Key Shopify Statistics For 2025 (Stores, Usage, and Revenue)
Powering 9.1 million websites, Shopify is the world's leading eCommerce technology. The platform currently holds 30% of the total eCommerce tech market, and businesses using Shopify serve over 700 million consumers globally.
Let us look at some of the interesting Shopify statistics in this post where we will highlight insights on the platform’s consumers, merchants, and revenue as of 2025.
Shopify Usage At a Glance
- There are over 9.1 million Shopify stores globally.
- Shopify holds 30% of the total eCommerce market share globally.
- Shopify stores have a customer base of 700 million.
- There are 2 million active merchants on Shopify.
- Shopify generated $8.8 billion in revenue in 2024.
- An average Shopify store makes $92 per customer.
- Over 53,361 websites currently use Shopify Plus.
- 27.12% of active Shopify websites are based in the United States.
How many Shopify stores are there
There are over 9.1 million live Shopify stores globally. The number of Shopify-powered stores has grown by 3.4% from the past year and by 152% from 2021. Shopify now owns 30% of the eCommerce market share globally.
Here is a table showing the number of Shopify stores over the years:
| Year | Number of Shopify Stores |
| 2019 | 1.18 million |
| 2020 | 1.63 million |
| 2021 | 3.6 million |
| 2022 | 4.19 million |
| 2023 | 4.88 million |
| 2024 | 8.8 million |
| 2025 | 9.1 million |
Source: BuiltWith
Number of Shopify Plus Stores
There are 71,178 Shopify Plus stores globally. That represents a 16.59% increase from the previous year. 55% of Shopify plus stores are based in the United States.
| Year | Number of Shopify Plus Stores |
| 2019 | 14,150 |
| 2020 | 13,731 |
| 2021 | 13,287 |
| 2022 | 20,772 |
| 2023 | 53,602 |
| 2024 | 60,268 |
| 2025 | 71,178 |
(Source: Builtwith)
Shopify Stores by Country
The United States currently has 2.4 million websites powered by Shopify, accounting for 27% of all Shopify websites. The United Kingdom has the second-highest active Shopify-powered website count of 176,944.
Here is a table showing the number of Shopify websites in different countries:
| Country | Number of Shopify Stores |
| United States | 2,478,221 |
| United Kingdom | 176,944 |
| Australia | 127,337 |
| Germany | 122,993 |
| Canada | 100,750 |
| Brazil | 82,496 |
| France | 82,097 |
| India | 79,879 |
| Netherlands | 63,772 |
| Italy | 41,028 |
| Spain | 28,125 |
| South Africa | 27,221 |
| Japan | 26,608 |
| Mexico | 24,428 |
| New Zealand | 24,200 |
| Sweden | 20,811 |
Source: BuiltWith
Shopify stores by region
The North American region has the most number of active Shopify stores with 3.23 million live stores as of 2025.
Here is a table showing the number of Shopify stores by region:
| Region | Population |
| North America | 3,236,684 |
| South America | 164,722 |
| Asia Pacific | 388,340 |
| Africa | 29,908 |
| Middle East | 23,372 |
| Europe | 760,545 |
How many Shopify merchants are there
Shopify has 2.1 million merchants across 175 countries and regions globally. As per Shopify’s official data, Shopify crossed the 2 million merchant mark in 2021.
Here is a table showing the number of Shopify's merchants over the years:
| Year | No. of Shopify Merchants |
| 2012 | 41,000 |
| 2013 | 84,000 |
| 2014 | 145,000 |
| 2015 | 243,000 |
| 2016 | 375,000 |
| 2017 | 609,000 |
| 2018 | 820,000 |
| 2019 | 1,069,000 |
| 2020 | 1,749,000 |
| 2021 | 2,063,000 |
Ps: Shopify hasn't officially disclosed the number of Merchants after 2021.
Number of Shopify customers
Over 875 million people shop at Shopify-powered stores. The majority of these shoppers are from North America and Europe. That is a 39.5% increase from the previous year when Shopify-powered stores had 627 million shoppers.
