{"id":6698,"date":"2026-01-01T02:45:59","date_gmt":"2026-01-01T10:45:59","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=6698"},"modified":"2026-01-02T04:02:09","modified_gmt":"2026-01-02T12:02:09","slug":"men-vs-women-shopping-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/","title":{"rendered":"Men vs Women Shopping Statistics 2026: Spending, Demographics"},"content":{"rendered":"<p>Female shoppers have spent over $35 trillion on consumer goods globally, accounting for around 50% of the total global consumption expenditure, which is $72 trillion. In the United States, women are responsible for 85% of the country&#8217;s consumer spending, amounting to around $14 trillion.<\/p>\n<p>American men make over 75% of their purchases in physical stores than women, while over 70% of women in the US prefer shopping online.<\/p>\n<p>American male shoppers make 75% more purchases in brick-and-mortar stores than women. However, over 70% of female shoppers in the US shop from eCommerce platforms.<\/p>\n<p>In this blog, we will explore key men vs women shopping statistics, which will help you get valuable insights into their shopping behaviors and preferences.<\/p>\n<h2><strong>Top Men vs Women Shopping Statistics in 2025<\/strong><\/h2>\n<ul>\n<li>American women account for 85% of consumer spending<\/li>\n<li>Men spend an average of $39, whereas women spend an average of $28 worldwide<\/li>\n<li>72% of male buyers are more likely to use a computer for online purchases<\/li>\n<li>Men in the U.S. have $125 more credit card debt on average than women<\/li>\n<li>Single male shoppers in the U.S. spend $43,299 annually, compared to $42,174 for females<\/li>\n<li>75% of American men and women consumers say they&#8217;re spending the same or less than last year<\/li>\n<\/ul>\n<h2><strong>Men vs. Women Shopping Statistics<\/strong><\/h2>\n<p>Women shoppers tend to shop more and spend twice as much as men. They also spend more time shopping offline compared to male shoppers. A majority of female buyers prefer purchasing from department stores. Below we have listed some of the interesting men vs women shopping statistics that you should know:<\/p>\n<ul>\n<li>Female buyers worldwide spend <strong>2x <\/strong>the total amount of all consumer spending in the United States.<\/li>\n<li aria-level=\"1\"><b>3 out of 10<\/b> American men make purchases in a single day, compared to around <b>40%<\/b> of women. Reports also suggest that women spend an average of around <b>1 hour<\/b> per shopping trip, while men spend around <b>45 minutes<\/b> for the same.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-12974 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/men-vs-female-shopping.jpg\" alt=\"men vs female shopping\" width=\"1600\" height=\"784\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/men-vs-female-shopping.jpg 1600w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/men-vs-female-shopping-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/men-vs-female-shopping-1024x502.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/men-vs-female-shopping-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/men-vs-female-shopping-1536x753.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<ul>\n<li><strong>8 out of 10<\/strong> female shoppers in the US prefer to purchase products on sale, while <strong>74%<\/strong> of male buyers do the same. However, men spend more on a single product than women.<\/li>\n<li>Only <strong>8%<\/strong> of American men are interested in studying promotional emails, whereas <strong>14%<\/strong> of women show curiosity in them.<\/li>\n<li aria-level=\"1\">About <b>34% of women shoppers<\/b> actively search for promo codes while shopping, compared to <b>26% of men<\/b>. When it comes to fashion purchases, many buyers use <a rel=\"nofollow\" href=\"https:\/\/womens-lifestyle.grabon.com\/coupons\/\">women's lifestyle coupons<\/a> to enjoy extra savings on their favorite products.<\/li>\n<\/ul>\n<p>Here is the table to show the factors influencing the final purchasing decision for male and female shoppers:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<th><strong>Shopping Behavior<\/strong><\/th>\n<th><strong>Men<\/strong><\/th>\n<th><strong>Women<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<th>Free shipping<\/th>\n<th>60%<\/th>\n<th>60%<\/th>\n<\/tr>\n<tr>\n<td>Best bargain<\/td>\n<td>74%<\/td>\n<td>77%<\/td>\n<\/tr>\n<tr>\n<td>Buying on sale<\/td>\n<td>57%<\/td>\n<td>74%<\/td>\n<\/tr>\n<tr>\n<td>Applying coupons or promo codes<\/td>\n<td>26%<\/td>\n<td>34%<\/td>\n<\/tr>\n<tr>\n<td>Studying promotional emails<\/td>\n<td>8%<\/td>\n<td>14%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7438 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-factors-influencing-the-final-purchasing-decision-for-male-and-female-shoppers.jpg\" alt=\"the factors influencing the final purchasing decision for male and female shoppers\" width=\"1132\" height=\"804\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-factors-influencing-the-final-purchasing-decision-for-male-and-female-shoppers.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-factors-influencing-the-final-purchasing-decision-for-male-and-female-shoppers-300x213.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-factors-influencing-the-final-purchasing-decision-for-male-and-female-shoppers-768x545.