{"id":7688,"date":"2025-07-21T01:32:44","date_gmt":"2025-07-21T08:32:44","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=7688"},"modified":"2025-07-21T04:52:53","modified_gmt":"2025-07-21T11:52:53","slug":"apple-pay-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/apple-pay-statistics\/","title":{"rendered":"Apple Pay Usage Statistics In 2025"},"content":{"rendered":"

Since its launch in October 2014, Apple Pay has led the digital payment industry. Initially available in the United States, it quickly gained traction, with over 1 million payment cards activated within the first 72 hours. By the end of 2016, Apple Pay had around 67 million users worldwide.<\/p>\n

Now in 2024, Apple Pay is anticipated to have over 638 million users globally, with approximately 51.5 million in the United States alone. Currently, Apple Pay holds a 92% share of the global mobile payment market.<\/p>\n

For a closer look at these numbers, read on to explore the latest Apple Pay statistics and trends.<\/p>\n

Apple Pay Statistics (Top Picks)<\/strong><\/p>\n

    \n
  1. It is estimated that Apple Pay will have 659 million users globally by the end of 2025.<\/li>\n
  2. In the US, Apple Pay is anticipated to have 51.5 million users in 2024.<\/li>\n
  3. Apple Pay holds 92% of the global digital wallet market<\/li>\n
  4. Apple Pay Later achieved a 19% usage rate within three months of its release.<\/li>\n
  5. Annually, Apple Pay processes $6 trillion in transactions.<\/li>\n<\/ol>\n

    How Many People Use Apple Pay?<\/strong><\/h2>\n

    Apple Pay is expected to have 659 million users <\/b>in 2025, which will be an 884%<\/b> increase from 2016. The number of users is further projected to grow to 705 million by 2027<\/b>.<\/p>\n

    Over the past decade, the Apple Pay user base has grown at an average annual rate of about 37%<\/strong>.<\/p>\n

    \"Global-Apple-Pay-Users\"<\/p>\n

    For a detailed year-by-year breakdown of Apple Pay users, refer to the table below:<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Year<\/strong><\/td>\nApple Pay Users <\/strong><\/td>\n<\/tr>\n<\/thead>\n
    2016<\/td>\n67 million<\/td>\n<\/tr>\n
    2017<\/td>\n137 million<\/td>\n<\/tr>\n
    2018<\/td>\n292 million<\/td>\n<\/tr>\n
    2019<\/td>\n441 million<\/td>\n<\/tr>\n
    2020<\/td>\n507 million<\/td>\n<\/tr>\n
    2021*<\/td>\n553 million<\/td>\n<\/tr>\n
    2022*<\/td>\n584 million<\/td>\n<\/tr>\n
    2023*<\/td>\n617 million<\/td>\n<\/tr>\n
    2024*<\/td>\n638 million<\/td>\n<\/tr>\n
    2025*<\/td>\n659 million<\/td>\n<\/tr>\n
    2026*<\/td>\n681 million<\/td>\n<\/tr>\n
    2027*<\/td>\n705 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Source:<\/strong> Capital One<\/a><\/p>\n

    Apple Pay Users In The US<\/strong><\/h3>\n

    As of 2024, Apple Pay is expected to have 51.5 million users<\/strong> in the US, a significant growth of 91.4%<\/strong> from 2019. The user base is projected to increase by 11.3 million<\/strong> from 2022 to 2026.<\/p>\n

    While Apple Pay simplifies how users check out, those shopping on Apple.com often look for Apple Promo Codes<\/strong><\/a> to save on devices and accessories.<\/p>\n

    5 out of 10 <\/strong>Americans used Apple Pay at restaurants or stores between 2020 and 2021.<\/p>\n

