- \n
- Over 1.7 billion people use Instagram to shop.<\/li>\n
- 83% of users look for new brands and products on Instagram.<\/li>\n
- 90% of Instagram accounts follow at least one business.<\/li>\n
- 70% of users have purchased from a brand's shoppable Instagram post.<\/li>\n
- 41% of marketers use Instagram shopping features exclusively.<\/li>\n<\/ul>\n
How many people use Instagram shopping<\/strong><\/h2>\n
- \n
- Over 1.72 billion people use Instagram to shop<\/strong>, browse products, or interact with brands.<\/li>\n<\/ul>\n
This means 70% of Instagram’s active users engage with its shopping features.<\/p>\n
![\"Instagram](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instagram-Shopping-Users.jpg\")
<\/p>\n(Source: Statista<\/a>)<\/p>\n
Instagram User Growth<\/strong><\/h2>\n
- \n
- From 2020 to 2021, Instagram saw a growth of 170 million users, and although the pace slowed slightly, it continued to grow by 70 million users annually until 2023. By 2024, Instagram is expected to grow by another 40 million users<\/strong>.<\/li>\n<\/ul>\n
![\"Instagram](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instagram-Shopping-Demographics.jpg\")
<\/p>\n- \n
- Instagram’s shopping features have become popular among businesses and consumers, with over 130 million users clicking on product tags<\/strong> monthly. This indicates a strong trend towards shopping on Instagram, as users are increasingly looking to the app not just for inspiration, but also for making purchases.<\/li>\n<\/ul>\n
(Sources: Backlinko<\/a>, Capital One Shopping<\/a>)<\/p>\n
Instagram Shoppers Demographics<\/strong><\/h2>\n
- \n
- Instagram shopping is popular among Gen Z consumers (70%)<\/strong> and millennial consumers (63%)<\/strong>.<\/li>\n<\/ul>\n
- \n
- Instagram users consist of approximately 51.8% male<\/strong> and 48.2% female<\/strong>.<\/li>\n<\/ul>\n
- \n
- Those aged 25 to 34 years make up 27.4% <\/b>of Instagram’s user base, followed by the 18 to 24-year-olds at 25.1%<\/b>. These age groups are highly engaged with Instagram shopping features.<\/li>\n<\/ul>\n
- \n
- Additionally, 35 to 44-year-olds represent 18.3%<\/strong> of the user base, and while they may have different shopping habits, they still constitute a significant portion of Instagram shoppers.<\/li>\n<\/ul>\n
(Sources: Hostinger<\/a>, Predis.ai<\/a>)<\/p>\n
Instagram Shoppers’ Behaviour Statistics<\/b><\/h2>\n
- \n
- Approximately 40.1%<\/b> of Instagram social shoppers spend over $200 yearly<\/b> on the platform. This highlights the significant purchasing power and engagement of Instagram users, making it a valuable platform for businesses to reach potential customers.<\/li>\n
- 90%<\/b> of people on Instagram follow at least one business, which highlights the platform's popularity and influence in connecting businesses with potential customers.<\/li>\n
- 50%<\/b> of people surveyed by Instagram have used the platform to discover new brands, products, or services.<\/li>\n
- 130 million Instagram’s daily active users make purchases<\/b> on the platform. This is because of the convenience of e-commerce trading, where users can access product catalogs online and make purchases with just a click.<\/li>\n
- 50% of Instagram users<\/b> have visited a website to buy a product or service after seeing it on the business's Instagram Stories.<\/li>\n
- 83% of Instagram users<\/b> actively use the platform to search for and discover new brands and products.<\/li>\n
- Whenever the content is deemed share-worthy on Instagram, 86%<\/b> of the consumers will purchase, sample, or recommend the product.
\nThis brings out the importance of interesting and shareable content, which can go a long way in shifting the behavior of consumers. Marketing content is meant not only to attract consumers but also to encourage them to share, which makes shareable content valuable in marketing processes.<\/li>\n<\/ul>\n(Sources: Instagram for business<\/a>, Capital One Shopping<\/a>, Hootsuite<\/a>)<\/p>\n
Instagram Shopping Statistics for Business<\/strong><\/h2>\n
- \n
- In the United States, 40% of small businesses<\/b> have adopted Instagram Shopping as a part of their digital marketing and sales strategy.<\/li>\n
- <\/li>\n<\/ul>\n
- \n
- Posts on Instagram Shopping experience a click-through rate that is 25% higher<\/strong> when compared with the click-through rate of traditional advertisements<\/li>\n<\/ul>\n
- \n
- Instagram Shopping accounts for 10% of overall Instagram ad revenue<\/strong>.<\/li>\n<\/ul>\n
- \n
- Marketers who use Instagram's shopping tools are 15% more likely<\/strong> to say their Instagram strategy was effective than those who don't. Of the shopping tools, Instagram Live Shopping and Instagram Shops have the highest ROI at 32%<\/strong> (combined) and are the most leveraged.<\/li>\n<\/ul>\n
![\"Which](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Which-Instagram-Shopping-Tool-Has-The-Highest-ROI_-Top-6.jpg\")
<\/p>\n- \n
- According to 41% of Instagram marketers<\/b>, the majority of the brands they collaborate with rely solely on Instagram's shopping features, opting not to maintain an independent website. The remaining 59% of marketers <\/b>report that the brands they partner with utilize a combination of Instagram's shopping tools and their dedicated websites to conduct their online business.<\/li>\n