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-factors-influencing-the-final-purchasing-decision-for-male-and-female-shoppers-1024x727.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<ul>\n<li aria-level=\"1\">Almost <b>half<\/b> of the female buyers in the United States prefer shopping at big box or department stores, and convenience stores, while only <b>4 out of 10<\/b> American men share the same preference.<\/li>\n<li>Consumer Direct is the least preferred retail type among American consumers, chosen by only <strong>13%<\/strong> of women and <strong>11%<\/strong> of men.<\/li>\n<li aria-level=\"1\">Around <b>17% of female<\/b> shoppers prefer buying exclusively from online retailers, compared to <b>14% of male<\/b> shoppers. Interestingly, many online buyers also use <a rel=\"nofollow\" href=\"https:\/\/mens-lifestyle.grabon.com\/coupons\/\">men&#8217;s lifestyle coupons<\/a> for extra savings while shopping.<\/li>\n<\/ul>\n<p>The table below shows the most preferred retail types among Americans by gender:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Retail Type<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Big box or department store<\/td>\n<td>37%<\/td>\n<td>49%<\/td>\n<\/tr>\n<tr>\n<td>Specialty<\/td>\n<td>29%<\/td>\n<td>37%<\/td>\n<\/tr>\n<tr>\n<td>Pharmacy\/convenience stores<\/td>\n<td>36%<\/td>\n<td>48%<\/td>\n<\/tr>\n<tr>\n<td>Consumer Direct<\/td>\n<td>11%<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Online only<\/td>\n<td>14%<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Online marketplace<\/td>\n<td>32%<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>None of the above<\/td>\n<td>35%<\/td>\n<td>22%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7450 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-most-preferred-retail-types-among-Americans-by-gender.jpg\" alt=\"the most preferred retail types among Americans by gender\" width=\"1132\" height=\"834\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-most-preferred-retail-types-among-Americans-by-gender.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-most-preferred-retail-types-among-Americans-by-gender-300x220.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-most-preferred-retail-types-among-Americans-by-gender-768x566.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-most-preferred-retail-types-among-Americans-by-gender-1024x754.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>4 out of 10<\/b> women in the US buy groceries weekly, compared to <b>37.5%<\/b> of men. Only <b>8%<\/b> of men and <b>4.5%<\/b> of women purchase groceries daily. There are around <b>41.8%<\/b> of male and <b>34.8%<\/b> of female shoppers in the country who buy groceries multiple times a week.<\/li>\n<\/ul>\n<p>Here is the table to show how often men and women purchase groceries in the US:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Shopping Frequency<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Daily<\/td>\n<td>8%<\/td>\n<td>4.5%<\/td>\n<\/tr>\n<tr>\n<td>4-5 times a week<\/td>\n<td>10.8%<\/td>\n<td>6.9%<\/td>\n<\/tr>\n<tr>\n<td>2-3 times a week<\/td>\n<td>31%<\/td>\n<td>27.6%<\/td>\n<\/tr>\n<tr>\n<td>Once a week<\/td>\n<td>37.5%<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Less than once a week<\/td>\n<td>12.7%<\/td>\n<td>17%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7446 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-often-men-and-women-purchase-groceries-in-the-US.jpg\" alt=\"how often men and women purchase groceries in the US\" width=\"1136\" height=\"810\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-often-men-and-women-purchase-groceries-in-the-US.jpg 1136w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-often-men-and-women-purchase-groceries-in-the-US-300x214.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-often-men-and-women-purchase-groceries-in-the-US-768x548.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-often-men-and-women-purchase-groceries-in-the-US-1024x730.jpg 1024w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<\/div>\n<ul>\n<li><strong>7 out of 10<\/strong> American women like purchasing retail items in person rather than ordering them online, while about <strong>60%<\/strong> of men prefer the same.<\/li>\n<li>Only <strong>5%<\/strong> of men and <strong>8%<\/strong> of women prefer ordering retail items from brands&#8217; mobile apps or websites.<\/li>\n<\/ul>\n<p>Let's check the most preferred channels to purchase retail items among US shoppers by gender:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Purchasing Channels<\/strong><\/td>\n<td><strong>Men <\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>In-person<\/td>\n<td>60%<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>Brand&#8217;s mobile app\/website<\/td>\n<td>5%<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Brand's website on a computer\/laptop<\/td>\n<td>19%<\/td>\n<td>14%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Sources:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.plma.com\/\">PLMA<\/a>, <a rel=\"nofollow\" href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\">BelVG<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1246592\/retailer-type-preference-by-gender-us\/\">Statista 1<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1247019\/retail-purchasing-channel-preference-by-gender-us\/\">Statista 