{"id":6647,"date":"2025-06-06T01:00:09","date_gmt":"2025-06-06T08:00:09","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=6647"},"modified":"2026-10-26T05:15:13","modified_gmt":"2026-10-26T12:15:13","slug":"facebook-marketplace-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/facebook-marketplace-statistics\/","title":{"rendered":"Facebook Marketplace Usage and Revenue Statistics (2026)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In 2026, Facebook Marketplace has over<\/span><a rel=\"nofollow\" href=\"https:\/\/www.cnbc.com\/video\/2025\/03\/08\/how-facebook-marketplace-amassed-more-shoppers-than-amazon.html\"> <span style=\"font-weight: 400;\">1.1 billion monthly active users<\/span><\/a><span style=\"font-weight: 400;\"> and significantly contributes to Meta\u2019s revenue of <\/span><a href=\"https:\/\/investor.atmeta.com\/investor-news\/press-release-details\/2026\/Meta-Reports-First-Quarter-2026-Results\/default.aspx\"><span style=\"font-weight: 400;\">$117.11 billion<\/span><\/a><span style=\"font-weight: 400;\"> for the first half of 2026. The platform\u2019s popularity spans various categories, with furniture, apparel, and electronics being the most popular.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why\u2019s it growing so fast? Well, the young crowd, especially Gen Z, is all over social media and changing the game. They\u2019re into new ways of buying and selling. Today, Facebook Marketplace has 8% more transactions occurring than Craigslist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s look at the state of Facebook Marketplace through the numbers below.<\/span><\/p>\n<h2><b>Facebook Marketplace Statistics: Top Picks<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 1 billion people buy from Facebook Marketplace every month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are 260 million sellers on the Facebook Marketplace globally.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Marketplace accounts for 51.2% of all social media purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The majority of Facebook Marketplace users belong to the 25 to 35-year age group.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">98% of Facebook Marketplace users shop using their mobile phones.<\/span><\/li>\n<\/ol>\n<h2><b>How many people use Facebook Marketplace<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook Marketplace has 1.23 billion active users in over 100 countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also means 42% of Facebook\u2019s monthly active users shop on its marketplace.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6662 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Active-Shoppers-on-Facebook-Marketplace-1024x501.jpg\" alt=\"Active Shoppers on Facebook Marketplace\" width=\"1024\" height=\"501\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Active-Shoppers-on-Facebook-Marketplace-1024x501.jpg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Active-Shoppers-on-Facebook-Marketplace-300x147.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Active-Shoppers-on-Facebook-Marketplace-768x376.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Active-Shoppers-on-Facebook-Marketplace-1536x752.jpg 1536w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Active-Shoppers-on-Facebook-Marketplace.jpg 1748w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.junglescout.com\/resources\/articles\/how-to-sell-on-facebook-marketplace\/\">Jungle Scout<\/a>.<\/p>\n<h2><b>Facebook Marketplace Revenue<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta reported total revenues of $56.31 billion for Q1 2026 and $60.80 billion for Q2 2026, with a significant contribution from Facebook Marketplace.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook Marketplace is capitalizing on the booming resale market, expected to reach $350 billion by 2027.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">This popularity is due to increasing consumer interest in sustainable shopping and the desire for unique, affordable items.<\/span><\/li>\n<\/ul>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/268604\/annual-revenue-of-facebook\/#:~:text=In%202024%2C%20the%20company's%20annual,position%20as%20a%20tech%20giant.\"> <span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/investor.atmeta.com\/investor-news\/press-release-details\/2026\/Meta-Reports-First-Quarter-2026-Results\/default.aspx\"><span style=\"font-weight: 400;\">Meta<\/span><\/a><\/p>\n<h2><b>Facebook Marketplace User Demographics<\/b><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\"> The age group that uses Facebook Marketplace the most falls within the 25 to 35 years range.