{"id":7059,"date":"2025-06-06T01:31:19","date_gmt":"2025-06-06T08:31:19","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=7059"},"modified":"2025-10-09T05:28:15","modified_gmt":"2025-10-09T12:28:15","slug":"reddit-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/reddit-statistics\/","title":{"rendered":"Reddit Users Statistics &#038; Trends (2025)"},"content":{"rendered":"<p>Back in 2005, when Reddit started, the idea was to create a community for discussions, views, and opinions. Over time, communities, subreddits, upvotes, and karma became part of the platform. Using Reddit might seem complex at first, but once a Redditor, always a Redditor.<\/p>\n<p>Known as the 'front page of the internet' and rightly so, Reddit now has 91.2 million daily active users. Redditors can join more than 100,000 communities to find genuine discussions. In fact, over 90% of users trust Reddit for first-hand information about brands and products. It's no surprise that this platform earned $243 million in revenue in Q1 2024.<\/p>\n<p>Continue reading to learn more about Reddit&#8217;s statistics, insights, and trends in 2024.<\/p>\n<h2><b>Reddit Statistics 2025 (Top Picks)<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">Reddit has 101 million daily active users as of 2024.<\/li>\n<li aria-level=\"1\">Reddit is estimated to have approximately 1.507 billion monthly unique visitors globally by the end of 2026.<\/li>\n<li aria-level=\"1\">There are over 100,000 active communities on Reddit.<\/li>\n<li aria-level=\"1\">72% of Reddit users visit the platform for entertainment.<\/li>\n<li aria-level=\"1\">Reddit's revenue for Q4 2024 was $427.7 million, reflecting a 60% year-over-year increase.<\/li>\n<\/ul>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td>\n<h2 style=\"text-align: center;\"><strong>Understand Reddit Acronyms<\/strong><\/h2>\n<h3><strong>Daily Active Unique (DAUq):<\/strong><\/h3>\n<ul>\n<li>A DAUq is a user with a unique identifier who visits a Reddit page or opens a Reddit app at least once in 24 hours.<\/li>\n<\/ul>\n<h3><strong>Weekly Active Unique (WAUq):<\/strong><\/h3>\n<ul>\n<li>A WAUq is a user with a unique identifier who visits a Reddit page or opens a Reddit app at least once in a trailing seven-day period.<\/li>\n<\/ul>\n<h3><strong>Average Revenue Per Unique (ARPU):<\/strong><\/h3>\n<ul>\n<li>ARPU is the quarterly revenue divided by the number of daily active users.<\/li>\n<li>Advertising revenue is based on the location where ads are shown.<\/li>\n<li>Other revenue is based on the customer's billing address.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>How Many People Use Reddit?<\/strong><\/h2>\n<p>As of Q4 2024, Reddit has 101 million daily active users. The platform&#8217;s monthly active users are projected to grow to 1.507 billion by 2026, indicating a remarkable 355% growth since 2018.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11520 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-1.jpg\" alt=\"reddit active users\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-1.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-1-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-1-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-1-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-1-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p style=\"text-align: left;\">Source: <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/press\">Reddit Press<\/a><\/p>\n<h3><strong>Reddit Daily Active Users Growth<\/strong><\/h3>\n<p>As of Q1 2025, Reddit's daily active unique visitors reached <b>108.1 million<\/b>, marking a significant<b> 31% increase year-over-year<\/b>.<\/p>\n<p>Here is a table showing Reddit&#8217;s daily active user growth over time:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Reddit Daily Active Users<\/b><\/td>\n<\/tr>\n<tr>\n<td>Q1 2021<\/td>\n<td>54.8 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2021<\/td>\n<td>54.0 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2021<\/td>\n<td>53.6 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2021<\/td>\n<td>53.9 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2022<\/td>\n<td>57.5 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2022<\/td>\n<td>56.5 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2022<\/td>\n<td>57.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2022<\/td>\n<td>57.5 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2023<\/td>\n<td>60.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2023<\/td>\n<td>60.4 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2023<\/td>\n<td>66.0 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2023<\/td>\n<td>73.1 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2024<\/td>\n<td>82.7 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2024<\/td>\n<td>91.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2024<\/td>\n<td>101.7 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11521 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time.jpg\" alt=\"reddits daily active user growth over time\" width=\"1019\" height=\"701\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time.jpg 1019w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time-300x206.