Key Shopify Statistics In 2024 (Stores, Usage and Revenue)

Powering 4.6 million websites, Shopify is the world’s leading eCommerce technology. The platform currently holds 26% of the total eCommerce tech market, and businesses using Shopify serve over 700 million consumers globally.

Let us look at some of the interesting Shopify statistics in this post where we will highlight insights on the platform's consumers, merchants, and revenue as of 2024.

Shopify Statistics 2024 (Top Picks)

  • There are over 4.6 million Shopify stores globally.
  • Shopify holds 26% of the total eCommerce share.
  • Shopify has 700 million consumers as of 2024.
  • There are 2 million active merchants on Shopify.
  • Shopify has 2.1 million active users.
  • Shopify generated $1.9 billion in revenue in the first quarter of 2024.
  • An average Shopify store makes $92 per customer.
  • Over 49,700 websites currently use Shopify Plus.
  • 37.57% of Shopify websites are based in the United States.

How many Shopify stores are there

There are over 4.6 million live Shopify stores globally as of 2024. The number of Shopify powered stores has grown by 283% since 2020.

To date, over 7 million websites have used Shopify as their set up but only 4.6 million remain active as of May 2024.

Here is a table showing the number of Shopify stores over the years:

Year Number of Shopify Stores
2019 1.18 million
2020 1.63 million
2021 3.6 million
2022 4.19 million
2023 4.88 million
2024 4.61 million

million live Shopify stores as of 2024

Source: BuiltWith

How many Shopify stores are there in the United States

The United States currently has 2.72 million websites powered by Shopify making it the biggest consumer of eCommerce technology. The United Kingdom sits on the second spot with 250k active Shopify websites.

Here is a table showing the number of Shopify websites in different countries:

Country No. of Shopify Stores
United States 2,722,779
United Kingdom 205,526
Australia 149,729
Brazil 135,528
Germany 118,506
Canada 108,075
France 63,317
India 58,394
Netherlands 47,895
Italy 43,865
Japan 29,047
New Zealand 26,185
Sweden 25,957

Source: BuiltWith

Shopify stores by region

The North American region has the most number of active Shopify stores with 2.64 million live stores as of May 2024.

Here is a table showing the number of Shopify stores by region:

Region Population
North America 2,640,436
South America 145,126
Asia Pacific 130,920
Middle East and Africa 121,302
Europe 1,616,752

How many Shopify merchants are there

Shopify has 2 million merchants across 175 countries and regions globally as of 2024. As per Shopify’s official data, Shopify crossed the 2 million merchant mark in 2021.

2 million merchants use Shopify globally

Here is a table showing the number of Shopify's merchants over the years:

Year No. of Shopify Merchants
2012 41,000
2013 84,000
2014 145,000
2015 243,000
2016 375,000
2017 609,000
2018 820,000
2019 1,069,000
2020 1,749,000
2021 2,000,000

Ps: Shopify hasn't officially disclosed the number of Merchants after 2021.

Number of Shopify customers

Over 700 million people shop at Shopify powered stores as of 2024. The majority of these shoppers are from North America.

Here is a table showing the number of Shopify customers over the years:

Year No. of Shopify Customers
2014 28 million
2015 57 million
2016 100 million
2017 163 million
2018 218 million
2019 300 million
2020 457 million
2021 N/A
2022 561 million
2023 627 million
2024* 700 million

*Projected values

Source: Shopify Year-in-review – 2022 Report, 2021 Report, 2020 Report.

Number of Shopify users

Shopify has 2.1 million daily active users. This number can vary day to day and is likely to grow higher in the upcoming years.

Source: eDesk.

61 million consumers purchased from Shopify-powered brands during the BFCM 2023

Shopify merchants recorded $9.3 billion in sales over the holiday weekend, which was a 24% increase from last year. Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Black Friday.

Source: Shopify Black Friday Report

Shopify revenue over the years

Shopify made $1.9 billion in revenue in the first quarter of 2024. That's a 23% increase YoY.

Shopify managed to make $7.1 billion in revenue in 2023, within this, Merchant Solutions revenue grew 27% to $5.2 billion, and Subscription Solutions revenue grew 23% to $1.8 billion.

Shopify's total revenue has grown by 563% since 2018.

