{"id":7059,"date":"2026-07-31T02:00:19","date_gmt":"2026-07-31T09:00:19","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=7059"},"modified":"2026-08-01T00:24:12","modified_gmt":"2026-08-01T07:24:12","slug":"reddit-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/reddit-statistics\/","title":{"rendered":"Reddit Users Statistics &#038; Trends (2026)"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><strong>Quick Summary: <\/strong><span style=\"font-weight: 400;\">Reddit&#8217;s Q2 2026 results showed 130.3 million daily active users (up 18% year-over-year) and 514.6 million weekly active users (up 24%), crossing half a billion for the first time. Revenue reached $805 million (up 61%), marking the eighth straight quarter of over 60% growth, with net income of $253 million (up 183%).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Reddit is no longer just a niche discussion board; it is a massive driver of consumer behavior and advertising scale. As of Q2 2026, the platform commands 130.3 million daily active users across more than 100,000 active communities, and has crossed half a billion weekly active users for the first time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For marketers and brands, the platform&#8217;s value lies in its high-intent audience: over 90% of users trust Reddit for first-hand information about products, driving $762 million in advertising revenue in 2026 Q2 alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continue reading to learn more about Reddit&#8217;s statistics, insights, and trends in 2026.<\/span><\/p>\n<h2><strong>Reddit Statistics 2026 (Top Picks)<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit has 130.3 million daily active unique users (DAUq) as of Q2 2026.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are over 100,000 active communities on Reddit, with more than 26 billion posts and comments exchanged.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform&#8217;s weekly active uniques crossed half a billion for the first time, reaching 514.6 million in Q2 2026.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit&#8217;s revenue grew 61% year-over-year to $805 million in Q2 2026.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit crossed $1 million in revenue per employee for the first time in Q2 2026.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td>\n<h2><strong>Understand Reddit Acronyms<\/strong><\/h2>\n<h3><strong>Daily Active Unique (DAUq):<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A DAUq is a user with a unique identifier who visits a Reddit page or opens a Reddit app at least once in 24 hours.<\/span><\/li>\n<\/ul>\n<h3><strong>Weekly Active Unique (WAUq):<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A WAUq is a user with a unique identifier who visits a Reddit page or opens a Reddit app at least once in a trailing seven-day period.<\/span><\/li>\n<\/ul>\n<h3><strong>Average Revenue Per Unique (ARPU):<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ARPU is the quarterly revenue divided by the number of daily active users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising revenue is based on the location where ads are shown.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other revenue is based on the customer\u2019s billing address.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>How Many People Use Reddit?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As of Q2 2026, Reddit has <\/span><strong>130.3 million daily active unique users<\/strong><span style=\"font-weight: 400;\"> (DAUq), up 18% year-over-year. Reddit also reports <\/span><strong>514.6 million weekly active uniques<\/strong><span style=\"font-weight: 400;\"> (WAUq), up 24% year-over-year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reddit does not publish a formal MAU metric; estimates built off WAUq place monthly active users somewhere in the range of 1.9 to 2 billion, though this figure should be treated as an approximation rather than a company-disclosed number.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15225 aligncenter\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-users-globally.jpeg\" alt=\"reddits users globally\" width=\"1500\" height=\"734\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-users-globally.jpeg 1500w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-users-globally-300x147.jpeg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-users-globally-1024x501.jpeg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-users-globally-768x376.jpeg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2026\/Reddit-Reports-Second-Quarter-2026-Results\/default.aspx\"><span style=\"font-weight: 400;\">Reddit Press<\/span><\/a><\/p>\n<h3><strong>Reddit Daily Active Users Growth<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15221 aligncenter\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-daily-active-users-growth.jpeg\" alt=\"reddit daily active users growth\" width=\"597\" height=\"270\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-daily-active-users-growth.jpeg 597w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-daily-active-users-growth-300x136.jpeg 300w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As of Q2 2026, Reddit&#8217;s daily active unique visitors reached 130.3 million, up 18% year-over-year, following Q1 2026&#8217;s 126.8 million, which was up 17% year-over-year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a table showing Reddit&#8217;s daily active user growth over time:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Reddit Daily Active Users<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">56.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">66.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">73.