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time-768x528.jpg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<\/div>\n<p><b>Source: <\/b><a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2024\/Reddit-Announces-Second-Quarter-2024-Results\/default.aspx\">Reddit Inc<\/a>, <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\">Reddit <\/a><\/p>\n<h3><b>Reddit&#8217;s Logged-In vs. Logged-Out DAUs<\/b><\/h3>\n<p>In the first quarter of 2025, Reddit had around <b>108 million daily active users<\/b>. Of these, more than <b>59.4 million<\/b> were logged-out users who accessed content without being registered. This is a <b>38% increase<\/b> from the previous year when Reddit had <b>43.1 million <\/b>logged-out daily active users.<\/p>\n<p>Check out the quarterly average DAUq table, highlighting logged-in users compared to non-logged-in users:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Reddit Logged-in Users<\/b><\/td>\n<td><b>Reddit Logged-out Users<\/b><\/td>\n<\/tr>\n<tr>\n<td>Q2 2021<\/td>\n<td>24.0 million<\/td>\n<td>30.0 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2021<\/td>\n<td>24.4 million<\/td>\n<td>29.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2021<\/td>\n<td>25.7 million<\/td>\n<td>28.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2022<\/td>\n<td>27.6 million<\/td>\n<td>29.9 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2022<\/td>\n<td>28.2 million<\/td>\n<td>28.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2022<\/td>\n<td>29.2 million<\/td>\n<td>28.1 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2022<\/td>\n<td>30.0 million<\/td>\n<td>27.5 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2023<\/td>\n<td>31.1 million<\/td>\n<td>29.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2023<\/td>\n<td>32.1 million<\/td>\n<td>28.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2023<\/td>\n<td>34.7 million<\/td>\n<td>31.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2023<\/td>\n<td>36.4 million<\/td>\n<td>36.7 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2024<\/td>\n<td>39.6 million<\/td>\n<td>43.1 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2024<\/td>\n<td>42 million<\/td>\n<td>49.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2024<\/td>\n<td>44.1 million<\/td>\n<td>53.1 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2024<\/td>\n<td>46.1 million<\/td>\n<td>55.6 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2025<\/td>\n<td>48.7 million<\/td>\n<td>59.4 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Take a look at the chart below for the detailed year-over-year growth in both logged-in and non-logged-in users&#8217; quarterly average DAUq:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11522 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-DAUq-in-millions-min.jpg\" alt=\"quarterly average DAUq (in millions)-min\" width=\"1019\" height=\"701\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-DAUq-in-millions-min.jpg 1019w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-DAUq-in-millions-min-300x206.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-DAUq-in-millions-min-768x528.jpg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><b>Source:<\/b> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453133\/reddit-quarterly-dau-by-online-status\/#:~:text=During%20the%20second%20quarter%20of,proofing%20they%20registered%20to%20Reddit.\">Statista<\/a>,<a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\"> Reddit <\/a><\/p>\n<h3><strong>Reddit Weekly Active Users<\/strong><\/h3>\n<p>Reddit&#8217;s weekly active users reached <b>401.3 million<\/b> in Q1 2025, up from <b>306.2 million<\/b> in Q1 2024. Compared to 2024, this is a <b>31% year-over-year growth<\/b>.<\/p>\n<p>Explore the table below to understand Reddit&#8217;s weekly active users by quarter:<\/p>\n<h3><b>Reddit Weekly Active Users<\/b><\/h3>\n<p>Reddit&#8217;s weekly active users reached <b>379.4 million<\/b> in Q4 2024, up from <b>267.5 million<\/b> in Q4 2023. Compared to 2023, this is a <b>42% year-over-year growth<\/b>.<\/p>\n<p>Explore the table below to understand Reddit's weekly active users by quarter:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Reddit Weekly Active Users<\/b><\/td>\n<\/tr>\n<tr>\n<td>Q2 2021<\/td>\n<td>206.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2021<\/td>\n<td>202.1 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2021<\/td>\n<td>200.6 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2022<\/td>\n<td>213.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2022<\/td>\n<td>208.6 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2022<\/td>\n<td>208.8 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2022<\/td>\n<td>207.