20 eBay Statistics For Marketers (2024)
eBay is a prominent name in the world of online marketplaces, boasting a robust presence with over 132 million active buyers and 18 million sellers across 190 countries. Since its inception in 1995, eBay has evolved significantly, achieving $1 million in transactions within its first two years and now generating over $2.7 billion in annual revenue. The platform hosts an impressive inventory of over 2 billion listings, which shows its vast array of products.
With 1.21 billion monthly visits, eBay is the second most visited online marketplace. As of November 2023, eBay holds a 3% market share among retail e-commerce companies in the United States.
Take a look at eBay’s state and its position in eCommerce through statistics in this post.
eBay Company Overview
| Company Name | eBay Inc. |
| Founded | September 3, 1995 |
| Founder | Pierre Omidyar |
| CEO | Jamie Iannone |
| Headquarters | San Jose, California, U.S. |
| Employee Count | 12,300 |
eBay Statistics 2024 (Editor's Picks)
- eBay has over 132 million users around the world.
- The eBay app is used by over 3.67 million US users every month.
- There are currently 2 billion active listings on eBay.
- eBay reported $2.6 billion in revenue for the first quarter of 2024.
- Over 2 billion transactions are made on eBay daily.
- eBay attracts 100 million unique visitors each month.
How many people use eBay
In the first quarter of 2024, eBay reported a user base of 132 million, marking a 7.32% increase from the 123 million users in Q4 2023.
By the end of 2024, eBay’s total user base is projected to reach between 130 and 135 million users.
Here is a table showing eBay's quarterly growth of active users
| Year | No. of Active Users |
| Q1 2019 | 174 Million |
| Q2 2019 | 173 Million |
| Q3 2019 | 174 Million |
| Q4 2019 | 174 Million |
| Q1 2020 | 174 Million |
| Q2 2020 | 161 Million |
| Q3 2020 | 164 Million |
| Q4 2020 | 165 Million |
| Q1 2021 | 166 Million |
| Q2 2021 | 159 Million |
| Q3 2021 | 154 Million |
| Q4 2021 | 147 Million |
| Q1 2022 | 142 Million |
| Q2 2022 | 138 Million |
| Q3 2022 | 135 Million |
| Q4 2022 | 134 Million |
| Q1 2023 | 133 Million |
| Q2 2023 | 132 Million |
| Q3 2023 | 132 Million |
| Q4 2023 | 123 Million |
| Q1 2024 | 132 Million |
Source: Business of Apps
How Many People Use eBay in the United States
The eBay app attracts 3.67 million monthly users in the US every month. The app has garnered more than 13 million downloads nationwide. If we group these users by the operating systems, eBay maintains active engagement from around 1.7 million iOS users and 1.6 million Android users, this shows its strong presence in the mobile e-commerce space.
Source: Business of Apps
eBay Demographics
eBay’s user demographics show a predominantly male audience worldwide, making up 60.44% of its users. The largest age group falls between 25 and 34 years old, comprising 25.05% of the user base.
eBay Gender Distribution
Around About 6 out of 10 eBay users are male, with women making up 40% of the user base. This distribution reveals a clear predominance of male users on the platform.
Here is the table that presents the gender breakdown among eBay users
| Gender | % of eBay Users |
| Male | 60.44% |
| Female | 39.56% |
Source: Similarweb
eBay Age Distribution
Around 25% of eBay users are in the 25-34 age group, making it the largest among all age segments. The 35-44 age group follows closely behind, accounting for approximately 19.56% of users. The distribution shows that the platform is more popular among Gen X and Millennials.
The table below displays the distribution of eBay users across various age groups
| Age Group | % of eBay Users |
| 18-24 | 14.10% |
| 25-34 | 25.05% |
| 35-44 | 19.56% |
| 45-54 | 17.30% |
| 55-64 | 14.54% |
| 65+ | 9.46% |
Source: Similarweb
Number of eBay Sellers
Over the past few years, eBay has seen fluctuations in its seller base. In 2023, eBay had around 18.1 million active sellers worldwide, a 1.09% decrease compared to the previous year. eBay experienced its peak seller growth in 2014 when the platform had 25 million active sellers.
