{"id":7026,"date":"2025-07-08T02:35:54","date_gmt":"2025-07-08T09:35:54","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=7026"},"modified":"2025-07-08T03:43:06","modified_gmt":"2025-07-08T10:43:06","slug":"holiday-shopping-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/holiday-shopping-statistics\/","title":{"rendered":"Statistics for 2025 Holiday Shopping Season (Latest Data)"},"content":{"rendered":"<p>Do you know? The total yearly retail sales in the United States are around $5.23 trillion, and a large portion of it is generated during the holiday season. In 2024, holiday spending reached over $994.1 billion, continuing a trend of rising holiday expenditures.<\/p>\n<p>9 out of 10 Americans are eager to celebrate Christmas with their friends and family. They also plan to use Generative AI to find the best deals for their favorite products.<\/p>\n<p>In this blog, we will check the latest holiday shopping statistics and provide insights into different shopping trends and customer behaviors during the holiday season.<\/p>\n<h2><b>Top Holiday Shopping Statistics in 2025<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">Holiday Spending in 2025 is estimated to cross <b>$1 trillion<\/b>.<\/li>\n<li aria-level=\"1\">The average US consumer spends about <b>$875<\/b> on holiday shopping.<\/li>\n<li aria-level=\"1\">Americans spend around <b>$222.1 billion<\/b> online during their holiday shopping.<\/li>\n<li aria-level=\"1\">Over <b>200 million<\/b> Americans shop during the Thanksgiving weekend.<\/li>\n<li aria-level=\"1\">Shoppers spend approximately <b>$29.3 billion<\/b> on gift cards during the holidays.<\/li>\n<li aria-level=\"1\"><b>6 out of 10<\/b> US shoppers chose to make last-minute purchases in-store.<\/li>\n<li aria-level=\"1\">More than <b>59%<\/b> of Americans engage in impulsive holiday buying.<\/li>\n<\/ul>\n<h2><b>How much will Americans spend on holiday shopping in 2025?<\/b><\/h2>\n<p>Americans spent over <a rel=\"nofollow\" href=\"https:\/\/www.lanereport.com\/178608\/2025\/01\/2024-retail-sales-set-records-for-holiday-season-full-year-totals\/\"><b>$994.1 billion<\/b><\/a> during the holiday shopping season in 2024, which was a 3.8% increase from the previous year. It is estimated that Holiday spending in 2025 will hit the $1 trillion mark.<\/p>\n<p>Currently, the holiday retail sales are approximately <b>18.82%<\/b> of the total US retail sales of <a rel=\"nofollow\" href=\"https:\/\/www.lanereport.com\/178608\/2025\/01\/2024-retail-sales-set-records-for-holiday-season-full-year-totals\/\"><b>$5.28 trillion<\/b><\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7027 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/US-Holiday-spending-in-2024.jpg\" alt=\"US Holiday spending in 2024\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/US-Holiday-spending-in-2024.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/US-Holiday-spending-in-2024-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/US-Holiday-spending-in-2024-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/US-Holiday-spending-in-2024-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/US-Holiday-spending-in-2024-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p>Here is the table to show the total holiday spending in the United States over the years:<\/p>\n<div>\n<table>\n<tbody>\n<tr>\n<td><b>Years<\/b><\/td>\n<td><b>Total Holiday Sales<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$1 trillion*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$994.1 billion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$964.4 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$929.5 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$889.3 billion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$783.4 billion<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$716.7 billion<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$691.8 billion<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>$678.1 billion<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>$646.7 billion<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>$628.1 billion<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>$611.2 billion<\/td>\n<\/tr>\n<tr>\n<td>2013<\/td>\n<td>$583.3 billion<\/td>\n<\/tr>\n<tr>\n<td>2012<\/td>\n<td>$567.6 billion<\/td>\n<\/tr>\n<tr>\n<td>2011<\/td>\n<td>$553.3 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Americans spent an average of around <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1345481\/average-holiday-shopping-duration-in-weeks-usa\/\"><b>5.7 weeks<\/b><\/a> shopping during the holiday season in 2024.<\/p>\n<p>The holiday shopping duration has decreased compared to previous years. Consumers spent an average of <strong>6.4 weeks<\/strong> doing holiday shopping in 2021. So people are now spending more in less time, this is largely due to the increased adoption of online shopping, especially after the pandemic.<\/p>\n<p>The table below showcases the average shopping duration of Americans during the holiday season:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Average shopping period in weeks<\/b><\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>5.7 weeks<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>5.8 weeks<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>5.8 weeks<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>6.4 weeks<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>5.9 weeks<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>7.4 weeks<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>7.1 weeks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>Holidays that Americans are most looking forward to<\/strong><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.numerator.com\/holiday-trends-consumer-survey\/\"><strong>9 out of 10 US consumers<\/strong><\/a> are looking forward to celebrating Christmas and Thanksgiving.<\/p>\n<p>They are followed by Mother's Day, Easter, and the 4th of July, with around <strong>70% of consumers<\/strong> planning to celebrate them.<\/p>\n<p>Cinco de Mayo and Hanukkah are the least favorite holidays among consumers.