{"id":7059,"date":"2026-07-13T01:31:19","date_gmt":"2026-07-13T08:31:19","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=7059"},"modified":"2026-07-14T00:42:03","modified_gmt":"2026-07-14T07:42:03","slug":"reddit-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/reddit-statistics\/","title":{"rendered":"Reddit Users Statistics &#038; Trends (2026)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Back in 2005, when Reddit started, the idea was to create a community for discussions, views, and opinions. Over time, communities, subreddits, upvotes, and karma became part of the platform. Using Reddit might seem complex at first, but once a Redditor, always a Redditor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Known as the &#8216;front page of the internet&#8217; and rightly so, Reddit now has 126.8 million daily active users. Redditors can join more than 100,000 communities to find genuine discussions. In fact, over 90% of users trust Reddit for first-hand information about brands and products. It&#8217;s no surprise that this platform earned $625 million in ad revenue in Q1 2026 alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continue reading to learn more about Reddit's statistics, insights, and trends in 2026.<\/span><\/p>\n<h2><b>Reddit Statistics 2026 (Top Picks)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit has 126.8 million daily active unique users (DAUq) as of Q1 2026, a 17% year-over-year increase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit has 126.8 million daily active unique users (DAUq) as of Q1 2026, a 17% year-over-year increase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are over 100,000 active communities on Reddit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform gets 5.16 billion monthly visits, showing a 134.55% jump compared to last year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit&#8217;s revenue grew 69% year-over-year to $663 million in Q1 2026, its seventh straight quarter of 60%  growth.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td>\n<h2 style=\"text-align: center;\"><b>Understand Reddit Acronyms<\/b><\/h2>\n<h3><b>Daily Active Unique (DAUq):<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A DAUq is a user with a unique identifier who visits a Reddit page or opens a Reddit app at least once in 24 hours.<\/span><\/li>\n<\/ul>\n<h3><b>Weekly Active Unique (WAUq):<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A WAUq is a user with a unique identifier who visits a Reddit page or opens a Reddit app at least once in a trailing seven-day period.<\/span><\/li>\n<\/ul>\n<h3><b>Average Revenue Per Unique (ARPU):<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ARPU is the quarterly revenue divided by the number of daily active users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising revenue is based on the location where ads are shown.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Other revenue is based on the customer&#8217;s billing address.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>How Many People Use Reddit?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As of Q1 2026, Reddit has 126.8 million daily active uniques (DAUq).  Reddit also reports 493.1 million weekly active uniques (WAUq), up 23% year-over-year. Reddit does not publish a formal MAU metric; estimated MAU using WAUq  4 gives roughly 1.97 billion monthly active users.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14930\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-2.jpg\" alt=\"reddit active users\" width=\"1500\" height=\"734\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-2.jpg 1500w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-2-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-2-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-active-users-2-768x376.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Source: <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/press\">Reddit Press<\/a><\/p>\n<h3><b>Reddit Daily Active Users Growth<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As of Q1 2026, Reddit&#8217;s daily active unique visitors reached 126.8 million, marking a 17% increase year-over-year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a table showing Reddit's daily active user growth over time:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Reddit Daily Active Users<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">56.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">66.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">73.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">82.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">91.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">101.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">108.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">110.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">116 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">121.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">126.8 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14931\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time-1.jpg\" alt=\"reddits daily active user growth over time\" width=\"1096\" height=\"883\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time-1.jpg 1096w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time-1-300x242.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time-1-1024x825.