2<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1457639\/grocery-shopping-frequency-genders-us\/\">Statista 3<\/a><\/p>\n<h3><strong>Men vs. Women Shopping Statistics by Age<\/strong><\/h3>\n<p>American women consumers under 40 years old spend more compared to men. When it comes to the medium of shopping, female shoppers between 18 to 24 years mostly like to purchase online through their smartphones. Below we have compiled some key men vs women shopping statistics by age group:<\/p>\n<ul>\n<li>Female shoppers in the United States aged under <b>40<\/b> spend <b>2x<\/b> more than men, with figures at <b>19%<\/b> compared to <b>12%<\/b>. And, men in the <b>45 to 54<\/b> age range spend <b>27%<\/b>, more than women&#8217;s <b>26%<\/b>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7447 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-spending-of-an-American-female-buyer-under-40.jpg\" alt=\"Average spending of an American female buyer under 40\" width=\"1748\" height=\"856\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-spending-of-an-American-female-buyer-under-40.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-spending-of-an-American-female-buyer-under-40-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-spending-of-an-American-female-buyer-under-40-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-spending-of-an-American-female-buyer-under-40-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Average-spending-of-an-American-female-buyer-under-40-1536x752.jpg 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>9 out of 10 <\/b>Gen Z women shoppers in the US spend over an hour a day shopping online. <b>Half<\/b> of them prefer buying clothes on their mobile over other categories.<\/li>\n<li>Reports show that <strong>41%<\/strong> of Gen Z females in the country buy apparel <strong>1 to 2<\/strong> times a month, while only <strong>17%<\/strong> of males do the same.<\/li>\n<li>Only <strong>12.1%<\/strong> of female Gen Z buyers purchase apparel daily, compared to <strong>10.2%<\/strong> of male buyers. However, men generally buy more frequently, with over <strong>50%<\/strong> who like to shop multiple times a week.<\/li>\n<\/ul>\n<p>The table below shows the apparel buying frequency by Gen Z in the US by gender:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Shopping Frequency<\/strong><\/td>\n<td><strong>Male<\/strong><\/td>\n<td><strong>Female<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Everyday<\/td>\n<td>10.2%<\/td>\n<td>12.1%<\/td>\n<\/tr>\n<tr>\n<td>3-4 times a week<\/td>\n<td>27.3%<\/td>\n<td>15.2%<\/td>\n<\/tr>\n<tr>\n<td>1-2 times a week<\/td>\n<td>23.6%<\/td>\n<td>13.6%<\/td>\n<\/tr>\n<tr>\n<td>1-2 times per month<\/td>\n<td>16.8%<\/td>\n<td>40.9%<\/td>\n<\/tr>\n<tr>\n<td>Every 2-3 months<\/td>\n<td>14.5%<\/td>\n<td>13.6%<\/td>\n<\/tr>\n<tr>\n<td>Rarely or never<\/td>\n<td>6.8%<\/td>\n<td>4.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7437 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-apparel-buying-frequency-by-Gen-Z-in-the-US-by-gender.jpg\" alt=\"the apparel buying frequency by Gen Z in the US by gender\" width=\"1136\" height=\"704\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-apparel-buying-frequency-by-Gen-Z-in-the-US-by-gender.jpg 1136w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-apparel-buying-frequency-by-Gen-Z-in-the-US-by-gender-300x186.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-apparel-buying-frequency-by-Gen-Z-in-the-US-by-gender-768x476.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-apparel-buying-frequency-by-Gen-Z-in-the-US-by-gender-1024x635.jpg 1024w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<\/div>\n<ul>\n<li>American women shoppers aged between 45 to 54 years spend an average of <strong>$968<\/strong> per year on women's and girls' clothing. Buyers aged 35 to 44 follow closely with a spending average of <b>$853<\/b> annually.<\/li>\n<\/ul>\n<p><strong>Sources:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/nielseniq.com\/global\/en\/\">NIQ<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/markets\/413\/e-commerce\/\">Statista Ecommerce<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/1328167\/gen-z-apparel-shopping-frequency-gender\/\">Statista 1<\/a>, <a href=\"https:\/\/www.statista.com\/statistics\/863032\/average-annual-consumer-expenditure-on-womens-and-girls-apparel-by-age-us\/\">Statista 2<\/a><\/p>\n<h3><strong>Men vs. Women Online Shopping Statistics<\/strong><\/h3>\n<p>According to various reports, American women shoppers mostly purchase online than men. Most men and women shoppers use their computers to shop online. Social media platforms have become a prominent source for consumers to discover new brands and products. Let's check some of the important online shopping statistics by gender:<\/p>\n<ul>\n<li><strong>7 out of 10 female<\/strong> consumers in the United States indulge in online shopping compared to <strong>68%<\/strong> of male buyers. Over <strong>72%<\/strong> of men buyers are more likely to use a computer to shop online, while about <strong>66%<\/strong> of women shoppers prefer to do so.<\/li>\n<li aria-level=\"1\">Clothes, technology, and travel accessories are the top categories for men, with around <b>40%<\/b> purchasing these items online. Reports also revealed that apparel is the top choice for female buyers, with <b>5 out of 10<\/b> purchasing clothing online.