BeReal Statistics 2024: User Base and Revenue

Since its launch in 2020, BeReal has quickly become a standout in the world of social media. This Paris-based app emphasizes authenticity and transparency, prompting users to capture real, unfiltered moments rather than fixating on the "perfect shot.

Unlike other platforms, BeReal allows only one post per day, encouraging a mindful social media experience and significantly reducing aimless scrolling. This fresh approach has led to over 100 million downloads and 40 million active users globally.

However, the question remainscan BeReal keep up with giants like Instagram and TikTok in the long run? In this blog post, we look at the latest BeReal statistics to assess its true potential and see if it has what it takes to be a powerful marketing tool.

BeReal Statistics 2024 (Editor's Picks)

  • BeReal has 40 million active users as of 2024.
  • 55.1% of BeReal users are between 26 and 44 years old, which includes the older part of Gen Z and younger Millennials.
  • BeReal is acquired by Voodoo for $537 million
  • The BeReal app has been downloaded over 100 million times to date.
  • Bereal has a workforce of 90 people.

Brief Overview of BeReal

Check out key details about BeReal in the table below.

BeReal Founders Alexis Barreyat and Kevin Perreau
Launch December 21, 2019
Headquarters Paris, France
Valuation $600 Million
Industry Social Media

How many users does BeReal have?

Bereal has 40 million users as of 2024, a substantial increase from the 2.93 million daily active users in April 2022. This reflects a growth of approximately 1265.19% from 2022.

Approximately 88% of US users open the BeReal app daily.

Number of BeReal Users

BeReal User Demographics

BeReal has seen substantial growth in its user base, leading to a diverse range of users engaging with the app. This section provides an overview of the demographic breakdown of BeReal users in the United States.

Most BeReal users fall between the ages of 26 to 44.

BeReal’s user base predominantly consists of young individuals, with 98% being under 45 years old.

Specifically, 55.1% of users fall within the 2644 age range, while 43.3% are between 16 and 25 years old.

Users over 45 years old make up only 1.9% of the total user base.

Age Range Percentage of Users (US)
16-25 43.3%
26-44 55.1%
Over 45 1.9%

BeReal Users by Age

Other countries, such as France, Germany, and the UK, have a larger Gen Z user base compared to the US.

More women Use BeReal than men.

BeReal has 58% female users and 42% male users in the US, making it the most gender-balanced of any country. By contrast, only 29% of BeReal users in France are male, while a substantial 71% are female.

BeReal User Gender Demographic

The white community represents 26% of BeReal’s daily active users.

Usage also varies across countries and races, with white users in the US comprising the largest demographic. They are also the most frequent users of the app, with 26% using BeReal daily.

Source: Social Shepherd, Search Logistics, Think Impact

How many downloads does BeReal have?

To date, BeReal has been installed over 100 million times worldwide.

This marks a significant jump from its approximately 28 million downloads in August 2022, 20 million in July 2022, and 7.67 million in April 2022.

Nearly half of BeReal’s downloads have originated from the United States, while the United Kingdom follows with 10.3 million downloads.

Source: Online Optimism

BeReal downloads by country

BeReal has seen a remarkable surge in popularity in the United States, topping the charts with 33.3 million downloads. This impressive figure highlights the app's widespread acceptance and usage among American users.

Country Downloads
United States 33.3 million
United Kingdom 10.3 million
Germany 6.1 million
France 5.9 million
Italy 5.8 million
Spain 4.6 million
Brazil 3.6 million
Australia 3.5 million

BeReal downloads by country

Source: Business of Apps

BeReal Revenue Statistics

BeReal operates on a unique business model where it doesn’t generate revenue from subscriptions, in-app services, or advertisements. Instead, the company relies on funding from investments to support its operations and growth.

BeReal is valued at $600 million

In June 2021, BeReal secured $30 million in funding from Accel and a16z and an additional $60 million in October 2022, resulting in a company valuation of $600 million.

While BeReal focuses on growth, its monetization strategy remains undisclosed.

Source: Business of Apps

BeReal is acquired by a gaming company "Voodoo

In June 2024, Voodoo, a leader in mobile gaming, acquired BeReal for ?500 million, approximately $537 million.

The acquisition also sees a shift in leadership, with BeReal's co-founder stepping down and Voodoo's Wizz CEO taking the charge of the social media.

Source: Voodoo

BeReal has 93 employees, according to LinkedIn

As of 2024, BeReal’s LinkedIn company page lists a team of 93 employees and 21k followers as of June 2024.

Wrapping Up

Since its launch, BeReal has seen remarkable growth, with over 25 million daily active users and 100 million downloads globally. Its focus on authenticity and its unique approach to social media has resonated particularly well with young users.

While it faces competition from giants like Instagram and TikTok, BeReal’s innovative features and expanding user base suggest strong potential as a powerful marketing tool.

Observing the rise and fall of buzzy platforms in today’s market, much like Facebook’s journey from novelty to global influence, highlights the importance of recognizing emerging trends. BeReal could be the next major platform to capture widespread attention and investment.


1. How does BeReal make money?

BeReal makes money primarily through investments. Unlike traditional social apps that rely on advertising, BeReal doesn't display ads, require subscriptions, or use in-app purchases. Instead, it remains funded by investors, including Web3 crypto backer Andreessen Horowitz, Accel, DST Global, Kima Ventures, and New Wave.

2. How many friends can you have on BeReal?

BeReal currently allows users to have up to 100 friends on the platform at any given time. If you want to connect with more people, you can explore the app's built-in friend finder feature or share your unique code with others.

3. Who founded BeReal?

BeReal was founded by Alexis Barreyat and Kevin Perreau, French entrepreneurs who launched the photo-sharing app in 2020. Their goal was to create a platform where people could connect with friends and family without worrying about followers, likes, and filters

<div class='toc'><ul><li><a href=#BeReal-Statistics-2024-(Editor's-Picks)><b>BeReal Statistics 2024 (Editor's Picks)</b></li><li><a href=#Brief-Overview-of-BeReal><b>Brief Overview of BeReal</b></li><li><a href=#How-many-users-does-BeReal-have><b>How many users does BeReal have</b></li><li><a href=#BeReal-User-Demographics><b>BeReal User Demographics</b></li><p>  <a href=#Most-BeReal-users-fall-between-the-ages-of-26-to-44.>Most BeReal users fall between the ages of 26 to 44.</p><p>  <a href=#More-women-Use-BeReal-than-men.>More women Use BeReal than men.</p><li><a href=#How-many-downloads-does-BeReal-have><b>How many downloads does BeReal have</b></li><li><a href=#BeReal-downloads-by-country><b>BeReal downloads by country</b></li><li><a href=#BeReal-Revenue-Statistics><b>BeReal Revenue Statistics</b></li><p>  <a href=#BeReal-is-valued-at-$600-million>BeReal is valued at $600 million</p><li><a href=#BeReal-is-acquired-by-a-gaming-company-"Voodoo><b>BeReal is acquired by a gaming company "Voodoo</b></li><li><a href=#BeReal-has-93-employees,-according-to-LinkedIn><b>BeReal has 93 employees, according to LinkedIn</b></li><li><a href=#Wrapping-Up><b>Wrapping Up</b></li><li><a href=#FAQs><b>FAQs</b></li></ul></div>

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