<\/p>\n<p>The table below shows the popularity of holidays among US shoppers:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Holidays<\/strong><\/td>\n<td><strong>% of Americans eager to celebrate it<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Valentine's Day<\/td>\n<td>61%<\/td>\n<\/tr>\n<tr>\n<td>St Patrick's Day<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>Easter<\/td>\n<td>69%<\/td>\n<\/tr>\n<tr>\n<td>Cinco de Mayo<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>Mother's Day<\/td>\n<td>74%<\/td>\n<\/tr>\n<tr>\n<td>Memorial Day<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>Father's Day<\/td>\n<td>63%<\/td>\n<\/tr>\n<tr>\n<td>4th of July<\/td>\n<td>68%<\/td>\n<\/tr>\n<tr>\n<td>Labor Day<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>Halloween<\/td>\n<td>61%<\/td>\n<\/tr>\n<tr>\n<td>Thanksgiving<\/td>\n<td>89%<\/td>\n<\/tr>\n<tr>\n<td>Hanukkah<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td>Christmas<\/td>\n<td>92%<\/td>\n<\/tr>\n<tr>\n<td>New Year's Eve<\/td>\n<td>64%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7032 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/popularity-of-holidays-among-US-shoppers.jpg\" alt=\"popularity of holidays among US shoppers\" width=\"1132\" height=\"939\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/popularity-of-holidays-among-US-shoppers.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/popularity-of-holidays-among-US-shoppers-300x249.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/popularity-of-holidays-among-US-shoppers-768x637.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/popularity-of-holidays-among-US-shoppers-1024x849.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<h2><strong>Holidays ranked by spending<\/strong><\/h2>\n<p>Christmas is the biggest sale of the year in the US, with total spending reaching <b>$813.6 billion<\/b> in 2024, followed by Mother&#8217;s Day and Easter with <b>$33.5 billion<\/b> and <b>$24 billion<\/b>, respectively.<\/p>\n<p>Here is the table that ranks holidays by spending:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Holiday<\/strong><\/td>\n<td><strong>Total Spending<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Christmas<\/td>\n<td>$813.6 billion<\/td>\n<\/tr>\n<tr>\n<td>Mother's Day<\/td>\n<td>$33.5 billion<\/td>\n<\/tr>\n<tr>\n<td>Easter<\/td>\n<td>$24 billion<\/td>\n<\/tr>\n<tr>\n<td>Father's Day<\/td>\n<td>$22.4 billion<\/td>\n<\/tr>\n<tr>\n<td>Valentine's Day<\/td>\n<td>$14.2 billion<\/td>\n<\/tr>\n<tr>\n<td>Cyber Monday<\/td>\n<td>$12.4 billion<\/td>\n<\/tr>\n<tr>\n<td>Halloween<\/td>\n<td>$12.2 billion<\/td>\n<\/tr>\n<tr>\n<td>Black Friday<\/td>\n<td>$9.8 billion<\/td>\n<\/tr>\n<tr>\n<td>4th of July<\/td>\n<td>$9.5 billion<\/td>\n<\/tr>\n<tr>\n<td>St Patrick's Day<\/td>\n<td>$7.2 billion<\/td>\n<\/tr>\n<tr>\n<td>Thanksgiving<\/td>\n<td>$5.6 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7033 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/ranks-holidays-by-spending.jpg\" alt=\"ranks holidays by spending\" width=\"1132\" height=\"834\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/ranks-holidays-by-spending.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/ranks-holidays-by-spending-300x220.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/ranks-holidays-by-spending-768x566.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/ranks-holidays-by-spending-1024x754.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<p>Cyber Week became consumers' favorite time, contributing <b>$38 billion<\/b> to the total 2024 holiday season sales. Cyber Week consists of big sales, including Thanksgiving, Black Friday, and Cyber Monday. Cyber Monday was the top contributor with <b>$12.4 billion<\/b>, followed by Black Friday with <b>$9.8 billion<\/b>.<\/p>\n<p>Sources: <a rel=\"nofollow\" href=\"https:\/\/news.adobe.com\/news\/news-details\/2023\/Media-Alert-Adobe-Cyber-Monday-Surges-to-12.4-Billion-in-Online-Spending-Breaking-E-Commerce-Record\/default.aspx\">Adobe<\/a>, <a rel=\"nofollow\" href=\"https:\/\/nrf.com\/\">NRF<\/a><\/p>\n<h2><strong>Average amount spent during the holiday season<\/strong><\/h2>\n<p>An average US consumer spends around <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-spend-nearly-900-celebrate-winter-holidays\"><strong>$866<\/strong><\/a> during holiday shopping on gifts, decorations, food, and other key seasonal items, which is roughly their 1 week's salary.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7040 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-US-consumer-spend-during-holidays.jpg\" alt=\"Average US consumer spend during holidays\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-US-consumer-spend-during-holidays.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-US-consumer-spend-during-holidays-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-US-consumer-spend-during-holidays-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-US-consumer-spend-during-holidays-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-US-consumer-spend-during-holidays-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p>Let's check the average holiday spending of Americans over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Average Holiday Spending of Americans<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2023<\/td>\n<td>$875<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$833<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>879<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$880<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$886<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$853<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Gen Z US consumers will increase their holiday spending by <a rel=\"nofollow\" href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/2023-holiday-outlook-trends.html\"><strong>15%<\/strong><\/a> from the previous year, while Millennials and Gen X will increase theirs by <strong>14%<\/strong> and <strong>12%<\/strong>, respectively.<\/p>\n<p>Female US shoppers will spend <a rel=\"nofollow\" href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/2023-holiday-outlook-trends.html\"><strong>11%<\/strong><\/a> more this year on holiday shopping compared to men.<\/p>\n<h2><strong>How much does an average consumer spend on gifts during the holiday season?