{"id":6485,"date":"2026-07-15T02:00:07","date_gmt":"2026-07-15T09:00:07","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=6485"},"modified":"2026-07-23T06:44:49","modified_gmt":"2026-07-23T13:44:49","slug":"coupon-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/coupon-statistics\/","title":{"rendered":"27 Coupon Statistics: Usage And Redemption Insights For 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite claims that couponing is a thing of the past, the statistics tell a very different story. In 2025, global shoppers redeemed 940 million coupons, of which 262.5 million were redeemed by Americans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern-age shoppers actively seek out savings, with 80% subscribing to promotional <\/span><a href=\"https:\/\/grabon.com\/blog\/how-to-get-free-coupons-by-email\/\"><span style=\"font-weight: 400;\">emails for digital coupons<\/span><\/a><span style=\"font-weight: 400;\"> and 86% willing to try a new brand just because it offers a discount. These behaviors highlight how coupons remain a critical part of modern retail strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we&#8217;ll debunk the myth that couponing is dead by diving into the latest statistics and trends for 2025. Through data and insights, we&#8217;ll show why coupons are more relevant than ever for retailers.<\/span><\/p>\n<h2><b>State of the Coupon Industry At a Glance<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Global online shoppers redeemed 940 million coupons in 2025.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">91% of US shoppers actively redeem coupons when they shop.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% of Americans sign up for promotional emails specifically to receive digital coupons.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coupons have an average redemption rate of 0.9%, meaning if a brand distributes 1 million coupons, about 9,000 of them will be redeemed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">85% of shoppers are willing to exchange their data for discounts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">86% of online shoppers are more likely to try a new brand just because it offered a coupon.<\/span><\/li>\n<\/ul>\n<h2><b>Coupon usage statistics for 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In 2026, coupon usage statistics indicate that most consumers will use them for household-related shopping.<\/span><span style=\"font-weight: 400;\"> Consumers discover most of the coupons on social media groups and communities.<\/span><\/p>\n<h3><b>How Many People Use Coupons?<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14936\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-many-people-uses-coupon-in-usa.jpg\" alt=\"\" width=\"1088\" height=\"719\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-many-people-uses-coupon-in-usa.jpg 1088w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-many-people-uses-coupon-in-usa-300x198.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-many-people-uses-coupon-in-usa-1024x677.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/how-many-people-uses-coupon-in-usa-768x508.jpg 768w\" sizes=\"(max-width: 1088px) 100vw, 1088px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">91% of American shoppers use coupons, which accounts for 262.5 million shoppers. Over half of these consumers use digital coupons, while only 7% make use of insert coupons.<\/span><\/p>\n<p><b>Globally, Shoppers redeemed over 940 million coupons in 2025, up 5.6% from the previous year.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Data reveal that 48% of US consumers are more likely to make a purchase sooner to use a coupon, and 38% are willing to buy a more expensive product when offered a discount.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6505 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-using-coupons-min.jpg\" alt=\"Number of people using coupons\" width=\"1024\" height=\"501\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-using-coupons-min.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-using-coupons-min-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-using-coupons-min-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-using-coupons-min-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-using-coupons-min-1536x752.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><b>Average coupon redemption rate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For brands, the average coupon redemption rate is generally considered good when it&#8217;s between 0.85% and 7% or higher. <\/span><span style=\"font-weight: 400;\">Digital coupons tend to have higher redemption rates compared to paper coupons, with mobile coupons particularly showing strong performance. Mobile coupons are redeemed at rates that are 10 times higher than their paper counterparts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globally, the average coupon redemption rate is around 0.9% as of 2026, meaning if a brand distributes 1 million coupons, about 9,000 of them will be redeemed. The redemption rate is almost similar to last year.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14934\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-coupon-redemption-rate.jpg\" alt=\"\" width=\"1088\" height=\"862\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-coupon-redemption-rate.jpg 1088w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-coupon-redemption-rate-300x238.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-coupon-redemption-rate-1024x811.