- \n
- Only 22%<\/b> of the global shoppers are environmentally conscious.<\/li>\n<\/ul>\n
40%<\/b> of households are concerned about the environment and plastic waste but aren't taking many actions to reduce their impact. 38%<\/b> of households have little or no interest in the environment and are making no effort to reduce waste.<\/p>\n
The European region has the most environmentally conscious shoppers round the globe while the middle east has the least.<\/p>\n
![\"Global](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Global-Green-Shoppers.jpg\")
<\/p>\n- \n
- 49%<\/b> of Shoppers around the globe say that the COVID-19 pandemic has made sustainability even more important to them.<\/li>\n<\/ul>\n
- \n
- 70%<\/b> consumers in Europe, North and South America are environmentally aware when it comes to shopping.<\/li>\n<\/ul>\n
- \n
- A survey of 10,281 global consumers revealed that 78%<\/b> agree that environmental sustainability is important, that they are interested in sustainability and want to live more eco-friendly lives.<\/li>\n<\/ul>\n
- \n
- The increased demand for eco-friendly products and services is expected to add $10.3 trillion <\/b>to the global economy by the year 2050.<\/li>\n<\/ul>\n
![\"Eco](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Eco-friendly-Shopping-Contribution-to-Global-GDP.jpg\")
<\/p>\nSource:<\/b> Economic Times<\/a>, Statista<\/a>, Accenture.<\/p>\n
Eco-friendly Shoppers in The United States<\/b><\/h2>\n
- \n
- 85% of American consumers<\/b> are planning to shop eco-friendly in 2024.<\/li>\n<\/ul>\n
![\"American](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/American-Eco-friendly-Shoppers.jpg\")
<\/p>\n- \n
- 60%<\/b> of US Shoppers considered a product's environmental impact<\/b> while making a purchase.<\/li>\n<\/ul>\n
- \n
- In 2024, 177 million American<\/b> adults are eco-friendly shoppers<\/b>, marking a 7.44% increase compared to the previous year.<\/li>\n<\/ul>\n
- \n
- 80% of US consumers aged 18 to 34<\/b> want to buy from eco-friendly brands, similar to 78% who in 1989 said they'd pay 5% more for sustainable packaging. However, retail executives are skeptical because people often don't follow through on these intentions. GfK data shows that 53% of U.S. consumers think sustainable products are too pricey.<\/li>\n<\/ul>\n
Source:<\/b> Forbes<\/a>, PDI technologies<\/a>, GFK<\/a>, Capital One Shopping.<\/p>\n
Eco-friendly Business Statistics<\/b><\/h2>\n
- \n
- By directing green innovation companies can expand their target market to over 80%<\/b> of people.<\/li>\n<\/ul>\n
Innovating to cater to both prominent<\/b> (deeply concerned about the environmental consequences) and practical green consumers<\/b> (people who are somewhat drawn to green options, but aren't necessarily attracted to what's available today) enables businesses to expand their addressable market from less than 30% to over 80% of all consumers. This creates an enormous opportunity to increase sales volumes.<\/p>\n
![\"eco](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/eco-friendly-business-statistics.jpg\")
<\/p>\n- \n
- 85%<\/b> of businesses are gradually making their products and services greener, like using biodegradable packaging or getting green certifications, without changing their main products or business model.<\/li>\n<\/ul>\n
- \n
- Products labeled as sustainable grew over 7x faster<\/b> than those that weren't, and they outpaced their category’s growth by 90%<\/b>.<\/li>\n<\/ul>\n
- \n
- 75%<\/b> of product categories saw sustainable products perform better in online sales compared to in-store sales<\/b>. This could be due to the online shopper demographics and the greater space available on websites to highlight a product's eco-friendly features compared to store shelves.<\/li>\n<\/ul>\n
![\"Eco](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Eco-friendly-Products-Sell-Better-Online.jpg\")
<\/p>\n- \n
- Brands generating over half of their sales from eco-friendly products see repeat purchase rates of 32% to 34%<\/b>. In contrast, brands with less than 50% of their sales from eco-friendly products have repeat purchase rates of under 30%.<\/li>\n<\/ul>\n
- \n
- Green marketing increases customer loyalty by 37%<\/b>.<\/li>\n<\/ul>\n