<\/span><\/li>\n<\/ol>\n<table>\n<tbody>\n<tr>\n<td><b>Age Group<\/b><\/td>\n<td><b>User Percent<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">18-24<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">25-34<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">35-44<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22.2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> 61.8% of Facebook Marketplace users are female<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">while 38.2% are male.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Facebook Marketplace is following a similar trend as other social commerce platforms of having a higher female user base than men.<\/span><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6652 size-large\" style=\"font-size: 16px; font-weight: 400;\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Facebook-Marketplace-Demographics-1024x501.jpg\" alt=\"Facebook Marketplace Demographics\" width=\"1024\" height=\"501\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-Demographics-1024x501.jpg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-Demographics-300x147.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-Demographics-768x376.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-Demographics-1536x752.jpg 1536w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-Demographics.jpg 1748w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/h2>\n<p>(Sources: <a rel=\"nofollow\" href=\"https:\/\/earthweb.com\/facebook-marketplace-statistics\/\">earthweb<\/a>, <a rel=\"nofollow\" href=\"https:\/\/scoop.market.us\/facebook-marketplace-statistics\/#:~:text=Demographic%20Profile%20of%20Marketplace%20Users,-Age%20Distribution%3A%20As&amp;text=In%202021%2C%20approximately%2047.8%25%20of,its%20popularity%20varies%20by%20country.\">scoop market<\/a>)<\/p>\n<h2><strong>Facebook Marketplace Usage Trends<\/strong><\/h2>\n<ol start=\"3\">\n<li>51.2% of all shoppers made their most recent social media purchase from Facebook Marketplace. This success stems from its smooth integration with Facebook, wide product range, local buying options, and trust built over the years.<\/li>\n<li>16% of Facebook users shop or buy items from Facebook Marketplace. This indicates that nearly 1 in 6 users turn to the Marketplace for their buying needs, benefiting from its easy access, diverse product range, and integration with their existing social network.<\/li>\n<li>39% of North American social media users use Facebook Marketplace.<\/li>\n<\/ol>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Region<\/strong><\/td>\n<td><strong>Facebook Marketplace Users<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Latin America<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>North America<\/td>\n<td>39%<\/td>\n<\/tr>\n<tr>\n<td>Middle East and Africa<\/td>\n<td>33%<\/td>\n<\/tr>\n<tr>\n<td>Asia Pacific<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Europe<\/td>\n<td>26%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ol start=\"6\">\n<li>Facebook Marketplace has approximately 9.1 million monthly searches in the US.<\/li>\n<\/ol>\n<p>7. 32% of digital marketers use video ads to promote businesses on Facebook Marketplace.<br \/>\nVideos can showcase products in a dynamic and visually appealing way, helping businesses stand out in a competitive space. This strategy uses Facebook&#8217;s extensive user base and Marketplace&#8217;s integrated platform to drive high visibility and conversion rates for businesses.<\/p>\n<ol start=\"8\">\n<li><span style=\"font-weight: 400;\"> People are 53% more likely to buy from a business they can message. This trend is evident in sales that start on Facebook Messenger, which enables customers to connect directly with sellers and increases sales on Facebook Marketplace.<\/span><\/li>\n<\/ol>\n<p>9. Users spend approximately 5 minutes on Facebook Marketplace on every visit.<\/p>\n<p>10. Facebook Marketplace gets 64.92% of its traffic from the US followed by Canada at 26.74%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6653 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Facebook-Marketplace-for-Social-Commerce-1024x501.jpg\" alt=\"Facebook Marketplace for Social Commerce\" width=\"1024\" height=\"501\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-for-Social-Commerce-1024x501.jpg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-for-Social-Commerce-300x147.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-for-Social-Commerce-768x376.