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-daily-active-user-growth-over-time-1-768x619.jpg 768w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/h3>\n<p><b>Source: <\/b><a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2024\/Reddit-Announces-Second-Quarter-2024-Results\/default.aspx\">Reddit Inc<\/a>, <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\">Reddit <\/a><\/p>\n<h3><b>Reddit's Logged-In vs. Logged-Out DAUs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In Q1 2026, Reddit had 126.8 million daily active users. Of these, 74.8 million were logged-out users (up 26% YoY from 59.4 million in Q1 2025), while 52.0 million were logged-in users (up 7% YoY from 48.7 million).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out the quarterly average DAUq table, highlighting logged-in users compared to non-logged-in users:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Reddit Logged-in Users<\/b><\/td>\n<td><b>Reddit Logged-out Users<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">43.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">42 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">46.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">55.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">59.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">74.8 million million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Take a look at the chart below for the detailed year-over-year growth in both logged-in and non-logged-in users' quarterly average DAUq:<\/span><\/p>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14929\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-dauq.jpg\" alt=\"quarterly average dauq\" width=\"1096\" height=\"959\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-dauq.jpg 1096w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-dauq-300x263.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-dauq-1024x896.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/quarterly-average-dauq-768x672.jpg 768w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/h3>\n<p><b>Source:<\/b> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453133\/reddit-quarterly-dau-by-online-status\/#:~:text=During%20the%20second%20quarter%20of,proofing%20they%20registered%20to%20Reddit.\">Statista<\/a>,<a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\"> Reddit <\/a><\/p>\n<h3><b>Reddit Weekly Active Users<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reddit's weekly active users reached <\/span><b>401.3 million<\/b><span style=\"font-weight: 400;\"> in Q1 2025, up from <\/span><b>306.2 million<\/b><span style=\"font-weight: 400;\"> in Q1 2024. Compared to 2024, this is a <\/span><b>31% year-over-year growth<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore the table below to understand Reddit's weekly active users by quarter:<\/span><\/p>\n<h3><b>Reddit Weekly Active Users<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reddit&#8217;s weekly active users reached 493.1 million in Q1 2026, up from 401.3 million in Q1 2025. Compared to 2025, this is a 23% year-over-year growth. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore the table below to understand Reddit&#8217;s weekly active users by quarter:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Reddit Weekly Active Users<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">206.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">202.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">200.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">213.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">208.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">208.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">207.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">218.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">218.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">239.1 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">267.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">306.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">342.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">379.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">401.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">416.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">443.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">471.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">493.1 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14932\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter.jpg\" alt=\"reddits weekly active users by quarter\" width=\"1096\" height=\"959\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter.jpg 1096w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter-300x263.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter-1024x896.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddits-weekly-active-users-by-quarter-768x672.jpg 768w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/h3>\n<p><b>Source:<\/b> <a href=\"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2025\/Reddit-Announces-First-Quarter-2025-Results\/\">Reddit Inc<\/a><\/p>\n<h3><b>Reddit Monthly Active Users<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">As of 2026, it is estimated that Reddit will have approximately <\/span><b>1.9 billion monthly unique visitors worldwide<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In 2023, Reddit&#8217;s monthly active users (MAU) <\/span><b>surpassed 1 billion<\/b><span style=\"font-weight: 400;\">, an increase of over 11% from the previous year.