    \"Apple-Pay-Adoption-In-The-US\"<\/p>\n

    Explore the growth of Apple Pay users in the US from 2019 to its projected growth in 2026 in the table below:<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n\n\n
    Year<\/strong><\/td>\nApple Pay Users<\/strong><\/td>\n<\/tr>\n<\/thead>\n
    2026*<\/td>\n56.7<\/td>\n<\/tr>\n
    2025*<\/td>\n54.2<\/td>\n<\/tr>\n
    2024*<\/strong><\/td>\n51.5<\/strong><\/td>\n<\/tr>\n
    2023<\/td>\n48.7<\/td>\n<\/tr>\n
    2022<\/td>\n45.4<\/td>\n<\/tr>\n
    2021<\/td>\n41.7<\/td>\n<\/tr>\n
    2020<\/td>\n35.5<\/td>\n<\/tr>\n
    2019<\/td>\n26.9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Source:<\/strong> Statista<\/a><\/p>\n

    Apple Pay Usage By Country<\/strong><\/h3>\n

    The United Kingdom leads in Apple Pay usage for in-store payments at 67%<\/strong>, notably higher than the US at 60%<\/strong>. As of early 2024, the use of Apple Pay in the United States was higher than in France and Canada, except for in-store transactions. In France, 6 out of 10 people use Apple Pay<\/strong> either in stores or at restaurants.<\/p>\n

    The table below shows Apple Pay’s payment usage statistics across various countries for both in-store and online transactions:<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Country<\/strong><\/td>\nIn-Store Payments <\/strong><\/td>\nOnline Payments <\/strong><\/td>\n<\/tr>\n<\/thead>\n
    United Kingdom<\/td>\n67%<\/td>\n40%<\/td>\n<\/tr>\n
    Canada<\/td>\n65%<\/td>\n34%<\/td>\n<\/tr>\n
    United States<\/td>\n60%<\/td>\n38%<\/td>\n<\/tr>\n
    Australia<\/td>\n52%<\/td>\n39%<\/td>\n<\/tr>\n
    France<\/td>\n59%<\/td>\n19%<\/td>\n<\/tr>\n
    Sweden<\/td>\n47%<\/td>\n29%<\/td>\n<\/tr>\n
    Switzerland<\/td>\n43%<\/td>\n31%<\/td>\n<\/tr>\n
    Austria<\/td>\n53%<\/td>\n19%<\/td>\n<\/tr>\n
    Netherlands<\/td>\n46%<\/td>\n25%<\/td>\n<\/tr>\n
    Germany<\/td>\n43%<\/td>\n17%<\/td>\n<\/tr>\n
    Finland<\/td>\n39%<\/td>\n17%<\/td>\n<\/tr>\n
    Italy<\/td>\n39%<\/td>\n15%<\/td>\n<\/tr>\n
    Spain<\/td>\n30%<\/td>\n15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Source:<\/strong> Statista<\/a><\/p>\n

    Apple Pay’s Rise In The US Market<\/strong><\/h3>\n

    In 2024, Apple Pay had 51.5 million users<\/b> in the US, leading Google Pay by approximately 83.9%<\/b>. And in 2025, the user base is estimated to grow up to 56.7 million. By 2026, Apple Pay's user base is expected to grow by 10.1%<\/b>, while Starbucks, closely behind, is predicted to grow by 9.1%<\/b>.<\/p>\n

    From 2019 to 2024, Apple Pay’s user base saw a solid 91.5%<\/strong> increase. Although Google Pay experienced a larger growth rate, rising 104.4%<\/strong>, Apple Pay still led with the highest number of users in 2024.<\/p>\n

    Apple Pay is expected to grow by approximately 2.7 million users in 2025, which represents a 5.24% increase over its 2024 user base in the US. This indicates a steady but slower growth compared to previous years.<\/p>\n

    \"51-5-Million-Apple-Pay-Users-In-The-US\"<\/p>\n

    Source:<\/strong> Statista<\/a><\/p>\n

    Apple Pay User Demographics<\/strong><\/h3>\n

    Apple Pay usage is highest among younger generations. Generation Z leads, with 73.1%<\/strong> of digital wallet users using Apple Pay weekly. Generation X follows closely, with 52.4%<\/strong> using it weekly, and Millennials are slightly behind at 51.1%<\/strong> weekly usage.<\/p>\n

    \"Apple-Pay-Dominates-Gen-Z-Wallets\"<\/p>\n

    Baby Boomers and the Silent Generation have much lower usage, with only 0.2%<\/strong> using Apple Pay. Overall, just 43.9%<\/strong> of digital wallet users born before 1965 use Apple Pay weekly.<\/p>\n