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-for-Social-Commerce-1536x752.jpg 1536w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-for-Social-Commerce.jpg 1748w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>(Sources: <a rel=\"nofollow\" href=\"https:\/\/capitaloneshopping.com\/research\/facebook-marketplace-statistics\/\">Capital One Shopping<\/a>, <a rel=\"nofollow\" href=\"https:\/\/app.neilpatel.com\/en\/ubersuggest\/keyword_ideas?ai-keyword=facebook%20marketplace&amp;keyword=facebook%20marketplace&amp;lang=en&amp;locId=2840&amp;mode=keyword\">UberSuggest<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.lennysnewsletter.com\/p\/the-inside-story-of-facebook-marketplace\">Lenny\u2019s Newsletter<\/a>, <a rel=\"nofollow\" href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/overview\/website-performance\/*\/999\/3m?webSource=Total&amp;key=facebookmarketplace.com\">similarweb<\/a>, <a rel=\"nofollow\" href=\"https:\/\/earthweb.com\/facebook-marketplace-statistics\/\">earthweb<\/a>)<\/p>\n<ol start=\"11\">\n<li><span style=\"font-weight: 400;\"> Facebook Marketplace is available in over 100 countries and multiple languages.<\/span><\/li>\n<\/ol>\n<h2><strong>Facebook Marketplace Trends<\/strong><\/h2>\n<ol start=\"12\">\n<li>Facebook falls behind in popularity among U.S. online marketplace sellers, trailing eBay by 24.1%. Factors like eBay\u2019s long-standing reputation, ease of use, or specialized features give it an edge over Facebook.<\/li>\n<li>Facebook Marketplace automatically creates mobile-friendly listings. 98% of Facebook users log in using their mobile phones, and 81.8% of people access the platform only via mobile.<\/li>\n<\/ol>\n<h3><strong>Facebook Marketplace Statistics for Business<\/strong><\/h3>\n<ol start=\"18\">\n<li>Small and medium-sized enterprises (SMEs) typically generate 1,000 to 2,000 monthly visits through digital marketing. In contrast, Facebook Marketplace gives them access to an audience of around 800 million users.<\/li>\n<li>Messenger.com and MSN.com are the primary external referrers to Facebook Marketplace, accounting for nearly 90% of its off-Facebook traffic.<\/li>\n<li>For businesses, the conversion rate for ads on Facebook and Facebook Marketplace can reach an impressive 9%.<\/li>\n<li>At least 70% of individuals earning over $75,000 annually are regular, often daily, users of Facebook.<\/li>\n<li>Ads on Facebook Marketplace currently reach a massive 562 million people.<\/li>\n<\/ol>\n<p>(Source: <a rel=\"nofollow\" href=\"https:\/\/thrivemyway.com\/facebook-marketplace-stats\/\">Thrive my way<\/a>)<\/p>\n<h3><b>What sells most on Facebook Marketplace in 2026<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Based on market trends and seller data, here are the best-selling categories and items on Facebook Marketplace in 2026:<\/span><\/p>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Furniture &amp; Home Decor:<\/b><span style=\"font-weight: 400;\"> This is consistently the strongest category because large, heavy items are expensive to ship. Top sellers include couches, dining sets, bed frames, bookshelves, and modern lighting fixtures.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Electronics:<\/b><span style=\"font-weight: 400;\"> High demand for affordable tech keeps this category moving fast. Smartphones (especially Apple and Samsung), laptops, gaming consoles (PlayStation, Xbox, Nintendo Switch), smartwatches, and TVs are top performers.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Home &amp; Kitchen Appliances:<\/b><span style=\"font-weight: 400;\"> Both large appliances (washers, dryers, refrigerators) and trendy small appliances (air fryers, coffee makers, stand mixers) sell quickly as buyers look for second-hand savings over retail prices.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fashion &amp; Accessories:<\/b><span style=\"font-weight: 400;\"> Vintage and retro clothing, designer handbags, brand-name sneakers, and watches attract strong buyer interest. Grouping everyday clothing into bundles also helps them sell faster.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Baby &amp; Kids&#8217; Gear:<\/b><span style=\"font-weight: 400;\"> Since children outgrow items quickly, parents frequently turn to Marketplace for deals on strollers, cribs, high chairs, and bundled clothing.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tools &amp; DIY Supplies:<\/b><span style=\"font-weight: 400;\"> Power tools from recognizable brands like DeWalt, Makita, and Milwaukee are highly sought after. Complete toolkits, drills, saws, and ladders move quickly because buyers usually search with a specific project in mind.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sports, Fitness &amp; Outdoor Gear:<\/b><span style=\"font-weight: 400;\"> Bicycles, dumbbells, home gym setups, and camping gear have steady demand, often peaking around New Year&#8217;s resolutions or the start of summer.