Here is a table showing the number of Shopify customers over the years:
| Year | No. of Shopify Customers |
| 2014 | 28 million |
| 2015 | 57 million |
| 2016 | 100 million |
| 2017 | 163 million |
| 2018 | 218 million |
| 2019 | 300 million |
| 2020 | 457 million |
| 2021 | N/A |
| 2022 | 561 million |
| 2023 | 627 million |
| 2024 | 875 million |
*Projected values
Source: Shopify Year-in-review – 2022 Report, 2021 Report, 2020 Report.
Number of Shopify Users
Over 875 million unique shoppers ordered from 2.1 million Shopify merchants globally in 2024. The number of global shoppers shopping from Shopify merchants is set to cross the 920 million mark by the end of 2025.
Source: Shopify Investor's Deck Presentation
61 million consumers purchased from Shopify-powered brands during the BFCM 2023
Shopify merchants recorded $9.3 billion in sales over the holiday weekend, which was a 24% increase from last year. Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Black Friday.
Source: Shopify Black Friday Report
Shopify revenue over the years
Shopify made $8.8 billion in revenue in 2024, up by 23.9% from the previous year. Shopify's revenue is set to cross the $9 billion mark in 2025.
Shopify managed to make $1.9 billion in revenue in the first quarter, $2 billion in the second quarter, $2.1 billion in the third quarter, and $2.8 billion in the final quarter of 2024.
Shopify managed to make $7.1 billion in revenue in 2023, within this, Merchant Solutions revenue grew 27% to $5.2 billion, and Subscription Solutions revenue grew 23% to $1.8 billion.
Shopify’s total revenue has grown by 563% since 2018.
Here is a table showing Shopify's revenue over the years:
| Year | Shopify’s Revenue |
| 2012 | $23.71 million |
| 2013 | $50.25 million |
| 2014 | $105.02 million |
| 2015 | $205.23 million |
| 2016 | $389.33 million |
| 2017 | $673.3 million |
| 2018 | $1.07 billion |
| 2019 | $1.58 billion |
| 2020 | $2.93 billion |
| 2021 | $4.61 billion |
| 2022 | $5.6 billion |
| 2023 | $7.1 billion |
| 2024 | $8.8 billion |
Source: Shopify
Shopify merchant solution revenue
Shopify made $6.5 billion in merchant solution revenue in 2024. This total comes from the first quarter's $1.4 billion, the second quarter's $1.5 billion, the third quarter’s $1.5 billion, and the fourth quarter's $2.1 billion in merchant solution revenue.
Shopify generates merchant solutions revenue from fees that it charges merchants on their customer orders which are processed through Shopify Payments. This accounts for the majority of the company’s income.
Here is a table showing Shopify's Merchant Solution Revenue over the years:
| Year | Shopify’s Merchant Solution Revenue |
| 2012 | $23.71 million |
| 2013 | $50.25 million |
| 2014 | $105.02 million |
| 2015 | $205.23 million |
| 2016 | $389.33 million |
| 2017 | $673.3 million |
| 2018 | $1.07 billion |
| 2019 | $1.58 billion |
| 2020 | $2.93 billion |
| 2021 | $4.61 billion |
| 2022 | $5.6 billion |
| 2023 | $5.2 billion |
| 2024 | $6.5 billion |
Source: Shopify Investor Relations
Shopify subscription solution revenue
Shopify made $2.2 million through subscription solution revenue in 2024, an increase of 27.7% from the previous year. This increase was mainly driven by the growth in the number of merchants and the pricing increases on Shopify's standard subscription plans
Here is a table showing Shopify's subscription solution revenue over the years:
| Year | Shopify’s Subscription Solution Revenue |
| 2012 | $19.2 million |
| 2013 | $38.34 million |
| 2014 | $66.67 million |
| 2015 | $111.98 million |
| 2016 | $188.61 million |
| 2017 | $310.03 million |
| 2018 | $465.00 million |
| 2019 | $642.24 million |
| 2020 | $908.76 million |
| 2021 | $1.34 billion |
| 2022 | $1.5 billion |
| 2023 | $1.8 billion |
| 2024 | $2.3 million |
Source: Shopify Investor Relations
An average Shopify store makes $92 per customer
Littledata's 2022 survey of 2,261 Shopify stores revealed that the average revenue per customer for Shopify was $92.