    Explore how Apple Pay usage varies by generation in the table below:<\/p>\n

    \n\n\n\n\n\n\n\n\n
    Generation<\/strong><\/td>\nBirth Years<\/strong><\/td>\nApple Pay Users <\/strong><\/td>\nWeekly Users Among Digital Wallet Owners <\/strong><\/td>\n<\/tr>\n<\/thead>\n
    Generation Z<\/td>\n1997-2012<\/td>\n2.5%<\/td>\n73.1%<\/td>\n<\/tr>\n
    Millennials<\/td>\n1981-1996<\/td>\n4.0%<\/td>\n51.1%<\/td>\n<\/tr>\n
    Generation X<\/td>\n1965-1980<\/td>\n1.1%<\/td>\n52.4%<\/td>\n<\/tr>\n
    Baby Boomers and Silent Gen<\/td>\nBefore 1965<\/td>\n0.2%<\/td>\n43.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \"Apple-Pay-Adoption-In-The-US-1\"<\/p>\n<\/div>\n

    Source:<\/strong> Capital One<\/a><\/p>\n

    Apple Pay Market Share Statistics<\/strong><\/h2>\n

    Back in 2020, Apple Pay had 92% of the market share with Samsung Pay and Google Pay making up for the remaining share. But as of 2024, PayPal<\/b> dominates the market with 47.4% <\/b>of the market share, while Apple Pay<\/b> holds 14.2%<\/b> share of the global online payment market. It is closely followed by Amazon Payments<\/b> that holds 10.2% <\/b>of the market share.<\/p>\n

    \"apple<\/p>\n

    Source:<\/strong> BusinessofApps<\/a><\/p>\n

    Website Market Share Of Apple Pay<\/strong><\/h3>\n

    Apple Pay’s market share on websites is significantly higher in the United States and Canada, compared to Europe. As of 2024, Canada leads with 11.91%<\/strong> of websites featuring Apple Pay. The United States and New Zealand follow closely with 10.85%<\/strong> of their websites integrating Apple Pay.<\/p>\n

    In Europe, adoption rates are lower. For example, only 6.16% <\/strong>of German websites with payment technologies include Apple Pay.<\/p>\n

    Check out the table for Apple Pay usage by merchants on websites worldwide:<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Country<\/strong><\/td>\nNumber of Websites<\/strong><\/td>\nShare of Websites <\/strong><\/td>\n<\/tr>\n<\/thead>\n
    United States<\/td>\n1,232,262<\/td>\n10.85%<\/td>\n<\/tr>\n
    United Kingdom<\/td>\n113,938<\/td>\n8.53%<\/td>\n<\/tr>\n
    Australia<\/td>\n93,198<\/td>\n9.38%<\/td>\n<\/tr>\n
    Canada<\/td>\n61,080<\/td>\n11.91%<\/td>\n<\/tr>\n
    Germany<\/td>\n57,730<\/td>\n6.16%<\/td>\n<\/tr>\n
    France<\/td>\n31,609<\/td>\n7.69%<\/td>\n<\/tr>\n
    Italy<\/td>\n25,604<\/td>\n6.19%<\/td>\n<\/tr>\n
    Netherlands<\/td>\n20,963<\/td>\n6.58%<\/td>\n<\/tr>\n
    Japan<\/td>\n20,410<\/td>\n10.78%<\/td>\n<\/tr>\n
    New Zealand<\/td>\n16,112<\/td>\n10.85%<\/td>\n<\/tr>\n
    Spain<\/td>\n13,325<\/td>\n5.02%<\/td>\n<\/tr>\n
    Switzerland<\/td>\n10,590<\/td>\n6.72%<\/td>\n<\/tr>\n
    Sweden<\/td>\n10,182<\/td>\n4.35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Source:<\/strong> Statista<\/a><\/p>\n