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-coupon-redemption-rate-768x608.jpg 768w\" sizes=\"(max-width: 1088px) 100vw, 1088px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Coupons Distributed<\/b><\/td>\n<td><b>Coupons Redeemed<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">235.46 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.32 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">200.13 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.05 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">168 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">865 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">139.44 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">789 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">85 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">850 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">91 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">890 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">96 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">940 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The average redemption rate for digital coupons can vary depending on factors such as the industry, target audience, and timing of the campaign. However, a coupon redemption rate of 7% or higher is generally considered to be a good result.<\/span><\/p>\n<h3><b>62% of US shoppers are actively seeking coupons<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">62% of U.S. consumers actively seek out promo codes, discounts, or coupons when shopping online. The report also reveals that 59% of shoppers use Google or other search engines to find discounts before completing a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, 46% turn to coupon websites, while 41% rely on retailer apps or websites to find deals.<\/span><\/p>\n<p><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/stats-on-coupons-best-ways-deliver-deals-consumers-actually-use\"><span style=\"font-weight: 400;\">eMarketer<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>How many people sign up for coupons on websites<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">80% of Americans sign up for email offers specifically to receive digital coupons and discounts. 46% of US consumers also said that they search for coupons online, and 34% use coupon websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the use of social media platforms like <\/span><a href=\"https:\/\/grabon.com\/blog\/whatsapp-statistics\/\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/a><span style=\"font-weight: 400;\"> and Telegram channels for finding and sharing coupons is a growing trend among consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Approximately 90% of major online retailers have partnerships with coupon websites, highlighting the importance of these platforms in consumer shopping behavior<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile devices also play a significant role, with 65% of consumers preferring to access coupons on their smartphones and 75% of millennials favoring text messages for receiving promotional offers.<\/span><\/p>\n<p><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><a rel=\"nofollow\" href=\"https:\/\/wecantrack.com\/insights\/\"><span style=\"font-weight: 400;\">We can track<\/span><\/a><\/p>\n<h3><b>Digital coupons market size (2026 to 2033)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The global market for digital coupons is estimated at $12.55 billion in 2026 and is projected to reach $40.75 billion by 2033, growing at a CAGR of 18.33%.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14935\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/digital-coupons-market-size.jpg\" alt=\"digital coupons market size\" width=\"1096\" height=\"883\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/digital-coupons-market-size.jpg 1096w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/digital-coupons-market-size-300x242.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/digital-coupons-market-size-1024x825.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/digital-coupons-market-size-768x619.jpg 768w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Market Size<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.55 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2027<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$14.85 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2028<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$17.57 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2029<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20.79 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2030<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$24.6 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2031<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$29.11 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2032<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$34.44 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2033<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$40.75 billion<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The global digital coupon market has experienced significant growth in recent years, driven by the widespread use of smartphones and increased internet access.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The COVID-19 pandemic played a crucial role in accelerating this growth, as businesses began using digital coupons to boost online sales. During the pandemic, demand for e-coupons surged, particularly for groceries, meal kits, streaming services, and health-related products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the integration of digital coupons with mobile wallets and payment apps has improved the customer experience, making it easier to manage and redeem discounts. Subscription services offering exclusive deals and collaborations with influencers have further expanded the market by providing personalized offers and a sense of exclusivity for consumers.