The number of sellers on eBay have been declining since then. However, projections indicate that this number is anticipated to grow to approximately 18.5 million by the end of 2024. Which should be the first gain after a series of losses in the seller’s count.
Here is the table showing the total number of eBay sellers
| Year | No. of eBay Sellers |
| 2012 | 13 Million |
| 2013 | 18.4 Million |
| 2014 | 25 Million |
| 2015 | 24.8 Million |
| 2016 | 24.1 Million |
| 2017 | 22.9 Million |
| 2018 | 22.3 Million |
| 2019 | 21.1 Million |
| 2020 | 20 Million |
| 2021 | 19 Million |
| 2022 | 18.3 Million |
| 2023 | 18.1 Million |
| 2024* | 18.5 Million |
Source: Business of Apps
eBay Sellers by Country
31% of eBay sellers are based in the United States, making it the largest group by country. The United Kingdom follows closely with 29% of sellers, while Germany represents 15% of eBay’s seller base.
Moreover, China, Australia, and Italy collectively make up approximately 18% of eBay’s seller base.
Here is the table illustrating the percentage of eBay sellers by country
| Country | % of eBay Sellers |
| United States | 31% |
| United Kingdom | 29% |
| Germany | 15% |
| China | 12% |
| Australia | 4% |
| Italy | 2% |
Source: Business of Apps
Number of eBay Buyers
As of the first quarter of 2024, eBay has 132 million active buyers worldwide. However, there have been fluctuations in this number over time.
But, projections indicate that by the end of 2024, this figure is expected to increase to 135 million, showing an expected growth of about 3%.
| Year | No. of eBay Buyers |
| Q1 2020 | 174 Million |
| Q2 2020 | 161 Million |
| Q3 2020 | 163 Million |
| Q4 2020 | 165 Million |
| Q1 2021 | 166 Million |
| Q2 2021 | 156 Million |
| Q3 2021 | 152 Million |
| Q4 2021 | 147 Million |
| Q1 2022 | 142 Million |
| Q2 2022 | 138 Million |
| Q3 2022 | 135 Million |
| Q4 2022 | 134 Million |
| Q1 2023 | 133 Million |
| Q2 2023 | 132 Million |
| Q1 2024 | 132 Million |
Source: Statista
Number of eBay Listings
eBay boasts over 2.1 billion live listings, providing a wide range of products available for purchase at any time. These listings cover various categories, including electronics, fashion, collectibles, and home goods.
Source: eBay
eBay ranks among the top 7 most downloaded shopping apps in the US
eBay is ranked as the 7th most downloaded shopping app in the United States, with 6.31 million downloads on the Apple Store and 3.22 million on Google Play.
Temu leads as the top downloaded shopping app in the United States, with 70.06 million downloads on the Apple Store and 52.44 million on Google Play. Following Temu, SHEIN is in second place with 20.92 million downloads on the Apple Store and 15.59 million on Google Play.
Here is a table highlighting the top shopping apps based on the number of downloads
| Apps | Apple Store Downloads | Google Play Store Downloads |
| Temu: Shop Like a Billionaire | 70.06 Million | 52.44 Million |
| SHEIN | 20.92 Million | 15.59 Million |
| Amazon | 17.37 Million | 6.44 Million |
| Walmart | 14.46 Million | 8.26 Million |
| Nike | 8.32 Million | 3.12 Million |
| Esty | 7.51 Million | 3.6 Million |
| Target | 7.84 Million | 3.08 Million |
| eBay | 6.31 Million | 3.22 Million |
| OfferUp | 5.62 Million | 3.62 Million |
| Alibaba.com | 5.43 Million | 3.76 Million |
| Fetch | 6.02 Million | 3.09 Million |
| Poshmark | 6.03 Million | 2.79 Million |
| Sam's Club | 5.82 Million | 2.89 Million |
| AliExpress | 4.79 Million | 3.78 Million |
| The Home Depot | 5.21 Million | 3.3 Million |
Source: Statista
eBay's Revenue
In Q2 2024, eBay generated a total revenue of $2.57 billion, showing a slight increase of 0.39% from the first quarter of 2024, during which the company earned $2.56 billion. If this growth trend persists, eBay is expected to reach approximately $2.58 billion by Q4 2024.
