All About BloomChic: United States’ Plus Size Clothing Brand
Finding trendy, well-fitting clothes shouldn’t feel like a battle just because you wear a size 10 or above. While mainstream fashion has long treated inclusivity like an afterthought, BloomChic has flipped the script. Established as a digital-first powerhouse, the brand bridges the gap between affordable pricing and plus-size clothing. A flawless wedding guest dress or soft, supportive denim, a tailored blazer, you can get it all at BloomChic. This guide covers everything you need to know about BloomChic, from their sizing philosophy to their rewards program.
Bloomchic Overview
| Event | Description |
| Founded In | 2021 |
| Founders | Ying Lu and Zhoubin Hu |
| Headquarters | Los Angeles, California, United States |
| Products | Plus-size women’s clothing, swimwear, and accessories |
| Size Range | US 10 to 30 (M to 6XL) |
| Supply Chain | Agile, on-demand manufacturing based in Guangzhou, China |
BloomChic is a digital-first fashion brand dedicated to redefining inclusivity in fashion and beyond. Catering to curvy, mid, and plus-size women in sizes 10-30, the brand is committed to offering stylish, comfortable, and diverse choices that empower women to embrace their individuality. Since its founding in 2021, BloomChic has placed its customers at the heart of its design process, rejecting the notion of “one size fits all” and focusing on creating pieces that truly resonate with its audience.
The brand’s unique offering is made possible by its agile, on-demand supply chain, headquartered in Guangzhou, China. Guided by continuous customer feedback and data-driven insights, BloomChic has developed a design philosophy tailored exclusively for mid to plus-size women. Its growth and innovation were further accelerated in 2022, with a Series B funding round led by L Catterton, underscoring its commitment to expanding access to inclusive fashion worldwide.
Bloomchic USP
BloomChic stands out for its wide range of clothing designed for women in sizes 10-30. Their goal is to be a one-stop shop where every woman can find the right fit, whether it’s for daily wear or a special occasion. They focus on functional style meets comfort, ensuring their clothes are practical and stylish at the same time.
BloomChic believes everyone should feel confident and valued, no matter their size. They create clothes that celebrate individuality and make women feel good about themselves. With affordable prices, they make style accessible to all while promoting inclusivity and acceptance.
BoomChic Sales and Offers
The brand operates on an affordable pricing structure, but seasoned shoppers can find ways to get more savings in:
- First-Time Buyer Discounts: New users can routinely secure 15% to 50% off their initial orders by registering their email or using special app-exclusive download incentives.
- Coupon Stacking with GrabOn: Before completing your transaction, check out BloomChic coupons on GrabOn to find verified, active promo codes that can take substantial dollars off your order.
- Special Professional Discounts: BloomChic proudly supports community pillars, extending discounts to verified students, teachers, and healthcare workers through quick documentation verification. Check UNiDAYS and verify the offer’s validity. Sometimes the offers are dormant and may not work.
- The App Advantage: Downloading the official BloomChic mobile app frequently unlocks direct cart price cuts, early access to limited-edition drops, and highly streamlined return management. New users can get up to 20% off their first app order.
The BloomJourney Member Rewards Program
If you shop at BloomChic more than once, joining BloomJourney is a complete no-brainer. This multi-tiered loyalty ecosystem allows you to stack points, unlock automatic tier-up gift cards, and even score free shipping rewards.
The system operates on an annual spending timeline. When you create a free account, you instantly unlock 200 bonus points and a $20 welcome discount. From there, your yearly spending determines your VIP status. The program scales across three core levels: Sprout, Bud, and Bloom (replacing older 5-tier models). Your points act as a flexible cash balance you can redeem at checkout to easily drive down the cost of your haul.
BloomJourney VIP Tier Breakdown
| VIP Tier | Annual Spend Requirement | Base Points Per $1 Spent | Tier Unlock Gift Card | Birthday Bonus | Program Perks |
| Sprout | $0 (Free Signup) | 1 Point | $20 Welcome Discount | 300 Points ($3 Value) | Access to standard brand promotions and points tracking. |
| Bud | $200 to $599 | 2 Points | $30 One-Time Reward | 500 Points ($5 Value) | Double point multipliers, tier-up discounts, and priority alerts. |
| Bloom | $600+ | 3 Points | $50 One-Time Reward | 1,000 Points ($10 Value) | Triple point multipliers, maximum tier bonuses, and monthly free shipping cards. |
Bloomchic’s Global Affiliate Program
For creators and publishers, BloomChic runs a highly competitive affiliate tracking program managed via major networks like Webgains. Instead of a flat bounty, affiliates can earn dynamic commissions ranging from 6% to 15% per confirmed sale, supported by a generous 30-day cookie window.
Sustainability and Ethical Practices
Bloomchic is deeply committed to sustainability and ethical practices, prioritizing the well-being of the planet and its people.
The brand actively seeks out sustainable materials and production methods, aiming to minimize its environmental footprint. They prioritize eco-friendly fabrics, such as organic cotton, recycled polyester, and responsibly sourced materials, to reduce the impact of their supply chain.
Bloomchic also promotes ethical manufacturing practices by partnering with suppliers who adhere to fair labor standards and safe working conditions. They believe in supporting the well-being of garment workers and ensuring transparency throughout their production processes.
In addition to sustainable sourcing and ethical manufacturing, Bloomchic encourages responsible consumption. They emphasize timeless designs and versatile pieces that can be enjoyed for years, promoting a more sustainable and mindful approach to fashion.
Frequently Asked Questions
Does BloomChic have an app?
Yes, BloomChic has an app available for both iOS and Android devices. The app allows users to browse the company’s entire inventory, shop by category, create wishlists, and track orders. The app also offers exclusive deals and discounts that are not usually available on the website.
What is Bloomchic’s return policy?
BloomChic offers a 30-day return window from the date you receive your package. Items must be unworn, unwashed, and still have original tags and hygienic liners intact. Note that standard shipping return fees (such as $6.99 in the US) are automatically deducted from your final refund total. Certain intimate categories like bodysuits, lingerie, and specific jewelry pieces are completely non-returnable.
Is BloomChic a legitimate company, and where do they ship from?
Yes, BloomChic is a highly legitimate, fully verified online fashion brand. While their executive headquarters are located in Los Angeles, California, their main fulfillment centers and manufacturing supply chains are based in Guangzhou, China, meaning international packages usually take 7 to 14 business days to arrive.
Is BloomChic true to size?
Generally, yes. BloomChic clothing is tailored specifically for plus-size figures, so it fits real curves more accurately than standard brands that simply scale up straight sizes. However, because fabrics vary in stretch, we recommend checking the specific body measurement chart on each product page before choosing your size.