<\/span><\/p>\n<p><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><a rel=\"nofollow\" href=\"https:\/\/www.businessresearchinsights.com\/\"><span style=\"font-weight: 400;\">Business Research Insights<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Mobile Coupon Market Size (2026 to 2032)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The global mobile coupon market is expected to reach <\/span><b>$1,568 billion<\/b><span style=\"font-weight: 400;\"> in 2025 and grow to <\/span><b>$3,215 billion<\/b><span style=\"font-weight: 400;\"> by 2032, reflecting a <\/span><b>CAGR of 10.8%<\/b><span style=\"font-weight: 400;\"> during the forecast period.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-14937\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/mobile-coupon-market-size.jpg\" alt=\"mobile coupon market size\" width=\"1096\" height=\"883\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/mobile-coupon-market-size.jpg 1096w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/mobile-coupon-market-size-300x242.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/mobile-coupon-market-size-1024x825.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/mobile-coupon-market-size-768x619.jpg 768w\" sizes=\"(max-width: 1096px) 100vw, 1096px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Market Size<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1,737 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2027<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1,925 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2028<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2,133 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2029<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2,364 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2030<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2,619 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2031<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2,902 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2032<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3,215 billion<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The global mobile coupon product market refers to the sector that deals with the distribution and redemption of digital coupons or vouchers through mobile devices.<\/span><\/p>\n<h3><b>How many people exchange data for discounts<\/b><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6503 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-willing-to-trade-data-for-offers-min.jpg\" alt=\"Number of people willing to trade data for offers\" width=\"1024\" height=\"501\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-willing-to-trade-data-for-offers-min.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-willing-to-trade-data-for-offers-min-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-willing-to-trade-data-for-offers-min-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-willing-to-trade-data-for-offers-min-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Number-of-people-willing-to-trade-data-for-offers-min-1536x752.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">85% of US shoppers will exchange their data for discounts with 90% willing to provide their email, 70% their gender, and 60% their names.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, 48% are willing to disclose their birthdate, 43% their occupation, and 32% will even disclose their residential address for a discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7% of U.S. shoppers say that they are not willing to provide any information in exchange for discounts.<\/span><\/p>\n<h3><b>Digital Coupons Topped the List of Shopper-Approved Grocery Tech in 2025<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">51% of shoppers say digital coupons are the most helpful grocery store technology, making them more popular than self-checkout, scan-and-go, and other in-store innovations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want, I can also give you 23 more stat options from the same content so you have variety for your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"nofollow\" href=\"https:\/\/sparinc.com\/\"><span style=\"font-weight: 400;\">SparINC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Emails with coupons have a 48% increase in revenue per email<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Email has proven to be a highly effective way to deliver personalized content promptly. For instance, emails with coupons can boost revenue per email by 48%. Marketing strategies that incorporate even basic personalization, such as content or product recommendations based on past browsing or purchase history, tend to perform significantly better than more generic messages.<\/span><\/p>\n<h3><b>How does income level affect coupon usage?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to paper coupons, people in higher income brackets tend to ignore them. But that's not the case with digital couponsshoppers from all income levels use them, and usage rates are pretty much the same across the board.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deals like \"Buy One, Get One Free are a hit with most people. However, shoppers earning $50,000 or less tend to favor flat savings (like &#8220;$10 off your order&#8221;) just a little more than other types of offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People making $100,000 or more are more likely than others to use savings apps and deal websites like Ibotta or RetailMeNot. Meanwhile, those with lower incomes are in a tricky spot. Many of them aren't happy with these discount apps, but they're also the group most eager to give them another shot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"nofollow\" href=\"https:\/\/civicscience.com\/digital-coupons-are-sought-out-by-a-majority-of-consumers-but-some-are-more-preferred-than-others\/\"><span style=\"font-weight: 400;\">Civic Science<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Coupons as a sale-boosting strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">64% of U.S. retail media leaders think digital coupons are a great way to increase sales. In fact, 67% of consumer packaged goods (CPG) brand advertisers expect that both digital and paper coupons will be part of retail media plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding coupons to your retail media strategy <\/span><a href=\"https:\/\/grabon.com\/blog\/do-coupon-codes-increase-conversion-rates\/\"><span style=\"font-weight: 400;\">can help boost sales<\/span><\/a><span style=\"font-weight: 400;\">, especially when shoppers are ready to buy.