If a Shopify store makes more than $209 per customer, it would put it in the best 20% of Shopify stores, and if the revenue is more than $326, it means that store would be in the best 10%
Source: LittleData
Biggest Brands Using Shopify
Tesla, Sephora, and Nestle are some of the biggest brands that use Shopify for their business. The world’s biggest brands from different sectors are powering their websites via Shopify.
Here is a list of some more brands that sell using Shopify:
- PepsiCo
- Budweiser
- Kraft Heinz
- Redbull
- Gymshark
- Fitbit
- Netflix
And the list goes on.
How many Shopify stores are successful
The success rate of Shopify stores is around 5% to 10%. That means only 5 to 10 out of every 100 Shopify stores are able to be successful.
There are multiple reasons why so many stores fail: low traffic due to poor SEO (especially mobile optimization) and marketing, unclear objectives, poor product quality, cutthroat competition, or insufficient conversions.
Shopify traffic analytics
Shopify gets 120 million of traffic each month and 26% of it comes from mobile devices.
The United States is responsible for 36.60% of Shopify's traffic.
71.34% of Shopify's traffic directly comes from search engines while social media platforms send 2.03% of traffic to Shopify.
Source: Similarweb
Best Shopify stores by categories
10.7% of Shopify stores deal in the fashion category making it the most popular category on the eCommerce platform. Apparel and Jewellery related stores are the second and third most popular category with over 88K and 76K active stores respectively.
Here is a list of the top categories on Shopify:
| Category | No. of Shopify Stores |
| Fashion | 113,980 |
| Apparel | 88,797 |
| Jewelry | 76,447 |
| Bags | 45,185 |
| Shoes | 36,723 |
| Womens Clothing | 33,518 |
| Home Decor | 33,125 |
| Makeup | 32,995 |
| Fitness | 30,563 |
| Coffee | 29,296 |
Source: BuiltWith
Shopify Market Share
Shopify dominates the global eCommerce market with a 30% market share. Shopify also has a 30% market share in the United States eCommerce market.
WooCommerce is Shopify’s biggest competitor in the US with a 21% market share.
Unlike WooCommerce, which is part of the WordPress CMS, Shopify stands alone as a website builder. This sets it up to compete with both WordPress and WooCommerce, each in its own way.
WordPress serves many website purposes, from news and education to online courses. In contrast, Shopify focuses solely on crafting online shopping stores.
Here is a table showing the market share of different eCommerce technologies:
| eCommerce Technology | Market Share in USA |
| Shopify | 30% |
| Wix | 21% |
| WooCommerce | 15% |
| Squarespace | 15% |
| Ecwid | 4% |
| Others | 15% |
Source: BuiltWith
There are over 16,000 apps in Shopify’s app store
Shopify users have access to over 16,000 apps to customize their online store. Each app goes through a 100-checkpoint review before it hits the Shopify App Store so be assured of the quality!
Source: Shopify
Shopify is worth $108 billion
At the time of writing this post, Shopify’s stock is worth $83.71, and the company is worth $108 billion. This makes Shopify the world's 149th most valuable company by market cap.
Source: Companies Market Cap
Shopify has over 8,300 employees
As per Shopify's official data, the company employs over 8300 employees all over the world. Shopify laid off 20% of its workforce in May 2023.
Miscellaneous Shopify Statistics
- Shopify has had sales worth over $1 trillion to date (Shopify)
- Shopify has removed 84.4k tonnes of durable carbon and has committed $54.4 million to date for the same cause. (Shopify)
- Shopify entrepreneurs Supported 5.2 million jobs (+8.3% from 2021), Generated $27.7 billion of exports (+7%), Contributed $229.3 billion to GDP (+8.8%), and Created $490.5 billion in economic activity (+8.6%) in 2022. (Shopify)
- Shopify claims that for every $1 in revenue it generates, merchants on the platform earn $40.82. (Shopify)
