Key Shopify Statistics In 2024 (Stores, Usage and Revenue)
Powering 4.6 million websites, Shopify is the world’s leading eCommerce technology. The platform currently holds 26% of the total eCommerce tech market, and businesses using Shopify serve over 700 million consumers globally.
Let us look at some of the interesting Shopify statistics in this post where we will highlight insights on the platform's consumers, merchants, and revenue as of 2024.
Shopify Statistics 2024 (Top Picks)
- There are over 4.6 million Shopify stores globally.
- Shopify holds 26% of the total eCommerce share.
- Shopify has 700 million consumers as of 2024.
- There are 2 million active merchants on Shopify.
- Shopify has 2.1 million active users.
- Shopify generated $1.9 billion in revenue in the first quarter of 2024.
- An average Shopify store makes $92 per customer.
- Over 49,700 websites currently use Shopify Plus.
- 37.57% of Shopify websites are based in the United States.
How many Shopify stores are there
There are over 4.6 million live Shopify stores globally as of 2024. The number of Shopify powered stores has grown by 283% since 2020.
To date, over 7 million websites have used Shopify as their set up but only 4.6 million remain active as of May 2024.
Here is a table showing the number of Shopify stores over the years:
| Year | Number of Shopify Stores |
| 2019 | 1.18 million |
| 2020 | 1.63 million |
| 2021 | 3.6 million |
| 2022 | 4.19 million |
| 2023 | 4.88 million |
| 2024 | 4.61 million |
Source: BuiltWith
How many Shopify stores are there in the United States
The United States currently has 2.72 million websites powered by Shopify making it the biggest consumer of eCommerce technology. The United Kingdom sits on the second spot with 250k active Shopify websites.
Here is a table showing the number of Shopify websites in different countries:
| Country | No. of Shopify Stores |
| United States | 2,722,779 |
| United Kingdom | 205,526 |
| Australia | 149,729 |
| Brazil | 135,528 |
| Germany | 118,506 |
| Canada | 108,075 |
| France | 63,317 |
| India | 58,394 |
| Netherlands | 47,895 |
| Italy | 43,865 |
| Japan | 29,047 |
| New Zealand | 26,185 |
| Sweden | 25,957 |
Source: BuiltWith
Shopify stores by region
The North American region has the most number of active Shopify stores with 2.64 million live stores as of May 2024.
Here is a table showing the number of Shopify stores by region:
| Region | Population |
| North America | 2,640,436 |
| South America | 145,126 |
| Asia Pacific | 130,920 |
| Middle East and Africa | 121,302 |
| Europe | 1,616,752 |
How many Shopify merchants are there
Shopify has 2 million merchants across 175 countries and regions globally as of 2024. As per Shopify’s official data, Shopify crossed the 2 million merchant mark in 2021.
Here is a table showing the number of Shopify's merchants over the years:
| Year | No. of Shopify Merchants |
| 2012 | 41,000 |
| 2013 | 84,000 |
| 2014 | 145,000 |
| 2015 | 243,000 |
| 2016 | 375,000 |
| 2017 | 609,000 |
| 2018 | 820,000 |
| 2019 | 1,069,000 |
| 2020 | 1,749,000 |
| 2021 | 2,000,000 |
Ps: Shopify hasn't officially disclosed the number of Merchants after 2021.
Number of Shopify customers
Over 700 million people shop at Shopify powered stores as of 2024. The majority of these shoppers are from North America.
Here is a table showing the number of Shopify customers over the years:
| Year | No. of Shopify Customers |
| 2014 | 28 million |
| 2015 | 57 million |
| 2016 | 100 million |
| 2017 | 163 million |
| 2018 | 218 million |
| 2019 | 300 million |
| 2020 | 457 million |
| 2021 | N/A |
| 2022 | 561 million |
| 2023 | 627 million |
| 2024* | 700 million |
*Projected values
Source: Shopify Year-in-review – 2022 Report, 2021 Report, 2020 Report.
Number of Shopify users
Shopify has 2.1 million daily active users. This number can vary day to day and is likely to grow higher in the upcoming years.
Source: eDesk.
61 million consumers purchased from Shopify-powered brands during the BFCM 2023
Shopify merchants recorded $9.3 billion in sales over the holiday weekend, which was a 24% increase from last year. Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Black Friday.
Source: Shopify Black Friday Report
Shopify revenue over the years
Shopify made $1.9 billion in revenue in the first quarter of 2024. That's a 23% increase YoY.
Shopify managed to make $7.1 billion in revenue in 2023, within this, Merchant Solutions revenue grew 27% to $5.2 billion, and Subscription Solutions revenue grew 23% to $1.8 billion.
Shopify's total revenue has grown by 563% since 2018.
In Q1 2024, Shopify delivered year-over-year revenue growth of 23%, which represents 29% growth when adjusting for the sale of their logistics businesses.
Here is a table showing Shopify's revenue over the years:
| Year | Shopify’s Revenue |
| 2012 | $23.71 million |
| 2013 | $50.25 million |
| 2014 | $105.02 million |
| 2015 | $205.23 million |
| 2016 | $389.33 million |
| 2017 | $673.3 million |
| 2018 | $1.07 billion |
| 2019 | $1.58 billion |
| 2020 | $2.93 billion |
| 2021 | $4.61 billion |
| 2022 | $5.6 billion |
| 2023 | $7.1 billion |
| 2024 (Q1) | $1.9 billion |
Source: Shopify
Shopify merchant solution revenue
Shopify made $1.4 billion in merchant solution revenue in the first quarter of 2024. That's a 20% increase year over year.