<\/span><\/p>\n<h3><b>93% of digital coupons are redeemed on a smartphone<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">9 out of 10 American shoppers redeem coupons on their smartphones. This comes as no surprise as the majority of US shoppers make their purchases through smartphones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This preference is notably higher among women, with 70% indicating they shop primarily on their phones. Similarly, 70% of individuals aged 18 to 29 also prefer using smartphones for online shopping<\/span><\/p>\n<h2><b>The cart abandonment rate of online shoppers when no digital coupon is found<\/b><\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>Never Abandon<\/b><\/td>\n<td><b>Rarely<\/b><\/td>\n<td><b>Sometimes<\/b><\/td>\n<td><b>Often<\/b><\/td>\n<td><b>Always Abandon<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Groceries and meal kits<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14.40%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40.90%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.70%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.70%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.30%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Health<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13.10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.50%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.30%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Beauty products<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.70%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35.80%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.70%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pet items<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.40%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.30%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33.30%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Digital subscriptions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35.30%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.30%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Electronics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11.10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36.70%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.90%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.70%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Books and e-books<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.90%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37.10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.50%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Clothing and accessories<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.80%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.20%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Takeout food<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38.80%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.40%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Home decor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35.10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.50%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Toys, video games, games<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.40%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Travel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.80%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.70%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33.60%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12.80%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.10%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1490674\/us-digital-coupon-cart-abandonment-product-category\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h2><b>Most effective platforms for coupon distribution<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">42% of Americans use Facebook to find coupons, with 18% preferring Facebook Groups. Instagram and YouTube are used by 30% and 25% of consumers, respectively.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A good share of shoppers also join <\/span><a rel=\"nofollow\" href=\"https:\/\/www.grabon.in\/indulge\/tech\/telegram-users-statistics\/\"><span style=\"font-weight: 400;\">Telegram channels<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/grabon.com\/blog\/promo-codes-on-reddit\/\"><span style=\"font-weight: 400;\">Reddit communities<\/span><\/a><span style=\"font-weight: 400;\"> to get their hands on updated offers and coupons.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Load-to-card (L2C) Platforms see a 27% increase in coupon redemption.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Marketing remains a direct and personalized channel for coupon offers, with high engagement rates. The overall average open rate for emails is <\/span><a rel=\"nofollow\" href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\"><span style=\"font-weight: 400;\">39.7%<\/span><\/a><span style=\"font-weight: 400;\">, with a 1.0% click-through rate (CTR), indicating high engagement rates for email marketing campaigns.<\/span><\/li>\n<\/ul>\n<p><b>Source:<\/b> <a rel=\"nofollow\" href=\"https:\/\/capitaloneshopping.com\/research\/coupon-statistics\"><span style=\"font-weight: 400;\">CapitalOne Shopping<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow\" href=\"https:\/\/finmasters.com\/couponing-statistics\/\"><span style=\"font-weight: 400;\">FinMasters<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"nofollow\" href=\"https:\/\/www.supermarketnews.com\/consumer-trends\/first-time-digital-coupons-overtake-print-circulars-redemption\"><span style=\"font-weight: 400;\">Supermarket News<\/span><\/a><\/p>\n<h2><b>What do people use coupons for<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Coupons are widely used for a variety of goods and services, but the most searched coupon category in the U.S. is <\/span><b>household items.