<\/strong><\/h2>\n<p>Over 70% of an average US consumer&#8217;s holiday budget is spent on buying gifts. Out of the total of $875, Americans spent around <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-spend-nearly-900-celebrate-winter-holidays\"><b>$620<\/b><\/a> on gifts and <b>$255<\/b> on decorations, food, and candy in 2023. This marks a 5.8% rise from the average consumer&#8217;s expenditure on gifts in 2022.<\/p>\n<p>This is the first time since the COVID-19 pandemic that the average holiday spending of US shoppers grew positive.<\/p>\n<p>The table below shows the average holiday gift expenditure of Americans:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Holiday Gift Expenditures<\/strong><\/td>\n<td><strong>Change from Previous Year (%)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2023<\/td>\n<td>$620<\/td>\n<td>+5.80%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$586<\/td>\n<td>-9.57%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$648<\/td>\n<td>-0.31%<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$650<\/td>\n<td>-1.37%<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$659<\/td>\n<td>+3.29%<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$638<\/td>\n<td>+4.93%<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>$608<\/td>\n<td>+3.23%<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>$589<\/td>\n<td>-2.64%<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>$605<\/td>\n<td>+1.68%<\/td>\n<\/tr>\n<tr>\n<td>2014<\/td>\n<td>$595<\/td>\n<td>+6.6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>What percentage of holiday shopping do consumers complete online?<\/strong><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.oberlo.com\/statistics\/what-percentage-of-holiday-shopping-do-consumers-complete-online\"><b>1 out of 10<\/b><\/a> Americans did their holiday shopping from eCommerce platforms only, spending a total of <b>$241.4 billion<\/b> in 2024. Another <b>3 out of 10<\/b> US consumers made most of their holiday purchases online, and the rest in offline stores.<\/p>\n<p>Upon calculation, we can conclude that <strong>77%<\/strong> of US consumers made at least half of their holiday shopping online.<\/p>\n<p><strong>8 out of 10 <\/strong>Americans preferred Amazon for their holiday purchases, while 58% of buyers chose Walmart. Target is in the third spot with 42% of consumers purchasing their holiday gifts from there.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7028 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/What-percentage-of-holiday-shopping-is-done-online.jpg\" alt=\"What percentage of holiday shopping is done online\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/What-percentage-of-holiday-shopping-is-done-online.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/What-percentage-of-holiday-shopping-is-done-online-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/What-percentage-of-holiday-shopping-is-done-online-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/What-percentage-of-holiday-shopping-is-done-online-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/What-percentage-of-holiday-shopping-is-done-online-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<h3><strong>Contribution to the online holiday season sales by categories<\/strong><\/h3>\n<p>Electronics generated <a rel=\"nofollow\" href=\"https:\/\/business.adobe.com\/resources\/sdk\/unboxing-the-2023-holiday-shopping-results.html\"><b>$50.8 billion<\/b><\/a> in online sales with a year-on-year growth of 5.4%, maintaining its position as the top choice among online shoppers. Furniture was the second favorite category, contributing <b>$27.3 billion<\/b> in revenue.<\/p>\n<p>Apparel saw the least year-on-year growth of <strong>1.7%<\/strong> in online holiday sales among all categories.<\/p>\n<p>Here are the top-selling categories in the online holiday season sales:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Revenue (in Billions)<\/strong><\/td>\n<td><strong>YoY Growth (%)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Electronics<\/td>\n<td>$50.80<\/td>\n<td>5.40%<\/td>\n<\/tr>\n<tr>\n<td>Furniture<\/td>\n<td>$27.30<\/td>\n<td>7.50%<\/td>\n<\/tr>\n<tr>\n<td>Grocery<\/td>\n<td>$19.10<\/td>\n<td>12.40%<\/td>\n<\/tr>\n<tr>\n<td>Apparel<\/td>\n<td>$41.50<\/td>\n<td>1.70%<\/td>\n<\/tr>\n<tr>\n<td>Toys<\/td>\n<td>$7.70<\/td>\n<td>4.10%<\/td>\n<\/tr>\n<tr>\n<td>Sporting Goods<\/td>\n<td>$7.10<\/td>\n<td>2.50%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><strong>Share of Holiday shopping by device type<\/strong><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.oberlo.com\/statistics\/what-percentage-of-holiday-shopping-do-consumers-complete-online\"><strong>7 out of 10<\/strong><\/a> consumers in the US used their smartphones for holiday shopping, followed by desktops and laptops, with 62%, and tablets, with 27%.<\/p>\n<p>Smartphones accounted for <a rel=\"nofollow\" href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\"><b>54.47%<\/b><\/a> of the revenue of online holiday shopping, which is $131.5 billion. Desktops and other tablets generated <b>$109.9 billion<\/b> in revenue.<\/p>\n<p>Let&#8217;s check the revenue share of online holiday sales by device type:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Device Type<\/b><\/td>\n<td><b>Total Online Revenue<\/b><\/td>\n<td><b>Revenue Share by %<\/b><\/td>\n<\/tr>\n<tr>\n<td>Smartphones<\/td>\n<td>$131.5 billion<\/td>\n<td>54.47%<\/td>\n<\/tr>\n<tr>\n<td>Desktops and others<\/td>\n<td>$109.9 billion<\/td>\n<td>45.53%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>What percentage of holiday shopping do consumers complete offline?<\/strong><\/h2>\n<p>Around <a rel=\"nofollow\" href=\"https:\/\/www.oberlo.com\/statistics\/what-percentage-of-holiday-shopping-do-consumers-complete-online\"><b>6%<\/b><\/a> of US shoppers preferred to do their holiday shopping offline only. Another <b>17%<\/b> did most of their holiday shopping in-store, and the rest online.<\/p>\n<p>There are approximately <strong>37%<\/strong> of Americans who prefer to do their holiday shopping both online and offline.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7039 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-1.jpg\" alt=\"1\" width=\"923\" height=\"462\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-1.jpg 923w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-1-300x150.