{"id":5796,"date":"2025-10-28T02:00:31","date_gmt":"2025-10-28T09:00:31","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=5796"},"modified":"2026-10-28T23:26:09","modified_gmt":"2026-10-29T06:26:09","slug":"etsy-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/etsy-statistics\/","title":{"rendered":"Etsy Statistics For 2026 (Buyers, Sellers, And Revenue)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Etsy has<\/span><a href=\"https:\/\/investors.etsy.com\/news-events\/press-releases\/\"> <b>5.7 million<\/b><\/a><span style=\"font-weight: 400;\"> active sellers that serve around <\/span><b>87 million<\/b><span style=\"font-weight: 400;\"> active buyers and is known for its handmade crafts and goods. The company is now sharpening its focus on its core marketplace and seeing positive results too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an inventory of 100 million+ products, the eCommerce platform sold products worth over<\/span><a href=\"https:\/\/investors.etsy.com\/news-events\/press-releases\/detail\/218\/etsy-inc-reports-fourth-quarter-and-full-year-2025-results\"> <b>$11.92 billion<\/b><\/a><span style=\"font-weight: 400;\"> in 2025, a decline of 5.3% from the previous year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Etsy\u2019s vast inventory and diverse seller base, savvy shoppers often seek out<\/span><a href=\"https:\/\/grabon.com\/etsy-coupons\/\"> <b>Etsy Coupon Codes<\/b><\/a><span style=\"font-weight: 400;\"> to maximize their savings on unique handmade items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore the state of Etsy through numbers, and get insights on the platform\u2019s sellers, buyer behavior, and financials in this post!<\/span><\/p>\n<h2><b>Etsy Statistics 2026 (Top Picks)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etsy has <\/span><b>5.7 million<\/b><span style=\"font-weight: 400;\"> active sellers on the platform as of Q2 2026, up 5.9% year over year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>87 million<\/b><span style=\"font-weight: 400;\"> buyers actively shop on Etsy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Etsy buyers belong to the 25 to 34 age group.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etsy earned <\/span><b>$2.89 billion<\/b><span style=\"font-weight: 400;\"> by selling products worth <\/span><b>$11.92 billion<\/b><span style=\"font-weight: 400;\"> in 2025.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platform has over 100 million products listed across 50 categories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etsy.com gets 400 million visitors every month.<\/span><\/li>\n<\/ul>\n<h2><b>General Etsy Statistics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Know the general facts about Etsy like the number of visits to the platform to the number of employees.<\/span><\/p>\n<h3><b>Etsy gets over 342 million average visits every month<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Etsy.com attracts around 342 million visitors monthly on average. Visitor counts vary throughout the year, with months like December hitting the peak. These fluctuations are related to seasonal shopping events and Etsy\u2019s promotions.<\/span><\/p>\n<p><b>Etsy received traffic of 327.7 million in September, 341.79 million in August, and 326.39 million in July 2025.<\/b><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.semrush.com\/website\/etsy.com\/overview\/\"> <span style=\"font-weight: 400;\">Semrush<\/span><\/a><\/p>\n<h3><b>An average visitor spends around 9 minutes on Etsy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">During this time, the visitor explores 5.5 pages on average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy.com has a bounce rate of 45.26%. This bounce rate suggests that nearly half of the visitors leave the site after viewing only one page, which is slightly above the typical range for e-commerce sites, where bounce rates usually fall between 20% and 45%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite this, the relatively high average page views per visit indicate that users who do stay on the site engage with multiple listings or categories before potentially making a purchase or exiting<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.semrush.com\/website\/etsy.com\/overview\/\"> <span style=\"font-weight: 400;\">Semrush<\/span><\/a><\/p>\n<h3><b>Etsy currently has 2400 employees<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As per the official source, 2,400 people work at Etsy as of 2025. This number reflects the employee count of Etsy.com-owned and Etsy.com-managed channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy laid off 11% of its workforce in 2023 due to a \u201cchallenging macroeconomic environment as per the company\u2019s CEO Josh Silverman.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In August 2026, Etsy announced a restructuring plan that will reduce the Etsy marketplace workforce by roughly <\/span><b>12%<\/b><span style=\"font-weight: 400;\"> (about<\/span><a rel=\"nofollow\" href=\"https:\/\/www.cnbc.com\/quotes\/ETSY\"> <b>220 employees<\/b><\/a><span style=\"font-weight: 400;\">), as the company streamlines its business around its core marketplace under new CEO Kruti Patel Goyal.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/storage.googleapis.com\/etsy-extfiles-prod\/Press\/2024_fact_sheet.pdf\"> <span style=\"font-weight: 400;\">Etsy 2024 Fact Sheet<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/www.retaildive.com\/news\/etsy-225-layoffs-workforce-CMO\/702528\/\"> <span style=\"font-weight: 400;\">Retail Dive<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/www.stocktitan.net\/sec-filings\/ETSY\/10-q-etsy-inc-quarterly-earnings-report-775df6d362ca.html\"> <span style=\"font-weight: 400;\">Etsy Q2 2026 10-Q<\/span><\/a><\/p>\n<h2><b>Etsy Seller Statistics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This section has statistics on number of Etsy sellers, how they manage their business, and their demographics.