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">82.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">91.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">101.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">108.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">110.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">116 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">121.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">126.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">130.3 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15224 aligncenter\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-grwoth-overtime.jpeg\" alt=\"reddits daily active user grwoth overtime\" width=\"1397\" height=\"1126\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-daily-active-user-grwoth-overtime.jpeg 1397w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-daily-active-user-grwoth-overtime-300x242.jpeg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-daily-active-user-grwoth-overtime-1024x825.jpeg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-daily-active-user-grwoth-overtime-768x619.jpeg 768w\" sizes=\"auto, (max-width: 1397px) 100vw, 1397px\" \/><\/h3>\n<p><strong>Source: <\/strong><a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2024\/Reddit-Announces-Second-Quarter-2024-Results\/default.aspx\"><span style=\"font-weight: 400;\">Reddit Inc<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\"><span style=\"font-weight: 400;\">Reddit<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2026\/Reddit-Reports-Second-Quarter-2026-Results\/default.aspx\"><span style=\"font-weight: 400;\">Reddit Q2 2026 Press<\/span><\/a><\/p>\n<h3><strong>Reddit&#8217;s Logged-In vs. Logged-Out DAUs<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In Q2 2026, Reddit had 130.3 million daily active users. Of these, 77.7 million were logged-out users, up 27% year-over-year, while 52.6 million were logged-in users, up 7% year-over-year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out the quarterly average DAUq table, highlighting logged-in users compared to non-logged-in users:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Reddit Logged-in Users<\/strong><\/td>\n<td><strong>Reddit Logged-out Users<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">43.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">42 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">46.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">55.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">59.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">74.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.6 million\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">77.7 million\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Take a look at the chart below for the detailed year-over-year growth in both logged-in and non-logged-in users&#8217; quarterly average DAUq:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15220 aligncenter\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-dauq.jpeg\" alt=\"quarterly average dauq\" width=\"1342\" height=\"1172\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/quarterly-average-dauq.jpeg 1342w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/quarterly-average-dauq-300x262.jpeg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/quarterly-average-dauq-1024x894.jpeg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/quarterly-average-dauq-768x671.jpeg 768w\" sizes=\"auto, (max-width: 1342px) 100vw, 1342px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453133\/reddit-quarterly-dau-by-online-status\/#:~:text=During%20the%20second%20quarter%20of,proofing%20they%20registered%20to%20Reddit.\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2026\/Reddit-Reports-Second-Quarter-2026-Results\/default.aspx\"><span style=\"font-weight: 400;\">Reddit Q2 2026 Press<\/span><\/a><\/p>\n<h3><strong>Reddit Weekly Active Users<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Reddit&#8217;s weekly active users reached 514.6 million in Q2 2026, up from 416.4 million in Q2 2025, a 24% year-over-year increase, and crossed half a billion for the first time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore the table below to understand Reddit\u2019s weekly active users by quarter:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Reddit Weekly Active Users<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">206.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">202.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">200.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">213.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">208.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">208.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">207.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">218.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">218.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">239.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">267.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">306.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">342.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">379.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">401.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">416.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">443.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">471.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">493.