Voice Search Trends and Statistics For 2024

Is it 'Okay Google', 'Hey Siri', or straight-up 'Alexa' for you? Whatever your pick, let’s face it: voice assistants have changed how we search today! The era of ‘looking up something’ is gradually fading and merging with more prominent voice-heavy searches. With over 1 billion voice queries every month, it’s clear that people are talking more to their gadgets than ever before.

We’re not just using voice assistants; we’re relying on them. They’re part of our routine, with a booming voice shopping scene heading towards $40 billion and smart speaker sales climbing beyond $30 billion. It’s the voice of the future, and it’s speaking volumes. Read on to gain further insights into the top Voice Search Statistics of today and beyond!

Voice Search Statistics 2024 (Top Picks)

  • There are 125.2 million voice assistant users worldwide.
  • Over 1 billion voice searches take place over the internet every month.
  • The number of digital voice assistants is expected to exceed 8.4 billion by 2024.
  • 58% of consumers use voice search to gather information about local businesses.
  • The voice assistant market is predicted to reach $50 billion by 2029, with an annual CAGR of 23.7%.
  • Voice commerce is valued at $108.33 billion in 2024, and is projected to reach $586.3 billion by 2031.

The number of users engaging with voice assistants has experienced a notable increase, now standing at 149.8 million. Over 110 million Americans regularly use voice assistants in smartphones and smart speakers.

Younger users (18-24) are quickly adopting the technology, while the 25-49 age group shows the highest frequency of use. Even among those aged 50+, engagement remains strong. Below, you can find further insights into the number of users and the demographics in the voice search industry.

Voice Assistant User Growth Over the Years

1. There are 149.8 million voice assistant users in 2024. That's 2.6% more users than in the past year.

Voice assistant users are forecasted to grow by 4.87% and reach the 157.1 million mark by 2026.

The table below shows the number of voice assistant users over the years:

Year Number of voice assistant users
2017 79.9 million
2018 103.9 million
2019 115.2 million
2020 128 million
2021 132 million
2022 142 million
2023 146 million
2024 149.8 million
2025* 153.5 million
2026* 157.1 million

Source: Statista

Who Are the Primary Users of Voice Search?

2. Young adults aged 18-24 and individuals in the 25-49 age group are the primary users of voice search, with approximately 65% and 59% respectively heavily using the same. Interestingly, even individuals over 50 are increasingly adopting voice search.

Primary Users of Voice Search

Source: PwC

Voice search is widely used for weather updates, music, and news, with significant adoption in the US, UK, and Germany. Young adults (18-34) primarily use smartphones for voice searches, while those aged 35-54 also favor desktops and tablets.

Voice search occurs over 1 billion times monthly, with predictions of exceeding 2 billion by 2024. Over 50% of adults use voice search daily, especially when alone. Let’s explore the numbers below to see the detailed voice search usage habits –

What’s Driving the Voice Search Trend?

3. Weather updates are the most common use in the United States, with 75% of users, followed by 71% for music and 64% for news.

4. In the United Kingdom, 70% of users rely on voice search for weather, 67% for music, and 62% for news.

5. Germany sees 66% of users utilizing voice search for weather, 64% for music, and 60% for news.

Voice search utilization across different sectors

Source: Statista

Voice Search Usage By Age & Device

6. A significant 77% of adults aged 18-34 prefer to conduct voice searches using their smartphones, and 63% of individuals aged 35-54 also favor the same.

7. For voice searches, 38% of the younger demographic (18-34) opt for desktops or laptops, while 32% of the 35-54 age group find these devices suitable.

8. Tablets are a favored device for voice queries among both age groups, with 37% of those 18-34 and 32% of those 35-54 using them for this purpose.

The table below shows the voice search usage patterns across various devices and age groups:

Device 18 to 34 Years 35 to 54 Years 55 Years +
Smartphone 77% 63% 30%
Desktop/laptop 38% 32% 15%
Tablet 37% 32% 9%
Smart speaker 34% 19% 4%
Considering voice search 15% 24% 33%
Opposed to voice search 9% 12% 30%

Source: DemandSage

How Often Do People Use Voice Search?

