Midjourney Statistics 2025 – Users, Demographics, Growth, Revenue, and More.
Midjourney has completely changed the way people create and imagine visuals. Launched in 2022, it has quickly become one of the most popular AI tools for image generation. The platform surpassed 1 million users within just six months of its launch. As of Q3 2025, it has over 20.26 million members on its Discord servers, attracting not only artists and designers but also students, marketers, and everyday creators.
What makes Midjourney special is its ability to turn imagination into stunning visualsfrom lifelike portraits to futuristic worlds.
In this blog, we'll explore key Midjourney statistics, its growing user base, and what makes it a leading name in AI-generated art today.
Midjourney Statistics Editor's Choice
- Each month, Midjourney attracts around 15 million active users.
- As of Q3 2025, Midjourney has over 20.26 million members on its official Discord server.
- Over 300 million images have been generated on Midjourney.
- At any given time, more than 1.1 million users are active on Midjourney
- Midjourney's audience consists of 54.45% male and 45.55% female users
Midjourney – Company Overview
| Company Name | Midjourney, Inc. |
| Founder | David Holz |
| Founded On | 2022 |
| Headquarters | 156 2nd St, San Francisco, CA 94105 |
| Country | United States |
| Market Share | 26.8% – Largest in the global AI image generation market |
| Employees | 163 |
Midjourney Revenue
As of 2025 (Q2), Midjourney's revenue stands at $500 million, marking a significant jump of 66% compared to 2024 (Q4), when it generated $300 million. This jump reflects the rising demand for AI-generated art and Midjourney's ability to attract both individual creators and businesses.
Looking back, in 2023, the company reported $200 million, which was already a major leap from $50 million in 2022. Overall, Midjourney's consistent year-over-year growth showcases its strong market presence, loyal user community, and increasing relevance in the creative AI space.
Here is the table displaying the total Midjourney Revenue.
| Year | Midjourney Revenue |
| 2022 | $50 Million |
| 2023 | $200 Million |
| 2024 (Q2) | $300 Million |
| 2024 (Q4) | $300 Million |
| 2025 (Q2) | $500 Million |
Source: Getlatka
Midjourney Demographics by Gender
The majority of Midjourney users are male, accounting for 54.45% of the total user base, while female users make up 45.55%. While there's a slightly higher percentage of male users, the difference isn't too wide, which indicates that Midjourney appeals to a diverse audience across genders.
Here is the gender distribution of Midjourney Users
| Gender | Midjourney Users |
| Male | 54.45% |
| Female | 45.55% |
Source: Similarweb
Midjourney Users By Age Group
The largest group of Midjourney users falls within the 25 to 34 age range, making up 35.36% of the total user base. The second-highest group is those aged 35 to 44, making up 20.16%, followed closely by the 18 to 24 age group at 19.6%.
On the other end, users aged 65 and above make up only 4.18%, representing the smallest segment. Overall, Midjourney's user distribution shows that the platform is most popular among younger and mid-aged users, particularly those in their 20s and 30s.
| Age Group | % of Midjourney Users |
| 18-24 | 19.6% |
| 25-34 | 35.36% |
| 35-44 | 20.16% |
| 45-54 | 13.06% |
| 55-64 | 7.64% |
| 65+ | 4.18% |
Source: Similarweb
Midjourney Traffic Share by Countries
17.64% of Midjourney's total traffic comes from the United States, making it the top contributor to the platform's global audience. Coming next, the Republic of Korea accounts for 9.26% of the traffic. China ranks third with 5.55%.
At the lower end, Japan contributes 3.66% of the total traffic, making it the smallest among the top five countries listed. Overall, Midjourney's traffic distribution shows a strong global footprint, with a dominant share from the United States and significant activity across key Asian countries.
Here is a table showing the countries with the highest traffic to Midjourney.
| Country | Midjourney Traffic Share |
| United States | 17.64% |
| Republic of Korea | 9.26% |
| China | 5.55% |
| United Kingdom | 3.94% |
| Japan | 3.66% |
Source: Similarweb
Midjourney Peak Usage Hours
The peak usage hours for Midjourney are between 6 PM and 10 PM, when most users are active and engaging on the platform.