- 83% <\/b>of Instagram marketers say they have worked with a brand that launched a product exclusively on Instagram, and 59% <\/b>say launching exclusively on Instagram is better than launching elsewhere.<\/li>\n
- As per a survey among 500 Instagram marketers, 57%<\/b> said that Instagram Shopping tools’ increased product discoverability is the biggest benefit of the platform, while 50%<\/b> agreed that it provides a simplified shopping experience.<\/li>\n<\/ul>\n
![\"what](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/what-are-the-biggest-benefits-of-using-ig-shopping-tools_.jpg\")
<\/p>\n- \n
- The introduction of the shopping feature on Instagram has resulted in a 20% increase<\/strong> in purchase intent.<\/li>\n
- Over 54% of users <\/strong>find the shopping experience on Instagram user-friendly and convenient.<\/li>\n<\/ul>\n
(Source: Hubspot<\/a>, Wifi Talents<\/a>, Predis.ai<\/a>)<\/p>\n
Instagram Shop Usage Stats<\/strong><\/h2>\n
- \n
- On average, major brands post on Instagram 1.56 times every day<\/strong>. Frequent posting is important for maintaining a consistent presence on Instagram to keep followers informed and interested.<\/li>\n<\/ul>\n
- \n
- According to a survey by Instagram, 44% of people<\/strong> use the platform to shop weekly by using features like Shopping Tags and the Shop tab.<\/li>\n<\/ul>\n
(Source: Predis.ai<\/a>, Instagram<\/a>)<\/p>\n
Instagram Shop <\/strong>Market Share<\/strong><\/h2>\n
- \n
- Among the top 500 online shops on Instagram in the U.S., 92% <\/strong>primarily sell products in the Fashion category, while 89.2%<\/strong> focus on the Furniture and Appliances category.<\/li>\n
- Instagram has become a virtual runway, making it easier for users to shop the latest trends. Fashion Coupon Codes<\/a> can help you grab those trending looks for less.<\/li>\n<\/ul>\n
Instagram Stores Market Share<\/strong><\/p>\n
\n - Instagram has become a virtual runway, making it easier for users to shop the latest trends. Fashion Coupon Codes<\/a> can help you grab those trending looks for less.<\/li>\n<\/ul>\n
- Among the top 500 online shops on Instagram in the U.S., 92% <\/strong>primarily sell products in the Fashion category, while 89.2%<\/strong> focus on the Furniture and Appliances category.<\/li>\n
- According to a survey by Instagram, 44% of people<\/strong> use the platform to shop weekly by using features like Shopping Tags and the Shop tab.<\/li>\n<\/ul>\n
- Over 54% of users <\/strong>find the shopping experience on Instagram user-friendly and convenient.<\/li>\n<\/ul>\n
- 83% <\/b>of Instagram marketers say they have worked with a brand that launched a product exclusively on Instagram, and 59% <\/b>say launching exclusively on Instagram is better than launching elsewhere.<\/li>\n
- According to 41% of Instagram marketers<\/b>, the majority of the brands they collaborate with rely solely on Instagram's shopping features, opting not to maintain an independent website. The remaining 59% of marketers <\/b>report that the brands they partner with utilize a combination of Instagram's shopping tools and their dedicated websites to conduct their online business.<\/li>\n
- Marketers who use Instagram's shopping tools are 15% more likely<\/strong> to say their Instagram strategy was effective than those who don't. Of the shopping tools, Instagram Live Shopping and Instagram Shops have the highest ROI at 32%<\/strong> (combined) and are the most leveraged.<\/li>\n<\/ul>\n
- Instagram Shopping accounts for 10% of overall Instagram ad revenue<\/strong>.<\/li>\n<\/ul>\n
- <\/li>\n<\/ul>\n
- 90%<\/b> of people on Instagram follow at least one business, which highlights the platform's popularity and influence in connecting businesses with potential customers.<\/li>\n
- Approximately 40.1%<\/b> of Instagram social shoppers spend over $200 yearly<\/b> on the platform. This highlights the significant purchasing power and engagement of Instagram users, making it a valuable platform for businesses to reach potential customers.<\/li>\n
- Additionally, 35 to 44-year-olds represent 18.3%<\/strong> of the user base, and while they may have different shopping habits, they still constitute a significant portion of Instagram shoppers.<\/li>\n<\/ul>\n
- Those aged 25 to 34 years make up 27.4% <\/b>of Instagram’s user base, followed by the 18 to 24-year-olds at 25.1%<\/b>. These age groups are highly engaged with Instagram shopping features.<\/li>\n<\/ul>\n
- Instagram users consist of approximately 51.8% male<\/strong> and 48.2% female<\/strong>.<\/li>\n<\/ul>\n
- Instagram shopping is popular among Gen Z consumers (70%)<\/strong> and millennial consumers (63%)<\/strong>.<\/li>\n<\/ul>\n
- Instagram’s shopping features have become popular among businesses and consumers, with over 130 million users clicking on product tags<\/strong> monthly. This indicates a strong trend towards shopping on Instagram, as users are increasingly looking to the app not just for inspiration, but also for making purchases.<\/li>\n<\/ul>\n
- From 2020 to 2021, Instagram saw a growth of 170 million users, and although the pace slowed slightly, it continued to grow by 70 million users annually until 2023. By 2024, Instagram is expected to grow by another 40 million users<\/strong>.<\/li>\n<\/ul>\n
- Over 1.72 billion people use Instagram to shop<\/strong>, browse products, or interact with brands.<\/li>\n<\/ul>\n
![\"Half](\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Half-of-short-form-video-viewers-like-watching-comedy-content-1.jpg\")
<\/p>\n<\/div>\n