Facebook Marketplace Usage and Revenue Statistics (2026)
In 2026, Facebook Marketplace has over 1.1 billion monthly active users and significantly contributes to Meta’s revenue of $117.11 billion for the first half of 2026. The platform’s popularity spans various categories, with furniture, apparel, and electronics being the most popular.
Why’s it growing so fast? Well, the young crowd, especially Gen Z, is all over social media and changing the game. They’re into new ways of buying and selling. Today, Facebook Marketplace has 8% more transactions occurring than Craigslist.
Let’s look at the state of Facebook Marketplace through the numbers below.
Facebook Marketplace Statistics: Top Picks
- Over 1 billion people buy from Facebook Marketplace every month.
- There are 260 million sellers on the Facebook Marketplace globally.
- Facebook Marketplace accounts for 51.2% of all social media purchases.
- The majority of Facebook Marketplace users belong to the 25 to 35-year age group.
- 98% of Facebook Marketplace users shop using their mobile phones.
How many people use Facebook Marketplace
Facebook Marketplace has 1.23 billion active users in over 100 countries.
This also means 42% of Facebook’s monthly active users shop on its marketplace.
Source: Jungle Scout.
Facebook Marketplace Revenue
- Meta reported total revenues of $56.31 billion for Q1 2026 and $60.80 billion for Q2 2026, with a significant contribution from Facebook Marketplace.
- Facebook Marketplace is capitalizing on the booming resale market, expected to reach $350 billion by 2027.
This popularity is due to increasing consumer interest in sustainable shopping and the desire for unique, affordable items.
Facebook Marketplace User Demographics
- The age group that uses Facebook Marketplace the most falls within the 25 to 35 years range.
| Age Group | User Percent |
| 18-24 | 18.6% |
| 25-34 | 34% |
| 35-44 | 22.2% |
- 61.8% of Facebook Marketplace users are female, while 38.2% are male.
Facebook Marketplace is following a similar trend as other social commerce platforms of having a higher female user base than men.
(Sources: earthweb, scoop market)
Facebook Marketplace Usage Trends
- 51.2% of all shoppers made their most recent social media purchase from Facebook Marketplace. This success stems from its smooth integration with Facebook, wide product range, local buying options, and trust built over the years.
- 16% of Facebook users shop or buy items from Facebook Marketplace. This indicates that nearly 1 in 6 users turn to the Marketplace for their buying needs, benefiting from its easy access, diverse product range, and integration with their existing social network.
- 39% of North American social media users use Facebook Marketplace.
| Region | Facebook Marketplace Users |
| Latin America | 42% |
| North America | 39% |
| Middle East and Africa | 33% |
| Asia Pacific | 30% |
| Europe | 26% |
- Facebook Marketplace has approximately 9.1 million monthly searches in the US.
7. 32% of digital marketers use video ads to promote businesses on Facebook Marketplace.
Videos can showcase products in a dynamic and visually appealing way, helping businesses stand out in a competitive space. This strategy uses Facebook’s extensive user base and Marketplace’s integrated platform to drive high visibility and conversion rates for businesses.
- People are 53% more likely to buy from a business they can message. This trend is evident in sales that start on Facebook Messenger, which enables customers to connect directly with sellers and increases sales on Facebook Marketplace.
9. Users spend approximately 5 minutes on Facebook Marketplace on every visit.
10. Facebook Marketplace gets 64.92% of its traffic from the US followed by Canada at 26.74%.
(Sources: Capital One Shopping, UberSuggest, Lenny’s Newsletter, similarweb, earthweb)
- Facebook Marketplace is available in over 100 countries and multiple languages.
Facebook Marketplace Trends
- Facebook falls behind in popularity among U.S. online marketplace sellers, trailing eBay by 24.1%. Factors like eBay’s long-standing reputation, ease of use, or specialized features give it an edge over Facebook.
- Facebook Marketplace automatically creates mobile-friendly listings. 98% of Facebook users log in using their mobile phones, and 81.8% of people access the platform only via mobile.
Facebook Marketplace Statistics for Business
- Small and medium-sized enterprises (SMEs) typically generate 1,000 to 2,000 monthly visits through digital marketing. In contrast, Facebook Marketplace gives them access to an audience of around 800 million users.
- Messenger.com and MSN.com are the primary external referrers to Facebook Marketplace, accounting for nearly 90% of its off-Facebook traffic.