In Q1 2024, Shopify delivered year-over-year revenue growth of 23%, which represents 29% growth when adjusting for the sale of their logistics businesses.

Here is a table showing Shopify's revenue over the years:

Year Shopify’s Revenue
2012 $23.71 million
2013 $50.25 million
2014 $105.02 million
2015 $205.23 million
2016 $389.33 million
2017 $673.3 million
2018 $1.07 billion
2019 $1.58 billion
2020 $2.93 billion
2021 $4.61 billion
2022 $5.6 billion
2023 $7.1 billion
2024 (Q1) $1.9 billion

Source: Shopify

Shopify merchant solution revenue

Shopify made $1.4 billion in merchant solution revenue in the first quarter of 2024. That's a 20% increase year over year.

Shopify generates merchant solutions revenue from fees that it charges merchants on their customer orders which are processed through Shopify Payments. This accounts for the majority of the company’s income.

Here is a table showing Shopify's Merchant Solution Revenue over the years:

Year Shopify’s Merchant Solution Revenue
2012 $23.71 million
2013 $50.25 million
2014 $105.02 million
2015 $205.23 million
2016 $389.33 million
2017 $673.3 million
2018 $1.07 billion
2019 $1.58 billion
2020 $2.93 billion
2021 $4.61 billion
2022 $5.6 billion
2023 $5.2 billion
2024 $1.4 billion

Source: Shopify Investor Relations

Shopify subscription solution revenue

Shopify's subscription solution revenue increased by 34% to $511 million in Q1 2024 compared to the prior year. This increase was mainly driven by the growth in the number of merchants and the pricing increases on Shopify’s standard subscription plans

Here is a table showing Shopify's subscription solution revenue over the years:

Year Shopify’s Subscription Solution Revenue
2012 $19.2 million
2013 $38.34 million
2014 $66.67 million
2015 $111.98 million
2016 $188.61 million
2017 $310.03 million
2018 $465.00 million
2019 $642.24 million
2020 $908.76 million
2021 $1.34 billion
2022 $1.5 billion
2023 $1.8 billion
2024 (Q1) $511 million

Source: Shopify Investor Relations

An average Shopify store makes $92 per customer

Littledata's 2022 survey of 2,261 Shopify stores revealed that the average revenue per customer for Shopify was $92.

If a Shopify store makes more than $209 per customer, it would put it in the best 20% of Shopify stores, and if the revenue is more than $326, it means that store would be in the best 10%

Source: LittleData

Tesla, Sephora, and Nestle are some of the biggest brands that use Shopify for their business

The world's biggest brands from different sectors are powering their websites via Shopify.

Here is a list of some more brands that sell using Shopify:

  • PepsiCo
  • Budweiser
  • Kraft Heinz
  • Redbull
  • Gymshark
  • Fitbit
  • Netflix

And the list goes on.

How many Shopify stores are successful

The success rate of Shopify stores is around 5% to 10%. That means only 5 to 10 out of every 100 Shopify stores are able to be successful.

There are multiple reasons why so many stores fail: low traffic due to poor SEO (especially mobile optimization) and marketing, unclear objectives, poor product quality, cutthroat competition, or insufficient conversions.

The success rate of Shopify stores is around 5% to 10%

Shopify traffic analytics (May 2024)

Shopify gets 120 million of traffic each month and 26% of it comes from mobile devices.

The United States is responsible for 36.60% of Shopify's traffic.

71.34% of Shopify's traffic directly comes from search engines while social media platforms send 2.03% of traffic to Shopify.

Source: Similarweb

Best Shopify stores by categories

10.7% of Shopify stores deal in the fashion category making it the most popular category on the eCommerce platform. Apparel and Jewellery related stores are the second and third most popular category with over 88K and 76K active stores respectivel

Here is a list of the top categories on Shopify:

Category No. of Shopify Stores
Fashion 113,980
Apparel 88,797
Jewellery 76,447
Bags 45,185
Shoes 36,723
Womens Clothing 33,518
Home Decor 33,125
Makeup 32,995
Fitness 30,563
Coffee 29,296

Source: BuiltWith

Shopify Market Share

Shopify dominates the global eCommerce with a 26% market share as of May 2024. Shopify further owns a 27% market share in the United States.

WooCommerce is Shopify’s biggest competitor with a 19% market share.