    Apple Pay Adoption Statistics<\/strong><\/h3>\n

    Apple Pay is officially supported in 83 countries<\/b><\/a> and regions as of November 2024. This list includes countries across Africa, Asia-Pacific, Europe, Latin America and the Caribbean, the Middle East, and North America. Moreover, Apple Pay is supported by over 6,200 banks globally<\/b>, with 88.2% of these banks serving customers in the US.<\/p>\n

    Retail companies make up the largest portion of businesses that accept Apple Pay, accounting for 23% of all businesses<\/strong>. The apparel and fashion sector is the second-largest, with 6%<\/strong> of businesses accepting Apple Pay.<\/p>\n

    Sources:<\/strong> Statista<\/a>, MoneyTransfers<\/a><\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
    Company<\/strong><\/td>\nMonthly Visits <\/strong><\/td>\n<\/tr>\n<\/thead>\n
    target.com<\/td>\n247.9 million<\/td>\n<\/tr>\n
    bestbuy.com<\/td>\n189.5 million<\/td>\n<\/tr>\n
    nike.com<\/td>\n185.5 million<\/td>\n<\/tr>\n
    hm.com<\/td>\n132.0 million<\/td>\n<\/tr>\n
    lowes.com<\/td>\n133.0 million<\/td>\n<\/tr>\n
    asos.com<\/td>\n104.5 million<\/td>\n<\/tr>\n
    uniqlo.com<\/td>\n85.6 million<\/td>\n<\/tr>\n
    walgreens.com<\/td>\n67.7 million<\/td>\n<\/tr>\n
    oldnavy.gap.com<\/td>\n62.4 million<\/td>\n<\/tr>\n
    jcpenney.com<\/td>\n62.3 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Source:<\/strong> Capital One<\/a><\/p>\n

    Apple Pay Is The Top Choice For In-Store Transactions<\/strong><\/h3>\n

    In the US, people use Apple Pay in stores nearly three times more<\/b><\/a> than any other digital wallet. As a fact, 54.8%<\/a> of U.S. mobile payment platform users chose Apple Pay in 2024.<\/p>\n

    Google Pay, the second most popular option, is chosen 17%<\/b> of the time by in-store digital wallet users. Globally, the digital wallet market was valued at $269 billion<\/b> in 2023 and is projected to grow at a CAGR of 22%,<\/b> reaching $1.97 trillion<\/b> by 2033.<\/p>\n

    \"Apple-Pay-Leads-US-Stores\"<\/p>\n

    Spending Habits Of US Consumers With Apple Pay<\/strong><\/h2>\n

    The total transaction value in the digital payments market is projected to reach $20.09 trillion <\/a>in 2025.<\/p>\n

    American consumers spent over $213 billion<\/b><\/a> with Apple Pay in 2023. And 12.7%<\/a> of the shoppers used Apple Pay to make both online and in-store payments during Black Friday\/ Cyber Monday 2022.<\/p>\n

    As of 2024, 6 out of 10 Americans<\/strong> use Apple Pay in-store while 4 out of 10 Americans<\/strong> use it for online shopping.<\/p>\n

    Apple Pay's Annual Revenue<\/strong><\/h2>\n

    Apple Pay earns money through Apple Pay Cash and Apple Card.<\/p>\n

    Apple Pay was expected to generate $4 billion<\/strong> in global revenue in 2023, up from $1.9 billion<\/strong> in 2022. This forecasted revenue would be about 110.5% higher<\/strong> than in 2022 and shows notable growth from the $988 million earned in 2019.<\/p>\n

    Given the past trends, Apple Pay's revenue is expected to grow moderately in 2024 and 2025, reaching approximately $4.23 billion in 2024 <\/b>and $4.45 billion in 2025<\/b>, assuming revenue per user remains stable. This reflects steady user growth and continued adoption in the US market.<\/p>\n

    See the table below for a breakdown of Apple Pay’s year-on-year revenue growth:<\/p>\n