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2023<\/td>\n<td>218.0 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2023<\/td>\n<td>218.1 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2023<\/td>\n<td>239.1 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2023<\/td>\n<td>267.5 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2024<\/td>\n<td>306.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2024<\/td>\n<td>342.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2024<\/td>\n<td>379.4 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2025<\/td>\n<td>401.3 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11523 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-weekly-active-users-growth-over-time-2.jpg\" alt=\"reddit weekly active users growth over time\" width=\"1019\" height=\"640\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-weekly-active-users-growth-over-time-2.jpg 1019w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-weekly-active-users-growth-over-time-2-300x188.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-weekly-active-users-growth-over-time-2-768x482.jpg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\">Reddit Inc<\/a><\/p>\n<h3><b>Reddit Monthly Active Users<\/b><\/h3>\n<ul>\n<li>As of 2024, it is estimated that Reddit will have approximately <b>1.2 billion monthly unique visitors worldwide<\/b>.<\/li>\n<li>In 2023, Reddit's monthly active users (MAU) <b>surpassed 1 billion<\/b>, an increase of over 11% from the previous year.<\/li>\n<li>Based on projections, Reddit's MAUs are expected to reach <b>1,507 million by 2026<\/b>, an increase of approximately 47.6%.<\/li>\n<\/ul>\n<p>The table below lists Reddit's Monthly Active User (MAU) growth over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>MAU<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2024<\/td>\n<td>1,212 million<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>1,021 million<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>918 million<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>861 million<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>619 million<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>430 million<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>331 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7089 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years.jpg\" alt=\"Reddit Monthly Active User (MAU) growth over the years\" width=\"1132\" height=\"677\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-300x179.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-768x459.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-1024x612.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1309791\/reddit-mau-worldwide\">Statista<\/a><\/p>\n<h3><b>Reddit User Engagement and Behavior<\/b><\/h3>\n<ul>\n<li aria-level=\"1\">It is estimated that the number of comments and interaction on Reddit is estimated to reach <b>3.5 billion by 2026<\/b>.<\/li>\n<li aria-level=\"1\">Reddit's voting system is central to engagement. While exact per-user upvote figures are not published, the platform sees <b>billions of upvotes and downvotes<\/b> each month, with active users typically casting dozens of votes weekly.<\/li>\n<li aria-level=\"1\">According to <a rel=\"nofollow\" href=\"https:\/\/elementor.com\/blog\/when-to-post-on-reddit\/\"><b>Elementor<\/b><\/a>, the best days to peak on Reddit are<b> Saturday, Sunday and Monday.<\/b> Posts published during early mornings (<b>around 6 AM to 9 AM US Eastern Time<\/b>) tend to perform well.<\/li>\n<\/ul>\n<p><strong><b>Source:<\/b> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1309805\/reddit-users-comments-votes\">Statista<\/a><\/strong><\/p>\n<h2><strong>Demographic Breakdown of Reddit Users<\/strong><\/h2>\n<p>An analysis of an <a rel=\"nofollow\" href=\"https:\/\/www.reddit.com\/r\/self\/comments\/1agz1o\/ever_wonder_about_the_ages_of_redditors_some_data\/\">AskReddit thread<\/a> revealed that the <strong>average age of Redditors is 23 years<\/strong>, with the majority under 30. To a large extent, Reddit&#8217;s user base leans towards a <a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/journalism\/2016\/02\/25\/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences\/\">younger, male demographic<\/a>, with higher chances of identifying as liberal more often than the general public.<\/p>\n<h3><strong>Reddit Users By Age<\/strong><\/h3>\n<p><strong>44% of Reddit users are 18 to 29 years old<\/strong> while people aged 30 to 49 make up 33% of the user base. Reddit usage decreases with age, with only 3% of them aged 65 years and older.