Unlike WooCommerce, which is part of the WordPress CMS, Shopify stands alone as a website builder. This sets it up to compete with both WordPress and WooCommerce, each in its way.

WordPress serves many website purposes, from news and education to online courses. In contrast, Shopify focuses solely on crafting online stores.

Here is a table showing the market share of different eCommerce technologies:

eCommerce Technology Market Share
Shopify 26%
WooCommerce 19%
Wix 17%
Squarespace 11%
Ecwid 5%
Others 23%

Source: BuiltWith

There are over 13,000 apps in Shopify's app store

Shopify users can use over 8,000 apps to customize their store uniquely. Each app goes through a 100-checkpoint review before it hits the Shopify App Store so be assured of the quality!

Source: Shopify

Shopify is worth $95.9 billion as of May 2024.

At the time of writing this post, Shopify's stock is worth $74.46 and the company is worth $95.94 billion. This makes Shopify the world’s 160th most valuable company by market cap.

Source: Companies Market Cap

Shopify has over 8,300 employees

As per Shopify's official data, the company employs over 8300 employees all over the world. Shopify laid off 20% of its workforce in May 2023.

Miscellaneous Shopify Statistics

  • Shopify has had sales worth over $886 billion to date (Shopify)
  • Shopify has removed 84.4k tonnes of durable carbon and has committed $54.4 million to date for the same cause. (Shopify)
  • Shopify entrepreneurs Supported 5.2 million jobs (+8.3% from 2021), Generated $27.7 billion of exports (+7%), Contributed $229.3 billion to GDP (+8.8%), and Created $490.5 billion in economic activity (+8.6%) in 2022. (Shopify)
  • Shopify claims that for every $1 in revenue it generates, merchants on the platform earn $40.82. (Shopify)
<div class='toc'><ul><li><a href=#Shopify-Statistics-2024-(Top-Picks)><b>Shopify Statistics 2024 (Top Picks)</b></li><li><a href=#How-many-Shopify-stores-are-there><b>How many Shopify stores are there</b></li><li><a href=#How-many-Shopify-stores-are-there-in-the-United-States><b>How many Shopify stores are there in the United States</b></li><li><a href=#Shopify-stores-by-region><b>Shopify stores by region</b></li><li><a href=#How-many-Shopify-merchants-are-there><b>How many Shopify merchants are there</b></li><li><a href=#Number-of-Shopify-customers><b>Number of Shopify customers</b></li><li><a href=#Number-of-Shopify-users><b>Number of Shopify users</b></li><li><a href=#61-million-consumers-purchased-from-Shopify-powered-brands-during-the-BFCM-2023><b>61 million consumers purchased from Shopify-powered brands during the BFCM 2023</b></li><li><a href=#Shopify-revenue-over-the-years><b>Shopify revenue over the years</b></li><li><a href=#Shopify-merchant-solution-revenue><b>Shopify merchant solution revenue</b></li><li><a href=#Shopify-subscription-solution-revenue><b>Shopify subscription solution revenue</b></li><li><a href=#An-average-Shopify-store-makes-$92-per-customer><b>An average Shopify store makes $92 per customer</b></li><li><a href=#Tesla,-Sephora,-and-Nestle-are-some-of-the-biggest-brands-that-use-Shopify-for-their-business><b>Tesla, Sephora, and Nestle are some of the biggest brands that use Shopify for their business</b></li><li><a href=#How-many-Shopify-stores-are-successful><b>How many Shopify stores are successful</b></li><li><a href=#Shopify-traffic-analytics-(May-2024)><b>Shopify traffic analytics (May 2024)</b></li><li><a href=#Best-Shopify-stores-by-categories><b>Best Shopify stores by categories</b></li><li><a href=#Shopify-Market-Share><b>Shopify Market Share</b></li><li><a href=#There-are-over-13,000-apps-in-Shopify's-app-store><b>There are over 13,000 apps in Shopify's app store</b></li><li><a href=#Shopify-is-worth-$95.9-billion-as-of-May-2024.><b>Shopify is worth $95.9 billion as of May 2024.</b></li><li><a href=#Shopify-has-over-8,300-employees><b>Shopify has over 8,300 employees</b></li><li><a href=#Miscellaneous-Shopify-Statistics><b>Miscellaneous Shopify Statistics</b></li></ul></div>

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button