Here is a table showing eBay’s total revenue worldwide
| Year | eBay's Total Revenue |
| 2021 (Q1) | $2.64 Billion |
| 2021 (Q2) | $2.67 Billion |
| 2021 (Q3) | $2.5 Billion |
| 2021 (Q4) | $2.61 Billion |
| 2022 (Q1) | $2.48 Billion |
| 2022 (Q2) | $2.42 Billion |
| 2022 (Q3) | $2.38 Billion |
| 2022 (Q4) | $2.51 Billion |
| 2023 (Q1) | $2.51 Billion |
| 2023 (Q2) | $2.54 Billion |
| 2023 (Q3) | $2.5 Billion |
| 2023 (Q4) | $2.56 Billion |
| 2024 (Q1) | $2.56 Billion |
| 2024 (Q2) | $2.57 Billion |
50% of eBay's revenue is generated from its international operations
50% of eBay's revenue comes from its international operations. This shows the platform's strong global presence and the significant contribution of international markets to its overall financial performance.
Source: Investor.ebayinc
eBay GMV
In Q2 2024, eBay’s Gross Merchandise Volume (GMV) reached $18.4 billion, a slight decrease from the $18.6 billion recorded in Q1 2024. This represents a decrease of approximately 1.08% from the previous quarter.
This decrease can be attributed to factors, including potential seasonal fluctuations and shifts in consumer spending patterns. Looking forward, eBay's GMV for 2024 is projected to remain around $73 billion.
| Year | Total Gross Merchandise Volume (GMV) |
| 2012 | $67.76 Billion |
| 2013 | $76.42 Billion |
| 2014 | $82.75 Billion |
| 2015 | $81.3 Billion |
| 2016 | $83.49 Billion |
| 2017 | $88.49 Billion |
| 2018 | $89.83 Billion |
| 2019 | $85.51 Billion |
| 2020 | $87.6 Billion |
| 2021 | $87.37 Billion |
| 2022 | $73.9 Billion |
| 2023 | $73 Billion |
| 2024 (Q1) | $18.6 Billion |
| 2024 (Q2) | $18.4 Billion |
Share of Mobile GMV in eBay
In Q1 2024, eBay experienced notable growth, reaching $12 billion in Gross Merchandise Volume (GMV) from transactions made on mobile devices. This marks a 3.45% increase from the $11.6 billion GMV recorded in Q3 2023.
Source: eBay
The United States contributed the largest share of eBay’s gross merchandise volume (GMV), representing 42.2% of the total GMV. The United Kingdom followed in second place with a 17.3% share, while Germany accounted for 14% of the GMV.
Additionally, Italy, Canada, France, and other markets collectively account for 20.9% of eBay’s gross merchandise volume (GMV).
| Country | % of GMV Share |
| United States | 42.2% |
| United Kingdom | 17.3% |
| Germany | 14% |
| Australia | 6.6% |
| Italy | 4.7% |
| Canada | 3.5% |
| France | 2.7% |
| Other Markets | 9% |
Source: Statista
eBay Market Share in USA
eBay holds the fourth-largest market share among e-commerce platforms in the US, accounting for 3% of the market.
Amazon leads the e-commerce market with a dominant share of 37.6%, while Walmart follows with 6.4%. Other platforms such as Target, The Home Depot, Costco, Best Buy, Carvana, and Kroger account for approximately 9.59% of the market share.
Here is the table showing the Market share of leading retail e-commerce companies in the US
| E-commerce Platforms | Market Share |
| Amazon | 37.6% |
| Walmart | 6.4% |
| Apple | 3.6% |
| eBay | 3% |
| Target | 1.9% |
| The Home Depot | 1.99% |
| Costco | 1.5% |
| Best Buy | 1.4% |
| Carvana | 1.4% |
| Kroger | 1.3% |
Source: Statista
Top-selling items on eBay
eBay boasts a diverse array of top-selling items catering to various consumer interests and preferences. From electronics and fashion accessories to collectibles and home goods, the platform features a dynamic marketplace where millions of transactions take place daily.