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seasonal &amp; Event Products:<\/b><span style=\"font-weight: 400;\"> Timing creates urgency for these items. Holiday decor, Halloween costumes, patio furniture in the spring, and snow blowers in the winter drive quick sales if listed a few weeks ahead of the season.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h2><b>Automotive and Vehicle Sales on Facebook Marketplace<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among automotive dealers selling on Marketplace, <\/span><b>Trucks and SUVs make up nearly 75%<\/b><span style=\"font-weight: 400;\"> of all sold units. The Ford F-150 remains the single most widely sold model by dealers on the platform.\u00a0<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Based on recent 2026 data tracking dealer sales on the platform, the median listed price of a sold vehicle is approximately <\/span><b>$32,899<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vehicles move quickly on the platform. Among active dealers, over <\/span><b>65% of vehicles sell within 30 days<\/b><span style=\"font-weight: 400;\"> of being posted.\u00a0<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With zero listing fees for individuals and deep local penetration, Facebook Marketplace is now considered one of the largest single sources of used vehicle search traffic in North America.\u00a0<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">(Source: <\/span><a rel=\"nofollow\" href=\"https:\/\/autobook.io\/blog\/facebook-marketplace-car-sales-statistics#:~:text=Across%20802%20dealer%20units%2C%20the%20median%20was,by%20more%20dealers%20than%20any%20other%20model.\"><span style=\"font-weight: 400;\">Autbook.io<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><\/h3>\n<h2><b>Facebook Marketplace Trust, Safety, and Scam Statistics\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As Facebook Marketplace grows, so does fraudulent activity. Trust and safety have become major concerns for both buyers and sellers, making scam awareness a critical part of the platform&#8217;s ecosystem.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over <\/span><b>62% of Facebook Marketplace users<\/b><span style=\"font-weight: 400;\"> in the US report having encountered a scam on the platform.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to banking fraud experts at TSB, <\/span><b>73% of all purchase fraud cases<\/b><span style=\"font-weight: 400;\"> they receive originate from Facebook Marketplace.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fraudsters target high-value or highly sought-after items. The most scammed items by volume are:<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vehicles and vehicle parts:<\/b><span style=\"font-weight: 400;\"> 21%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Phones:<\/b><span style=\"font-weight: 400;\"> 7%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shoes and clothing:<\/b><span style=\"font-weight: 400;\"> 7%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gaming consoles and accessories:<\/b><span style=\"font-weight: 400;\"> 7%<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">North America carries the highest fraudulent transaction value globally, accounting for <\/span><b>42% of the total eCommerce fraud value<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To combat this, Meta aggressively polices the platform. In just the third quarter of 2024, Facebook removed over <\/span><b>1.1 billion fake accounts<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">(Source: <\/span><a href=\"https:\/\/www.tsb.co.uk\/news-releases\/urgent-consumer-warning-as-tsb-finds-over-a-third-of-adverts-on-facebook-marketplace-could-be-scams.html\"><span style=\"font-weight: 400;\">TSB<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow\" href=\"https:\/\/www.wired.com\/story\/zelle-scammers-are-ruining-facebook-marketplace\/\"><span style=\"font-weight: 400;\">Wired<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><\/h3>\n<h2><b>Comparison of Facebook Marketplace with Leading Classifieds Platforms<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The rise of Facebook Marketplace has sparked significant changes in the online classifieds landscape, challenging established platforms like Craigslist, Kijiji, and Marktplaats across various regions. Read further to learn how Facebook Marketplace compares with them.<\/span><\/p>\n<h3><b>Facebook Marketplace Vs. Craigslist<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Two platforms stand out in online buying and selling: <\/span><b>Facebook Marketplace<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Craigslist<\/b><span style=\"font-weight: 400;\">. Craigslist leads in online classifieds and offers a simple approach to local transactions. However, since the launch of Facebook Marketplace in 2016, user engagement on Craigslist has noticeably declined.