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Data reveals that <\/span><a rel=\"nofollow\" href=\"https:\/\/finmasters.com\/couponing-statistics\/\"><span style=\"font-weight: 400;\">46%<\/span><\/a><span style=\"font-weight: 400;\"> of American shoppers look for household-related coupons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some other top categories include restaurants, groceries, electronics, and fashion.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6491 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Most-searched-for-online-coupon-categories-min.jpg\" alt=\"Most searched for online coupon categories\" width=\"1024\" height=\"777\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Most-searched-for-online-coupon-categories-min.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Most-searched-for-online-coupon-categories-min-300x228.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Most-searched-for-online-coupon-categories-min-768x583.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Most-searched-for-online-coupon-categories-min-1024x777.jpg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><b>Average savings using coupons<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">An average American household could potentially save $1,465 annually if they use online coupons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers could save an average of $272 on household items, with home improvement and furniture sites offering significant discounts and coupon incentives.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6490 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/How-Much-Money-Could-You-Save-With-Coupons-min.jpg\" alt=\"How Much Money Could You Save With Coupons-min\" width=\"1024\" height=\"678\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/How-Much-Money-Could-You-Save-With-Coupons-min.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/How-Much-Money-Could-You-Save-With-Coupons-min-300x199.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/How-Much-Money-Could-You-Save-With-Coupons-min-768x509.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/How-Much-Money-Could-You-Save-With-Coupons-min-1024x678.jpg 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The largest percentage of savings, 8.6%, is in personal care and beauty items.<\/p>\n<p>For travel, the savings rate is lower at 2.2%, but the average savings per purchase are highest for this category, at $41.05 per purchase.<\/p>\n<p>Grocery and FandB categories consistently lead digital coupon use, and many households rely on <a href=\"https:\/\/grabon.com\/amazon-fresh-coupons\/\">Amazon Fresh coupons<\/a> for small but frequent savings on weekly essentials.<\/p>\n<p>Americans can cut their grocery and food expenses by $316 simply by using online coupons.<\/p>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/finmasters.com\/couponing-statistics\/\">FinMasters<\/a><\/p>\n<h2><strong>Coupon usage by gender<\/strong><\/h2>\n<p>14% of females always use coupons while online shopping, compared to only 8% of men.<\/p>\n<p>Men are more likely to use deal websites to find promo codes, with 56% of men using them compared to 41% of women.<\/p>\n<p>Women are more likely to consider buying on sale important, with 74% of women agreeing compared to 57% of men.<\/p>\n<p><strong>Here is a table showing the usage frequency of coupons while online shopping among women and men:<\/strong><\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Usage Frequency<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Always<\/td>\n<td>14%<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Often<\/td>\n<td>28%<\/td>\n<td>24%<\/td>\n<\/tr>\n<tr>\n<td>Sometimes<\/td>\n<td>33%<\/td>\n<td>34%<\/td>\n<\/tr>\n<tr>\n<td>Rarely<\/td>\n<td>16%<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>Never<\/td>\n<td>9%<\/td>\n<td>13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1314887\/online-coupon-aggregator-usage-frequency-gender\/\">Statista<\/a><\/p>\n<h2><strong>Coupon usage by generations<\/strong><\/h2>\n<p>Millennials are more likely than other generations to search for online coupons for at least half of their purchases. 70% of Millennial shoppers prefer digital coupons while shopping with 67% of women and 49.9% of men doing so.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6502 size-large\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Coupon-choice-among-generations.jpg\" alt=\"Coupon choice among generations\" width=\"1024\" height=\"501\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Coupon-choice-among-generations.jpg 1748w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Coupon-choice-among-generations-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Coupon-choice-among-generations-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Coupon-choice-among-generations-1024x501.jpg 1024w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Coupon-choice-among-generations-1536x752.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>48.8% of females aged 55 to 70 also search for coupon codes at least half the time while shopping. Women aged 22 or under do so 52.2% of the time.<\/p>\n<p>Related Read: <a href=\"https:\/\/grabon.com\/blog\/couponing-for-kids\/\">Couponing for kids<\/a>.<\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.shopper.com\/coupon-discount-statistics\">Shopper<\/a>, <a rel=\"nofollow\" href=\"https:\/\/internal.statista.com\/statistics\/1389319\/digital-paper-coupons-usage-us-generation\/\">Statista<\/a><\/p>\n<h2><strong>Ability of coupons to influence purchasing decisions<\/strong><\/h2>\n<ul>\n<li>86% of online shoppers are more inclined to try out a new business if they have a coupon, whether they&#8217;re shopping for apparel from brands like <strong><a href=\"https:\/\/grabon.com\/adidas-coupons\/\">Adidas<\/a><\/strong> or exploring other retailers.