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/1-1-768x384.jpg 768w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/p>\n<p>Over <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/record-number-shoppers-expected-over-thanksgiving-holiday-weekend\"><b>183.4 million US consumers<\/b><\/a> made their holiday shopping during the Thanksgiving Weekend in 2024. Black Friday attracted <b>90.6 million <\/b>online buyers and<b> 76.2 million <\/b>offline buyers, retaining its top spot for holiday purchases in the US.<\/p>\n<p>The table below shows the footfall of shoppers during the Thanksgiving weekend over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Total footfall during the Thanksgiving Weekend<\/b><\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>164.6 million<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>164.6 million<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>165.3 million<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>156.6 million<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>158.3 million<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>166.3 million<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>182 million<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>183.4 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>Holiday shopping consumer behavior<\/strong><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/us-holiday-shopping-2023-consumer-caution-and-retailer-resilience\"><strong>50%<\/strong><\/a> of holiday shoppers started browsing and buying by October or earlier, with the remaining <strong>40%<\/strong> beginning in November. <strong>10%<\/strong> of US consumers wait till December and January to make their holiday purchases.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7038 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/consumers-are-spreading-out-their-holiday-purchases-this-year.jpg\" alt=\"consumers are spreading out their holiday purchases this year\" width=\"1132\" height=\"591\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/consumers-are-spreading-out-their-holiday-purchases-this-year.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/consumers-are-spreading-out-their-holiday-purchases-this-year-300x157.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/consumers-are-spreading-out-their-holiday-purchases-this-year-768x401.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/consumers-are-spreading-out-their-holiday-purchases-this-year-1024x535.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\"><b>6 out of 10<\/b><\/a> Americans made their holiday purchases early to spread out their gift-shopping budget. <b>46%<\/b> of buyers did their shopping early to avoid the stress of last-minute shopping.<\/p>\n<p>Around<b> half of the US holiday shoppers<\/b> started their purchases early to avoid the crowd, and another <b>41%<\/b> of them did the same to grab the best deals.<\/p>\n<p>Let's check the top reasons why consumers start their holiday shopping before November:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Reasons for Early Holiday Shopping<\/strong><\/td>\n<td><strong>% of Shoppers<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>To spread out their gift-shopping budget<\/td>\n<td>60%<\/td>\n<\/tr>\n<tr>\n<td>To avoid last-minute purchase stress<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>To avoid the crowd<\/td>\n<td>45%<\/td>\n<\/tr>\n<tr>\n<td>To grab the best deals<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>To enjoy more time with close ones<\/td>\n<td>31%<\/td>\n<\/tr>\n<tr>\n<td>To avoid missing out on specific products<\/td>\n<td>30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><b>59% <\/b>of shoppers in the US made impulsive holiday purchases, spending <a rel=\"nofollow\" href=\"https:\/\/www.cnbc.com\/world\/?region=world\"><b>$280<\/b><\/a> on average per impulse purchase. Gen Z buyers lead in making the most impulse purchases due to various deals and sales.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\"><b>6 out of 10<\/b><\/a> Americans had gift cards on their wish lists during the holiday season. Another <b>49%<\/b> of shoppers desire clothing and accessories as gifts during the same period.<\/p>\n<p>Personal care and beauty items saw a rise of <b>5%<\/b> over the previous year, with <b>25%<\/b> of US shoppers preferring them as gifts during the holiday season.<\/p>\n<p>Let's check the most wished-for holiday gift categories by Americans:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Product Category<\/strong><\/td>\n<td><strong>% of People want them as a gift<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gift Cards<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Clothing\/Accessories<\/td>\n<td>49%<\/td>\n<\/tr>\n<tr>\n<td>Book and other media<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>Personal care and beauty items<\/td>\n<td>25%<\/td>\n<\/tr>\n<tr>\n<td>Electronics<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Home Decor<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Jewelry<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td>Sporting goods<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Home improvements<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>Importance of discounts during the holiday season<\/strong><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/2023-holiday-outlook-trends.html\"><strong>8 out of 10<\/strong><\/a> US consumers look for deals during the holiday season to avoid price increases.<\/p>\n<p>Reports suggest over <strong>63%<\/strong> of consumers expect deals from brands before the holiday season starts to plan their purchases.<\/p>\n<p>Statistics show that 50% of consumers are more likely to visit a store <a href=\"https:\/\/grabon.com\/blog\/coupon-statistics\/\">if they receive a coupon<\/a>.<\/p>\n<p>To complement the consumers' needs, retailers offered double-digit discounts ranging from <a rel=\"nofollow\" href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\"><strong>10% to 30%<\/strong><\/a> on various categories, including electronics, computers, toys, apparel, etc. Retailers provided the highest discounts during Cyber Week, resulting in record-breaking spending.