- For businesses, the conversion rate for ads on Facebook and Facebook Marketplace can reach an impressive 9%.
- At least 70% of individuals earning over $75,000 annually are regular, often daily, users of Facebook.
- Ads on Facebook Marketplace currently reach a massive 562 million people.
(Source: Thrive my way)
What sells most on Facebook Marketplace in 2026
Based on market trends and seller data, here are the best-selling categories and items on Facebook Marketplace in 2026:
- Furniture & Home Decor: This is consistently the strongest category because large, heavy items are expensive to ship. Top sellers include couches, dining sets, bed frames, bookshelves, and modern lighting fixtures.
- Electronics: High demand for affordable tech keeps this category moving fast. Smartphones (especially Apple and Samsung), laptops, gaming consoles (PlayStation, Xbox, Nintendo Switch), smartwatches, and TVs are top performers.
- Home & Kitchen Appliances: Both large appliances (washers, dryers, refrigerators) and trendy small appliances (air fryers, coffee makers, stand mixers) sell quickly as buyers look for second-hand savings over retail prices.
- Fashion & Accessories: Vintage and retro clothing, designer handbags, brand-name sneakers, and watches attract strong buyer interest. Grouping everyday clothing into bundles also helps them sell faster.
- Baby & Kids’ Gear: Since children outgrow items quickly, parents frequently turn to Marketplace for deals on strollers, cribs, high chairs, and bundled clothing.
- Tools & DIY Supplies: Power tools from recognizable brands like DeWalt, Makita, and Milwaukee are highly sought after. Complete toolkits, drills, saws, and ladders move quickly because buyers usually search with a specific project in mind.
- Sports, Fitness & Outdoor Gear: Bicycles, dumbbells, home gym setups, and camping gear have steady demand, often peaking around New Year’s resolutions or the start of summer.
- Seasonal & Event Products: Timing creates urgency for these items. Holiday decor, Halloween costumes, patio furniture in the spring, and snow blowers in the winter drive quick sales if listed a few weeks ahead of the season.
Automotive and Vehicle Sales on Facebook Marketplace
- Among automotive dealers selling on Marketplace, Trucks and SUVs make up nearly 75% of all sold units. The Ford F-150 remains the single most widely sold model by dealers on the platform.
- Based on recent 2026 data tracking dealer sales on the platform, the median listed price of a sold vehicle is approximately $32,899.
- Vehicles move quickly on the platform. Among active dealers, over 65% of vehicles sell within 30 days of being posted.
- With zero listing fees for individuals and deep local penetration, Facebook Marketplace is now considered one of the largest single sources of used vehicle search traffic in North America.
(Source: Autbook.io)
Facebook Marketplace Trust, Safety, and Scam Statistics
As Facebook Marketplace grows, so does fraudulent activity. Trust and safety have become major concerns for both buyers and sellers, making scam awareness a critical part of the platform’s ecosystem.
- Over 62% of Facebook Marketplace users in the US report having encountered a scam on the platform.
- According to banking fraud experts at TSB, 73% of all purchase fraud cases they receive originate from Facebook Marketplace.
- Fraudsters target high-value or highly sought-after items. The most scammed items by volume are:
- Vehicles and vehicle parts: 21%
- Phones: 7%
- Shoes and clothing: 7%
- Gaming consoles and accessories: 7%
- North America carries the highest fraudulent transaction value globally, accounting for 42% of the total eCommerce fraud value.
- To combat this, Meta aggressively polices the platform. In just the third quarter of 2024, Facebook removed over 1.1 billion fake accounts.
Comparison of Facebook Marketplace with Leading Classifieds Platforms
The rise of Facebook Marketplace has sparked significant changes in the online classifieds landscape, challenging established platforms like Craigslist, Kijiji, and Marktplaats across various regions. Read further to learn how Facebook Marketplace compares with them.
Facebook Marketplace Vs. Craigslist
Two platforms stand out in online buying and selling: Facebook Marketplace and Craigslist. Craigslist leads in online classifieds and offers a simple approach to local transactions. However, since the launch of Facebook Marketplace in 2016, user engagement on Craigslist has noticeably declined.
- The average visit duration on Facebook Marketplace is 5 minutes, much higher than Craigslist’s 40-second duration.
- Facebook attracts a significantly larger audience, with over 10.66 billion monthly visits compared to Craigslist’s 135 million visits per month.