Now let's look at some of the top selling items on eBay.
- Cell Phone Accessories: There are over 17 million listings for cell phone accessories on eBay, with nearly 760,000 items sold online. This category has garnered significant interest, with over 12,000 watchers. The sell-through rate for cell phone accessories on eBay US stands at 16080%, with a successful listings rate of 85%.
- iPhone Screen Protector: The market for iPhone screen protectors demonstrates strong performance, achieving a sell-through rate of 16154% with sales of 16,154 units and earnings totaling $73,210. This category boasts an impressive success rate, with 89% of listings resulting in successful transactions.
- Home and Garden: The Home and Garden category on eBay demonstrates significant market demand with a sell-through rate of 5767%. This indicates strong interest and rapid turnover of listings. Sellers in this popular category achieve a success rate of 92%, highlighting their effectiveness in meeting buyer expectations.
- Consumer Electronics: This category on eBay boasts over 4.3 million listings, resulting in 122,565 items sold online. It attracts substantial interest with over 26,000 watchers. Notably, 99% of listings in this category achieve successful transactions, reflecting strong consumer confidence and seller effectiveness.
- Clothing and Accessories: This category on eBay has a sell-through rate of 100%, with 25,028 items sold online. It attracts 1,518 watchers and features over 97 million listings, highlighting strong interest and extensive availability in this category.
Source: Zik
eBay is the second most visited online Marketplace
Amazon holds the top position as the most visited marketplace globally, drawing approximately 4.79 billion visitors each month. eBay follows as the second most visited online marketplace, with 1.21 billion monthly visits.
Below is a table displaying the most visited online marketplaces worldwide by monthly traffic
| Platforms | No. of Visits |
| Amazon | 4,790 Million |
| eBay | 1,210 Million |
| Rakuten | 563.4 Million |
| Shopee | 559.6 Million |
| AliExpress | 525.5 Million |
| Esty | 447.3 Million |
| Walmart | 407.6 Million |
| Mercado Libre | 362.9 Million |
| Wildberries | 342.9 Million |
| Ozon | 316 Million |
Source: Statista
68% of eBay buyers prioritize environmental concerns in their purchasing decisions
7 out of 10 eBay buyers emphasize that sustainability holds growing importance for them with each passing year. This trend shows a growing consumer consciousness towards environmentally responsible shopping choices.
Source: eBayinc
eBay Holiday Shopping Insights
8 out of 10 eBay users show a strong preference for shopping for toys on the platform during the holiday season, making it one of the highest-selling categories on eBay. Following toys, the next most favored category among users is fashion.
79% of eBay shoppers are inclined to shop in the toy category
79% of eBay shoppers show a strong inclination towards shopping in the toys category, which includes items such as action figures, collectible card games, dolls, bears, remote control vehicles, board games, art supplies, and DIY kits.
78% of eBay shoppers are likely to shop in the fashion category
78% of eBay shoppers are inclined to shop in the fashion category. Customers often look for trending clothing, stylish footwear, and chic jewelry pieces to enhance their festive outfits. Additionally, there is a seasonal demand for cold-weather essentials such as down jackets, thermal wear, touchscreen gloves, winter hats, and boots.
72% of eBay shoppers are likely to shop in the electronics category
72%, of eBay shoppers exhibit a strong preference for electronics when browsing the platform. This category features popular items like high-quality smartphones, smartwatches, noise-canceling earbuds, smart home devices, video game consoles, digital cameras, drones, and more.
Source: eBay
Number of eBay employees
As of June 2024, eBay has around 19,000 employees spread across six continents, including North America, Europe, and Asia. This diverse and geographically dispersed team plays a key role in supporting eBay’s extensive global operations.
Source: leadiQ
Conclusion
eBay is a key player in the global e-commerce industry, providing a diverse marketplace connecting millions of buyers and sellers worldwide. Operating in over 190 markets, eBay offers a seamless platform for millions of users every day. With more than 132 million active buyers and a strong network of sellers, eBay continues to influence online shopping trends. Looking forward, eBay is positioned for further growth, capitalizing on its large user base and innovative strategies to adapt to changing trends and consumer behaviors in digital commerce.
