Hub Enterprise – $75/month
Extra Tip: Hosting Matters Too
Chatbots are essential marketing tools and perform best when paired with a reliable hosting service.
For example, if you're running your website on Hostinger, you'll benefit from fast load speeds, high uptime, and seamless integrations. This ensures your chatbot operates smoothly without frustrating delays, giving visitors a consistent experience. You can also apply exclusive Hostinger deals to save on your plans.
9. Tidio
Tidio is a user-friendly live chat and chatbot platform designed for e-commerce and small businesses. This platform can easily combine AI chatbots with human chat in one interface. Its chatbots also support all common marketing tasks, including sending welcome messages, qualifying leads, and recovering abandoned carts. Tidio is used by over 300,000 businesses globally, using features such as multi-channel integrations, real-time visitor monitoring, canned responses, and ticketing.
Key Features of Tidio
- Offers a hybrid live-chat plus AI bot interface for eCommerce
- Provides automated cart abandonment reminders to recover sales
- The built-in FAQ bot can easily answer common customer questions
- Can seamlessly integrate with Shopify, WooCommerce, Messenger, and email
Pricing of Tidio
- 7-day free trial
- Lyro AI Agent Plan – $39/month
- Flows Plan – $29/month
| How Can You Save on Tidio Subscription Plans?
If you are new to Tidio, you can take advantage of its 7-day free trial period to try its paid services before subscribing to its paid plans. |
10. Chatfuel
Chatfuel is a popular chatbot builder that is used by top messaging apps, including Facebook, Instagram, and WhatsApp, to automate conversations. Brands and marketers can use it to capture leads directly from social media channels. It also offers an easy-to-use visual “flow builder” to help companies create chat sequences without using any code. Since 2015, over 7 million companies have used Chatfuel worldwide, and more than 1 billion messages have been sent through it.
Key Features of Chatfuel
- Offers a visual builder for Facebook Messenger, Instagram, and WhatsApp bots
- Can automate comment-to-chat conversion from social posts
- Easily supports ChatGPT or AI augmentation for natural replies
- Live chat handoff integrated with chat flows
Pricing of Chatfuel
- Free trial
- Enterprise Plan – $300/month
| How Can You Save on Chatfuel Subscription Plans?
New users can take advantage of a free trial period before purchasing paid plans, allowing them to test the services and make an informed decision about their use. |
Wrapping Up
Chatbots aren’t a one-size-fits-all solution, but the right one can seriously level up how you connect with customers. Most of them come with free plans, so take the time to test a few before committing. The right pick should fit your goals, work across your channels, and make your job easier.
FAQs
What are marketing chatbots?
Marketing chatbots are AI tools that businesses deploy on their websites, messaging apps, or social media channels to engage with their customers, answer queries, and collect data. These tools can automate interactions to support brand messaging, capture leads, and improve user experiences.
How do chatbots influence marketing?
AI chatbots can improve marketing by offering instant customer engagement, personalized recommendations, and targeted content. These tools can help your company generate leads, reduce manual workloads, and ultimately boost conversions.
How are chatbots used in marketing?
Marketers and businesses can deploy chatbots for 24/7 customer support, lead generation, product promotions, purchase assistance, and content distribution updates. Various major brands, including Sephora, HandM, Domino's, and LEGO, have integrated chatbots into their customer services and other functions to increase conversions.
