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Ulta Beauty Coupons & Promo Codes 2026
| Category | Ulta Discount Code & Offers |
| Sitewide Products | Flat $3.50 OFF |
| Neutrogena Products | Buy 1 Get 1 FREE |
| IT Cosmetics | Get a Brush For FREE |
| Redken | Flat 15% OFF |
| All Orders | Free Shipping |
Buyers can join the Ulta Beauty Rewards Program and enjoy exclusive perks. You earn points on every dollar spent and enjoy benefits like a free birthday gift, bonus points offers, and more. The loyalty program has three tiers: member free, platinum, and diamond.
| Tier | Qualification | Benefits |
|---|---|---|
| Member | Free to join | Earn points on purchases and redeem for discounts and access to offers |
| Platinum | Spend over $500 per year | Bonus points per dollar spent; birthday rewards; early access to sales and events; exclusive perks; Points never expire |
| Diamond | Spend over $1200 per year | Highest points multipliers; birthday rewards; free shipping on orders over $25; $25 service reward; exclusive events and gifts; Points never expire |
Ulta’s Replenish & Save program lets you subscribe to automatic deliveries of select products and receive 5% off every order, plus free shipping with no minimum, regardless of your Rewards tier. You choose the delivery frequency, and Ulta sends a reminder email before each shipment so you can adjust, skip, or cancel before the deadline. The program is available on eligible products displayed with a “Replenish & Save” icon on the product page, and third‑party marketplace items are excluded. Standard Ulta promo codes are often not stackable on Replenish & Save orders, so check the specific offer terms before applying.
Ulta Beauty offers various shipping options, including free standard shipping on orders over $35, expedited shipping in 2-3 business days for $12.95, and premium shipping in 1-2 business days for $19.95. Same-day delivery is available in select locations via DoorDash for $6.95, with orders placed before the local store's closing time.
Ulta Beauty allows returns of most new or gently used products within 30 days of purchase for a full refund to the original payment method, provided you have proof of purchase. Returns made between 31 and 60 days are eligible for store credit. All returns must include original components and packaging. Certain items, such as opened capsules, intimate wellness devices, wigs, and salon hair extensions, are non-returnable.
| Free Shipping | Yes, Ulta Beauty offers free standard shipping on orders over $35 |
| Payment Options | Credit cards, PayPal, Afterpay, Apple Pay, Gift card |
| Military Discounts | Not available |
| Student Discounts | Occasional discounts available via Student Beans |
| Black Friday Sales | Yes, great discounts on select collections |
| Cyber Monday Sales | Yes, with site-wide deals and exclusive promo codes |
Ulta Beauty, founded in 1990, is the largest beauty retailer in the U.S., offering a diverse range of cosmetics, skincare, haircare, and fragrance products across over 1,385 stores in the USA, many of which include full-service salons. The company carries high-end and drugstore brands, along with its private-label products, and has exclusive partnerships with brands like MAC Cosmetics, Kylie Cosmetics, and ColourPop. Ulta's successful loyalty program boasts over 40 million members, and the company plans to expand its store count by 200 locations by 2027, including international growth into Mexico.