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11524 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1024x501.jpg\" alt=\"reddit users by age\" width=\"1024\" height=\"501\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1536x752.jpg 1536w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1.jpg 1748w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Check the table below for the breakdown of Reddit&#8217;s age group distribution:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Age Group<\/b><\/td>\n<td><b>Share of Reddit Users<\/b><\/td>\n<\/tr>\n<tr>\n<td>18 to 29 years<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>30 to 49 years<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>50 to 64 years<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td>65+ years<\/td>\n<td>4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/261766\/share-of-us-internet-users-who-use-reddit-by-age-group\/\">Statista<\/a><\/p>\n<h3><strong>Reddit Users By Gender<\/strong><\/h3>\n<p><b>Almost 2 in 3 Reddit users are male<\/b>, accounting for 59.8%. Women comprised around 39.1% of the website's users.<\/p>\n<p>1.1% of people on reddit identify themselves in the LGBTQ community.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11525 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1.jpg\" alt=\"reddit users by gender\" width=\"932\" height=\"450\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1.jpg 932w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1-300x145.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1-768x371.jpg 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<p>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1255182\/distribution-of-users-on-reddit-worldwide-gender\/\">Statista<\/a><\/p>\n<h3><strong>Reddit User Statistics By Region<\/strong><\/h3>\n<p>As of Q2 2024, approximately <b>50.1% of Reddit&#8217;s daily active users<\/b> are based in the US, totaling around <b>45.5 million users<\/b>. This is an increase of <b>9.6%<\/b> from Q1 2024. The remaining <b>49.9%<\/b> are distributed across the rest of the world, amounting to about <b>45.7 million users<\/b>.<\/p>\n<p>Refer to the table below for Reddit's Daily Active Users in the US and the rest of the world from Q1 2021 to Q2 2024:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Reddit Daily Active Users (US)<\/b><\/td>\n<td><b>Reddit Daily Active Users (Rest of the World)<\/b><\/td>\n<\/tr>\n<tr>\n<td>Q1 2021<\/td>\n<td>27.5 million<\/td>\n<td>27.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2021<\/td>\n<td>26.7 million<\/td>\n<td>27.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2021<\/td>\n<td>26.4 million<\/td>\n<td>27.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2021<\/td>\n<td>25.7 million<\/td>\n<td>28.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2022<\/td>\n<td>26.9 million<\/td>\n<td>30.6 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2022<\/td>\n<td>26.3 million<\/td>\n<td>30.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2022<\/td>\n<td>27.0 million<\/td>\n<td>30.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2022<\/td>\n<td>27.2 million<\/td>\n<td>30.3 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2023<\/td>\n<td>28.6 million<\/td>\n<td>31.7 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2023<\/td>\n<td>28.7 million<\/td>\n<td>31.7 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2023<\/td>\n<td>32.0 million<\/td>\n<td>34.0 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2023<\/td>\n<td>36.4 million<\/td>\n<td>36.7 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2024<\/td>\n<td>41.5 million<\/td>\n<td>41.2 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2024<\/td>\n<td>45.5 million<\/td>\n<td>45.7 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2024<\/td>\n<td>48.2 million<\/td>\n<td>49 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2024<\/td>\n<td>48 million<\/td>\n<td>53.7 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2025<\/td>\n<td>50.1 million<\/td>\n<td>58 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11526 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth.jpg\" alt=\"total daq YOY growth\" width=\"927\" height=\"600\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth.jpg 927w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth-300x194.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth-768x497.jpg 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/p>\n<p><b>Source:<\/b> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453149\/reddit-quarterly-dau-by-region\/\">Statista<\/a><\/p>\n<h3><strong>Reddit Users By Generation<\/strong><\/h3>\n<p><strong>Gen Z constitutes 26% of Reddit users<\/strong>, with some not present on any other major platforms. They value Reddit&#8217;s authenticity and diverse discussions. Additionally, <strong>51% of Gen Z respondents are drawn to Reddit for its user-driven content<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7074 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities.jpg\" alt=\"Reddit Users By Generation\" width=\"1019\" height=\"701\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities.jpg 1019w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities-300x206.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities-768x528.jpg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/blog\/gen-z-on-reddit\/\">Reddit Inc<\/a><\/p>\n<h2><strong>How Many Reddit Communities Are There?