<\/li>\n<li>Medicines are the least preferred category for both genders, with only <strong>8% of men<\/strong> and <strong>10% of women<\/strong> purchasing them online.<\/li>\n<\/ul>\n<p>Let's check the most favorite categories for men and women online:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Product Category<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Travel\/Holiday Accommodation<\/td>\n<td>37%<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>Food\/Groceries<\/td>\n<td>14%<\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td>Household Goods<\/td>\n<td>32%<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Clothes\/Sports Goods<\/td>\n<td>40%<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Tickets for Events<\/td>\n<td>27%<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>Books\/Magazines\/E-Learning Material<\/td>\n<td>23%<\/td>\n<td>25%<\/td>\n<\/tr>\n<tr>\n<td>Film\/Music<\/td>\n<td>22%<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Medicine<\/td>\n<td>8%<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>Computer\/Technologies<\/td>\n<td>39%<\/td>\n<td>18%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7441 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/most-favorite-categories-for-men-and-women-online.jpg\" alt=\"most favorite categories for men and women online\" width=\"1132\" height=\"926\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/most-favorite-categories-for-men-and-women-online.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/most-favorite-categories-for-men-and-women-online-300x245.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/most-favorite-categories-for-men-and-women-online-768x628.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/most-favorite-categories-for-men-and-women-online-1024x838.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<ul>\n<li>Surveys revealed that <strong>8 out of 10<\/strong> global female buyers make fashion-related purchases online compared to <strong>73%<\/strong> of men.<\/li>\n<\/ul>\n<ul>\n<li><strong>6 out of 10 female<\/strong> consumers often use social media to discover new brands\/products, while about <strong>52% of men<\/strong> do the same. Over <strong>half<\/strong> of women buyers like to research a product or brand on social media compared to <strong>47%<\/strong> of men.<\/li>\n<\/ul>\n<p>The table below shows the usage of social media in the shopping journey by gender:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Shopping Activities<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Often discover products via social media<\/td>\n<td>52%<\/td>\n<td>62%<\/td>\n<\/tr>\n<tr>\n<td>More likely to discover a new product on social media than any other way<\/td>\n<td>45%<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>Often research a product via social media<\/td>\n<td>47%<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>Follow favorite brands on social media<\/td>\n<td>44%<\/td>\n<td>48%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><strong>6 out of 10<\/strong> American women make impulse purchases of clothes and shoes online, while around <strong>50%<\/strong> of men prefer impulsive shopping for electronics.<\/li>\n<li>Home, furniture, and gardening products are the least favored for impulse purchases, with only <strong>24%<\/strong> of women and <strong>23%<\/strong> of men opting for them.<\/li>\n<\/ul>\n<p>Here is the table for the top online impulse purchases by gender in the United States:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Product Categories<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Clothes or shoes<\/td>\n<td>38%<\/td>\n<td>57%<\/td>\n<\/tr>\n<tr>\n<td>Toys, games, or books<\/td>\n<td>44%<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>Personal care products<\/td>\n<td>18%<\/td>\n<td>29%<\/td>\n<\/tr>\n<tr>\n<td>Electronics<\/td>\n<td>49%<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td>Home, furniture, or garden<\/td>\n<td>23%<\/td>\n<td>24%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7448 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/top-online-impulse-purchases-by-gender-in-the-United-States.jpg\" alt=\"top online impulse purchases by gender in the United States\" width=\"1136\" height=\"679\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/top-online-impulse-purchases-by-gender-in-the-United-States.jpg 1136w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/top-online-impulse-purchases-by-gender-in-the-United-States-300x179.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/top-online-impulse-purchases-by-gender-in-the-United-States-768x459.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/top-online-impulse-purchases-by-gender-in-the-United-States-1024x612.jpg 1024w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<\/div>\n<ul>\n<li>Some reports suggest that over <strong>half<\/strong> of women regret impulse purchases, while <strong>46%<\/strong> of men feel the same way. However, women tend to spend less on these impulse buys than men.