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">514.6 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15226 aligncenter\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter.jpeg\" alt=\"reddits weekly active users by quarter\" width=\"1341\" height=\"1173\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter.jpeg 1341w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter-300x262.jpeg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter-1024x896.jpeg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter-768x672.jpeg 768w\" sizes=\"auto, (max-width: 1341px) 100vw, 1341px\" \/><\/p>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\"><span style=\"font-weight: 400;\">Reddit Inc<\/span><\/a><\/p>\n<h3><strong>Reddit Monthly Active Users<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As of 2026, it is estimated that Reddit will have approximately <\/span><strong>1.9 billion monthly unique visitors worldwide<\/strong><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2023, Reddit\u2019s monthly active users (MAU) <\/span><strong>surpassed 1 billion<\/strong><span style=\"font-weight: 400;\">, an increase of over 11% from the previous year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on projections, Reddit\u2019s MAUs are expected to reach <\/span><strong>1,507 million by 2026 end<\/strong><span style=\"font-weight: 400;\">, an increase of approximately 47.6%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The table below lists Reddit\u2019s Monthly Active <\/span><span style=\"font-weight: 400;\">Users <\/span><span style=\"font-weight: 400;\">(MAU) growth over the years:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>MAU<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,913 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,584 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,212 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,021 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">918 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">861 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">619 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">430 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">331 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7089 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years.jpg\" alt=\"Reddit Monthly Active User (MAU) growth over the years\" width=\"1132\" height=\"677\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years.jpg 1132w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-300x179.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-768x459.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-1024x612.jpg 1024w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<div style=\"overflow-x: auto;\">\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1309791\/reddit-mau-worldwide\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h3><strong>Reddit User Engagement and Behavior<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is estimated that the number of comments and interactions on Reddit will reach <\/span><strong>3.5 billion by the end of 2026<\/strong><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit\u2019s voting system is central to engagement. While exact per-user upvote figures are not published, the platform sees <\/span><strong>billions of upvotes and downvotes<\/strong><span style=\"font-weight: 400;\"> each month, with active users typically casting dozens of votes weekly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <\/span><a rel=\"nofollow\" href=\"https:\/\/elementor.com\/blog\/when-to-post-on-reddit\/\"><strong>Elementor<\/strong><\/a><span style=\"font-weight: 400;\">, the best days to peak on Reddit are<\/span><strong> Saturday, Sunday and Monday.<\/strong><span style=\"font-weight: 400;\"> Posts published during early mornings (<\/span><strong>around 6 AM to 9 AM US Eastern Time<\/strong><span style=\"font-weight: 400;\">) tend to perform well.<\/span><\/li>\n<\/ul>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1309805\/reddit-users-comments-votes\"><strong>Statista<\/strong><\/a><\/p>\n<h2><strong>Google AI Overviews and Reddit&#8217;s Search Traffic Risk<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15219 aligncenter\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/google-aio-and-reddits-search-traffic-risk.jpeg\" alt=\"google aio and reddits search traffic risk\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/google-aio-and-reddits-search-traffic-risk.jpeg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/google-aio-and-reddits-search-traffic-risk-200x300.jpeg 200w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/google-aio-and-reddits-search-traffic-risk-683x1024.jpeg 683w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/google-aio-and-reddits-search-traffic-risk-768x1152.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Reddit&#8217;s Q2 beat expectations on revenue, earnings, and Q3 guidance. Even so, the stock fell more than 10% in after-hours trading.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trigger: CEO Steve Huffman flagged that search referral traffic was choppy during the quarter, with volatility increasing later on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key context:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit licenses content to Google for AI training under a 2024 deal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google&#8217;s AI Overviews may be pulling search traffic away from Reddit instead of sending users to it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit has reportedly signaled it isn&#8217;t sure it will renew the Google partnership.