<\/strong><\/h2>\n<p>Reddit has over <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/press\">100,000 active communities<\/a>, with over 16 billion posts and comments. Users can often explore their interests, hobbies, and passions via subreddits. Subreddits are thematic communities where registered users can post and comment on content. Users receive awards and &#8220;upvotes&#8221; for popular posts and comments.<\/p>\n<h3><strong>Most Popular Subreddits<\/strong><\/h3>\n<p><strong>r\/funny is the most popular subreddit<\/strong>, with around <strong>56.6 million subscribers,<\/strong> followed by r\/AskReddit with approximately 45 million subscribers.<\/p>\n<p><strong>Explore the table below for the most popular subreddits:<\/strong><\/p>\n<div>\n<table>\n<tbody>\n<tr>\n<td><b>Characteristic<\/b><\/td>\n<td><b>Number of subscribers<\/b><\/td>\n<\/tr>\n<tr>\n<td>r\/funny<\/td>\n<td>66.6 million<\/td>\n<\/tr>\n<tr>\n<td>r\/AskReddit<\/td>\n<td>50.0 million<\/td>\n<\/tr>\n<tr>\n<td>r\/gaming<\/td>\n<td>39.5 million<\/td>\n<\/tr>\n<tr>\n<td>r\/aww<\/td>\n<td>35.4 million<\/td>\n<\/tr>\n<tr>\n<td>r\/worldnews<\/td>\n<td>34.9 million<\/td>\n<\/tr>\n<tr>\n<td>r\/todayilearned<\/td>\n<td>34.7 million<\/td>\n<\/tr>\n<tr>\n<td>r\/Music<\/td>\n<td>32.9 million<\/td>\n<\/tr>\n<tr>\n<td>r\/movies<\/td>\n<td>32.3 million<\/td>\n<\/tr>\n<tr>\n<td>r\/science<\/td>\n<td>31.5 million<\/td>\n<\/tr>\n<tr>\n<td>r\/pics<\/td>\n<td>30.5 million<\/td>\n<\/tr>\n<tr>\n<td>r\/memes<\/td>\n<td>29.7 million<\/td>\n<\/tr>\n<tr>\n<td>r\/Showerthoughts<\/td>\n<td>29.7 million<\/td>\n<\/tr>\n<tr>\n<td>r\/Jokes<\/td>\n<td>27.8 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1396267\/subreddits-with-the-most-subscribers\/#:~:text=Reddit%20most%20subscribed%20communities%202024andtext=As%20of%20February%202024%2C%20r,users%20subscribing%20to%20the%20community.\">Statista<\/a><\/p>\n<h2><strong>Reddit Usage Stats<\/strong><\/h2>\n<p>In 2023, Reddit experienced strong growth with over <a rel=\"nofollow\" href=\"https:\/\/www.reddit.com\/r\/reddit\/comments\/18c6jfy\/keeping_it_dialed_in_2023_redditors_sought_honest\/\">70 million daily active users globally<\/a>, reflecting a 20% year-on-year increase. The platform's interactions went on from lively discussions on entertainment and pop culture to AI, as seen in r\/ArtificialIntelligence&#8217;s 587% increase in views. Gaming communities, such as r\/BaldursGate3, saw an exceptional 4,566% year-over-year growth.<\/p>\n<h3><strong>Why Are People Using Reddit?<\/strong><\/h3>\n<p><strong>72% of users visit Reddit primarily for entertainment<\/strong> while 43% of users turn to Reddit to stay updated with the latest news.<\/p>\n<p>Listed below are the top reasons why people love using Reddit:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Reason to use Reddit<\/strong><\/td>\n<td><strong>Percentage of respondents<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>To get entertainment<\/td>\n<td>72%<\/td>\n<\/tr>\n<tr>\n<td>To get news<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Other purposes<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>To follow brands\/companies<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>To strengthen the professional network<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>To keep in contact with friends and family<\/td>\n<td>5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7064 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit.jpg\" alt=\"The top reasons why people love using reddit\" width=\"1132\" height=\"822\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-300x218.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-768x558.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-1024x744.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/262331\/digital-communication-platforms-of-us-internet-users\/\">Statista<\/a><\/p>\n<h3><strong>Time Spent On Reddit<\/strong><\/h3>\n<ul>\n<li>Users spend an average of <strong>18.15 minutes on Reddit.com<\/strong>, showing an increase in engagement compared to 17.77 minutes in December 2023. This indicates a trend of users spending more time on Reddit.<\/li>\n<li>The <strong>time spent on Reddit increased by about 2.35%<\/strong> from January 2023 to January 2024.<\/li>\n<\/ul>\n<p>Here&#8217;s a breakdown of user engagement over recent months:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Time Spent per User (minutes)<\/b><\/td>\n<\/tr>\n<tr>\n<td>January 2024<\/td>\n<td>18.15 minutes<\/td>\n<\/tr>\n<tr>\n<td>December 2023<\/td>\n<td>17.77 minutes<\/td>\n<\/tr>\n<tr>\n<td>November 2023<\/td>\n<td>17.73 minutes<\/td>\n<\/tr>\n<tr>\n<td>October 2023<\/td>\n<td>17.98 minutes<\/td>\n<\/tr>\n<tr>\n<td>September 2023<\/td>\n<td>17.92 minutes<\/td>\n<\/tr>\n<tr>\n<td>August 2023<\/td>\n<td>17.17 minutes<\/td>\n<\/tr>\n<tr>\n<td>July 2023<\/td>\n<td>17.52 minutes<\/td>\n<\/tr>\n<tr>\n<td>June 2023<\/td>\n<td>16.88 minutes<\/td>\n<\/tr>\n<tr>\n<td>May 2023<\/td>\n<td>18.32 minutes<\/td>\n<\/tr>\n<tr>\n<td>April 2023<\/td>\n<td>17.65 minutes<\/td>\n<\/tr>\n<tr>\n<td>March 2023<\/td>\n<td>17.43 minutes<\/td>\n<\/tr>\n<tr>\n<td>February 2023<\/td>\n<td>17.27 minutes<\/td>\n<\/tr>\n<tr>\n<td>January 2023<\/td>\n<td>17.73 minutes<\/td>\n<\/tr>\n<tr>\n<td>January 2024<\/td>\n<td>18.15 minutes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1310716\/redditcom-time-spent-per-visit\/\">Statista<\/a><\/p>\n<ul>\n<li>Newly registered users typically <strong>spend about 20 minutes daily<\/strong> on Reddit while users with over 7 years on Reddit spend approximately 45 minutes daily.