<\/p>\n<h2><strong>The top influences for holiday purchase decisions<\/strong><\/h2>\n<p><strong>Price<\/strong> is the top factor for holiday purchases that influences <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1402922\/factors-influencing-purchasing-decisions-holiday-season\/\"><strong>65%<\/strong><\/a> of US shoppers. <strong>Product quality <\/strong>and<strong> convenience <\/strong>are one of the important factors for about<strong> half <\/strong>of Americans during their holiday shopping.<\/p>\n<p>Only around <strong>15%<\/strong> of consumers consider <strong>sustainability<\/strong> and <strong>trendiness<\/strong> important while purchasing. Other factors influencing US buyers&#8217; holiday season purchases include <strong>promotions (34%)<\/strong>, <strong>customer reviews (33%)<\/strong>, <strong>brand reputation (21%)<\/strong>, and <strong>family recommendations (19%)<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7030 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Top-influential-factors-for-holiday-purchases.jpg\" alt=\"Top influential factors for holiday purchases\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Top-influential-factors-for-holiday-purchases.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Top-influential-factors-for-holiday-purchases-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Top-influential-factors-for-holiday-purchases-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Top-influential-factors-for-holiday-purchases-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Top-influential-factors-for-holiday-purchases-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p>The table below shows the key factors influencing holiday purchase decisions:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Influential Factors<\/strong><\/td>\n<td><strong>% of Americans<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Price<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>Product Quality<\/td>\n<td>56%<\/td>\n<\/tr>\n<tr>\n<td>Convenience<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>Availability of discounts\/promotions<\/td>\n<td>34%<\/td>\n<\/tr>\n<tr>\n<td>Customer reviews\/ratings<\/td>\n<td>33%<\/td>\n<\/tr>\n<tr>\n<td>Brand Reputation<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>Recommendations from family and friends<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>Style\/trendiness<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Sustainability\/eco-friendliness<\/td>\n<td>13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.powerreviews.com\/research\/2023-holiday-shopping-trends\/factors-influencing-holiday-shopping\/\"><b>8 out of 10<\/b><\/a> Gen Z and millennials in the US consider customer ratings as the most important factor while making holiday purchases. Over <b>80%<\/b> of Gen X and Boomers prioritize product price over customer ratings.<\/p>\n<p><b>83% of shoppers<\/b> in the United States also consider checking customer reviews and ratings if they are spending more than <b>$1000<\/b> on holiday gifts. Whereas, only <b>48%<\/b> of holiday shoppers in the country read customer reviews before purchasing gifts under <b>$250<\/b>.<\/p>\n<h3><strong>What factors are affecting consumers this shopping season by gender?<\/strong><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/940128\/influences-on-purchase-decisions-when-holiday-gift-shopping-us\/\"><strong>65% of female<\/strong><\/a> and <strong>55% of male<\/strong> shoppers in the US are influenced primarily by price when making holiday purchases. About <strong>half<\/strong> of both male and female buyers consider <strong>free return options<\/strong> and <strong>delivery speed<\/strong> important while shopping.<\/p>\n<p>Let's check some of the major factors that affect consumers' holiday buying decisions in the US:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Factors<\/strong><\/td>\n<td><strong>Male<\/strong><\/td>\n<td><strong>Female<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Price<\/td>\n<td>55%<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>Free Return Option<\/td>\n<td>41%<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>Convenience<\/td>\n<td>43%<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td>Delivery Speed<\/td>\n<td>42%<\/td>\n<td>47%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>Which social media platform influences consumers the most during holiday shopping?<\/strong><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1271507\/most-influential-social-media-holiday-shopping-united-states\/\"><b>5 out of 10<\/b><\/a> Americans were influenced by <b>Facebook<\/b> in their holiday purchase decisions. Following closely, <b>YouTube<\/b> and Instagram are in second and third spot, influencing <b>46%<\/b> and <b>45% <\/b>of US shoppers, respectively, during holiday shopping.<\/p>\n<p><b>Twitter (X)<\/b> has a lower impact on buyers, with only <b>14%<\/b> being influenced by it during holiday seasons. There are <b>17%<\/b> of buyers who are not influenced by social media platforms for their purchasing decisions.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7031 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/social-media-platform-influences-US-buyers-the-most-in-their-holiday-shopping.jpg\" alt=\"social media platform influences US buyers the most in their holiday shopping\" width=\"1132\" height=\"784\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/social-media-platform-influences-US-buyers-the-most-in-their-holiday-shopping.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/social-media-platform-influences-US-buyers-the-most-in-their-holiday-shopping-300x208.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/social-media-platform-influences-US-buyers-the-most-in-their-holiday-shopping-768x532.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/social-media-platform-influences-US-buyers-the-most-in-their-holiday-shopping-1024x709.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<p>The table below shows which social media platform influences US buyers the most in their holiday shopping:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Social Media Platforms<\/strong><\/td>\n<td><strong>Share of Buyers <\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Facebook<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>YouTube<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Instagram<\/td>\n<td>45%<\/td>\n<\/tr>\n<tr>\n<td>TikTok<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>Pinterest<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td>Snapchat<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>X\/Twitter<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Others<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td>None<\/td>\n<td>17%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>7 out of 10<\/b> Gen Z consumers in the U.S. get holiday gift ideas from social media. About <b>65%<\/b> of millennials and <b>62%<\/b> of Gen X shoppers do the same. Only <b>31%<\/b> of boomers use social media for holiday gift ideas.