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">U.S. DAUq slipped slightly quarter-over-quarter, from 53.5 million in Q1 2026 to 53.2 million in Q2, even though it was still up year-over-year<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Analysts pressed Huffman on two points: whether logged-out, search-driven traffic faces structural pressure as AI search reduces click-throughs, and whether Reddit might eventually stop licensing data to Google or OpenAI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Huffman&#8217;s response:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Said Reddit&#8217;s community content gives it durable appeal regardless of how users arrive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Said the company is still working to surface more of that content to U.S. audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Was vaguer on Google specifically, noting the relationship predates formal licensing deals and that Reddit will keep &#8220;maximizing the value&#8221; of the partnership rather than treating it as all-or-nothing.<\/span><\/li>\n<\/ul>\n<h2><strong>Demographic Breakdown of Reddit Users<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An analysis of an <\/span><a rel=\"nofollow\" href=\"https:\/\/www.reddit.com\/r\/self\/comments\/1agz1o\/ever_wonder_about_the_ages_of_redditors_some_data\/\"><span style=\"font-weight: 400;\">AskReddit thread<\/span><\/a><span style=\"font-weight: 400;\"> revealed that the <\/span><strong>average age of Redditors is 23 years<\/strong><span style=\"font-weight: 400;\">, with the majority under 30. To a large extent, Reddit&#8217;s user base leans towards a <\/span><a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/journalism\/2016\/02\/25\/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences\/\"><span style=\"font-weight: 400;\">younger, male demographic<\/span><\/a><span style=\"font-weight: 400;\">, with higher chances of identifying as liberal more often than the general public.<\/span><\/p>\n<h3><strong>Reddit Users By Age<\/strong><\/h3>\n<p><strong>44% of Reddit users are 18 to 29 years old<\/strong><span style=\"font-weight: 400;\"> while people aged 30 to 49 make up 33% of the user base. Reddit usage decreases with age, with only 3% of them aged 65 years and older.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11524 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1024x501.jpg\" alt=\"reddit users by age\" width=\"1024\" height=\"501\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1024x501.jpg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-age-1-300x147.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-age-1-768x376.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1536x752.jpg 1536w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-age-1.jpg 1748w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Check the table below for the breakdown of Reddit\u2019s age group distribution:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Age Group<\/strong><\/td>\n<td><strong>Share of Reddit Users<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">18 to 29 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">46%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">30 to 49 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">50 to 64 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">65 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/261766\/share-of-us-internet-users-who-use-reddit-by-age-group\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h3><strong>Reddit Users By Gender<\/strong><\/h3>\n<p><strong>Almost 2 in 3 Reddit users are male<\/strong><span style=\"font-weight: 400;\">, accounting for 59.8%. Women comprised around 39.1% of the website&#8217;s users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.1% of people on <\/span><span style=\"font-weight: 400;\">Reddit <\/span><span style=\"font-weight: 400;\">identify themselves in the LGBTQ community.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11525 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1.jpg\" alt=\"reddit users by gender\" width=\"932\" height=\"450\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-gender-1.jpg 932w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-gender-1-300x145.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-users-by-gender-1-768x371.jpg 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1255182\/distribution-of-users-on-reddit-worldwide-gender\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h3><strong>Reddit User Statistics By Region<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Reddit&#8217;s growth is increasingly international. In Q2 2026, U.S. DAUq grew <\/span><strong>6% year-over-year to 53.2 million<\/strong><span style=\"font-weight: 400;\">, while international DAUq grew <\/span><strong>28% year-over-year to 77.1 million<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the revenue side, U.S. revenue grew 56% year-over-year to $638.1 million, while international revenue grew 84% year-over-year to $166.8 million, a faster growth rate than the U.S. business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refer to the table below for Reddit\u2019s Daily Active Users in the US and the rest of the world from Q1 2021 to Q2 2026:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Reddit Daily Active Users (US)<\/strong><\/td>\n<td><strong>Reddit Daily Active Users (Rest of the World)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.9 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.3 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">58 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">73.