<\/li>\n<\/ul>\n<h2><strong>Reddit Marketing Stats<\/strong><\/h2>\n<p>Reddit AMAs (Ask Me Anything) are a powerful aspect of Reddit marketing as they enable brands to connect directly with their audience transparently and engagingly.<\/p>\n<p>Businesses can have real-time conversations with their target audience, boosting brand awareness and driving web traffic. Impressively, <a rel=\"nofollow\" href=\"https:\/\/www.business.reddit.com\/\"><strong>90% of users trust Reddit<\/strong><\/a> for learning about new products and brands, more than they trust Google, Amazon, Twitter, Instagram, or Snapchat.<\/p>\n<h3><strong>Top AMAs On Reddit<\/strong><\/h3>\n<ul>\n<li>The most upvoted &#8220;Ask Me Anything&#8221; (AMA) on Reddit was by Nicolas Cage, receiving <strong>238.5 thousand upvotes<\/strong> with his session titled, &#8220;<strong>Hello, I'm Nicolas Cage and welcome to Ask Me Anything<\/strong>.&#8221;<\/li>\n<li>Comedian and TV host Jon Stewart&#8217;s AMA took the second spot with almost <strong>73 thousand upvotes<\/strong>. Meanwhile, Bill Gates made his 10th appearance on AMA, attracting <strong>nearly 50 thousand upvotes<\/strong>.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/265818\/top-amas-reddit-upvotes\/\">Statista<\/a><\/p>\n<h3><strong>Reddit&#8217;s Global Ad Revenue Stats<\/strong><\/h3>\n<p>In recent years, Reddit has aimed to assist advertisers in making the most of its active user engagement. This includes launching an internal advertising agency called <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/blog\/introducing-karmalab\">KarmaLab<\/a> and partnering with global PR and marketing leader WPP. A survey revealed that <a rel=\"nofollow\" href=\"https:\/\/www.marketingscoop.com\/marketing\/40-reddit-statistics-facts-trends-to-know-in-2024\/#google_vignette\">52% of leading brands<\/a> used Reddit ads in 2023, an increase from 35% in 2022.<\/p>\n<ul>\n<li>By the end of 2024, Reddit&#8217;s global advertising revenue is projected to reach <strong>$1,011.27 million<\/strong>, a year-on-year increase of 28.21% from $788.78 million in 2023.<\/li>\n<li>From 2018 to 2023, Reddit&#8217;s advertising revenue experienced an average annual growth rate of 60.02%.<\/li>\n<li>For 2026, experts predict a continued upward trend with a 25.76% increase in global advertising revenue, achieving $1,568.26 million.<\/li>\n<\/ul>\n<p>Here&#8217;s a table showing Reddit&#8217;s global advertising revenue in million U.S. dollars:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Reddit Ad Revenue<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2018<\/td>\n<td>60.58 million<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>109.5 million<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>176.71 million<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>439.17 million<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>652.56 million<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>788.78 million<\/td>\n<\/tr>\n<tr>\n<td>2024*<\/td>\n<td>1,011.27 million<\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>1,247.03 million<\/td>\n<\/tr>\n<tr>\n<td>2026*<\/td>\n<td>1,568.26 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1309755\/reddit-digital-ads-revenues\">Statista<\/a><\/p>\n<h3><strong>noosa Yoghurt X Reddit &#8211; Case Study<\/strong><\/h3>\n<p>Here's a popular case study on how noosa Yoghurt leveraged Reddit to their use with smart marketing strategies:<\/p>\n<p><strong>Objective: <\/strong>To use Reddit to understand popular flavors and increase brand engagement.<\/p>\n<p><strong>Strategy:<\/strong> noosa, a popular yogurt brand, launched a Back to School Campaign using Reddit Polls. They created an engagement post asking users to upvote their favorite noosa flavors in the comments section.<\/p>\n<p><strong>Execution:<\/strong> Redditors, who enjoy participating in polls, eagerly shared their favorite flavors. This provided noosa with valuable insights and significantly boosted organic brand engagement and recall.<\/p>\n<p><strong>Results:<\/strong> Using the collected data, noosa created a custom infographic and ran it as a promoted post on Reddit, which further increased engagement.<\/p>\n<p><strong>Key Outcomes:<\/strong><\/p>\n<ul>\n<li>49% increase in brand engagement and recall<\/li>\n<li>30% increase in brand favorability<\/li>\n<li>15x increase in purchase intent<\/li>\n<li>Clear insights into the most popular flavors, allowing for better-targeted future campaigns.