| Feature | Ulta Beauty | Sephora |
| Founded | 1990, Bolingbrook, Illinois | 1969, Limoges, France; US launch 1998 |
| US Store Footprint | ~1,385 freestanding stores across all 50 states | ~700 freestanding stores + 1,000+ Sephora at Kohl's shop-in-shops |
| Global Presence | US only | 2,700+ stores in 35 countries |
| Ownership | Public company (NASDAQ: ULTA) | Subsidiary of LVMH |
| Product Mix | Prestige and drugstore brands side by side; own private label | Primarily prestige and mid-tier brands; Sephora Collection private label |
| Brand Count | 600+ brands | ~340 curated brands |
| Loyalty Program | Ulta Beauty Rewards (free to join) | Beauty Insider (free to join) |
| Loyalty Tiers | Member (free) / Platinum ($500/yr) / Diamond ($1,200/yr) | Insider (free) / VIB ($350/yr) / Rouge ($1,000/yr) |
| Points Earning Rate | 1 pt per $1 (Member); 1.25 pts (Platinum); 1.5 pts (Diamond) | 1 pt per $1 across all tiers; bonus multipliers during events for VIB and Rouge |
| Points Redemption | Fixed dollar-off scale: 500 pts = $17.50; 1,000 pts = $50; 2,000 pts = $125 | Rewards Bazaar: samples, products, and experiences; 500 pts = $10 off; Rouge only: 2,500 pts = $100 off |
| Flagship Sale | 21 Days of Beauty (twice yearly, March and September): 50% off daily rotating Steals for 24 hours | Savings Event (up to 3x/year): 10% off (Insider), 15% (VIB), 20% (Rouge) (subject to change) |
| Free Shipping | Standard: $35+ minimum; Diamond: $25+ minimum (subject to change) | Insider: $50+ minimum; VIB: $35+ minimum; Rouge: no minimum (subject to change) |
| Subscription Savings | Replenish & Save: 5% off + free shipping on eligible auto-ship orders | No comparable subscription savings program |
| In-Store Services | Full-service salon (haircuts, color, blowouts, brow and skin services) | Beauty Studios (try-on, light consultations; not full salon services) |
| Birthday Perk | Free gift choice during birthday month | Free gift choice during birthday month; VIB and Rouge get additional options |
| Best For | Shoppers who mix prestige and drugstore and want salon access in the same store | Prestige-focused shoppers who want a luxury-curated experience and access to international brands not sold elsewhere |
Enhance your beauty routine with top-notch skincare and makeup products from Milk Makeup and Laura Mercier. Milk Makeup is renowned for its innovative, vegan, and cruelty-free products that cater to a modern, on-the-go lifestyle. Their range includes everything from hydrating skincare to versatile makeup sticks. On the other hand, Laura Mercier is celebrated for its luxurious and effective beauty essentials, including their iconic translucent setting powder and flawless face products, which help you achieve a polished, natural look.
You can also use Laura Mercier coupon codes and Milk Makeup discount codes from GrabOn to enjoy additional savings. This way, you can indulge in premium beauty products within a budget.

Ulta carries both prestige and drugstore brands in the same store, which is its core differentiator from Sephora. The prestige side includes Chanel, Dior, Lancome, Clinique, and MAC Cosmetics, while the mass-market side covers brands like Neutrogena, NYX, and L'Oreal. Ulta also holds exclusive partnerships with brands such as Kylie Cosmetics and ColourPop, which are not sold at Sephora. If your routine spans both price points, Ulta lets you buy a $15 drugstore concealer and a $65 Chanel foundation in the same trip.
The most reliable path is the Ulta Beauty Rewards Credit Card, which gives you 20% off your first purchase made with the card, then 2x points on every Ulta purchase after that. A second option is to sign up for Ulta text alerts at ulta.com, and you receive a one-time code for 10% off a regular-priced purchase. That code excludes salon services, CHANEL, Dyson, and Beauty Steals, but works on most of the catalog. During the 21 Days of Beauty sale, select products drop to 50% off for 24-hour windows, the deepest discount Ulta typically offers.
500 Ulta Beauty Rewards points can be redeemed for $17.50 off a purchase, regardless of your membership tier. The redemption scale is non-linear: 1,000 points get you $50 off, and 2,000 points get you $125 off, so holding out for the 2,000-point threshold gives you roughly 25% more value per point than cashing out at 1,000. Your tier (Member, Platinum, Diamond) affects how quickly you earn points, not what each point is worth when you redeem it.
The 21 Days of Beauty runs twice a year, typically in mid-March and late August through September, for three consecutive weeks. Each day, Ulta selects a rotating set of products for 50% off, called Beauty Steals, which are available for exactly 24 hours in-store and online before new deals replace them. Platinum and Diamond Rewards members get early access to select Steals before general availability, plus free shipping on all Beauty Steal orders with no minimum during the event. Preview calendars are usually posted on ulta.com one to two weeks before the sale begins, so you can plan which days to shop.
Yes, Ulta accepts returns on new or gently used products within 30 days of purchase for a full refund to the original payment method, with valid proof of purchase. Returns made between day 31 and day 60 are eligible for store credit only. A few categories are non-returnable regardless of condition: wigs and hair extensions purchased through the salon, opened Mini Brands Capsules, and intimate wellness devices. If you are dissatisfied with a salon service, Ulta asks that you contact the store manager within seven days of the service date.
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