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">77.1 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15223 aligncenter\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-user-statistics-by-region.jpeg\" alt=\"reddit user statistics by region\" width=\"1050\" height=\"481\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-user-statistics-by-region.jpeg 1050w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-user-statistics-by-region-300x137.jpeg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-user-statistics-by-region-1024x469.jpeg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/reddit-user-statistics-by-region-768x352.jpeg 768w\" sizes=\"auto, (max-width: 1050px) 100vw, 1050px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453149\/reddit-quarterly-dau-by-region\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h3><strong>Reddit Users By Generation<\/strong><\/h3>\n<p><strong>Gen Z constitutes 26% of Reddit users<\/strong><span style=\"font-weight: 400;\">, with some not present on any other major platforms. They value Reddit\u2019s authenticity and diverse discussions. Additionally, <\/span><strong>51% of Gen Z respondents are drawn to Reddit for its user-driven content<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7074 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities.jpg\" alt=\"Reddit Users By Generation\" width=\"1019\" height=\"701\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities.jpg 1019w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities-300x206.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities-768x528.jpg 768w\" sizes=\"auto, (max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/blog\/gen-z-on-reddit\/\"><span style=\"font-weight: 400;\">Reddit Inc<\/span><\/a><\/p>\n<h2><strong>How Many Reddit Communities Are There?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Reddit has over <\/span><a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/press\"><span style=\"font-weight: 400;\">100,000 active communities<\/span><\/a><span style=\"font-weight: 400;\">, with over 26 billion posts and comments. <\/span><span style=\"font-weight: 400;\">Users can often explore their interests, hobbies, and passions via subreddits. Subreddits are thematic communities where registered users can post and comment on content. Users receive awards and \u201cupvotes\u201d for popular posts and comments.<\/span><\/p>\n<h3><strong>Most Popular Subreddits<\/strong><\/h3>\n<p><strong>r\/funny is the most popular subreddit<\/strong><span style=\"font-weight: 400;\">, with around <\/span><strong>56.6 million subscribers,<\/strong><span style=\"font-weight: 400;\"> followed by r\/AskReddit with approximately<\/span><span style=\"font-weight: 400;\"> 50 million subscribers.<\/span><\/p>\n<p><strong>Explore the table below for the most popular subreddits:<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Subreddit<\/strong><\/td>\n<td><strong>Number of subscribers<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/funny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">66.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/AskReddit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/gaming<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/aww<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/worldnews<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/todayilearned<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/Music<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/movies<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/science<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/pics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/memes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/Showerthoughts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">r\/Jokes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.8 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1396267\/subreddits-with-the-most-subscribers\/#:~:text=Reddit%20most%20subscribed%20communities%202024andtext=As%20of%20February%202024%2C%20r,users%20subscribing%20to%20the%20community.\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h2><strong>Reddit Usage Stats<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In 2023, Reddit experienced strong growth with over <\/span><a rel=\"nofollow\" href=\"https:\/\/www.reddit.com\/r\/reddit\/comments\/18c6jfy\/keeping_it_dialed_in_2023_redditors_sought_honest\/\"><span style=\"font-weight: 400;\">70 million daily active users globally<\/span><\/a><span style=\"font-weight: 400;\">, reflecting a 20% year-on-year increase. The platform&#8217;s interactions went from lively discussions on entertainment and pop culture to AI, as seen in r\/ArtificialIntelligence\u2019s 587% increase in views. Gaming communities, such as r\/BaldursGate3, saw an exceptional 4,566% year-over-year growth.<\/span><\/p>\n<h3><strong>Why Are People Using Reddit?<\/strong><\/h3>\n<p><strong>72% of users visit Reddit primarily for entertainment<\/strong><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">while 43% of users turn to Reddit to stay updated with the latest news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listed below are the top reasons why people love using Reddit:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Reason to use Reddit<\/strong><\/td>\n<td><strong>Percentage of respondents<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To get entertainment<\/span><\/td>\n<td><span style=\"font-weight: 400;\">72%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To get news<\/span><\/td>\n<td><span style=\"font-weight: 400;\">43%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Other purposes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To follow brands\/companies<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To strengthen the professional network<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">To keep in contact with friends and family<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7064 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit.jpg\" alt=\"The top reasons why people love using reddit\" width=\"1132\" height=\"822\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit.jpg 1132w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-300x218.