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7075 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2.jpg\" alt=\"noosa Yoghurt X Reddit - Case Study\" width=\"1132\" height=\"336\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2-300x89.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2-768x228.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2-1024x304.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p>Source: <a rel=\"nofollow\" href=\"https:\/\/www.business.reddit.com\/success-stories\/noosa-yoghurt\">Reddit Business<\/a><\/p>\n<h2><strong>Reddit Traffic Stats<\/strong><\/h2>\n<ul>\n<li>Reddit recorded <strong>2.4 billion total visits<\/strong> in June 2024, along with a <strong>0.29% increase <\/strong>compared to the previous month, indicating growing popularity.<\/li>\n<li>Despite a moderate bounce rate of <strong>44.14%<\/strong>, users engage deeply by viewing an <strong>average of 5.44 pages per visit<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7073 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/212.jpg\" alt=\"Reddit Traffic Stats\" width=\"1019\" height=\"488\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/212.jpg 1019w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/212-300x144.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/212-768x368.jpg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p>Source: <a rel=\"nofollow\" href=\"https:\/\/www.similarweb.com\/website\/reddit.com\/#traffic\">SimilarWeb<\/a><\/p>\n<h3><strong>Reddit: Mobile vs. Desktop Stats<\/strong><\/h3>\n<p><a rel=\"nofollow\" href=\"http:\/\/reddit.com\/r\/unpopularopinion\/comments\/eqnqpr\/reddit_mobile_is_better_than_desktop\/\"><strong>Reddit&#8217;s format is ideal for vertical screens<\/strong><\/a>, making it easier for users to browse, engage, and consume content on the go. This mobile-friendly design leads to higher traffic from mobile devices compared to desktops.<\/p>\n<ul>\n<li>In January 2024, Reddit.com had about <strong>5.9 billion visits from mobile devices<\/strong> and <strong>1.67 billion visits from desktops globally<\/strong>. This trend grew in April with more people visiting Reddit.com from mobile devices than from desktops, as shown below.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7091 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Worldwide-visits-to-Reddit.jpg\" alt=\"Worldwide-visits-to-Reddit\" width=\"1019\" height=\"769\" \/><\/p>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1310697\/redditcom-monthly-visits-by-device\/\">Statista<\/a><\/p>\n<h3><strong>Most Searched Reddit Keywords<\/strong><\/h3>\n<ul>\n<li>There are around <strong>7.8 million keyword variations<\/strong> related to Reddit, out of which 'reddit' is the most searched term with around <strong>13.6 million searches per month<\/strong>. This is over 55 times more searches than any other keyword.<\/li>\n<\/ul>\n<p>Here's a list of the top five Reddit keywords:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Keywords<\/strong><\/td>\n<td><strong>Volume<\/strong><\/td>\n<td><strong>KD %<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>reddit<\/td>\n<td>13.6M<\/td>\n<td>100<\/td>\n<\/tr>\n<tr>\n<td>nba reddit<\/td>\n<td>246.0K<\/td>\n<td>60<\/td>\n<\/tr>\n<tr>\n<td>reddit all<\/td>\n<td>246.0K<\/td>\n<td>90<\/td>\n<\/tr>\n<tr>\n<td>old reddit<\/td>\n<td>201.0K<\/td>\n<td>77<\/td>\n<\/tr>\n<tr>\n<td>reddit nba<\/td>\n<td>201.0K<\/td>\n<td>55<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong><br \/>\n<\/strong><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/?q=redditanddb=us\">semRush<\/a><\/p>\n<h2><strong>How Many Employees Does Reddit Have<\/strong><\/h2>\n<p>By the end of 2024, Reddit had <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453248\/reddit-employees-number\/#:~:text=Reddit%3A%20number%20of%20employees%202021%2D2024andtext=At%20year%2Dend%202024%2C%20Reddit,the%20platform%20employed%20in%202021.\"><b>2,233 <\/b><\/a><b>full-time employees<\/b> and approximately <b>60,000 volunteer moderators<\/b> active daily on the platform. Around 1,619 employees are located in the US.<\/p>\n<p>Since 2021, Reddit&#8217;s employee count has <strong>grown by 45.55%<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11527 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-Inc-employees-and-unpaid-content-moderators-as-of-december-2023.jpg\" alt=\"number of reddit Inc employees and unpaid content moderators as of december 2023\" width=\"1132\" height=\"773\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-Inc-employees-and-unpaid-content-moderators-as-of-december-2023.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-Inc-employees-and-unpaid-content-moderators-as-of-december-2023-300x205.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-Inc-employees-and-unpaid-content-moderators-as-of-december-2023-768x524.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-Inc-employees-and-unpaid-content-moderators-as-of-december-2023-1024x699.