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The average visit duration on Facebook Marketplace is 5 minutes, much higher than Craigslist\u2019s 40-second duration.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Facebook attracts a significantly larger audience, with over 10.66 billion monthly visits compared to Craigslist\u2019s 135 million visits per month.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Craigslist has experienced a steady multi-year decline, with monthly site visits dropping to roughly 135 million by late 2026, and annual revenue plummeting over 70% from its 2018 peak (down to an estimated $302 million).<\/span><\/li>\n<\/ul>\n<p>Craigslist&#8217;s decline in traffic was not solely due to the competition from Facebook Marketplace but also due to its delayed response to changing market demands and consumer preferences. Craigslist&#8217;s belated efforts to modernize with a mobile app launch have had minimal impact on reversing the trend of declining user traffic.<\/p>\n<h3><strong>Facebook Marketplace Vs. Kijiji<\/strong><\/h3>\n<p>Kijiji is a popular online classifieds platform in Canada, providing a marketplace for users to buy and sell a wide range of goods and services. The platform prides itself on connecting communities and facilitating peer-to-peer transactions.<\/p>\n<p>However, Facebook Marketplace dominates Kijiji in several key areas.<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Feature<\/b><\/td>\n<td><b>Facebook Marketplace<\/b><\/td>\n<td><b>Kijiji<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>User base<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Larger, more general audience<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Smaller, more focused audience<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Age demographics<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Skews younger (Millennials, Gen Z)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Wider range, leaning slightly older<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Social integration<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Integrated with Facebook profiles<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Anonymous or limited profile<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Verification<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Can be verified through Facebook profile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited verification<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Item selection<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Wider variety of items<\/span><\/td>\n<td><span style=\"font-weight: 400;\">More focus on furniture, vehicles, electronics<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Fees<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Generally free to sell, optional selling fees<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Free to list and browse<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Interface<\/b><\/td>\n<td><span style=\"font-weight: 400;\">User-friendly, similar to Facebook<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Simpler, more traditional classifieds layout<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Search Filters<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Easy filters for location, category, price, etc.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Basic filters for location, category, price<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Communication<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Messaging through Facebook Messenger<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Messaging through Kijiji platform<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Payment<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Up to buyer and seller to arrange<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Up to buyer and seller to arrange<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li>Facebook Marketplace has a significantly<strong> larger inventory<\/strong> than Kijiji, with a relative depth of 7 times that of Kijiji in Vancouver.<\/li>\n<li>In the category of <strong>Clothing &amp; Accessories<\/strong>, Facebook Marketplace also leads with an inventory depth 4 times greater than Kijiji. This indicates a stronger presence and a better selection of fashion-related items on Facebook Marketplace.<\/li>\n<li>The gap in inventory is smaller in the <strong>Real Estate<\/strong> category, where Facebook Marketplace&#8217;s inventory is 1.2 times that of Kijiji. This still shows a lead for Facebook, but the competition is closer in this sector.