Source:<\/b> Accenture<\/a>, NYU Stern School of Business<\/a>, RoundUp Org<\/a>, Embryo<\/a>.<\/p>\n
Eco-friendly Shopper behavior statistics<\/b><\/h2>\n
- \n
- 84%<\/b> of customers say they will stop supporting a brand or company if it has poor environmental practices.<\/li>\n<\/ul>\n
![\"84](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/84-pecent-eco-friendly-shopper-behavior-stat.jpg\")
<\/p>\n- \n
- 50%<\/b> of global consumers say environmental factors, such as reducing carbon emissions and using recycled materials, often or always influence their trust in a brand. Additionally, 48%<\/b> say these factors impact their likelihood of recommending the brand to others.<\/li>\n<\/ul>\n
- \n
- 89%<\/b> of consumers have shifted their shopping behavior toward buying sustainable products, with almost 27%<\/b> reporting a significant change.<\/li>\n<\/ul>\n
- \n
- 65%<\/b> of people want to buy from brands that support sustainability, but only 26%<\/b> actually do.<\/li>\n<\/ul>\n
- \n
- 81%<\/b> of shoppers prefer eco-friendly marketing and advertising, when compared to more traditional marketing practices.<\/li>\n<\/ul>\n
Source:<\/b> Harvard Business Review<\/a>,<\/p>\n
Eco-friendly Consumer Spending Statistics<\/b><\/h2>\n
- \n
- 82%<\/b> of worldwide consumers will pay up to 5% more<\/b> for sustainable products. 7% are even willing to pay more than 30%.<\/li>\n<\/ul>\n
Willingness<\/b> to pay more has dropped most in Australia<\/b>, Canada, Germany, Indonesia, Italy, Nigeria, Peru, Portugal, Spain, Sweden, and the UK. It’s highest in Kenya, Vietnam, and India at 80%<\/b>, lowest in Japan at 38%, and 51% in the US.<\/p>\n
- \n
- Consumers report that the most influential sustainability incentives for their purchasing decisions<\/b> include production methods that focus on waste reduction and recycling (40%)<\/b>, eco-friendly packaging (38%)<\/b>, and efforts to positively impact nature and water conservation (34%)<\/b>.<\/li>\n<\/ul>\n
Messaging about a company's social responsibility programs (20%)<\/b> or community engagement efforts (17%)<\/b> is perceived as less impactful.<\/p>\n
- \n
- 75%<\/b> of global consumers feel that eco-friendly products have become more expensive over the last year.<\/li>\n<\/ul>\n
Source:<\/b> Roundup Org<\/a>, PWC<\/a>.<\/p>\n
Eco-friendly Packaging Statistics<\/b><\/h2>\n
- \n
- 57% to 60% of US consumers<\/b> consider glass, paperboard, and paper to be extremely or very sustainable<\/b>. These materials are rated slightly higher than compostable and fully recyclable plastic films and bottles, which 53% to 57% of consumers also see as very sustainable.<\/li>\n<\/ul>\n
In comparison, 48% consumers consider metal containers<\/b> as extremely or very sustainable. Aluminum foil and laminated packaging score the lowest, with only 37% and 32% of consumers rating them as very sustainable, respectively.<\/p>\n
- \n
- 60% to 70%<\/b> of consumers said they would pay more for sustainable packaging<\/b>.<\/li>\n<\/ul>\n
- \n
- 52%<\/b> consumers would buy more products with sustainable packaging if they were priced the same as conventionally packaged products.<\/li>\n<\/ul>\n
![\"52](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/52-percent-consumers.jpg\")
<\/p>\n- \n
- 64% of Gen Z<\/b> shoppers prefer to buy products with eco-friendly packaging. 39% of Gen X<\/b>, 30% of Boomers<\/b>, and 54% of millennials<\/b> would do the same.<\/li>\n<\/ul>\n
- \n
- The global green packaging market<\/b> is expected to grow from $311.99 billion in 2024<\/b> to $462.71 billion by 2032, with a compound annual growth rate (CAGR) of 5.05% during this period.<\/li>\n<\/ul>\n
Source:<\/b> McKinsey<\/a>, Fortune Business Insights<\/a>, Capital One Shopping.<\/p>\n
Sustainability trends in 2024<\/b><\/h2>\n
- The global green packaging market<\/b> is expected to grow from $311.99 billion in 2024<\/b> to $462.71 billion by 2032, with a compound annual growth rate (CAGR) of 5.05% during this period.<\/li>\n<\/ul>\n
- 64% of Gen Z<\/b> shoppers prefer to buy products with eco-friendly packaging. 39% of Gen X<\/b>, 30% of Boomers<\/b>, and 54% of millennials<\/b> would do the same.<\/li>\n<\/ul>\n
- 52%<\/b> consumers would buy more products with sustainable packaging if they were priced the same as conventionally packaged products.<\/li>\n<\/ul>\n