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Based on projections, Reddit&#8217;s MAUs are expected to reach <\/span><b>1,507 million by 2026<\/b><span style=\"font-weight: 400;\">, an increase of approximately 47.6%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The table below lists Reddit&#8217;s Monthly Active User (MAU) growth over the years:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>MAU<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,913 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,584 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,212 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,021 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">918 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">861 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">619 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">430 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">331 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7089 size-full\" style=\"font-size: 16px; font-weight: 400;\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years.jpg\" alt=\"Reddit Monthly Active User (MAU) growth over the years\" width=\"1132\" height=\"677\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-300x179.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-768x459.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reddit-Monthly-Active-User-MAU-growth-over-the-years-1024x612.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/h3>\n<div style=\"overflow-x: auto;\">\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1309791\/reddit-mau-worldwide\">Statista<\/a><\/p>\n<h3><b>Reddit User Engagement and Behavior<\/b><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">It is estimated that the number of comments and interaction on Reddit is estimated to reach <\/span><b>3.5 billion by the end of 2026<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reddit&#8217;s voting system is central to engagement. While exact per-user upvote figures are not published, the platform sees <\/span><b>billions of upvotes and downvotes<\/b><span style=\"font-weight: 400;\"> each month, with active users typically casting dozens of votes weekly.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">According to <\/span><a rel=\"nofollow\" href=\"https:\/\/elementor.com\/blog\/when-to-post-on-reddit\/\"><b>Elementor<\/b><\/a><span style=\"font-weight: 400;\">, the best days to peak on Reddit are<\/span><b> Saturday, Sunday and Monday.<\/b><span style=\"font-weight: 400;\"> Posts published during early mornings (<\/span><b>around 6 AM to 9 AM US Eastern Time<\/b><span style=\"font-weight: 400;\">) tend to perform well.<\/span><\/li>\n<\/ul>\n<p><b>Source: <\/b><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/forecasts\/1309805\/reddit-users-comments-votes\"><b>Statista<\/b><\/a><\/p>\n<h2><b>Demographic Breakdown of Reddit Users<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An analysis of an <\/span><a rel=\"nofollow\" href=\"https:\/\/www.reddit.com\/r\/self\/comments\/1agz1o\/ever_wonder_about_the_ages_of_redditors_some_data\/\"><span style=\"font-weight: 400;\">AskReddit thread<\/span><\/a><span style=\"font-weight: 400;\"> revealed that the <\/span><b>average age of Redditors is 23 years<\/b><span style=\"font-weight: 400;\">, with the majority under 30. To a large extent, Reddit's user base leans towards a <\/span><a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/journalism\/2016\/02\/25\/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences\/\"><span style=\"font-weight: 400;\">younger, male demographic<\/span><\/a><span style=\"font-weight: 400;\">, with higher chances of identifying as liberal more often than the general public.<\/span><\/p>\n<h3><b>Reddit Users By Age<\/b><\/h3>\n<p><b>44% of Reddit users are 18 to 29 years old<\/b><span style=\"font-weight: 400;\"> while people aged 30 to 49 make up 33% of the user base. Reddit usage decreases with age, with only 3% of them aged 65 years and older.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11524 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1024x501.jpg\" alt=\"reddit users by age\" width=\"1024\" height=\"501\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1-1536x752.jpg 1536w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-age-1.jpg 1748w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Check the table below for the breakdown of Reddit&#8217;s age group distribution:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Age Group<\/b><\/td>\n<td><b>Share of Reddit Users<\/b><\/td>\n<\/tr>\n<tr>\n<td>18 to 29 years<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>30 to 49 years<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>50 to 64 years<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td>65 years<\/td>\n<td>4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/261766\/share-of-us-internet-users-who-use-reddit-by-age-group\/\">Statista<\/a><\/p>\n<h3><strong>Reddit Users By Gender<\/strong><\/h3>\n<p><b>Almost 2 in 3 Reddit users are male<\/b>, accounting for 59.8%. Women comprised around 39.1% of the website's users.<\/p>\n<p>1.1% of people on reddit identify themselves in the LGBTQ community.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11525 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1.jpg\" alt=\"reddit users by gender\" width=\"932\" height=\"450\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1.jpg 932w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1-300x145.