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/belvg.com\/blog\/men-vs-women-who-runs-the-online-shopping-world.html\">BelVG<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1375959\/share-e-commerce-fashion-buyers-gender\/\">Statista 1<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1455179\/social-media-shopping-activities-by-gender-worldwide\/\">Statista 2<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1308151\/online-impulse-purchases-worldwide-gender\/\">Statista 3<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/11\/21\/for-shopping-phones-are-common-and-influencers-have-become-a-factor-especially-for-young-adults\/\">Pew Research Center<\/a><\/p>\n<h3><strong>Men vs. Women Offline Shopping Statistics<\/strong><\/h3>\n<p>Men shoppers in the United States are more likely to purchase from brick-and-mortar stores than women. Most shoppers buy household essentials, fashion accessories, and healthcare products from offline stores. Here are some of the key offline shopping statistics by gender:<\/p>\n<ul>\n<li aria-level=\"1\">American men make <b>75%<\/b> more offline purchases than women. However, <b>90%<\/b> of female shoppers prefer buying household essentials, compared to <b>81%<\/b> of male shoppers.<\/li>\n<li>Fashion, clothing, and accessories follow closely, with over <b>73%<\/b> of women and about <b>65%<\/b> of men liking to purchase them from brick-and-mortar stores.<\/li>\n<li>Only <strong>23%<\/strong> of women and <strong>25%<\/strong> of men prefer purchasing toys and baby equipment from offline stores in the US.<\/li>\n<\/ul>\n<p>The table below shows what American men and women prefer to purchase in-store:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Product Categories<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Household essentials<\/td>\n<td>86%<\/td>\n<td>81%<\/td>\n<\/tr>\n<tr>\n<td>Fashion, clothing, and accessories<\/td>\n<td>73%<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>Health, personal care, and beauty<\/td>\n<td>67%<\/td>\n<td>52%<\/td>\n<\/tr>\n<tr>\n<td>Electronics and appliances<\/td>\n<td>53%<\/td>\n<td>57%<\/td>\n<\/tr>\n<tr>\n<td>Home Furnishings<\/td>\n<td>55%<\/td>\n<td>48%<\/td>\n<\/tr>\n<tr>\n<td>Entertainment<\/td>\n<td>39%<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>Toys and baby equipment<\/td>\n<td>23%<\/td>\n<td>25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7449 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/what-American-men-and-women-prefer-to-purchase-in-store.jpg\" alt=\"what American men and women prefer to purchase in-store\" width=\"1132\" height=\"804\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/what-American-men-and-women-prefer-to-purchase-in-store.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/what-American-men-and-women-prefer-to-purchase-in-store-300x213.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/what-American-men-and-women-prefer-to-purchase-in-store-768x545.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/what-American-men-and-women-prefer-to-purchase-in-store-1024x727.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">More than <b>half<\/b> of men and women shoppers in the United States prefer to make offline purchases at Walmart. Following closely is Target, with over <b>34% of women<\/b> and <b>26% of men<\/b> preferring to shop in person. Only <b>8% of American men<\/b> prefer Kohl's for offline shopping, while <b>6% of women<\/b> choose Best Buy.<\/li>\n<\/ul>\n<p>Here is the table to showcase the most preferred retailer for offline purchases in the US by gender:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Retail Chain<\/strong><\/td>\n<td><strong>Share of Men doing offline shopping<\/strong><\/td>\n<td><strong>Share of Women doing offline shopping<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Apple<\/td>\n<td>19%<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Best Buy<\/td>\n<td>11%<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td>Walmart<\/td>\n<td>56%<\/td>\n<td>54%<\/td>\n<\/tr>\n<tr>\n<td>Costco<\/td>\n<td>12%<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Target<\/td>\n<td>26%<\/td>\n<td>34%<\/td>\n<\/tr>\n<tr>\n<td>Kohl's<\/td>\n<td>8%<\/td>\n<td>12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Sources:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.performancemarketingworld.com\/article\/1751425\/gender-shopping-gap-men-spend-75-goods-bought-in-store\">PMW<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.junglescout.com\/blog\/men-vs-women-shopping\/\">JungleScout<\/a><\/p>\n<h3><strong>Men vs. Women Holiday Shopping Statistics<\/strong><\/h3>\n<p>In 2025, most Americans plan to increase their holiday spending from the previous year. Women buyers dominate spending amounts during the holiday season. Regarding specific holiday spending, female consumers spend more than men on holidays, like Cyber Monday. Below we have listed some key men vs women holiday shopping statistics:<\/p>\n<ul>\n<li>American women plan to spend an average of <b>$1,638<\/b> on holiday shopping, an <b>11%<\/b> increase from last year. Men plan to increase their holiday spending by <b>68%<\/b> compared to the previous year.<\/li>\n<li><b>7 out of 10<\/b> US female shoppers make purchases on Cyber Monday, compared to <b>64.4%<\/b> of male buyers. For Black Friday, <b>67.7%<\/b> of women and <b>68.9%<\/b> of men shop online, while only <b>24.8%<\/b> of women and <b>34.1%<\/b> of men shop in person.