9. People use voice search 1 billion times every month, set to surpass the 2 billion mark by the end of 2024.

10. More than 50% of adults use voice search daily.

11. 60% of users often use voice search when they are alone.

The table below highlights the percentage of users who use voice search in various situations:

Environment Percentage of Users
Home alone 60%
Home with friends Over 50%
Office alone Around 50%
Restaurants with friends Over 40%
Office with coworkers Over 30%
Gym Over 30%
Party Over 30%
Restaurant alone Over 30%
Public transportation 30%
Restaurants with acquaintances Over 20%
Public restroom Over 20%
Theater Over 20%

Source: DemandSage

Voice Search Statistics for Local Business

Smartphones are the most popular tool for voice search among local businesses, with 56% of users having tried them. Desktops and laptops follow at 28%, while tablets are used by 26% of users. Though gaining popularity, smart speakers are utilized by 18% of users for local business voice searches.

Frequency of Voice Searches for Local Businesses

12. Voice searches on mobile are 3 times more likely to be for local information than text searches.

13. 58% of consumers have used voice search to find information about local businesses.

14. Of all the voice searches made in a day, 46% are for local businesses while an additional 28% perform local business searches weekly.

How frequently do you use voice search to find information on local businesses

Source: BrightLocal

15. Location-based voice searches are crucial for businesses with multiple locations, accounting for 22% of voice queries. 52% of people use voice search to research products or services.

16. 51% of voice search users frequently look for restaurants online. Other popular industries searched via voice include grocery stores, food delivery services, and clothing stores.

The table below shows the industries most frequently searched using the voice search feature:

Industry % of Consumers Using Voice Search
Restaurants / Cafes 51%
Grocery Stores 41%
Food Delivery 35%
Clothing Stores 32%
Hotels / Bed & Breakfasts 30%

Source: BrightLocal

Voice Assistant Devices Statistics

Voice-controlled gadgets are quickly becoming part of our everyday lives, thanks to their convenience and usefulness. The market has seen a notable increase in the adoption of voice assistants, with Amazon’s Alexa, Apple’s Siri, and Google Assistant emerging as frontrunners in this technological evolution.

How Many Voice Assistants Are Currently in Use?

17. There will be 8.4 billion digital voice assistants in use worldwide by the end of 2024. This is a significant increase from about 4.2 billion in 2020.

Number of digital voice assistants in use worldwide 2019-2024

Source: Statista

Voice Assistants Market Share

18. Apple’s Siri and Google Assistant dominate the digital assistant market, with each being used by 36% of users worldwide.

Meanwhile, Amazon Alexa holds a 25% usage rate, followed by Microsoft Cortana, which is used by 19% of users.

Here is a table showing the market share of voice assistants:

Voice Assitant Market Share
Apple’s Siri 36.00%
Google Assistant 36.00%
Amazon Alexa 25%
Microsoft Cortana 19.00%
Other 1.00%

Source: Statista

Voice Recognition Industry Market Share

The Voice Recognition market is anticipated to witness significant growth, with projections indicating an increase to nearly 50 billion U.S. dollars by 2029, boasting a CAGR of 23.7%. Additionally, the ‘Smart Speakers’ segment is forecasted to experience robust revenue growth, with an expected increase of 37.66% in the next four years, reaching a revenue of 27.81 billion U.S. dollars by 2028.

Below, you can find detailed insights and the latest trends in the voice assistant market, guiding you through its current state and future potential.

Voice Recognition Market Growth Projections

19. The voice recognition market was valued at $11.2 billion in 2022. The market is expected to reach nearly $50 billion by 2029, growing at a CAGR of 23.7%.

Voice Recognition Market Growth Projections

Source: Statista

Smart Speakers Revenue Over The Years

20. The global smart speaker industry is valued at $20.18 billion

21. Global revenue in the ‘Smart Speakers’ segment of the consumer electronics market is forecast to increase by $7.6 billion (+37.66 %) between 2024 and 2028.

This growth marks the 10th consecutive year of revenue increases in the segment. By 2028, the revenue is expected to reach $27.81 billion.