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/reddit-users-by-gender-1-768x371.jpg 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<p>Source: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1255182\/distribution-of-users-on-reddit-worldwide-gender\/\">Statista<\/a><\/p>\n<h3><strong>Reddit User Statistics By Region<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As of Q1 2026, approximately <\/span><b>42.1% of Reddit's daily active users<\/b><span style=\"font-weight: 400;\"> are based in the US, totaling around <\/span><b>53.5 million users<\/b><span style=\"font-weight: 400;\">. This is an increase of <\/span><b>6.7%<\/b><span style=\"font-weight: 400;\"> from Q1 2025. The remaining <\/span><b>57.9%<\/b><span style=\"font-weight: 400;\"> are distributed across the rest of the world, amounting to about <\/span><b>73.5 million users<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Refer to the table below for Reddit&#8217;s Daily Active Users in the US and the rest of the world from Q1 2021 to Q1 2026:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Reddit Daily Active Users (US)<\/b><\/td>\n<td><b>Reddit Daily Active Users (Rest of the World)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">25.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.9 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.3 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.7 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.0 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.4 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.2 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50.1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">58 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.5 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">73.5 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11526 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth.jpg\" alt=\"total daq YOY growth\" width=\"927\" height=\"600\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth.jpg 927w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth-300x194.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/total-daq-YOY-growth-768x497.jpg 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/p>\n<p><b>Source:<\/b> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453149\/reddit-quarterly-dau-by-region\/\">Statista<\/a><\/p>\n<h3><strong>Reddit Users By Generation<\/strong><\/h3>\n<p><strong>Gen Z constitutes 26% of Reddit users<\/strong>, with some not present on any other major platforms. They value Reddit&#8217;s authenticity and diverse discussions. Additionally, <strong>51% of Gen Z respondents are drawn to Reddit for its user-driven content<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7074 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities.jpg\" alt=\"Reddit Users By Generation\" width=\"1019\" height=\"701\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities.jpg 1019w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities-300x206.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Gen-zers-are-drawn-to-the-user-driven-nature-of-communities-768x528.jpg 768w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/blog\/gen-z-on-reddit\/\">Reddit Inc<\/a><\/p>\n<h2><strong>How Many Reddit Communities Are There?<\/strong><\/h2>\n<p>Reddit has over <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/press\">100,000 active communities<\/a>, with over 16 billion posts and comments. Users can often explore their interests, hobbies, and passions via subreddits. Subreddits are thematic communities where registered users can post and comment on content. Users receive awards and &#8220;upvotes&#8221; for popular posts and comments.<\/p>\n<h3><strong>Most Popular Subreddits<\/strong><\/h3>\n<p><strong>r\/funny is the most popular subreddit<\/strong>, with around <strong>56.6 million subscribers,<\/strong> followed by r\/AskReddit with approximately 45 million subscribers.<\/p>\n<p><strong>Explore the table below for the most popular subreddits:<\/strong><\/p>\n<div>\n<table>\n<tbody>\n<tr>\n<td><b>Characteristic<\/b><\/td>\n<td><b>Number of subscribers<\/b><\/td>\n<\/tr>\n<tr>\n<td>r\/funny<\/td>\n<td>66.6 million<\/td>\n<\/tr>\n<tr>\n<td>r\/AskReddit<\/td>\n<td>50.0 million<\/td>\n<\/tr>\n<tr>\n<td>r\/gaming<\/td>\n<td>39.5 million<\/td>\n<\/tr>\n<tr>\n<td>r\/aww<\/td>\n<td>35.4 million<\/td>\n<\/tr>\n<tr>\n<td>r\/worldnews<\/td>\n<td>34.9 million<\/td>\n<\/tr>\n<tr>\n<td>r\/todayilearned<\/td>\n<td>34.7 million<\/td>\n<\/tr>\n<tr>\n<td>r\/Music<\/td>\n<td>32.9 million<\/td>\n<\/tr>\n<tr>\n<td>r\/movies<\/td>\n<td>32.3 million<\/td>\n<\/tr>\n<tr>\n<td>r\/science<\/td>\n<td>31.5 million<\/td>\n<\/tr>\n<tr>\n<td>r\/pics<\/td>\n<td>30.5 million<\/td>\n<\/tr>\n<tr>\n<td>r\/memes<\/td>\n<td>29.7 million<\/td>\n<\/tr>\n<tr>\n<td>r\/Showerthoughts<\/td>\n<td>29.7 million<\/td>\n<\/tr>\n<tr>\n<td>r\/Jokes<\/td>\n<td>27.8 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1396267\/subreddits-with-the-most-subscribers\/#:~:text=Reddit%20most%20subscribed%20communities%202024andtext=As%20of%20February%202024%2C%20r,users%20subscribing%20to%20the%20community.\">Statista<\/a><\/p>\n<h2><strong>Reddit Usage Stats<\/strong><\/h2>\n<p>In 2023, Reddit experienced strong growth with over <a rel=\"nofollow\" href=\"https:\/\/www.reddit.com\/r\/reddit\/comments\/18c6jfy\/keeping_it_dialed_in_2023_redditors_sought_honest\/\">70 million daily active users globally<\/a>, reflecting a 20% year-on-year increase. The platform's interactions went on from lively discussions on entertainment and pop culture to AI, as seen in r\/ArtificialIntelligence&#8217;s 587% increase in views. Gaming communities, such as r\/BaldursGate3, saw an exceptional 4,566% year-over-year growth.