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6655 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Kijiji-marketplace-1024x668.jpg\" alt=\"Facebook Marketplace vs Kijiji marketplace\" width=\"1024\" height=\"668\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Kijiji-marketplace-1024x668.jpg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Kijiji-marketplace-300x196.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Kijiji-marketplace-768x501.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Kijiji-marketplace.jpg 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Facebook Marketplace&#8217;s inventory growth has outpaced Kijiji in many Canadian cities and categories. One of the reasons for this growth is the involvement of professional businesses, especially in categories like auto and real estate, which contribute to the quality and quantity of listings on Facebook Marketplace. On the other hand, Kijiji has yet to evolve its proposition significantly, leading to a relative decline in its competitive position.<\/p>\n<h3><strong>Facebook Marketplace Vs. Marktplaats<\/strong><\/h3>\n<p>Marktplaats is the leading online classifieds marketplace in the Netherlands, established in 1999. Marktplaats is known for its extensive reach and deep market penetration, becoming a staple for Dutch consumers seeking new and second-hand goods.<\/p>\n<p>Here\u2019s a comparison of the relative inventory depth of Marktplaats and Facebook Marketplace in the Netherlands, demonstrating Marktplaats&#8217;s significant lead in various categories.<\/p>\n<ul>\n<li><strong>Books &amp; Games: <\/strong>Marktplaats has a vastly larger inventory than Facebook Marketplace, with a relative depth of 16 times greater. This indicates a strong dominance in the Books &amp; Games category, suggesting that Marktplaats is the preferred platform for these items in the Netherlands.<\/li>\n<li><strong>Clothing &amp; Accessories: <\/strong>In the Clothing &amp; Accessories category, Marktplaats&#8217;s inventory is 7 times that of Facebook Marketplace. This shows a substantial lead, highlighting Marktplaats&#8217;s strong presence and popularity in the fashion sector.<\/li>\n<li><strong>Vehicles: <\/strong>This category also shows a significant advantage for Marktplaats, with an inventory depth 5 times greater than that of Facebook Marketplace. This points to a robust market share and many vehicle listings on Marktplaats.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6651 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Marktplaats-marketplace-1024x668.jpg\" alt=\"Facebook Marketplace vs Marktplaats marketplace\" width=\"1024\" height=\"668\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Marktplaats-marketplace-1024x668.jpg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Marktplaats-marketplace-300x196.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Marktplaats-marketplace-768x501.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Facebook-Marketplace-vs-Marktplaats-marketplace.jpg 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Facebook Marketplace, launched in the Netherlands in August 2017, has quickly matched the awareness, usage, and inventory depth of bol.com, the second generalist player in the market. Despite this rapid growth, Facebook Marketplace still trails behind Marktplaats.<\/p>\n<ul>\n<li>A survey reveals that 68% of Dutch buyers consider Marktplaats their first choice, compared to only 9% who prefer Facebook Marketplace.<\/li>\n<li>Marktplaats&#8217;s widespread usage and early investment in product features, such as mobile integration, transactional capabilities, and a proprietary ad platform, have helped it build a strong and defensible market position.<\/li>\n<\/ul>\n<p>(Sources: <a rel=\"nofollow\" href=\"https:\/\/pro.similarweb.com\/#\/digitalsuite\/websiteanalysis\/audience-demographics\/*\/999\/3m?webSource=Total&amp;key=facebook.com,craigslist.com\">similarweb<\/a>, OC&amp;C Strategy)<\/p>\n<h2><strong>Social Buying and Facebook Marketplace<\/strong><\/h2>\n<p>Social shopping, or social buying, is revolutionizing how we think about e-commerce. It\u2019s a blend of online shopping and social media, creating a seamless experience where users can purchase products directly from their social feeds.<\/p>\n<p>Platforms like Instagram and Facebook have taken this concept to the next level by allowing businesses to set up dedicated shop pages.<\/p>\n<p>Facebook Marketplace is a prime example of social shopping in action. It leverages the vast user base of Facebook, where in the US alone, the average person spends over 2 hours daily on social media.