Smart speaker market revenue from 2018 to 2028

Source: Statista

Voice Commerce Statistics

22. The global voice commerce market hit US$ 108.33 billion in 2024 and is forecasted to soar to US$ 586.3 billion by 2031, boasting a CAGR of 27.28%.

23. On average, 80% of consumers who have made purchases using voice assistants are satisfied with their experience.

The table below shows items purchased via voice search and future purchase considerations –

Items Purchased Using Voice Search Have Purchased Items Would Consider Purchasing In The Future
Food 34% 35%
Groceries 31% 27%
A book 24% 23%
Homecare items, electronics 22% 26%
Transportation 21% 29%
Reservation 16% 32%
Clothing 3% 22%
Travel reservation 0% 26%

Source: PwC

24. Currently, 22% of consumers purchase directly through voice-activated smart home devices like Amazon Echo or Google Home.

25. 60% of US consumers use their smart home voice assistants for daily or weekly purchases of essentials like groceries, household supplies, and pet products.

reasons for using voice commerce currently and in the future

Source: OmniaRetail

26. Voice search on Google Assistant heavily relies on the top 3 results, which collectively offer 80% of the answers. Additionally, SERP features like Featured Snippets contribute significantly, providing about 70% of voice search responses. Local-intent queries often yield concise results, averaging 23 words.

Interestingly, pages optimized for voice search tend to load 52% faster and have an average word count of 2,312, showing the importance of speed and content length in voice search optimization.

where voice search results tend to rank (in desktop search)

Source: Backlinko, SEMRush

The growing popularity of voice search, especially among the younger generation, is shaping the future of technology. It offers convenience and efficiency, leading to a significant rise in voice-based shopping, with projected revenues of $40 billion this year.

Smart speaker sales are also expected to exceed $30 billion by the end of 2024. Looking ahead, voice assistants are set to become more emotionally intelligent, providing personalized responses and more human-like interactions. This evolution highlights the increasing importance of voice search in technology engagement.

<div class='toc'><ul><li><a href=#Voice-Search-Statistics-2024-(Top-Picks)><b>Voice Search Statistics 2024 (Top Picks)</b></li><li><a href=#Voice-Search-User-Trends-2024><b>Voice Search User Trends 2024</b></li><p>  <a href=#Voice-Assistant-User-Growth-Over-the-Years>Voice Assistant User Growth Over the Years</p><p>  <a href=#Who-Are-the-Primary-Users-of-Voice-Search>Who Are the Primary Users of Voice Search</p><li><a href=#Voice-Search-Usage-Trends><b>Voice Search Usage Trends</b></li><p>  <a href=#What’s-Driving-the-Voice-Search-Trend>What’s Driving the Voice Search Trend</p><p>  <a href=#Voice-Search-Usage-By-Age-&-Device>Voice Search Usage By Age & Device

  <a href=#How-Often-Do-People-Use-Voice-Search>How Often Do People Use Voice Search</p><li><a href=#Voice-Search-Statistics-for-Local-Business><b>Voice Search Statistics for Local Business</b></li><p>  <a href=#Frequency-of-Voice-Searches-for-Local-Businesses>Frequency of Voice Searches for Local Businesses</p><p>  <a href=#Key-Local-Businesses-Found-Through-Voice-Search>Key Local Businesses Found Through Voice Search</p><li><a href=#Voice-Assistant-Devices-Statistics><b>Voice Assistant Devices Statistics</b></li><p>  <a href=#How-Many-Voice-Assistants-Are-Currently-in-Use>How Many Voice Assistants Are Currently in Use</p><p>  <a href=#Voice-Assistants-Market-Share>Voice Assistants Market Share</p><li><a href=#Voice-Recognition-Industry-Market-Share><b>Voice Recognition Industry Market Share</b></li><p>  <a href=#Voice-Recognition-Market-Growth-Projections>Voice Recognition Market Growth Projections</p><p>  <a href=#Smart-Speakers-Revenue-Over-The-Years>Smart Speakers Revenue Over The Years</p><li><a href=#Voice-Search-SEO-Trends><b>Voice Search SEO Trends</b></li><li><a href=#The-Future-of-Voice-Search><b>The Future of Voice Search</b></li></ul></div>

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