Source: Brandwell
Midjourney Usages by Devices
85.15% of Midjourney users access the platform through desktop devices, making it the most popular and widely used option. On the other hand, 14.85% of users access Midjourney through mobile web.
Overall, the data clearly indicates that desktops remain the dominant choice for Midjourney users, while mobile usage continues to grow.
| Devices | Percentage of Midjourney Users |
| Desktop | 85.15% |
| Mobile Web | 14.85% |
Source: Similarweb
Midjourney Traffic Sources from Social Media
51.42% of Midjourney's total traffic comes from YouTube, making it the biggest source of visitors to the platform. The second-largest source is Facebook, contributing 11.25% of the traffic. Pinterest follows with 6.80%, where users often explore visual ideas and artistic inspiration that lead them to the platform.
Other platforms, such as X (formerly Twitter) and VKontakte, contribute 5.77% and 5.18%, respectively, reflecting the platforms' growing global presence.
Here is the table showing the Midjourney traffic from various social media channels.
| Social Media Channels | % of Midjourney Traffic |
| YouTube | 51.42% |
| 11.25% | |
| 6.80% | |
| VKontakte | 5.18% |
| X | 5.77% |
| 18.94% |
Source: Similarweb
Midjourney's Market Share Among AI Image Generator Tools
Midjourney leads the AI image generation market with a 26.80% share, making it the most widely used tool. Following closely, DALL.E holds a 24.40% market share.
NightCafe follows with 23.20%, attracting users who appreciate its easy-to-use interface and creative flexibility. Meanwhile, Starry AI and Stable Diffusion hold 12.75% and 12.50%, continuing to serve users who prefer variety and customization in their art creation process.
Overall, the data highlights a highly competitive market where Midjourney stands slightly ahead of its major rivals.
| AI Image Generator Tools | Market Share Percentage |
| Midjourney | 26.80% |
| DALL-E | 24.40% |
| NightCafe | 23.20% |
| Starry AI | 12.75% |
| Stable Diffusion | 12.50% |
Source: Airprm
How Many Users Does Midjourney Have?
As of Q3 2025, Midjourney has over 20.26 million members in its Discord community, with nearly 7 million users active online at any given time. This shows the platform's growing popularity among creators worldwide.
Source: Midjourney
How Many Images can Midjourney generate in a day?
Midjourney processes roughly 400 prompts every minute, resulting in an estimated 275,000 images generated each day.
Source: Aiprm
Midjourney Gains 23,000 New Users Daily.
As of Q3 2025, Midjourney continues to see steady growth, with nearly 19.3 million monthly active users engaging with the platform. The platform is also growing steadily, attracting nearly 23,000 new users every day.
Source: Semrush
Midjourney Average Visit Duration
On average, users spend around 17 minutes and 34 seconds on Midjourney during each visit, showing strong engagement and interest in exploring the platform's creative features.
Source: Semrush
Midjourney Average Pages per Visit
On average, a user visits around 17.35 pages per session on the Midjourney website. This shows deep engagement and active exploration of the platform's content and features.
Source: Semrush
Midjourney Search Visits
Around 2.67 million visits, or the majority of Midjourney's search traffic, come from organic sources, showing that users are actively searching for the platform on their own rather than through paid advertisements.
In contrast, paid search traffic accounts for only about 28.82K visits, a small fraction compared to its organic reach. Overall, the data reflects how Midjourney has built a strong presence through authentic user interest.
| Search Traffic | % of Traffic Midjourney Gets |
| Organic | 2.67 Million |
| Paid | 28.82K |
Source: Aiprm
Understanding Midjourney's User Base
Around 13.26% of Midjourney users come from the computers, electronics, and technology sector, showing that tech-savvy individuals are among the most active on the platform.
Following closely, 10.86% of users are involved in graphics, multimedia, and web design, highlighting how designers and artists use the platform to bring their visual ideas to life.