<\/p>\n<p>Read further to see how social shopping is growing and bringing Facebook Marketplace into the trend.<\/p>\n<h3><strong>Social Buying Statistics<\/strong><\/h3>\n<ol>\n<li>In 2024, the penetration rate of social shopping is projected to reach nearly 25%, with continued growth expected in the following years. Consequently,<\/li>\n<li>The social commerce revenues are set to cross 1 trillion dollars by 2028, a significant increase from over 570 billion in 2023.<\/li>\n<li>The social commerce revenue on Facebook and Instagram crossed $94 million in 2024.<\/li>\n<li>The social commerce market in the United States reached $84.2 billion in 2024, an annual growth rate of 47%.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6657 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Social-commerce-platform-popularity.jpg\" alt=\"Social commerce platform popularity\" width=\"997\" height=\"579\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/Social-commerce-platform-popularity.jpg 997w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Social-commerce-platform-popularity-300x174.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/Social-commerce-platform-popularity-768x446.jpg 768w\" sizes=\"auto, (max-width: 997px) 100vw, 997px\" \/><\/p>\n<p>5. The average order value for customers referred from Instagram is $65, followed by Facebook ($55), Twitter ($46), and YouTube ($38).<\/p>\n<p>6. The average US social buyer spent $518 via social commerce in 2022, up 26.9% from 2021. Annual spending is expected to reach $937 in 2025.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6658 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-annual-us-retail-social-commerce-sales-per-buyer-2019-2025-1024x701.jpg\" alt=\"average annual us retail social commerce sales per buyer, 2019-2025\" width=\"1024\" height=\"701\" srcset=\"https:\/\/grabon.com\/blog\/wp-content\/uploads\/average-annual-us-retail-social-commerce-sales-per-buyer-2019-2025-1024x701.jpg 1024w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/average-annual-us-retail-social-commerce-sales-per-buyer-2019-2025-300x205.jpg 300w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/average-annual-us-retail-social-commerce-sales-per-buyer-2019-2025-768x526.jpg 768w, https:\/\/grabon.com\/blog\/wp-content\/uploads\/average-annual-us-retail-social-commerce-sales-per-buyer-2019-2025.jpg 1132w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ol start=\"7\">\n<li>54% of social media users use social media to research products, and 71% are more likely to purchase products and services based on social media referrals.<\/li>\n<\/ol>\n<p>8. 27% of consumers prefer discovering new products through social media over other channels<\/p>\n<p>9. Around 84% of consumers search for brands on social media before purchasing.<\/p>\n<p>10. 67% of consumers have bought products via social media platforms.<\/p>\n<p>11. 29% of social media users are more likely to purchase on the same day of using social media.<\/p>\n<p>12. 11% of social media users make an online purchase right after finding a product, whereas 44% buy it later.<\/p>\n<p>(Sources: <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/topics\/8757\/social-commerce\/\">Statista<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.webfx.com\/blog\/social-media\/facebook-statistics\/\">WebFX<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.impactmybiz.com\/blog\/what-is-social-shopping\/\">impact<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/us-social-buyers-spending-more-than-ever\">EMarketer<\/a>, <a rel=\"nofollow\" href=\"https:\/\/porchgroupmedia.com\/blog\/social-commerce-statistics\/#:~:text=Around%2084%25%20of%20consumers%20search,day%20of%20using%20social%20media\">Porch<\/a>)<\/p>\n<h2><b>Interesting Facebook Marketplace Facts<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">The top 3 popular categories on Facebook Marketplace are furniture, clothing\/accessories, and electronics.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Effective April 15, 2024, Meta increased its selling fee for shipped orders. The platform now charges <\/span><b>10% of the total sale<\/b><span style=\"font-weight: 400;\"> (which includes the item price, shipping costs, and taxes) or a minimum flat fee of <\/span><b>$0.80<\/b><span style=\"font-weight: 400;\"> per shipment. However, local pickup sales where buyers and sellers meet in person remain completely free of platform fees.