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453255\/reddit-employees-and-moderators-numbers\/\">Statista<\/a><\/p>\n<h2><strong>Reddit Revenue Statistics<\/strong><\/h2>\n<p>For the fourth quarter of 2024, <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-Fourth-Quarter-and-Full-Year-2024-Results\/\"><b>Reddit&#8217;s revenue was $427.7 million<\/b>, <\/a>reflecting a 60% year-over-year increase. Annual revenue for the twelve months ending 2024, <b>totaled $1.3 billion<\/b>, with ad revenue specifically increasing by 50% to $1.2 billion.<\/p>\n<h3><b>Q4 2024 Financial Highlights<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Amount (millions)<\/b><\/td>\n<\/tr>\n<tr>\n<td>Revenue<\/td>\n<td>$427.7<\/td>\n<\/tr>\n<tr>\n<td>U.S. Revenue<\/td>\n<td>$347.7<\/td>\n<\/tr>\n<tr>\n<td>International Revenue<\/td>\n<td>$80<\/td>\n<\/tr>\n<tr>\n<td>ARPU: Global<\/td>\n<td>$4.21<\/td>\n<\/tr>\n<tr>\n<td>ARPU: U.S.<\/td>\n<td>$7.04<\/td>\n<\/tr>\n<tr>\n<td>ARPU: International<\/td>\n<td>$1.67<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Reddit Annual Revenue<\/b><\/h3>\n<p>Reddit's annual revenue increased from <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453109\/annual-revenue-reddit\/\"><b>$804 million<\/b><\/a><b> in 2023 to $1300.2 million in 2024<\/b>, representing a 62% increase.<\/p>\n<p>Nearly <b>98% of Reddit&#8217;s revenue<\/b> was generated from advertising on the platform. The top 10 largest advertisers on Reddit accounted for 26% of its revenue in 2023, a slight decrease from 28% in 2022.<\/p>\n<h3><b>Reddit Revenue By Segment<\/b><\/h3>\n<p>In 2023, Reddit Inc. earned <b>$788.8 million from advertising<\/b>, making up about 98% of its total revenue for the year.<\/p>\n<p>In February 2024, Reddit was reportedly considering licensing its content to a major <b>AI firm for $60 million<\/b>. This move aimed to capitalize on user-generated content and create a new source of revenue.<\/p>\n<p>For a detailed breakdown of Reddit&#8217;s revenue by segment, please refer to the table below:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Segment<\/b><\/td>\n<td><b>2024<\/b><\/p>\n<p><b>(in millions)<\/b><\/td>\n<td><b>2023<\/b><\/p>\n<p><b>(in millions)<\/b><\/td>\n<td><b>2022<\/b><\/p>\n<p><b>(in millions)<\/b><\/td>\n<\/tr>\n<tr>\n<td>Advertising Revenue<\/td>\n<td>$1185.46<\/td>\n<td>$788.78<\/td>\n<td>$652.56<\/td>\n<\/tr>\n<tr>\n<td>Other Revenue<\/td>\n<td>$114.75<\/td>\n<td>$15.25<\/td>\n<td>$14.14<\/td>\n<\/tr>\n<tr>\n<td>Total Revenue<\/td>\n<td>$1300.21<\/td>\n<td>$804.03<\/td>\n<td>$666.70<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source: <\/b><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453086\/annual-revenue-revenue-by-segment\/\">Statista<\/a><\/p>\n<h3><b>Reddit Revenue By Region<\/b><\/h3>\n<p>In 2024, Reddit's U.S. <b>revenue increased by 53% to $199.8 million<\/b>, while international revenue rose by 30%. These growth figures show Reddit's strong performance in the US and its successful expansion efforts globally.<\/p>\n<p>Check the table below for Reddit's regional revenue comparisons between 2024 and 2023.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Region<\/b><\/td>\n<td><b>2024<\/b><\/td>\n<td><b>2023<\/b><\/td>\n<td><b>% Change<\/b><\/td>\n<\/tr>\n<tr>\n<td>US<\/td>\n<td>$199.8 million<\/td>\n<td>$130.6 million<\/td>\n<td>53%<\/td>\n<\/tr>\n<tr>\n<td>International<\/td>\n<td>$43.2 million<\/td>\n<td>$33.1 million<\/td>\n<td>30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source: <\/b><a rel=\"nofollow\" href=\"https:\/\/d18rn0p25nwr6d.cloudfront.net\/CIK-0001713445\/9ecf24f2-c6b9-49a7-8ccc-8ae5f49f0e0d.pdf\">Reddit Inc<\/a><\/p>\n<h2><b>Wrapping Up<\/b><\/h2>\n<p>Reddit expects its full-year 2025 revenue to increase by<a rel=\"nofollow\" href=\"https:\/\/www.nasdaq.com\/articles\/down-nearly-30-2025-reddit-stock-buy#:~:text=For%20the%20first%20quarter%20of,surges%2090%25%20to%20%24567%20million.\"> 36% to reach $1.77 billion.<\/a> The company is looking to grow its international reach and introduce innovative content formats, due to the increasing preference for mobile access.<\/p>\n<p>With AI integration on the agenda, Reddit aims to personalize and enhance the user experience, which could lead to higher user engagement and retention. Reddit's evolution to meet user preferences strengthens its position as a leading social media platform, especially for the Gen-Z and Millennial crowd.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2005, when Reddit started, the idea was to create a community for discussions, views, and opinions. Over time, communities, subreddits, upvotes, and karma became part of the platform. Using Reddit might seem complex at first, but once a Redditor, always a Redditor. Known as the &#8216;front page of the internet&#8217; and rightly so, &hellip;<\/p>\n","protected":false},"author":17,"featured_media":7061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reddit Users Statistics &amp; Trends (2024)<\/title>\n<meta name=\"description\" content=\"Reddit has over 82 million daily active users who are spending an average of 18 minutes on the platform. 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