Starbucks Statistics 2025 (Stores, Revenue & Employee Data)
Founded in 1971 at Seattle's Pike Place Market, Starbucks has expanded from a single store to the world’s largest coffeehouse chain, operating over 40,199 stores across 80+ countries. In 2024, the company reported a revenue of $36.2 billion and claims to serve approximately 100 million coffee enthusiasts every week.
Starbucks sources its coffee from over 30 countries within the "Bean Belt, emphasizing ethical practices through its Coffee and Farmer Equity (C.A.F.E.) program. So, how did Starbucks manage to grow to where it is presently? And where does it stand in terms of financials and consumer preference? Know all of this in this post.
Continue reading to get the latest Starbucks statistics and trends as of 2025.
Starbucks Statistics In 2025 (Top Picks)
- Starbucks operates over 40,199 stores across 80+ countries as of December 2024.
- The company serves approximately 100 million global customers each week.
- Starbucks reported $36.2 billion in revenue for 2024, a 1% increase from previous year.
- Starbucks holds a 40.88% market share in the food service industry as of 2024.
- Starbucks' cold business reached 75% of U.S. beverage sales in Q3.2024.
- Starbucks has 33.8 million active Rewards members in the U.S. in 2024.
Brief Overview of Starbucks
| Category | Details |
| Founded | 1971 in Seattle, Washington |
| Founders | Jerry Baldwin, Gordon Bowker, Zev Siegl |
| CEO | Brian Niccol |
| Global Presence | Over 40,199 stores in 80+ countries |
| Revenue (Q4 2024) | $9.1 billion |
| Net Income (Q3 2024) | $909 million |
| Employees | Approximately 381,000 globally |
| Starbucks Rewards Members | 33.8 million active members in the US |
| Top Markets | United States (16,941 stores), China (7,596 stores) |
Source: Starbucks Reports Q4 and Full Fiscal Year 2024 Results
How Many Starbucks Stores Are There?
As of 2024, Starbucks has 40,199 stores worldwide. Of these, 52% are company-operated while 48% are licensed stores. Starbucks opened 526 new stores in the third quarter alone.
Starbucks aims to have around 45,000 stores by the end of 2025 and about 55,000 stores by 2030, as projected during its 2020 Investor Day.
Explore the table below to see Starbucks' global store count from 2011 to projected figures for 2030:
| Year | Number of Stores |
| 2030* | 55,000 |
| 2025* | 45,000 |
| 2024 | 40,199 |
| 2023 | 38,038 |
| 2022 | 35,711 |
| 2021 | 33,833 |
| 2020 | 32,660 |
| 2019 | 31,256 |
| 2018 | 29,324 |
| 2017 | 27,339 |
| 2016 | 25,085 |
| 2015 | 23,043 |
| 2014 | 21,366 |
| 2013 | 19,767 |
| 2012 | 18,066 |
| 2011 | 17,003 |
Source: Statista
Number Of Starbucks Stores By Country
The US and China are Starbucks' largest markets, comprising 61% of the company's global portfolio. The company operates 62% of its US stores directly, i.e. 9,645 company-operated locations.
In contrast, all of Starbucks' 1,870 stores in Korea are licensed, making it a fully franchised market. Additionally, Canada’s store distribution shows a similar trend, with about 67% of its stores being company-operated.
Below’s a breakdown of Starbucks' store distribution by country, detailing company-operated versus licensed stores:
| Country | Company-operated stores | Licensed stores |
| United States | 10,158 | 6,777 |
| China | 7596 | |
| Korea | 0 | 1,980 |
| Japan | 1,809 | |
| Latin America | 0 | 1,705 |
| Canada | 997 | 486 |
| United Kingdom | 378 | 976 |
| Turkey | 0 | 722 |
| Taiwan | 0 | 571 |
| Indonesia | 0 | 603 |
| Thailand | 0 | 513 |
| Philippines | 0 | 479 |
Source: Statista
Starbucks' Market Distribution
In 2024, Starbucks operated 40,199 stores worldwide, with over 2,000 more international locations than in North America. The company's global footprint expanded immensely, growing from 29,324 stores in 2018 to 40,199 in 2024 a 37.09% increase.
By 2023, more than 53% of Starbucks stores were located outside the United States, with the Americas region, excluding North America, seeing a store count surge of over 300% from 2018 to 2023.
Source: Statista
How Many Customers Does Starbucks Have?
Starbucks serves approximately 100 million customers globally each week, translating to an average of 14.3 million customers daily. 80% of Starbucks customers are loyal enough to make it a weekly ritual to sip on their favorite brew.
Around 37.8 million Americans visit Starbucks every month. It remains the top coffee chain globally, with sales amounting to approximately $31.6 billion. Meanwhile, Dunkin’ ranked second with $11.9 billion in sales.
Starbucks Market Segmentation
Starbucks attracts a diverse customer base, primarily between the ages of 22 and 60, with an average age of 42. Its customers are both men and women who are highly educated and earn over $90,000 annually.
The table below highlights Starbucks' market segmentation by age, geography, and customer focus:
| Market Segment | Target Demographic | Key Focus |
| Age | 22 60 | Broad age range including working adults and students |
| Geographic | Latin America, US, Canada, Middle East, Europe, China, Africa, Asia, Pacific | Extensive global reach with strategic locations |
| Psychographic | All societal classes | Emphasis on store experience, social responsibility, and environmental efforts |
Source: Latterly.org
Starbucks Rewards Program Statistics
Active US Starbucks Rewards membership totals 33.8 million in the fourth quarter of fiscal year 2024, reflecting a 4% increase from the previous year.