<\/p>\n<\/div>\n<h2><strong>What factors are affecting retailers this holiday shopping season?<\/strong><\/h2>\n<p>Here are some of the important factors that affect retailers during the holiday shopping season:<\/p>\n<ul>\n<li aria-level=\"1\"><b>Consumer Spending Trends: <\/b>Online sales surged with significant growth in e-commerce spending, while in-store foot traffic remained stable without a substantial increase. Smartphones played a pivotal role, accounting for a significant portion of e-commerce sales and highlighting the importance of mobile-friendly websites and apps.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Supply Chain Challenges and Inventory Management: <\/strong>Retailers faced challenges with delayed shipments due to port congestion, labor shortages, and shipping delays. This impacted their inventory and delivery times. To solve these issues, they implemented data-driven inventory strategies using predictive analytics to optimize stock levels, reduce overstock, and enhance order fulfillment.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Pricing Strategies and Discounts: <\/strong>Retailers used dynamic pricing algorithms for adjusting prices based on product demand, inventory, and competitors, using real-time data. Various data-driven insights also help retailers by informing strategic promotions and flash sales timing to optimize revenue.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Customer Experience and Personalization: <\/strong>Many retailers use AI-driven recommendation engines to personalize their product suggestions, enhancing cross-selling and upselling. They also used data segmentation to target marketing efforts, sending personalized emails and ads aligned with customer behavior and preferences.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><strong>Returns and Post-Holiday Sales: <\/strong>Retailers extended the return windows post-holidays, responding to consumer demand for flexibility. They also introduced clearance sales by analyzing data on unsold inventory and offered discounts to clear remaining stock.<\/li>\n<\/ul>\n<h2><strong>Usage of Generative AI during the holiday seasons<\/strong><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/ecommercedb.com\/insights\/cyber-week-sales-in-the-u-s-how-online-shoppers-are-planning-to-buy-gifts-this-holiday-season\/4709\"><strong>16%<\/strong><\/a> of Americans want to use Generative AI to find the best deals during their holiday shopping. Another <strong>14%<\/strong> of shoppers intend to use AI to locate specific products online.<\/p>\n<p>Reports also suggest that around <strong>11%<\/strong> of US buyers use AI to receive recommendations from their favorite brands.<\/p>\n<p>The table below shows reasons for using Generative AI during the holiday season:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Reasons to use Generative AI<\/strong><\/td>\n<td><strong>% of Americans planning to use<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Finding the best deals<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Finding specific products online<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Receiving brand recommendations<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td>Finding a similar brand\/product<\/td>\n<td>10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>Last-minute holiday shopping statistics <\/strong><\/h2>\n<p>Last-minute shopping during the holiday season is more popular among male shoppers than female shoppers in the US. According to various reports, older consumers in the country like to do last-minute holiday shopping compared to younger shoppers. Let's check some of the key statistics of last-minute shopping during the holiday season:<\/p>\n<h3><strong>Men engage more in last-minute holiday shopping than women<\/strong><\/h3>\n<p><strong>21%<\/strong> of American <strong>men<\/strong> prefer last-minute holiday shopping; only <strong>11% <\/strong>of <strong>women<\/strong> buyers delay their holiday purchases until December. Around <strong>half<\/strong> of these buyers intend to purchase in bulk for their holiday shopping in December.<\/p>\n<h3><strong>6 out of 10 Americans prefer offline purchases during their last-minute holiday gift shopping<\/strong><\/h3>\n<p>Around <strong>58%<\/strong> of US shoppers prefer to make their last-minute purchases <strong>in-store<\/strong>, while only 21% opt for <strong>online shopping<\/strong>.<\/p>\n<p>Another <strong>39%<\/strong> of buyers opt for <strong>physical gift cards<\/strong>, while <strong>24%<\/strong> prefer <strong>BOPIS<\/strong> to avoid the rush. There are <strong>15%<\/strong> of shoppers who tend to purchase supplies and make their <strong>DIY gifts<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7035 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Last-minute-holiday-shopping-insights.jpg\" alt=\"Last minute holiday shopping insights\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Last-minute-holiday-shopping-insights.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Last-minute-holiday-shopping-insights-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Last-minute-holiday-shopping-insights-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Last-minute-holiday-shopping-insights-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Last-minute-holiday-shopping-insights-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<h3><strong>Older Americans are more likely to do last-minute shopping than younger shoppers<\/strong><\/h3>\n<p><strong>Half<\/strong> of <strong>Gen X <\/strong>consumers in the US prefer making last-minute holiday purchases, compared to <strong>40%<\/strong> of <strong>Boomers<\/strong>. <strong>31%<\/strong> of these shoppers make last-minute purchases due to procrastination, while <strong>23%<\/strong> shop when the holidays approach.