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">For businesses, Facebook Marketplace can be a powerful tool. Small and medium-sized enterprises (SMEs) may receive around 1,000 to 2,000 hits a month through traditional digital marketing methods. Still, with Facebook Marketplace, their potential customer base is open to around 1 billion users. (Source:<\/span><a rel=\"nofollow\" href=\"https:\/\/thrivemyway.com\/facebook-marketplace-stats\/\"> <span style=\"font-weight: 400;\">Thrive my way<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In the U.S., sellers can offer nationwide shipping for products in specific categories, broadening their potential customer base beyond local buyers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">To buy or sell on Facebook Marketplace, users must be 18 years or older, ensuring a level of maturity and responsibility in transactions.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">At least 81.8% of Facebook users access the platform exclusively through a mobile device. (Source:<\/span><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/268136\/top-15-countries-based-on-number-of-facebook-users\/\"> <span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">While many people stumble onto Marketplace via their newsfeed, <\/span><b>16% of all Facebook users (roughly 491 million people)<\/b><span style=\"font-weight: 400;\"> log into the Facebook app <\/span><i><span style=\"font-weight: 400;\">specifically<\/span><\/i><span style=\"font-weight: 400;\"> with the intent to browse and shop on Marketplace.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>More about Facebook Marketplace<\/strong><\/h2>\n<p>Facebook Marketplace is a convenient and user-friendly platform where individuals can buy, sell, and discover items within their local communities. To help you navigate this platform more effectively, we&#8217;ve compiled a comprehensive list of FAQs to address common questions and clear any doubts you might have about using Facebook and Facebook Marketplace.<\/p>\n<p><b>How to find Facebook Marketplace&#8217;s recently viewed items?<\/b><b><br \/>\n<\/b>To find your recently viewed items on Facebook Marketplace, follow these steps:<\/p>\n<ul>\n<li>Open the Facebook app and tap on the Marketplace icon.<\/li>\n<li>Tap on your Commerce Profile (usually represented by a person icon).<\/li>\n<li>Scroll down to find the Recently Viewed section under the Buying tab.<\/li>\n<\/ul>\n<p>This feature allows you to easily revisit items you&#8217;ve previously looked at, making it convenient to track and compare potential purchases.<\/p>\n<p><b>How many daily active users does Facebook have?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">As of 2026, Facebook has over 2.11 billion daily active users. This high level of engagement is driven by Facebook\u2019s continuous innovation, user-friendly features, and integration with other popular services such as Instagram, WhatsApp, and Messenger.<\/span><\/p>\n<p><b>Does Facebook Marketplace take a percentage?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Yes, Facebook Marketplace charges a selling fee for items sold with shipping. The fee is 10% of the sale price, with a minimum fee of $0.80 per listing. This fee helps cover costs related to payment processing, customer support, and Purchase Protection.<\/span><\/p>\n<p><b>How do I advertise on Facebook Marketplace for free?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">To advertise on Facebook Marketplace for free, simply open Facebook, click on the Marketplace icon, and create a new listing. Choose the type of listing (e.g., items for sale), fill in the details like title, price, and description, upload high-quality photos, set your location, and publish the listing. This will make your item visible to local buyers without any cost.<\/span><\/p>\n<p><b>Is Facebook Marketplace still popular?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Yes, Facebook Marketplace remains very popular in 2026, with over 1 billion monthly active users. Its extensive reach and user engagement make it a significant player in the e-commerce space.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2026, Facebook Marketplace has over 1.1 billion monthly active users and significantly contributes to Meta\u2019s revenue of $117.11 billion for the first half of 2026. The platform\u2019s popularity spans various categories, with furniture, apparel, and electronics being the most popular. Why\u2019s it growing so fast? Well, the young crowd, especially Gen Z, is all &hellip;<\/p>\n","protected":false},"author":15,"featured_media":6659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-6647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Marketplace Usage and Revenue Statistics (2025)<\/title>\n<meta name=\"description\" content=\"Data on Facebook marketplace users and growth over the years. 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