<\/p>\n<h3><strong>Why Are People Using Reddit?<\/strong><\/h3>\n<p><strong>72% of users visit Reddit primarily for entertainment<\/strong> while 43% of users turn to Reddit to stay updated with the latest news.<\/p>\n<p>Listed below are the top reasons why people love using Reddit:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Reason to use Reddit<\/strong><\/td>\n<td><strong>Percentage of respondents<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>To get entertainment<\/td>\n<td>72%<\/td>\n<\/tr>\n<tr>\n<td>To get news<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Other purposes<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>To follow brands\/companies<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>To strengthen the professional network<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>To keep in contact with friends and family<\/td>\n<td>5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7064 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit.jpg\" alt=\"The top reasons why people love using reddit\" width=\"1132\" height=\"822\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-300x218.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-768x558.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-top-reasons-why-people-love-using-Reddit-1024x744.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/262331\/digital-communication-platforms-of-us-internet-users\/\">Statista<\/a><\/p>\n<h3><strong>Time Spent On Reddit<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users spend an average of <\/span><b>21.02 minutes on Reddit.com<\/b><span style=\"font-weight: 400;\">, showing an increase in engagement compared to 17.77 minutes in December 2023. This indicates a trend of users spending more time on Reddit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>time spent on Reddit increased by about 15.8%<\/b><span style=\"font-weight: 400;\"> from January 2024 to January 2026.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Time Spent per User (minutes)<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.15 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">December 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.77 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">November 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.73 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">October 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.98 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">September 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.92 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">August 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.17 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">July 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.52 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">June 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16.88 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">May 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.32 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">April 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.65 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">March 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.43 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">February 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.27 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.73 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.15 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19.31 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">January 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21.02 minutes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li>Newly registered users typically <strong>spend about 20 minutes daily<\/strong> on Reddit while users with over 7 years on Reddit spend approximately 45 minutes daily.<\/li>\n<\/ul>\n<h2><strong>Reddit Marketing Stats<\/strong><\/h2>\n<p>Reddit AMAs (Ask Me Anything) are a powerful aspect of Reddit marketing as they enable brands to connect directly with their audience transparently and engagingly.<\/p>\n<p>Businesses can have real-time conversations with their target audience, boosting brand awareness and driving web traffic. Impressively, <a rel=\"nofollow\" href=\"https:\/\/www.business.reddit.com\/\"><strong>90% of users trust Reddit<\/strong><\/a> for learning about new products and brands, more than they trust Google, Amazon, Twitter, Instagram, or Snapchat.<\/p>\n<h3><strong>Top AMAs On Reddit<\/strong><\/h3>\n<ul>\n<li>The most upvoted &#8220;Ask Me Anything&#8221; (AMA) on Reddit was by Nicolas Cage, receiving <strong>238.5 thousand upvotes<\/strong> with his session titled, &#8220;<strong>Hello, I'm Nicolas Cage and welcome to Ask Me Anything<\/strong>.&#8221;<\/li>\n<li>Comedian and TV host Jon Stewart&#8217;s AMA took the second spot with almost <strong>73 thousand upvotes<\/strong>. Meanwhile, Bill Gates made his 10th appearance on AMA, attracting <strong>nearly 50 thousand upvotes<\/strong>.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/265818\/top-amas-reddit-upvotes\/\">Statista<\/a><\/p>\n<h3><strong>Reddit&#8217;s Global Ad Revenue Stats<\/strong><\/h3>\n<p>In recent years, Reddit has aimed to assist advertisers in making the most of its active user engagement. This includes launching an internal advertising agency called <a rel=\"nofollow\" href=\"https:\/\/www.redditinc.com\/blog\/introducing-karmalab\">KarmaLab<\/a> and partnering with global PR and marketing leader WPP.