<\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/tinuiti.com\/blog\/ecommerce\/holiday-shopping-statistics\/\">Tinuiti<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.shopify.com\/news\/here-come-the-late-holiday-shoppers-our-survey-reveals-who-they-are\">Shopify<\/a><\/p>\n<h2><strong>Buy Now, Pay Later usage during Holiday Shopping<\/strong><\/h2>\n<p>The buy now, pay later payment method is getting more popular among Americans during the holiday season. Millennials use this payment method the most to do their holiday shopping. Here are some of the important Buy Now, Pay Later usage statistics during holiday shopping:<\/p>\n<h3><b>Buy Now Pay Later sales generated $18.2 billion during the holiday season<\/b><\/h3>\n<p>Americans spent over <b>$18.2 billion<\/b> using the Buy Now, Pay Later services for their holiday shopping in 2024. This is a <b>14%<\/b> year-on-year increase from the previous and is the highest revenue ever. Shoppers spent around <b>$80.77 billion<\/b> in 2024 by using different BNPL platforms.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7037 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/BNPL-growth-in-Holiday-Season.jpg\" alt=\"BNPL growth in Holiday Season\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/BNPL-growth-in-Holiday-Season.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/BNPL-growth-in-Holiday-Season-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/BNPL-growth-in-Holiday-Season-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/BNPL-growth-in-Holiday-Season-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/BNPL-growth-in-Holiday-Season-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<p>November contributed around <b>$9.2<\/b> <b>billion<\/b> in total BNPL sales during the holiday season. Consumers spent around <b>$2.7<\/b> <b>billion<\/b> during Cyber Week by purchasing products with the BNPL option. Cyber Monday alone generated <b>$950 million<\/b> in sales, the highest single-day sales using BNPL services.<\/p>\n<h3><strong>1\/3rd of US millennials use the Buy Now, Pay Later option to purchase gifts<\/strong><\/h3>\n<p>About <strong>33%<\/strong> of millennials in the US use Buy Now, Pay Later services for their holiday gift purchases, while <strong>25%<\/strong> of Gen Z buyers do the same.<\/p>\n<p>Gen X Americans are second to Gen Z shoppers, with <strong>24%<\/strong> using BNPL platforms for holiday gifts. Only <strong>5%<\/strong> of Boomers use the same payment method for their holiday shopping.<\/p>\n<p>The table below showcases the usage of BNPL services by generations:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>US Shoppers by Generations<\/strong><\/td>\n<td><strong>% of Shoppers using BNPL Services<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gen Z<\/td>\n<td>25%<\/td>\n<\/tr>\n<tr>\n<td>Millennials<\/td>\n<td>33%<\/td>\n<\/tr>\n<tr>\n<td>Gen X<\/td>\n<td>24%<\/td>\n<\/tr>\n<tr>\n<td>Boomers<\/td>\n<td>5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><b>Buy Now, Pay Later Usage During Holiday Seasons by Country<\/b><\/h3>\n<p><strong>5 out of 10<\/strong> shoppers in <strong>Finland<\/strong> make holiday shopping using Buy Now Pay Later services. Following closely, <strong>Spain<\/strong> holds the second spot as <strong>54%<\/strong> of its consumers use BNPL platforms, while <strong>Portugal<\/strong> comes third with <strong>52%<\/strong>.<\/p>\n<p><b>Italy<\/b> stands last on the list with only <b>35% <\/b>of its buyers preferring to use BNPL services during the holiday seasons.<\/p>\n<p>Here is the table to showcase the usage of the BNPL services during holiday seasons by countries:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Country<\/strong><\/td>\n<td><strong>Share of the population using BNPL<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Finland<\/td>\n<td>55%<\/td>\n<\/tr>\n<tr>\n<td>Spain<\/td>\n<td>54%<\/td>\n<\/tr>\n<tr>\n<td>Portugal<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>Australia<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>Ireland<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>Netherlands<\/td>\n<td>49%<\/td>\n<\/tr>\n<tr>\n<td>Sweden<\/td>\n<td>48%<\/td>\n<\/tr>\n<tr>\n<td>UK<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>New Zealand<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Austria<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Poland<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Norway<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>France<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>Belgium<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>Germany<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>United States<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>Italy<\/td>\n<td>35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7029 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-BNPL-services-during-holiday-seasons-by-countries.jpg\" alt=\"the BNPL services during holiday seasons by countries\" width=\"1132\" height=\"1117\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-BNPL-services-during-holiday-seasons-by-countries.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-BNPL-services-during-holiday-seasons-by-countries-300x296.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-BNPL-services-during-holiday-seasons-by-countries-768x758.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-BNPL-services-during-holiday-seasons-by-countries-1024x1010.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<h3><strong>Americans are using BOPIS less as they prefer purchasing from the store<\/strong><\/h3>\n<p>Retailers saw that only <b>18.4%<\/b> of their sales were made using the <b>Buy Online, Pick Up in Store (BOPIS)<\/b> option during the holiday season in 2024. On December 23rd, BOPIS orders peaked at <b>37%<\/b> of all orders.<\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/business.adobe.com\/products\/analytics\/adobe-analytics.html\">Adobe Analytics<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1347130\/bnpl-consumer-interest-during-holiday-shopping\/\">Statista<\/a><\/p>\n<h2><strong>Gift card spending during the Holiday Season<\/strong><\/h2>\n<p>Americans spend an average of <b>$29.3 billion<\/b> on purchasing <b>gift cards<\/b> during their holiday shopping. Consumers purchase an average of <b>3.4<\/b> gift cards and put an average of <b>$49.43<\/b> in their gift cards.