    \n\n\n\n\n\n\n\n\n\n\n
    Year<\/b><\/td>\nAnnual Revenue<\/b><\/td>\n<\/tr>\n
    2019<\/td>\n$0.998 billion<\/td>\n<\/tr>\n
    2020<\/td>\n$1.05 billion<\/td>\n<\/tr>\n
    2021<\/td>\n$1.00 billion<\/td>\n<\/tr>\n
    2022<\/td>\n$1.90 billion<\/td>\n<\/tr>\n
    2023*<\/td>\n$4.00 billion<\/td>\n<\/tr>\n
    2024*<\/td>\n$4.23 billion<\/td>\n<\/tr>\n
    2025*<\/td>\n$4.45 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    Source:<\/strong> Statista<\/a>, SignHouse<\/a><\/p>\n

    What Is Apple Pay’s Global Payment Volume?<\/strong><\/h3>\n

    Apple Pay has seen rapid growth since its launch in 2013, now processing $6 trillion annually<\/strong> and accounting for 92%<\/strong> of mobile wallet debit transactions. In fact, Apple Pay is now the second most popular<\/strong> digital payment system, following Visa.<\/p>\n

    Visa remains the leader, handling over $10 trillion<\/strong> in transactions annually. Meanwhile, Apple Pay’s transactions exceed Mastercard’s $4.8 trillion<\/strong> and match Alipay’s $6 trillion<\/strong>.<\/p>\n

    \"Digital-Payments\"<\/p>\n

    Source:<\/strong> Statista<\/a><\/p>\n

    Apple Pay Later Adoption Stats<\/strong><\/h2>\n

    Apple Pay Later quickly gained traction within three months of its release, nearing Affirm’s BNPL penetration in the United States. PayPal leads the Buy Now Pay Later (BNPL) market with 39%<\/strong> of respondents using it, followed by Afterpay at 33%<\/strong>.<\/p>\n

    Affirm was used by 27%<\/strong> of respondents, while Apple Pay Later had a 19%<\/strong> usage rate. This highlights the growing popularity of alternative installment payment options in the U.S.<\/p>\n

    \n\n\n\n\n\n\n\n\n
    Payment Platform<\/strong><\/td>\nShare of Respondents<\/strong><\/td>\n<\/tr>\n<\/thead>\n
    PayPal<\/td>\n39%<\/td>\n<\/tr>\n
    Afterpay<\/td>\n33%<\/td>\n<\/tr>\n
    Affirm<\/td>\n27%<\/td>\n<\/tr>\n
    Apple Pay Later<\/td>\n19%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    \"Protecting-App-Store-Users\"<\/p>\n

    Source:<\/strong> Statista<\/a><\/p>\n

    Apple Pay Security Stats<\/strong><\/h2>\n

    Apple has heavily invested in secure payment technologies like Apple Pay and StoreKit, which are used by nearly 943,000 apps<\/strong> to sell goods and services on the App Store. With Apple Pay, credit card numbers are never shared with merchants, reducing the risk of fraud.<\/p>\n

    In 2022, Apple blocked nearly 3.9 million stolen credit cards<\/strong> and banned 714,000 accounts<\/strong> from making fraudulent purchases, preventing $2.09 billion<\/strong> in fraudulent transactions on the App Store.<\/p>\n

    Source:<\/strong> Apple<\/a><\/p>\n

    Looking Ahead<\/strong><\/h2>\n

    Looking ahead, Apple Pay plans to introduce new features like automatic receipts and multi-purpose tap functionality, making it even more convenient for users. With more countries adopting Apple Pay in their retail and banking systems, this reinforces its leadership in the digital wallet market.<\/p>\n

    Additionally, Apple will focus on sustainability, introducing eco-friendly initiatives such as digital receipts and incentives for environmentally conscious use. These advancements will keep Apple Pay at the forefront of the digital payment industry, setting new standards and offering innovative solutions worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Since its launch in October 2014, Apple Pay has led the digital payment industry. Initially available in the United States, it quickly gained traction, with over 1 million payment cards activated within the first 72 hours. By the end of 2016, Apple Pay had around 67 million users worldwide. Now in 2024, Apple Pay is …<\/p>\n","protected":false},"author":17,"featured_media":7694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"\nApple Pay Usage Statistics In 2024<\/title>\n<meta name=\"description\" content=\"Apple pay user base will reach 638 million in 2024 with 51.5 million users in the US alone. 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