<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Q1 2026 advertising revenue hit $625 million (about 94% of total). Other revenue (mainly data licensing) was $39 million, up 15% YoY. <\/span><\/li>\n<li>From 2018 to 2023, Reddit&#8217;s advertising revenue experienced an average annual growth rate of 60.02%.<\/li>\n<\/ul>\n<p>Here&#8217;s a table showing Reddit&#8217;s global advertising revenue in million U.S. dollars:<\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60.58 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">109.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">176.71 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">439.17 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">652.56 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">788.78 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.3 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.2 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026 (As of Q1)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">625 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong style=\"font-size: 22px;\">noosa Yoghurt X Reddit &#8211; Case Study<\/strong><\/p>\n<p>Here's a popular case study on how noosa Yoghurt leveraged Reddit to their use with smart marketing strategies:<\/p>\n<p><strong>Objective: <\/strong>To use Reddit to understand popular flavors and increase brand engagement.<\/p>\n<p><strong>Strategy:<\/strong> noosa, a popular yogurt brand, launched a Back to School Campaign using Reddit Polls. They created an engagement post asking users to upvote their favorite noosa flavors in the comments section.<\/p>\n<p><strong>Execution:<\/strong> Redditors, who enjoy participating in polls, eagerly shared their favorite flavors. This provided noosa with valuable insights and significantly boosted organic brand engagement and recall.<\/p>\n<p><strong>Results:<\/strong> Using the collected data, noosa created a custom infographic and ran it as a promoted post on Reddit, which further increased engagement.<\/p>\n<p><strong>Key Outcomes:<\/strong><\/p>\n<ul>\n<li>49% increase in brand engagement and recall<\/li>\n<li>30% increase in brand favorability<\/li>\n<li>15x increase in purchase intent<\/li>\n<li>Clear insights into the most popular flavors, allowing for better-targeted future campaigns.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7075 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2.jpg\" alt=\"noosa Yoghurt X Reddit - Case Study\" width=\"1132\" height=\"336\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2-300x89.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2-768x228.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-2-1024x304.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/>Source: <a rel=\"nofollow\" href=\"https:\/\/www.business.reddit.com\/success-stories\/noosa-yoghurt\">Reddit Business<\/a><\/p>\n<h2><strong>How Many Employees Does Reddit Have<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As of 2026, Reddit had <\/span><b>2,560 full-time employees<\/b><span style=\"font-weight: 400;\"> and approximately <\/span><b>60,000 volunteer moderators<\/b><span style=\"font-weight: 400;\"> active daily on the platform. Around 1,619 employees are located in the US.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since 2021, Reddit's employee count has <\/span><b>grown by over 46%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14928\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-employees.jpg\" alt=\"number of reddit employees\" width=\"946\" height=\"689\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-employees.jpg 946w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-employees-300x218.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/number-of-reddit-employees-768x559.jpg 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1453255\/reddit-employees-and-moderators-numbers\/\">Statista<\/a><\/p>\n<h2><b>Wrapping Up<\/b><\/h2>\n<p>Reddit expects its full-year 2025 revenue to increase by<a rel=\"nofollow\" href=\"https:\/\/www.nasdaq.com\/articles\/down-nearly-30-2025-reddit-stock-buy#:~:text=For%20the%20first%20quarter%20of,surges%2090%25%20to%20%24567%20million.\"> 36% to reach $1.77 billion.<\/a> The company is looking to grow its international reach and introduce innovative content formats, due to the increasing preference for mobile access.<\/p>\n<p>With AI integration on the agenda, Reddit aims to personalize and enhance the user experience, which could lead to higher user engagement and retention. Reddit's evolution to meet user preferences strengthens its position as a leading social media platform, especially for the Gen-Z and Millennial crowd.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2005, when Reddit started, the idea was to create a community for discussions, views, and opinions. Over time, communities, subreddits, upvotes, and karma became part of the platform. Using Reddit might seem complex at first, but once a Redditor, always a Redditor. Known as the &#8216;front page of the internet&#8217; and rightly so, &hellip;<\/p>\n","protected":false},"author":17,"featured_media":7061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reddit Users Statistics &amp; Trends (2024)<\/title>\n<meta name=\"description\" content=\"Reddit has over 126.8 million daily active users who are spending an average of 21 minutes on the platform. 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