<\/p>\n<h3><strong>What types of gift cards do Americans plan to purchase during the holiday season?<\/strong><\/h3>\n<p><strong>3 out of 10<\/strong> US shoppers prefer purchasing restaurant gift cards during the holiday season, while <strong>26%<\/strong> of buyers opt for bank-issued gift cards and department store gift cards.<\/p>\n<p>The report also suggests, only <strong>11%<\/strong> of US consumers tend to purchase bookstore gift cards.<\/p>\n<p>Let's check the top gift card preferences of US shoppers during the holiday season:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Gift Card<\/strong><\/td>\n<td><strong>% of Americans purchasing Gift Cards<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Restaurants<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Bank-issued<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>Department Store<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>Coffee Shop<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>Entertainment<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Online Merchant<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Grocery store\/gasoline<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Electronics Store<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Food Delivery Service<\/td>\n<td>12%<\/td>\n<\/tr>\n<tr>\n<td>Book Store<\/td>\n<td>11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3><strong>Average gift card spend in the US during the holiday season by generation<\/strong><\/h3>\n<p>Millennials in the US spend an average of <strong>$456<\/strong> on gift cards during the holiday season, a <strong>$113<\/strong> increase from the previous year. Following closely, <strong>Gen X<\/strong> consumers are in the second spot with an average gift card spending of <strong>$341<\/strong>.<\/p>\n<p><strong>Gen Z<\/strong> shoppers are in the last spot as they spend around <strong>$211<\/strong> during their holiday season shopping.<\/p>\n<p>The table below showcases the average gift card spending during the holiday season by different generations:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Generations<\/strong><\/td>\n<td><strong>% of shoppers spending on gift cards<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gen Z<\/td>\n<td>$211<\/td>\n<\/tr>\n<tr>\n<td>Millennials<\/td>\n<td>$456<\/td>\n<\/tr>\n<tr>\n<td>Gen X<\/td>\n<td>$341<\/td>\n<\/tr>\n<tr>\n<td>Boomers<\/td>\n<td>$238<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1351020\/gift-card-spending-us-by-generation\/\">Statistics<\/a>, <a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\">NRF<\/a><\/p>\n<h2><strong>Credit Card Spending during the Holiday Season<\/strong><\/h2>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.nerdwallet.com\/article\/shopping\/2023-holiday-shopping-report\"><strong>7 out of 10<\/strong><\/a> Americans prefer to use <strong>credit cards<\/strong> during their holiday gift shopping, spending an average of <strong>$680<\/strong>.<\/p>\n<p><strong>2\/3rd<\/strong> of the shoppers tend to use cash for their holiday shopping, followed by <strong>28%<\/strong> of them using money from their savings.<\/p>\n<p>Here is the table to showcase the usage of different payment modes during the holiday season:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Payment Method<\/strong><\/td>\n<td><strong>% of shoppers<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Credit Cards<\/td>\n<td>74%<\/td>\n<\/tr>\n<tr>\n<td>Cash<\/td>\n<td>66%<\/td>\n<\/tr>\n<tr>\n<td>Use money from savings<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>Buy Now Pay Later<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Cash advance app<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Personal Loan<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td>Payday Loan<\/td>\n<td>4%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>3%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Holiday season sales remain the top contributor to the overall retail sales of the United States. The total holiday season sales are expected to cross the $1 trillion mark in 2025. With over 90% of Americans planning to celebrate Christmas this year, retailers should try new marketing strategies to attract more shoppers and increase their revenue.<\/p>\n<p>Looking forward, the use of Generative AI will increase in the coming holiday seasons as it helps buyers find the best deals on their favorite products. However, the rise in Buy Now, Pay Later services raises concerns about increased consumer debt.<\/p>\n<h2><b>FAQs<\/b><\/h2>\n<h3><b>What are the most sold product categories during the holiday season?<\/b><\/h3>\n<p>During the holiday season, top-selling product categories include fashion, consumer electronics, toys and games, beauty and personal care products, home decor, kitchen appliances, food and beverages, and gift cards. These categories dominate both online and in-store purchases. Electronics, furniture, and grocery items account for the highest revenue in online holiday shopping, generating $50.80 billion, $27.30 billion, and $19.10 billion, respectively.<\/p>\n<h3><b>What holiday do Americans spend the most money on?<\/b><\/h3>\n<p>Americans spend the most during Christmas. According to last year's data, U.S shoppers spent around $813.6 billion during their Christmas shopping. It stands as the top consumer spending event of the year, surpassing all other holidays by a wide margin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know? The total yearly retail sales in the United States are around $5.23 trillion, and a large portion of it is generated during the holiday season. In 2024, holiday spending reached over $994.1 billion, continuing a trend of rising holiday expenditures. 9 out of 10 Americans are eager to celebrate Christmas with their &hellip;<\/p>\n","protected":false},"author":19,"featured_media":7034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Statistics for 2024 Holiday Shopping Season (Latest Data)<\/title>\n<meta name=\"description\" content=\"Data on the holiday shopping habits and spending for 2024 season. 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