<\/li>\n<\/ul>\n<p>The table below shows the share of Americans shopping on Black Friday and Cyber Monday by gender:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Holiday Shopping Activity<\/strong><\/td>\n<td><strong>Share of Men doing holiday shopping<\/strong><\/td>\n<td><b>Share of women doing holiday shopping<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>In-person Black Friday<\/td>\n<td>34.1%<\/td>\n<td>24.8%<\/td>\n<\/tr>\n<tr>\n<td>Online Black Friday<\/td>\n<td>68.9%<\/td>\n<td>67.7%<\/td>\n<\/tr>\n<tr>\n<td>Small Business Saturday<\/td>\n<td>32.2%<\/td>\n<td>37.3%<\/td>\n<\/tr>\n<tr>\n<td>Cyber Monday<\/td>\n<td>64.4%<\/td>\n<td>67.1%<\/td>\n<\/tr>\n<tr>\n<td>None of the above<\/td>\n<td>17.8%<\/td>\n<td>18.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7439 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender.jpg\" alt=\"share of Americans shopping on Black Friday and Cyber Monday by gender\" width=\"1136\" height=\"729\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender.jpg 1136w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-300x193.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-768x493.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-1024x657.jpg 1024w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<\/div>\n<ul>\n<li>Over <b>71%<\/b> of American women and <b>66%<\/b> of men use laptops or desktops for holiday shopping. Smartphones follow closely, with over <b>33%<\/b> of female and <b>42%<\/b> of male buyers using them during the holiday season. Only <b>20%<\/b> of women and <b>28%<\/b> of men use tablets for holiday shopping.<\/li>\n<\/ul>\n<ul>\n<li>Over <b>40%<\/b> of Americans do most holiday shopping and research online. Meanwhile, <b>19%<\/b> of women and <b>27%<\/b> of men prefer researching online but visit physical stores to make holiday purchases.<\/li>\n<\/ul>\n<ul>\n<li>Reports also revealed that around <strong>23%<\/strong> of women and <strong>20%<\/strong> of men in the country do their holiday shopping and research offline.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>7 out of 10<\/b> women in the US consider product cost as the most influential factor in their holiday shopping, compared to <b>55%<\/b> of men.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/2023-holiday-outlook-trends.html\">PWC<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1180088\/consumer-intent-on-black-friday-shopping-by-gender-us\/\">Statista 1<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/636165\/online-christmas-gift-shopping-device-usa-gender\/\">Statista 2<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/638367\/convergence-of-online-and-offline-holiday-shopping-in-the-us-gender\/\">Statista 3<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/940128\/influences-on-purchase-decisions-when-holiday-gift-shopping-us\/\">Statista 4<\/a><\/p>\n<h2><strong>Men vs Women Shopping Behavior<\/strong><\/h2>\n<p>According to some reports, male shoppers in the United States are more loyal to their preferred brands than women on both online and offline platforms. Men also lead in spending more on exercise accessories, tobacco products, toys, and other items. Here are some important men vs women shopping behavior statistics you must know:<\/p>\n<ul>\n<li aria-level=\"1\">About <b>3\/4th<\/b> of U.S. men and women report spending less or maintaining their spending this year compared to last year. <b>61%<\/b> of the consumers revealed that their online spending on Amazon, Walmart, and other platforms has dropped. Reports also suggested that around <b>40%<\/b> plan to increase their spending in the coming quarters.<\/li>\n<li aria-level=\"1\"><b>3 out of 10<\/b> male shoppers in the United States have bought more exercise supplies, toys, and games. Only <b>16%<\/b> of female buyers spent more on these items.<\/li>\n<\/ul>\n<p>The table below shows the items on which American men and women increased their spending:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Share of men who spent more<\/strong><\/td>\n<td><strong>Share of women who spent more<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tobacco, pipes, and accessories<\/td>\n<td>23%<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>Toys and Games<\/td>\n<td>29%<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Electronics<\/td>\n<td>27%<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Exercise\/fitness supplies<\/td>\n<td>29%<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td>Alcohol<\/td>\n<td>25%<\/td>\n<td>16%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><strong>7 out of 10<\/strong> men in the US have revealed that they are loyal to their favorite brands, compared to <strong>54%<\/strong> of women. While <strong>41%<\/strong> of men and <strong>22%<\/strong> of women stated that they look for specific brands when shopping online.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.junglescout.com\/blog\/men-vs-women-shopping\/\">JungleScout<\/a><\/p>\n<h2><strong>Men vs. Women Spending Statistics<\/strong><\/h2>\n<p>Although women account for around half of the global consumer spending, men tend to spend more on average. Only the average spending amount of Gen Z female shoppers is more than men. Here are some key men vs women spending statistics:<\/p>\n<ul>\n<li aria-level=\"1\">Female shoppers worldwide spend over <b>$35 trillion<\/b> on consumer goods, accounting for about <b>50%<\/b> of the global consumer spending of <b>$82.46 trillion<\/b>. In the United States, female shoppers account for <b>85%<\/b> of consumer spending, totaling around <b>$14 trillion<\/b>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-13747 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-consumer-spending-of-female-shoppers-worldwide-2.jpg\" alt=\"average consumer spending of female shoppers worldwide\" width=\"1500\" height=\"735\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-consumer-spending-of-female-shoppers-worldwide-2.jpg 1500w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-consumer-spending-of-female-shoppers-worldwide-2-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-consumer-spending-of-female-shoppers-worldwide-2-1024x502.