- 60% to 70%<\/b> of consumers said they would pay more for sustainable packaging<\/b>.<\/li>\n<\/ul>\n
- 57% to 60% of US consumers<\/b> consider glass, paperboard, and paper to be extremely or very sustainable<\/b>. These materials are rated slightly higher than compostable and fully recyclable plastic films and bottles, which 53% to 57% of consumers also see as very sustainable.<\/li>\n<\/ul>\n
- 75%<\/b> of global consumers feel that eco-friendly products have become more expensive over the last year.<\/li>\n<\/ul>\n
- Consumers report that the most influential sustainability incentives for their purchasing decisions<\/b> include production methods that focus on waste reduction and recycling (40%)<\/b>, eco-friendly packaging (38%)<\/b>, and efforts to positively impact nature and water conservation (34%)<\/b>.<\/li>\n<\/ul>\n
- 82%<\/b> of worldwide consumers will pay up to 5% more<\/b> for sustainable products. 7% are even willing to pay more than 30%.<\/li>\n<\/ul>\n
- 81%<\/b> of shoppers prefer eco-friendly marketing and advertising, when compared to more traditional marketing practices.<\/li>\n<\/ul>\n
- 65%<\/b> of people want to buy from brands that support sustainability, but only 26%<\/b> actually do.<\/li>\n<\/ul>\n
- 89%<\/b> of consumers have shifted their shopping behavior toward buying sustainable products, with almost 27%<\/b> reporting a significant change.<\/li>\n<\/ul>\n
- 50%<\/b> of global consumers say environmental factors, such as reducing carbon emissions and using recycled materials, often or always influence their trust in a brand. Additionally, 48%<\/b> say these factors impact their likelihood of recommending the brand to others.<\/li>\n<\/ul>\n
- 84%<\/b> of customers say they will stop supporting a brand or company if it has poor environmental practices.<\/li>\n<\/ul>\n
- Green marketing increases customer loyalty by 37%<\/b>.<\/li>\n<\/ul>\n
- Brands generating over half of their sales from eco-friendly products see repeat purchase rates of 32% to 34%<\/b>. In contrast, brands with less than 50% of their sales from eco-friendly products have repeat purchase rates of under 30%.<\/li>\n<\/ul>\n
- 75%<\/b> of product categories saw sustainable products perform better in online sales compared to in-store sales<\/b>. This could be due to the online shopper demographics and the greater space available on websites to highlight a product's eco-friendly features compared to store shelves.<\/li>\n<\/ul>\n
- Products labeled as sustainable grew over 7x faster<\/b> than those that weren't, and they outpaced their category’s growth by 90%<\/b>.<\/li>\n<\/ul>\n
- 85%<\/b> of businesses are gradually making their products and services greener, like using biodegradable packaging or getting green certifications, without changing their main products or business model.<\/li>\n<\/ul>\n
- By directing green innovation companies can expand their target market to over 80%<\/b> of people.<\/li>\n<\/ul>\n
- 80% of US consumers aged 18 to 34<\/b> want to buy from eco-friendly brands, similar to 78% who in 1989 said they'd pay 5% more for sustainable packaging. However, retail executives are skeptical because people often don't follow through on these intentions. GfK data shows that 53% of U.S. consumers think sustainable products are too pricey.<\/li>\n<\/ul>\n
- In 2024, 177 million American<\/b> adults are eco-friendly shoppers<\/b>, marking a 7.44% increase compared to the previous year.<\/li>\n<\/ul>\n
- 60%<\/b> of US Shoppers considered a product's environmental impact<\/b> while making a purchase.<\/li>\n<\/ul>\n
- 85% of American consumers<\/b> are planning to shop eco-friendly in 2024.<\/li>\n<\/ul>\n
- The increased demand for eco-friendly products and services is expected to add $10.3 trillion <\/b>to the global economy by the year 2050.<\/li>\n<\/ul>\n
- A survey of 10,281 global consumers revealed that 78%<\/b> agree that environmental sustainability is important, that they are interested in sustainability and want to live more eco-friendly lives.<\/li>\n<\/ul>\n
- 70%<\/b> consumers in Europe, North and South America are environmentally aware when it comes to shopping.<\/li>\n<\/ul>\n
- 49%<\/b> of Shoppers around the globe say that the COVID-19 pandemic has made sustainability even more important to them.<\/li>\n<\/ul>\n