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-768x558.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-1024x744.jpg 1024w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/262331\/digital-communication-platforms-of-us-internet-users\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h3><strong>Time Spent On Reddit<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users spend an average of <\/span><strong>21.02 minutes on Reddit.com<\/strong><span style=\"font-weight: 400;\">, showing an increase in engagement compared to 17.77 minutes in December 2023. This indicates a trend of users spending more time on Reddit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><strong>time spent on Reddit increased by about 15.8%<\/strong><span style=\"font-weight: 400;\"> from January 2024 to January 2026.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong>Date<\/strong><\/td>\n<td><strong>Time Spent per User (minutes)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.15 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">December 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.77 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">November 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.73 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">October 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.98 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">September 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.92 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">August 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.17 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">July 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.52 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">June 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16.88 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">May 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.32 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">April 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.65 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">March 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.43 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">February 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.27 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.73 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.15 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19.31 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21.02 minutes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newly registered users typically <\/span><strong>spend about 20 minutes daily<\/strong><span style=\"font-weight: 400;\"> on Reddit while users with over 7 years on Reddit spend approximately 45 minutes daily.<\/span><\/li>\n<\/ul>\n<h2><strong>How Reddit Is Building for Engagement<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Reddit&#8217;s user growth in Q2 2026 was paired with several product launches aimed at deepening engagement. The company introduced <\/span><strong>Video in Comments<\/strong><span style=\"font-weight: 400;\">, letting users share video replies directly within discussions, and<\/span><strong> expanded its Shopify integration<\/strong><span style=\"font-weight: 400;\"> to general availability, giving merchants direct access to Reddit&#8217;s shopping-intent audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reddit also launched its <\/span><strong>&#8220;People Are the Best&#8221; brand campaign<\/strong><span style=\"font-weight: 400;\">, positioning the platform as a source of authentic human perspective in an increasingly AI-generated web. On the safety side, Reddit reported a 20% reduction in user exposure to spam and said it now blocks 23 million spam views daily before they reach a human user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(Source: <\/span><a rel=\"nofollow\" href=\"https:\/\/s203.q4cdn.com\/380862485\/files\/doc_financials\/2026\/q2\/Q2-26-Shareholder-Letter.pdf\"><span style=\"font-weight: 400;\">Reddit Financials<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h2><strong>Reddit Marketing Stats<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Reddit AMAs (Ask Me Anything) are a powerful aspect of Reddit marketing as they enable brands to connect directly with their audience transparently and engagingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can have real-time conversations with their target audience, boosting brand awareness and driving web traffic. Impressively, <\/span><a rel=\"nofollow\" href=\"https:\/\/www.business.reddit.com\/\"><strong>90% of users trust Reddit<\/strong><\/a><span style=\"font-weight: 400;\"> for learning about new products and brands, more than they trust Google, Amazon, Twitter, Instagram, or Snapchat.<\/span><\/p>\n<h3><strong>Top AMAs On Reddit<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most upvoted \u201cAsk Me Anything\u201d (AMA) on Reddit was by Nicolas Cage, receiving <\/span><strong>238.5 thousand upvotes<\/strong><span style=\"font-weight: 400;\"> with his session titled, \u201c<\/span><strong>Hello, I&#8217;m Nicolas Cage and welcome to Ask Me Anything<\/strong><span style=\"font-weight: 400;\">.