Explore the latest stats on Starbucks Rewards quarterly membership growth in 2024:
| Quarter | Active Members |
| Q1 2024 | 34.3 million |
| Q2 2024 | 32.8 million |
| Q3 2024 | 33.8 million |
Starbucks loyalty members spend 2-3 times more than non-members and visit more often. Rewards members are 5.6 times more likely to visit daily. Starbucks also enjoys a customer retention rate of 44%, compared to the industry average of 25%. Notably, rewards members account for over 50% of sales at company-operated stores.
Source: Gitnux, Businessdit,
Starbucks Annual Revenue
Starbucks reported a revenue of $36.2 billion in 2024. In 2023, Starbucks made $35.98 billion in revenue, marking a substantial 68.8% increase from $21.32 billion in 2016. The annual revenue growth rate from 2016 to 2024 was approximately 6.5%.
Here's a table summarizing Starbucks' annual revenue from 2016 to 2023:
Source: Starbucks Financial Releases
Starbucks' Quarterly Revenue
In its third quarter, 2024, Starbucks generated $9.11 billion in revenue, down 0.59% from $9.17 billion in Q3 2023. Despite this slight decline, revenue increased by 2.2% compared to the previous quarter. Over the last twelve months, the company's revenue reached $36.48 billion, marking a 4.17% year-over-year growth.
Source: Stock Analysis, Starbucks Financial Release
Starbucks Market Share
Starbucks commands a leading market position with $36.1 billion in revenue for the 12 months ending Q4 2024, a 29.59% market share. Although this is significantly down from 40.88% in Q2 2024.
In comparison, McDonald's holds a 21.2% share, and Chipotle Mexican Grill has an 9.26% share. Starbucks strongly outperforms competitors like Yum Brands Inc. and Restaurant Brands International, with their respective shares of 6.18% and 6.49%.
Check out the table below for the latest market share stats for Starbucks and its competitors:
| Company | Revenue | Market Share (12 Months) | Market Share (Q4 2024) | Market Share (Q3 2024) |
| Starbucks Corporation | $36.1 billion | 29.59% | 29.89% | 29.38% |
| McDonald's Corporation | $25.92 billion | 21.22% | 20.32 | 22.25% |
| Chipotle Mexican Grill Inc | $11.3 billion | 9.26% | 9.05% | 9.05% |
| Yum Brands Inc | $7.5 billion | 6.18% | 7.51% | 5.91% |
| Restaurant Brands International | $7.93 billion | 6.49% | 7.29% | 6.73% |
| The Wendy's Company | $2.24 billion | 1.84% | 1.83% | 1.84% |
| Bab Inc | $3.55 million | 0.00% | 0.00% | 0.00% |
Source: CSIMarket
Source: CSIMarket
Starbucks is a hugely popular brand worldwide, but it’s especially successful in the US. In fact, 57% of all cafe sales in the US come from Starbucks, meaning it holds about two-thirds of the market share.
Starbucks Workforce Statistics
At Starbucks, the workforce is predominantly female, with 70.9% of employees identifying as female and 28.4% as male. The racial and ethnic composition of Starbucks employees is diverse.
Source: Starbucks Stories
When it comes to race, Starbucks’ workforce is made up of 47.8% White, 31.7% Hispanic or Latino, 8.1% Black, 5.6% Asian, 4.8% Two or More Races, 0.6% American Indian or Alaskan Native, and 0.5% Native Hawaiian or Other Pacific Islander.
Source: Starbucks Stories
Comparable Store Sales Trends
Global comparable store sales declined 7%, driven by an 8% decline in comparable transactions. In Q3 2024, Starbucks reported a 3% decline in global comparable store sales, driven mainly by a 5% decrease in comparable transactions, though partially offset by a 2% increase in the average ticket.
In North America, comparable store sales fell by 2%, resulting from a 6% drop in transactions, despite a 3% rise in the average ticket. Internationally, sales declined by 7%, with China facing a notable 14% drop.
| Region | Comparable Store Sales (Q2 2024) | Comparable Transactions | Average Ticket |
| Global | -4% | -6% | +2% |
| North America | -3% | -7% | +4% |
| International | -6% | -3% | -3% |
| China | -11% | -4% | -8% |
Source: Starbucks Q3 Fiscal Report, Starbuck Reports Q4 and Full Fiscal Year 2024
Impact Of New Store Formats
Starbucks continues to innovate with new store formats to better meet evolving customer preferences. These formats include drive-thru, mobile order, and delivery-only stores:
- Drive-thru stores, accounting for 50% of new openings in the US in 2024.
- Mobile orders now make up 30% of total transactions in the US, reflecting the convenience and speed of the Starbucks app.
Sources: Starbucks Long-Term Growth Strategy
Best Selling Products At Starbucks
Cold coffee drinks are a major driver of sales at Starbucks, accounting for 75% of total sales. The Cold Brew is the most popular coffee drink, surpassing the Cafe Mocha in sales.
The Pumpkin Spice Latte remains a top favorite, generating $7 billion in sales in 2022. New seasonal offerings like the Iced Apple Crisp Oat Milk Macchiato and the Iced Pecan Crunch Latte Oatmilk are also gaining popularity.
In 2024, Starbucks introduced new items such as the non-dairy Vanilla Sweet Cream Cold Foam and Vanilla Sweet Cream, both made with oat milk and soymilk, catering to the increasing demand for plant-based options. The launch of plant-based and seasonal drinks has driven a 45% year-over-year increase in sales for oat milk beverages.