Additionally, 4.54% of users are from the video games and accessories segment, while 4.02% represent the news and media industry. Overall, the data reflects that Midjourney appeals to both creative and technical minds alike.
| Why Users Use Midjourney | % of Midjourney Users |
| Computers, Electronics, and Technology | 13.26% |
| Graphics, multimedia, and web design | 10.86% |
| Programming and development | 10.09% |
| Video Games, consoles, and accessories | 4.54% |
| News and Media | 4.02% |
| Others | 57.23% |
Source: Aiprm
Number of Members in Midjourney Subreddit
As of February 2025, the Midjourney subreddit has reached an impressive 1.7 million members. This marks an increase of about 600,000 members from February 2024, when the subreddit had around 1.1 million members, a growth of nearly 55% in just one year.
From its beginning with just 5 members in June 2022, the subreddit has grown by more than 1.6 million members in less than three years. This shows a steady and exponential growth trend for the Midjourney subreddit, driven by the increasing adoption of AI tools among artists, designers, and enthusiasts.
| Month – Year | Number of Subreddit Members |
| June 2022 | 5 |
| August 2022 | 8430 |
| December 2022 | 61,628 |
| April 2023 | 160,662 |
| August 2023 | 770,442 |
| November 2023 | 936,516 |
| February 2024 | 1.1 Million |
| February 2025 | 1.7 Million |
Source: Aiprm
Midjourney receives approximately 116,000 visitors each week
Midjourney's subreddit now attracts over 116,000 weekly visitors and sees more than 1,200 new contributions each week. This demonstrates the community's high level of engagement and active participation from members worldwide.
Source: Reddit
Midjourney exceeded 1 million users within just six months of its launch
Midjourney reached over 1 million users within just six months of its launch, becoming the fifth fastest platform to achieve this milestone. This shows the platform's rapid rise in the world of AI-generated art.
When compared to other major platforms, Midjourney's growth stands out as remarkable. Threads achieved 1 million users in just one hour, while ChatGPT reached the same milestone in five days.
| Platforms | Time Taken to cross 1 million users |
| Threads | 1 hour |
| ChatGPT | 5 days |
| 2.5 months | |
| Spotify | 5 months |
| Midjourney | 6 months |
| Dropbox | 7 months |
| 10 months | |
| Foursquare | 13 months |
| 2 years | |
| Airbnb | 2 years |
| Kickstrater | 2.5 years |
| Netflix | 3.5 years |
Source: Aiprm
Midjourney Search Interest On Google Trends
Based on Google Trends data, South Korea shows the highest search interest for Midjourney, scoring a perfect 100.
Right behind is China, with a score of 95, reflecting how quickly AI tools like Midjourney are being explored and adopted across its vast creative and tech communities.
The data shows that Midjourney's popularity is not limited to one part of the world, it's a global trend. Countries like South Korea and China are driving the highest levels of engagement, while many others are rapidly catching up.
| Countries | Interest Score |
| South Korea | 100 |
| China | 95 |
| Isreal | 28 |
| Armenia | 25 |
| Russia | 23 |
| Belarus | 22 |
| Lebanon | 22 |
| Latvia | 22 |
| Hong Kong | 20 |
| Georgia | 20 |
Source: Google Trends
Key Takeaways
Midjourney has come a long way in a short time. From a small community of early adopters to millions of passionate creators today, the platform has grown into a global hub for image generation. The growing number of users, strong online searches, and worldwide interest clearly show how much people enjoy what Midjourney offers. And this is just the beginning, the platform's user base is expected to reach 30 to 40 million by 2030.
FAQs
How many people use Midjourney?
As of Q3 2025, there are over 20,260,933 Discord members are there in Midjourney.
What is the market share of Midjourney?
Midjourney currently holds an impressive 26.8% market share in the AI art generation space.
What is Midjourney revenue in 2025?
In Q2 2025, Midjourney generated around $500 million in revenue, and by the end of 2025, the revenue is expected to reach nearly $750 million. Looking ahead, by 2030, the company's revenue is estimated to reach between $1.3 billion and $2 billion.