- Craigslist has experienced a steady multi-year decline, with monthly site visits dropping to roughly 135 million by late 2026, and annual revenue plummeting over 70% from its 2018 peak (down to an estimated $302 million).
Craigslist’s decline in traffic was not solely due to the competition from Facebook Marketplace but also due to its delayed response to changing market demands and consumer preferences. Craigslist’s belated efforts to modernize with a mobile app launch have had minimal impact on reversing the trend of declining user traffic.
Facebook Marketplace Vs. Kijiji
Kijiji is a popular online classifieds platform in Canada, providing a marketplace for users to buy and sell a wide range of goods and services. The platform prides itself on connecting communities and facilitating peer-to-peer transactions.
However, Facebook Marketplace dominates Kijiji in several key areas.
| Feature | Facebook Marketplace | Kijiji |
| User base | Larger, more general audience | Smaller, more focused audience |
| Age demographics | Skews younger (Millennials, Gen Z) | Wider range, leaning slightly older |
| Social integration | Integrated with Facebook profiles | Anonymous or limited profile |
| Verification | Can be verified through Facebook profile | Limited verification |
| Item selection | Wider variety of items | More focus on furniture, vehicles, electronics |
| Fees | Generally free to sell, optional selling fees | Free to list and browse |
| Interface | User-friendly, similar to Facebook | Simpler, more traditional classifieds layout |
| Search Filters | Easy filters for location, category, price, etc. | Basic filters for location, category, price |
| Communication | Messaging through Facebook Messenger | Messaging through Kijiji platform |
| Payment | Up to buyer and seller to arrange | Up to buyer and seller to arrange |
- Facebook Marketplace has a significantly larger inventory than Kijiji, with a relative depth of 7 times that of Kijiji in Vancouver.
- In the category of Clothing & Accessories, Facebook Marketplace also leads with an inventory depth 4 times greater than Kijiji. This indicates a stronger presence and a better selection of fashion-related items on Facebook Marketplace.
- The gap in inventory is smaller in the Real Estate category, where Facebook Marketplace’s inventory is 1.2 times that of Kijiji. This still shows a lead for Facebook, but the competition is closer in this sector.
Facebook Marketplace’s inventory growth has outpaced Kijiji in many Canadian cities and categories. One of the reasons for this growth is the involvement of professional businesses, especially in categories like auto and real estate, which contribute to the quality and quantity of listings on Facebook Marketplace. On the other hand, Kijiji has yet to evolve its proposition significantly, leading to a relative decline in its competitive position.
Facebook Marketplace Vs. Marktplaats
Marktplaats is the leading online classifieds marketplace in the Netherlands, established in 1999. Marktplaats is known for its extensive reach and deep market penetration, becoming a staple for Dutch consumers seeking new and second-hand goods.
Here’s a comparison of the relative inventory depth of Marktplaats and Facebook Marketplace in the Netherlands, demonstrating Marktplaats’s significant lead in various categories.
- Books & Games: Marktplaats has a vastly larger inventory than Facebook Marketplace, with a relative depth of 16 times greater. This indicates a strong dominance in the Books & Games category, suggesting that Marktplaats is the preferred platform for these items in the Netherlands.
- Clothing & Accessories: In the Clothing & Accessories category, Marktplaats’s inventory is 7 times that of Facebook Marketplace. This shows a substantial lead, highlighting Marktplaats’s strong presence and popularity in the fashion sector.
- Vehicles: This category also shows a significant advantage for Marktplaats, with an inventory depth 5 times greater than that of Facebook Marketplace. This points to a robust market share and many vehicle listings on Marktplaats.
Facebook Marketplace, launched in the Netherlands in August 2017, has quickly matched the awareness, usage, and inventory depth of bol.com, the second generalist player in the market. Despite this rapid growth, Facebook Marketplace still trails behind Marktplaats.
- A survey reveals that 68% of Dutch buyers consider Marktplaats their first choice, compared to only 9% who prefer Facebook Marketplace.
- Marktplaats’s widespread usage and early investment in product features, such as mobile integration, transactional capabilities, and a proprietary ad platform, have helped it build a strong and defensible market position.
(Sources: similarweb, OC&C Strategy)
Social Buying and Facebook Marketplace
Social shopping, or social buying, is revolutionizing how we think about e-commerce. It’s a blend of online shopping and social media, creating a seamless experience where users can purchase products directly from their social feeds.
Platforms like Instagram and Facebook have taken this concept to the next level by allowing businesses to set up dedicated shop pages.