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comedian and TV host Jon Stewart\u2019s AMA took the second spot with almost <\/span><strong>73 thousand upvotes<\/strong><span style=\"font-weight: 400;\">. Meanwhile, Bill Gates made his 10th appearance on AMA, attracting <\/span><strong>nearly 50 thousand upvotes<\/strong><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/265818\/top-amas-reddit-upvotes\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h3><strong>Reddit\u2019s Global Ad Revenue Stats<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In recent years, Reddit has aimed to assist advertisers in making the most of its active user engagement. This includes launching an internal advertising agency called <\/span><a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/blog\/introducing-karmalab\"><span style=\"font-weight: 400;\">KarmaLab<\/span><\/a><span style=\"font-weight: 400;\"> and partnering with global PR and marketing leader WPP.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit&#8217;s Q2 2026 advertising revenue was $762 million, up 64% year-over-year, accounting for roughly 95% of total revenue. Other revenue, mainly data licensing, came in at $43 million, up 24% year-over-year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Q1 2026 advertising revenue hit $625 million (about 94% of total). Other revenue (mainly data licensing) was $39 million, up 15% YoY.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From 2018 to 2023, Reddit\u2019s advertising revenue experienced an average annual growth rate of 60.02%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s a table showing Reddit\u2019s global advertising revenue in million U.S. dollars:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year\u00a0<\/strong><\/td>\n<td><strong>Ad Revenue\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">60.58 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">109.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">176.71 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">439.17 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">652.56 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">788.78 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">1.3 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">2.2 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">625 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$762 million\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2026\/Reddit-Reports-Second-Quarter-2026-Results\/default.aspx\"><span style=\"font-weight: 400;\">Reddit News Release<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><strong>noosa Yoghurt X Reddit \u2013 Case Study<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a popular case study on how noosa Yoghurt leveraged Reddit with smart marketing strategies. This sits alongside other brands using Reddit&#8217;s advertising tools, such as Wise, which used Reddit&#8217;s Max campaigns for app event optimization and reported an 8% lower cost per install and 7% more app sign-up events.\u00a0<\/span><\/p>\n<p><strong>Objective: <\/strong><span style=\"font-weight: 400;\">To use Reddit to understand popular flavors and increase brand engagement.<\/span><\/p>\n<p><strong>Strategy:<\/strong><span style=\"font-weight: 400;\"> noosa, a popular yogurt brand, launched a Back to School Campaign using Reddit Polls. They created an engagement post asking users to upvote their favorite noosa flavors in the comments section.<\/span><\/p>\n<p><strong>Execution:<\/strong><span style=\"font-weight: 400;\"> Redditors, who enjoy participating in polls, eagerly shared their favorite flavors. This provided noosa with valuable insights and significantly boosted organic brand engagement and recall.<\/span><\/p>\n<p><strong>Results:<\/strong><span style=\"font-weight: 400;\"> Using the collected data, noosa created a custom infographic and ran it as a promoted post on Reddit, which further increased engagement.<\/span><\/p>\n<p><strong>Key Outcomes:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">49% increase in brand engagement and recall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30% increase in brand favorability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">15x increase in purchase intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clear insights into the most popular flavors, allowing for better-targeted future campaigns.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7075 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2.jpg\" alt=\"noosa Yoghurt X Reddit - Case Study\" width=\"1132\" height=\"336\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/1-2.jpg 1132w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/1-2-300x89.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/1-2-768x228.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/1-2-1024x304.jpg 1024w\" sizes=\"auto, (max-width: 1132px) 100vw, 1132px\" \/>Source: <a rel=\"nofollow\" href=\"https:\/\/www.business.reddit.com\/success-stories\/noosa-yoghurt\">Reddit Business<\/a><\/p>\n<h2><strong>How Many Employees Does Reddit Have<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As of 2026, Reddit had <\/span><strong>2,560 full-time employees<\/strong><span style=\"font-weight: 400;\"> and approximately <\/span><strong>60,000 volunteer moderators<\/strong><span style=\"font-weight: 400;\"> active daily on the platform. Around 1,619 employees are located in the US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Q2 2026, Reddit <\/span><strong>crossed $1 million in revenue per employee<\/strong><span style=\"font-weight: 400;\">, up from $735,000 per employee a year earlier, a milestone the company had been building toward through several quarters of efficient scaling.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14928\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-employees.jpg\" alt=\"number of reddit employees\" width=\"946\" height=\"689\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/number-of-reddit-employees.jpg 946w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/number-of-reddit-employees-300x218.