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-consumer-spending-of-female-shoppers-worldwide-2-768x376.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Globally, men shoppers spend a median of <b>$39<\/b>, while women shoppers spend a median of <b>$28<\/b>. The median spend on purchases for Gen Z female and male shoppers is <b>$40<\/b> and <b>$28<\/b>, respectively.<\/li>\n<\/ul>\n<ul>\n<li>For millennials, the median spend of male consumers is around <strong>$53<\/strong>, compared to <strong>$32<\/strong> of female buyers.<\/li>\n<\/ul>\n<p>The table below shows the global median spend on purchases for men and women shoppers by generations:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Generations<\/strong><\/td>\n<td><strong>Median Spending of Men<\/strong><\/td>\n<td><strong>Median Spending of Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Gen Z<\/td>\n<td>$40<\/td>\n<td>$28<\/td>\n<\/tr>\n<tr>\n<td>Millennials<\/td>\n<td>$53<\/td>\n<td>$32<\/td>\n<\/tr>\n<tr>\n<td>Gen X<\/td>\n<td>$44<\/td>\n<td>$28<\/td>\n<\/tr>\n<tr>\n<td>Baby Boomers<\/td>\n<td>$26<\/td>\n<td>$23<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7442 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-1.jpg\" alt=\"share of Americans shopping on Black Friday and Cyber Monday by gender-1\" width=\"1136\" height=\"661\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-1.jpg 1136w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-1-300x175.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-1-768x447.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-Americans-shopping-on-Black-Friday-and-Cyber-Monday-by-gender-1-1024x596.jpg 1024w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<\/div>\n<ul>\n<li>Single male shoppers in the U.S. spend an average of <strong>$43,299<\/strong> annually, while single female shoppers spend about <strong>$42,174<\/strong>. Men allocate around <strong>37.1%<\/strong> of their income to housing, whereas women spend about <strong>46.5%<\/strong>.<\/li>\n<li>Following closely is transportation, where men and women consumers spend about <strong>16.1%<\/strong> and <strong>14.1%<\/strong> of their income, respectively. Women spend <strong>5.16%<\/strong> more on entertainment than men, who spend <strong>4.36%<\/strong>.<\/li>\n<\/ul>\n<p>Here is the table to showcase the share of income allocated by single male and female shoppers in categories:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Men <\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Housing (including utilities)<\/td>\n<td>37.10%<\/td>\n<td>46.50%<\/td>\n<\/tr>\n<tr>\n<td>Transportation<\/td>\n<td>16.10%<\/td>\n<td>14.10%<\/td>\n<\/tr>\n<tr>\n<td>Food at Home<\/td>\n<td>7.03%<\/td>\n<td>8.86%<\/td>\n<\/tr>\n<tr>\n<td>Healthcare<\/td>\n<td>6.91%<\/td>\n<td>11.20%<\/td>\n<\/tr>\n<tr>\n<td>Entertainment<\/td>\n<td>4.36%<\/td>\n<td>5.16%<\/td>\n<\/tr>\n<tr>\n<td>Dining Out<\/td>\n<td>5.04%<\/td>\n<td>4.46%<\/td>\n<\/tr>\n<tr>\n<td>Apparel and Services<\/td>\n<td>1.90%<\/td>\n<td>3.05%<\/td>\n<\/tr>\n<tr>\n<td>Education<\/td>\n<td>1.55%<\/td>\n<td>1.78%<\/td>\n<\/tr>\n<tr>\n<td>Miscellaneous<\/td>\n<td>1.68%<\/td>\n<td>1.99%<\/td>\n<\/tr>\n<tr>\n<td>Alcoholic Beverages<\/td>\n<td>1.56%<\/td>\n<td>0.99%<\/td>\n<\/tr>\n<tr>\n<td>Tobacco<\/td>\n<td>0.83%<\/td>\n<td>0.51%<\/td>\n<\/tr>\n<tr>\n<td>Personal Care<\/td>\n<td>0.67%<\/td>\n<td>1.88%<\/td>\n<\/tr>\n<tr>\n<td>Reading<\/td>\n<td>0.18%<\/td>\n<td>0.30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/data.worldbank.org\/indicator\/NE.CON.TOTL.CD\">World Bank<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/consumer-behavior-trends-state-of-the-consumer-tracker\/splurge-spending-inflation-lipstick-index.html\">Deloitte<\/a>, <a rel=\"nofollow\" href=\"https:\/\/apps.bea.gov\/iTable\/?reqid=19andstep=2andisuri=1andcategories=survey\">BEA<\/a><\/p>\n<h3><strong>Male vs. Female Credit Card Spending<\/strong><\/h3>\n<p>American men are more likely to owe around <b>$6,357<\/b>, which is <b>$125<\/b> more credit card debt than women's <b>$6,232<\/b>. Despite this, their average credit score is <b>705<\/b>, compared to <b>704<\/b> for women. Reports also revealed that females hold an average of <b>4.5<\/b> credit cards, while men have <b>3.6<\/b>.<\/p>\n<p><b>51%<\/b> of men are more likely to fall into credit card debt than <b>42%<\/b> of women. The total debt balance of men consumers in the United States is around <b>$310,004<\/b>, which is <b>$27,953<\/b> more than that of women.