Facebook Marketplace is a prime example of social shopping in action. It leverages the vast user base of Facebook, where in the US alone, the average person spends over 2 hours daily on social media.
Read further to see how social shopping is growing and bringing Facebook Marketplace into the trend.
Social Buying Statistics
- In 2024, the penetration rate of social shopping is projected to reach nearly 25%, with continued growth expected in the following years. Consequently,
- The social commerce revenues are set to cross 1 trillion dollars by 2028, a significant increase from over 570 billion in 2023.
- The social commerce revenue on Facebook and Instagram crossed $94 million in 2024.
- The social commerce market in the United States reached $84.2 billion in 2024, an annual growth rate of 47%.
5. The average order value for customers referred from Instagram is $65, followed by Facebook ($55), Twitter ($46), and YouTube ($38).
6. The average US social buyer spent $518 via social commerce in 2022, up 26.9% from 2021. Annual spending is expected to reach $937 in 2025.
- 54% of social media users use social media to research products, and 71% are more likely to purchase products and services based on social media referrals.
8. 27% of consumers prefer discovering new products through social media over other channels
9. Around 84% of consumers search for brands on social media before purchasing.
10. 67% of consumers have bought products via social media platforms.
11. 29% of social media users are more likely to purchase on the same day of using social media.
12. 11% of social media users make an online purchase right after finding a product, whereas 44% buy it later.
(Sources: Statista, WebFX, impact, EMarketer, Porch)
Interesting Facebook Marketplace Facts
- The top 3 popular categories on Facebook Marketplace are furniture, clothing/accessories, and electronics.
- Effective April 15, 2024, Meta increased its selling fee for shipped orders. The platform now charges 10% of the total sale (which includes the item price, shipping costs, and taxes) or a minimum flat fee of $0.80 per shipment. However, local pickup sales where buyers and sellers meet in person remain completely free of platform fees.
- For businesses, Facebook Marketplace can be a powerful tool. Small and medium-sized enterprises (SMEs) may receive around 1,000 to 2,000 hits a month through traditional digital marketing methods. Still, with Facebook Marketplace, their potential customer base is open to around 1 billion users. (Source: Thrive my way)
- In the U.S., sellers can offer nationwide shipping for products in specific categories, broadening their potential customer base beyond local buyers.
- To buy or sell on Facebook Marketplace, users must be 18 years or older, ensuring a level of maturity and responsibility in transactions.
- At least 81.8% of Facebook users access the platform exclusively through a mobile device. (Source: Statista)
- While many people stumble onto Marketplace via their newsfeed, 16% of all Facebook users (roughly 491 million people) log into the Facebook app specifically with the intent to browse and shop on Marketplace.
More about Facebook Marketplace
Facebook Marketplace is a convenient and user-friendly platform where individuals can buy, sell, and discover items within their local communities. To help you navigate this platform more effectively, we’ve compiled a comprehensive list of FAQs to address common questions and clear any doubts you might have about using Facebook and Facebook Marketplace.
How to find Facebook Marketplace’s recently viewed items?
To find your recently viewed items on Facebook Marketplace, follow these steps:
- Open the Facebook app and tap on the Marketplace icon.
- Tap on your Commerce Profile (usually represented by a person icon).
- Scroll down to find the Recently Viewed section under the Buying tab.
This feature allows you to easily revisit items you’ve previously looked at, making it convenient to track and compare potential purchases.
How many daily active users does Facebook have?
As of 2026, Facebook has over 2.11 billion daily active users. This high level of engagement is driven by Facebook’s continuous innovation, user-friendly features, and integration with other popular services such as Instagram, WhatsApp, and Messenger.
Does Facebook Marketplace take a percentage?
Yes, Facebook Marketplace charges a selling fee for items sold with shipping. The fee is 10% of the sale price, with a minimum fee of $0.80 per listing. This fee helps cover costs related to payment processing, customer support, and Purchase Protection.
How do I advertise on Facebook Marketplace for free?
To advertise on Facebook Marketplace for free, simply open Facebook, click on the Marketplace icon, and create a new listing. Choose the type of listing (e.g., items for sale), fill in the details like title, price, and description, upload high-quality photos, set your location, and publish the listing. This will make your item visible to local buyers without any cost.
Is Facebook Marketplace still popular?
Yes, Facebook Marketplace remains very popular in 2026, with over 1 billion monthly active users. Its extensive reach and user engagement make it a significant player in the e-commerce space.
