BeReal Statistics 2024: User Base and Revenue
Since its launch in 2020, BeReal has quickly become a standout in the world of social media. This Paris-based app emphasizes authenticity and transparency, prompting users to capture real, unfiltered moments rather than fixating on the "perfect shot.
Unlike other platforms, BeReal allows only one post per day, encouraging a mindful social media experience and significantly reducing aimless scrolling. This fresh approach has led to over 100 million downloads and 40 million active users globally.
However, the question remains: can BeReal keep up with giants like Instagram and TikTok in the long run? In this blog post, we look at the latest BeReal statistics to assess its true potential and see if it has what it takes to be a powerful marketing tool.
BeReal Statistics 2024 (Editor's Picks)
- BeReal has 40 million active users in 2024.
- 2.93 million BeReal users open and use the app at least once daily.
- 55.1% of BeReal users are between the 26 and 44 age group.
- The BeReal app has been downloaded over 100 million times to date.
- BeReal is acquired by Voodoo for $537 million
- Bereal has a workforce of 90 people.
Brief Overview of BeReal
Check out key details about BeReal in the table below.
| BeReal Founders | Alexis Barreyat and Kevin Perreau |
| Launch | December 21, 2019 |
| Headquarters | Paris, France |
| Valuation | $600 Million |
| Industry | Social Media |
How many users does BeReal have?
Bereal has 40 million users as of 2024, a substantial increase of 1265.2% from 2022 when the platform had 2.93 million daily active users.
BeReal's popularity is highest in the United States with 88% of US users opening the app daily. The United Kingdom and Germany have the second and third biggest active Bereal user base.
BeReal User Demographics
BeReal’s user base predominantly consists of young individuals, with 98% being under 45 years old.
The platform has seen a significant increase in popularity among Millennials and Gen Z.
Specifically, 55.1% of users fall within the 26-44 age range, while 43.3% are between 16 and 25 years old.
Users over 45 years old make up only 1.9% of the total user base.
| Age Range | Percentage of Users (US) |
| 16-25 | 43.3% |
| 26-44 | 55.1% |
| Over 45 | 1.9% |
Other countries, such as France, Germany, and the UK, have a larger Gen Z user base compared to the US.
BeReal user gender split
BeReal has 58% female users and 42% male users in the US, making it the most gender-balanced of any country. By contrast, only 29% of BeReal users in France are male, while a substantial 71% are female.
The white community represents 26% of BeReal’s daily active users.
Usage also varies across countries and races, with white users in the US comprising the largest demographic. They are also the most frequent users of the app, with 26% using BeReal daily.
Source: Social Shepherd, Search Logistics, Think Impact
How many downloads does BeReal have?
To date, BeReal has been installed over 100 million times worldwide.
This marks a significant jump from its approximately 28 million downloads in August 2022, 20 million in July 2022, and 7.67 million in April 2022.
Nearly half of BeReal’s downloads have originated from the United States, while the United Kingdom follows with 10.3 million downloads.
Source: Online Optimism
BeReal downloads by country
BeReal has seen a remarkable surge in popularity in the United States, topping the charts with 33.3 million downloads. This impressive figure highlights the app's widespread acceptance and usage among American users.
| Country | Downloads |
| United States | 33.3 million |
| United Kingdom | 10.3 million |
| Germany | 6.1 million |
| France | 5.9 million |
| Italy | 5.8 million |
| Spain | 4.6 million |
| Brazil | 3.6 million |
| Australia | 3.5 million |
Source: Business of Apps
BeReal is available in multiple languages, including English, French, German, Spanish, Japanese, Italian, Korean, and Portuguese
BeReal Revenue Statistics
BeReal operates on a unique business model where it doesn’t generate revenue from subscriptions, in-app services, or advertisements. Instead, the company relies on funding from investments to support its operations and growth.
BeReal is valued at $600 million
In June 2021, BeReal secured $30 million in funding from Accel and a16z and an additional $60 million in October 2022, resulting in a company valuation of $600 million.
While BeReal focuses on growth, its monetization strategy remains undisclosed.
Source: Business of Apps
BeReal is acquired by a gaming company "Voodoo
In June 2024, Voodoo, a leader in mobile gaming, acquired BeReal for GBP 500 million, approximately $537 million.
The acquisition also marks a shift in leadership, with BeReal’s co-founder stepping down and Voodoo’s Wizz CEO taking charge of social media.
Source: Voodoo
BeReal has 93 employees, according to LinkedIn
As of 2024, BeReal’s LinkedIn company page lists a team of 93 employees and 21k followers as of June 2024.
Wrapping Up
Since its launch, BeReal has seen remarkable growth, with over 25 million daily active users and 100 million downloads globally. Its focus on authenticity and its unique approach to social media has resonated particularly well with young users.
While it faces competition from giants like Instagram and TikTok, BeReal’s innovative features and expanding user base suggest strong potential as a powerful marketing tool.
Observing the rise and fall of buzzy platforms in today’s market, much like Facebook’s journey from novelty to global influence, highlights the importance of recognizing emerging trends. BeReal could be the next major platform to capture widespread attention and investment.
FAQs
1. How does BeReal make money?
BeReal makes money primarily through investments. Unlike traditional social apps that rely on advertising, BeReal doesn't display ads, require subscriptions, or use in-app purchases. Instead, it remains funded by investors, including Web3 crypto backer Andreessen Horowitz, Accel, DST Global, Kima Ventures, and New Wave.
2. How many friends can you have on BeReal?
BeReal currently allows users to have up to 100 friends on the platform at any given time. If you want to connect with more people, you can explore the app's built-in friend finder feature or share your unique code with others.
3. Who founded BeReal?
BeReal was founded by Alexis Barreyat and Kevin Perreau, French entrepreneurs who launched the photo-sharing app in 2020. Their goal was to create a platform where people could connect with friends and family without worrying about followers, likes, and filters