<\/li>\n<li>Up to 80% of shoppers are willing to &#8220;go the extra mile&#8221; to find the best deals, and 40% feel &#8220;smart&#8221; when they discover the best offers.<\/li>\n<li>39% of consumers buy more than they intended when they have a coupon.<\/li>\n<li>67% will make an unplanned purchase because of a coupon.<\/li>\n<li>Shoppers who use coupons end up spending 35% more than those who do not use them.<\/li>\n<li>29% bought a particular brand they would otherwise not buy because they were offered coupons, especially premium brands like <a href=\"https:\/\/grabon.com\/nike-coupons\/\"><strong>Nike<\/strong><\/a> that frequently attract deal-seeking shoppers.<\/li>\n<li>93% of consumers would make repeat purchases at a retailer that offered good deals and discounts.<\/li>\n<li>75% of Americans who abandon their online shopping carts are influenced by cost and lack of coupon discounts.<\/li>\n<li>Over 65% of shoppers have indicated that a great deal on a product is more important to them than excellent customer service.<\/li>\n<\/ul>\n<p>Also Read: <a href=\"https:\/\/grabon.com\/blog\/pros-cons-using-coupons\/\">Pros and cons of using coupons (a guide for brands)<\/a><\/p>\n<p><strong>Sources:<\/strong><a rel=\"nofollow\" href=\"https:\/\/capitaloneshopping.com\/research\/coupon-statistics\"> CapitalOne Shopping<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.multivu.com\/players\/English\/8181551-hawk-incentives-deal-seeking-shoppers\/\">Blackhawk Network<\/a>, <a rel=\"nofollow\" href=\"https:\/\/finmasters.com\/couponing-statistics\/\">FinMasters<\/a>, <a rel=\"nofollow\" href=\"https:\/\/fortunly.com\/statistics\/coupon-statistics\/\">Fortunately<\/a><\/p>\n<h2><strong>JCPenney&#8217;s coupon strategy case study<\/strong><\/h2>\n<p>JCPenney has a long history of using coupons to attract customers, particularly during challenging economic times. The company often includes coupons in its marketing emails, physical mailers, and mobile apps. For example, offering $10 off on a $50 purchase during key shopping seasons like back-to-school and holiday periods.<\/p>\n<p><strong>Background: <\/strong>In 2011, the company, led by CEO Ron Johnson, decided to eliminate coupons in favor of an &#8220;everyday low pricing&#8221; approach.<\/p>\n<p><strong>Challenge: <\/strong>This change was not well-received by JC Penney's loyal customers, who were accustomed to hunting for bargains with coupons.<\/p>\n<p><strong>Negative Impact: <\/strong>This resulted in a decrease in store traffic and a significant loss in sales by 25%, culminating in a net loss of nearly $985 million.<\/p>\n<p><strong>Reversion to Original Strategy: <\/strong>The company eventually returned to its traditional marketing strategy, reintroducing coupons and sales to attract customers and cater to the demographics that frequented their stores.<\/p>\n<p>This case study highlights the importance of understanding customer preferences and adapting marketing strategies accordingly. JC Penney's experience serves as a valuable lesson for businesses aiming to strike the right balance between innovation and customer loyalty.<\/p>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.hbs.edu\/news\/articles\/Pages\/rajiv-lal-on-jcpenney.aspx\">HBS<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.slideshare.net\/KaitlinRutledge\/jc-penneys-case-study\">Slideshare<\/a>, <a rel=\"nofollow\" href=\"https:\/\/edition.cnn.com\/2022\/03\/05\/business\/coupons-history-jcpenney-macys-procter-and-gamble\/index.html\">CNN Business<\/a><\/p>\n<h2><b>Kohl's coupon reversal case study<\/b><\/h2>\n<p><b>Background: <\/b>In early 2025, Kohl's CEO Ashley Buchanan rolled out stricter restrictions on Kohl's Cash and coupons, excluding more products than ever beforea move made to cut costs and simplify operations.<\/p>\n<p><b>Challenge: <\/b>Loyal Kohl's customers, who'd grown used to applying coupons nearly everywhere, found themselves blocked from discounts on big-ticket items and popular brands. The change sparked complaints and confusion, creating frustration at checkout.<\/p>\n<p><b>Negative Impact: <\/b>The restrictions began to sour the shopping experience, triggering public backlash. On a Q1 earnings call, Buchanan admitted these limits were \"frustrating and confusing for shoppers.<\/p>\n<p><b>Reversal:<\/b> Responding to the uproar and sustained customer dissatisfaction, Kohl's reversed course, removing most of the exclusions and promising clearer, more flexible coupon policies moving forward.<\/p>\n<p><b>Why it matters: <\/b>Kohl's underestimated how deeply coupons were woven into their customers' shopping habits. Whether eliminating them entirely or layering restrictive rules, they endangered brand trust and paid the price in lower sales and bad press.<\/p>\n<p><b>Source: <\/b><a rel=\"nofollow\" href=\"https:\/\/www.the-sun.com\/money\/13754632\/kohls-ceo-promises-reverse-coupon-policy\/\">The Sun<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite claims that couponing is a thing of the past, the statistics tell a very different story. In 2025, global shoppers redeemed 940 million coupons, of which 262.5 million were redeemed by Americans. Modern-age shoppers actively seek out savings, with 80% subscribing to promotional emails for digital coupons and 86% willing to try a new &hellip;<\/p>\n","protected":false},"author":17,"featured_media":6501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>27 Coupon Statistics: Usage And Redemption Insights For 2026<\/title>\n<meta name=\"description\" content=\"262.5 million Americans use coupons before they shop. Globally, shoppers redeemed over 940 million coupons in 2025. 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