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/number-of-reddit-employees-768x559.jpg 768w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453255\/reddit-employees-and-moderators-numbers\/\">Statista<\/a><\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Reddit&#8217;s momentum accelerated through the first half of 2026, with Q2 revenue of $805 million marking its eighth consecutive quarter of over 60% year-over-year growth. The company crossed half a billion weekly active users, while continuing to lean into video, AI-assisted advertising tools, and international expansion as its next growth levers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For<\/span><strong> Q3 2026<\/strong><span style=\"font-weight: 400;\">, Reddit is guiding to <\/span><strong>revenue of $860 million to $870 million<\/strong><span style=\"font-weight: 400;\">. The one open question heading into Q3 is search traffic: choppy referrals and a slight U.S. DAUq dip have investors watching Reddit&#8217;s relationship with Google more closely than the headline numbers alone would suggest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With AI integration reshaping how people find information online, Reddit is positioning itself as a source of authentic, first-hand human perspective rather than summarized or synthetic content. This framing, paired with strong advertiser demand and rising international revenue, keeps Reddit well placed among social platforms competing for both user attention and ad budgets.<\/span><\/p>\n<h2><strong>FAQs<\/strong><\/h2>\n<h3><strong>Is Reddit a profitable company in 2026?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Reddit is highly profitable, reporting a net income of $253 million in Q2 2026 alone. Driven by robust ad revenue and data licensing deals, the company marked its eighth consecutive quarter of 60% growth and crossed the milestone of $1 million in revenue per employee.\u00a0<\/span><\/p>\n<h3><strong>Is Reddit popular outside the United States?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">While the US still accounts for over half of Reddit&#8217;s traffic, international growth is surging. Canada now boasts the highest penetration rate, reaching nearly 45% of its population. Additionally, in the UK, Reddit recently surpassed X to become the fifth most popular social media platform.\u00a0<\/span><\/p>\n<h3><strong>How do people behave differently on Reddit?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike the passive scrolling seen on other apps, Reddit users are 22% more likely to intentionally seek out specific content and answers. Driven by a desire for authentic, human perspectives, over 90% of users trust the platform for first-hand information about brands and products.\u00a0<\/span><\/p>\n<h3><strong>Are AI search engines hurting Reddit&#8217;s traffic?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There is growing concern that Google&#8217;s AI Overviews are pulling search traffic away from Reddit rather than directing users to the site. Consequently, Reddit&#8217;s CEO noted increased volatility in search referrals during Q2 2026, leading to a slight dip in domestic daily active users and stock drops.<\/span><\/p>\n<\/div>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Reddit a profitable company in 2026?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, Reddit is profitable in 2026. The company reported a net income of $253 million in Q2 2026, supported by strong advertising revenue and data licensing deals. Reddit has also continued its revenue growth momentum, reaching significant milestones in business performance.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is Reddit popular outside the United States?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, Reddit has a growing international user base. While the United States remains Reddit's largest market, countries such as Canada and the United Kingdom have seen strong adoption. Canada has one of the highest Reddit penetration rates, while Reddit has also grown significantly among social media users in the UK.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How do people behave differently on Reddit?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Reddit users often visit the platform with specific intentions, such as finding answers, recommendations, and real user experiences. Compared with passive content consumption on many other platforms, Reddit users are more likely to actively search for discussions and rely on community-driven information about brands and products.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Are AI search engines hurting Reddit's traffic?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"There are concerns that AI search features, including Google's AI Overviews, may reduce referral traffic from traditional search results to Reddit. Reddit has reported some volatility in search traffic patterns, which has raised discussions about how AI-powered search could impact website visits and user discovery.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Reddit&#8217;s Q2 2026 results showed 130.3 million daily active users (up 18% year-over-year) and 514.6 million weekly active users (up 24%), crossing half a billion for the first time. Revenue reached $805 million (up 61%), marking the eighth straight quarter of over 60% growth, with net income of $253 million (up 183%). Reddit &hellip;<\/p>\n","protected":false},"author":17,"featured_media":7061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-7059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reddit Users Statistics &amp; Trends (2024)<\/title>\n<meta name=\"description\" content=\"Reddit has over 126.8 million daily active users who are spending an average of 21 minutes on the platform. 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