<\/p>\n<p>The table below shows the debt difference between men and women:<\/p>\n<div>\n<table>\n<thead>\n<tr>\n<td><b>Debt Metric<\/b><\/td>\n<td><b>Men<\/b><\/td>\n<td><b>Women<\/b><\/td>\n<td><b>% Difference<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Mortgage debt<\/td>\n<td>$211,034<\/td>\n<td>$192,368<\/td>\n<td>9.74%<\/td>\n<\/tr>\n<tr>\n<td>HELOC debt<\/td>\n<td>$47,017<\/td>\n<td>$42,746<\/td>\n<td>-9.09%<\/td>\n<\/tr>\n<tr>\n<td>Auto loan debt<\/td>\n<td>$20,645<\/td>\n<td>$17,747<\/td>\n<td>-14.04%<\/td>\n<\/tr>\n<tr>\n<td>Student loan debt<\/td>\n<td>$35,188<\/td>\n<td>$36,131<\/td>\n<td>2.68%<\/td>\n<\/tr>\n<tr>\n<td>Personal loan debt<\/td>\n<td>$17,716<\/td>\n<td>$14,780<\/td>\n<td>-16.56%<\/td>\n<\/tr>\n<tr>\n<td>Credit card balance<\/td>\n<td>$6,357<\/td>\n<td>$6,232<\/td>\n<td>&#8211; 1.99%<\/td>\n<\/tr>\n<tr>\n<td>Home equity line of credit (HELOC) balance<\/td>\n<td>$47,017<\/td>\n<td>$42,746<\/td>\n<td>&#8211; 10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.experian.com\/blogs\/ask-experian\/women-and-credit\/\">Experian<\/a><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>In summary, men and women have unique shopping behaviors and preferences that vary across platforms, product categories, and age groups. Women account for significant consumer spending worldwide and in the United States. Unlike men, 70% of women prefer to shop online rather than visit brick-and-mortar stores. Whereas men are more interested in offline shopping than women.<\/p>\n<p>As e-commerce continues to grow in the U.S., women are anticipated to be key drivers of this trend. Social media is expected to be a major channel for women, with over 60% using these platforms to discover new brands and products.<\/p>\n<h2><b>FAQs<\/b><\/h2>\n<p><b>Who spends more in the US, men or women?<br \/>\n<\/b>According to surveys, single male shoppers in the U.S. spend an average of $43,299 each year, compared to single female shoppers who spend around $42,174 annually.<\/p>\n<p><b>Who makes more money in the U.S., men or women?<br \/>\n<\/b>In the U.S. in 2024, women earned about\u202f8385\u202f% of every dollar men made. For full-time workers, women earned roughly\u202f83\u202f%, while among all workers, the ratio dropped to about\u202f85%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Female shoppers have spent over $35 trillion on consumer goods globally, accounting for around 50% of the total global consumption expenditure, which is $72 trillion. In the United States, women are responsible for 85% of the country&#8217;s consumer spending, amounting to around $14 trillion. American men make over 75% of their purchases in physical stores &hellip;<\/p>\n","protected":false},"author":19,"featured_media":7444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Men vs Women Shopping Statistics 2026: Spending, Demographics<\/title>\n<meta name=\"description\" content=\"Men vs women shopping statistics 2026 covering spending patterns, demographics, buying behavior, preferences, and key consumer trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men vs Women Shopping Statistics 2026: Spending, Demographics\" \/>\n<meta property=\"og:description\" content=\"Men vs women shopping statistics 2026 covering spending patterns, demographics, buying behavior, preferences, and key consumer trends.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"GrabOn Blog - Powered by GrabOn.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-01T10:45:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-02T12:02:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Men-vs-Women-Shopping-Statistics-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1065\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tushar R Behera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tushar R Behera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/\",\"url\":\"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/\",\"name\":\"Men vs Women Shopping Statistics 2026: Spending, Demographics\",\"isPartOf\":{\"@id\":\"https:\/\/grabon.com\/blog\/#website\"},\"datePublished\":\"2026-01-01T10:45:59+00:00\",\"dateModified\":\"2026-01-02T12:02:09+00:00\",\"author\":{\"@id\":\"https:\/\/grabon.com\/blog\/#\/schema\/person\/48075c76bf8c140bdaef8aedf38c7cff\"},\"description\":\"Men vs women shopping statistics 2026 covering spending patterns, demographics, buying behavior, preferences, and key consumer trends.\",\"breadcrumb\":{\"@id\":\"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grabon.com\/blog\/men-vs-women-shopping-statistics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grabon.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Men vs Women Shopping Statistics 2026: Spending, Demographics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grabon.com\/blog\/#website\",\"url\":\"https:\/\/grabon.com\/blog\/\",\"name\":\"GrabOn Blog - Powered by GrabOn.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grabon.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/grabon.com\/blog\/#\/schema\/person\/48075c76bf8c140bdaef8aedf38c7cff\",\"name\":\"Tushar R Behera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grabon.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26638b71c5f1afeffbd5f90a31ef1775?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26638b71c5f1afeffbd5f90a31ef1775?s=96&d=mm&r=g\",\"caption\":\"Tushar R Behera\"},\"description\":\"Tushar is a reader and a good observer, which he reflects in his writings to make his content more authentic.He has a knack for choosing interesting and informative topics to write about, making his writing all the more enjoyable. 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