Shopify generates merchant solutions revenue from fees that it charges merchants on their customer orders which are processed through Shopify Payments. This accounts for the majority of the company’s income.
Here is a table showing Shopify's Merchant Solution Revenue over the years:
| Year | Shopify’s Merchant Solution Revenue |
| 2012 | $23.71 million |
| 2013 | $50.25 million |
| 2014 | $105.02 million |
| 2015 | $205.23 million |
| 2016 | $389.33 million |
| 2017 | $673.3 million |
| 2018 | $1.07 billion |
| 2019 | $1.58 billion |
| 2020 | $2.93 billion |
| 2021 | $4.61 billion |
| 2022 | $5.6 billion |
| 2023 | $5.2 billion |
| 2024 | $1.4 billion |
Source: Shopify Investor Relations
Shopify subscription solution revenue
Shopify's subscription solution revenue increased by 34% to $511 million in Q1 2024 compared to the prior year. This increase was mainly driven by the growth in the number of merchants and the pricing increases on Shopify’s standard subscription plans
Here is a table showing Shopify's subscription solution revenue over the years:
| Year | Shopify’s Subscription Solution Revenue |
| 2012 | $19.2 million |
| 2013 | $38.34 million |
| 2014 | $66.67 million |
| 2015 | $111.98 million |
| 2016 | $188.61 million |
| 2017 | $310.03 million |
| 2018 | $465.00 million |
| 2019 | $642.24 million |
| 2020 | $908.76 million |
| 2021 | $1.34 billion |
| 2022 | $1.5 billion |
| 2023 | $1.8 billion |
| 2024 (Q1) | $511 million |
Source: Shopify Investor Relations
An average Shopify store makes $92 per customer
Littledata's 2022 survey of 2,261 Shopify stores revealed that the average revenue per customer for Shopify was $92.
If a Shopify store makes more than $209 per customer, it would put it in the best 20% of Shopify stores, and if the revenue is more than $326, it means that store would be in the best 10%
Source: LittleData
Tesla, Sephora, and Nestle are some of the biggest brands that use Shopify for their business
The world's biggest brands from different sectors are powering their websites via Shopify.
Here is a list of some more brands that sell using Shopify:
- PepsiCo
- Budweiser
- Kraft Heinz
- Redbull
- Gymshark
- Fitbit
- Netflix
And the list goes on.
How many Shopify stores are successful
The success rate of Shopify stores is around 5% to 10%. That means only 5 to 10 out of every 100 Shopify stores are able to be successful.
There are multiple reasons why so many stores fail: low traffic due to poor SEO (especially mobile optimization) and marketing, unclear objectives, poor product quality, cutthroat competition, or insufficient conversions.
Shopify traffic analytics (May 2024)
Shopify gets 120 million of traffic each month and 26% of it comes from mobile devices.
The United States is responsible for 36.60% of Shopify's traffic.
71.34% of Shopify's traffic directly comes from search engines while social media platforms send 2.03% of traffic to Shopify.
Source: Similarweb
Best Shopify stores by categories
10.7% of Shopify stores deal in the fashion category making it the most popular category on the eCommerce platform. Apparel and Jewellery related stores are the second and third most popular category with over 88K and 76K active stores respectivel
Here is a list of the top categories on Shopify:
| Category | No. of Shopify Stores |
| Fashion | 113,980 |
| Apparel | 88,797 |
| Jewellery | 76,447 |
| Bags | 45,185 |
| Shoes | 36,723 |
| Womens Clothing | 33,518 |
| Home Decor | 33,125 |
| Makeup | 32,995 |
| Fitness | 30,563 |
| Coffee | 29,296 |
Source: BuiltWith
Shopify Market Share
Shopify dominates the global eCommerce with a 26% market share as of May 2024. Shopify further owns a 27% market share in the United States.
WooCommerce is Shopify’s biggest competitor with a 19% market share.
Unlike WooCommerce, which is part of the WordPress CMS, Shopify stands alone as a website builder. This sets it up to compete with both WordPress and WooCommerce, each in its way.
WordPress serves many website purposes, from news and education to online courses. In contrast, Shopify focuses solely on crafting online stores.
Here is a table showing the market share of different eCommerce technologies:
| eCommerce Technology | Market Share |
| Shopify | 26% |
| WooCommerce | 19% |
| Wix | 17% |
| Squarespace | 11% |
| Ecwid | 5% |
| Others | 23% |
Source: BuiltWith
There are over 13,000 apps in Shopify's app store
Shopify users can use over 8,000 apps to customize their store uniquely. Each app goes through a 100-checkpoint review before it hits the Shopify App Store so be assured of the quality!
Source: Shopify
Shopify is worth $95.9 billion as of May 2024.
At the time of writing this post, Shopify's stock is worth $74.46 and the company is worth $95.94 billion. This makes Shopify the world’s 160th most valuable company by market cap.
Source: Companies Market Cap
Shopify has over 8,300 employees
As per Shopify's official data, the company employs over 8300 employees all over the world. Shopify laid off 20% of its workforce in May 2023.
Miscellaneous Shopify Statistics
- Shopify has had sales worth over $886 billion to date (Shopify)
- Shopify has removed 84.4k tonnes of durable carbon and has committed $54.4 million to date for the same cause. (Shopify)
- Shopify entrepreneurs Supported 5.2 million jobs (+8.3% from 2021), Generated $27.7 billion of exports (+7%), Contributed $229.3 billion to GDP (+8.8%), and Created $490.5 billion in economic activity (+8.6%) in 2022. (Shopify)
- Shopify claims that for every $1 in revenue it generates, merchants on the platform earn $40.82. (Shopify)