<\/span><\/p>\n<h3><b>Etsy has 5.7 million active sellers on the platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Etsy has<\/span><a rel=\"nofollow\" href=\"https:\/\/www.stocktitan.net\/sec-filings\/ETSY\/10-q-etsy-inc-quarterly-earnings-report-775df6d362ca.html\"> <b>5.7 million<\/b><\/a><span style=\"font-weight: 400;\"> active sellers on its marketplace as of Q2 2026, a <\/span><b>5.9%<\/b><span style=\"font-weight: 400;\"> increase year over year and the strongest seller growth since Etsy introduced its seller setup fee. Note that Etsy now reports sellers for the Etsy marketplace only, following the sale of Reverb in June 2025 and Depop in July 2026, so this figure is not directly comparable with older consolidated counts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seller retention has also improved: Etsy ended 2025 with <\/span><b>5.6 million<\/b><span style=\"font-weight: 400;\"> active sellers, with retention of prior-year sellers turning positive in the fourth quarter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy seller growth peaked in 2013 when the sellers grew 1194% compared to the prior year!<\/span><\/p>\n<p><b>Here is a table showing the number of Etsy sellers over the years:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Number of Etsy Sellers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026 (Etsy marketplace only)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.7 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025 (Etsy marketplace only)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5.6 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.13 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.03 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.47 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.52 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4.36 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.69 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.11 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.93 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.74 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.56 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.35 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.07 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2012<\/span><\/td>\n<td><span style=\"font-weight: 400;\">83,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/investors.etsy.com\/events-and-presentations\/default.aspx\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><\/p>\n<h3><b>Etsy seller demographics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">79% of Etsy sellers are women, which means nearly 7 million women entrepreneurs are selling their products on the platform.This significant proportion not only highlights Etsy as a crucial marketplace for women but also illustrates its role in supporting female-driven businesses<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy\u2019s commitment to empowering women sets it apart as a prime destination for all entrepreneurs seeking a supportive and inclusive marketplace.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/storage.googleapis.com\/etsy-extfiles-prod\/Press\/Etsy-Global-Seller-Census.pdf?ref=news\"> <span style=\"font-weight: 400;\">Etsy Global Seller Census<\/span><\/a><\/p>\n<h3><b>Most Etsy sellers make $45,000 per year<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">$45,000 is a substantial figure, especially if you\u2019re running an Etsy side hustle. It\u2019s well above minimum wage, and you get to be your own boss. You have the flexibility to work from anywhere, manage your schedule, and take breaks whenever necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some Etsy sellers reported earning less than $500 monthly on the platform, while others have achieved monthly earnings exceeding $9,000. Moreover, there are highly successful sellers on the platform too, generating hundreds of thousands, if not millions, of dollars in revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to recognize that the earnings of Etsy sellers depend on numerous factors. While some sellers may earn less and others more within the same niche, success ultimately comes down to execution. If you\u2019re a seller reading this,<\/span><a rel=\"nofollow\" href=\"https:\/\/www.gelato.com\/in\/blog\/how-to-make-money-on-etsy\"> <span style=\"font-weight: 400;\">focus on optimizing your store<\/span><\/a><span style=\"font-weight: 400;\">, because with the right strategy, there\u2019s no limit to how much you can earn.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/salesamurai.io\/how-much-does-the-average-etsy-seller-make\/\"> <span style=\"font-weight: 400;\">Sale Samurai<\/span><\/a><\/p>\n<h3><b>Etsy\u2019s Seller Demographics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The median age of an Etsy seller is 45, younger than the typical business owner in most countries across the world, which is just above 50 years old.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over 60% of Etsy sellers are under 45. older sellers, particularly those over 55, often focus on Etsy as their main occupation.<\/span><\/p>\n<p><b>Here is a table showing the share of Etsy sellers by age:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Age Group<\/b><\/td>\n<td><b>Percentage of Etsy Sellers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Under 45<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">45 and older<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Etsy also provides opportunities for rural entrepreneurs, with 28% of sellers in core markets being from rural areas.<\/span><\/p>\n<p><b>Here is a table showing the share of Etsy sellers by communities:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Location Type<\/b><\/td>\n<td><b>Percentage of Etsy Sellers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Urban<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Suburban<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Rural<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/extfiles.etsy.com\/advocacy\/Etsy_GlobalSellerCensus_4.2019.pdf\"> <span style=\"font-weight: 400;\">Etsy 1<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a rel=\"nofollow\" href=\"https:\/\/extfiles.etsy.com\/advocacy\/Etsy_GlobalSellerCensus_4.2019.pdf\"> <span style=\"font-weight: 400;\">Etsy 2<\/span><\/a><\/p>\n<h3><b>80% of Etsy sellers run their business alone<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most Etsy businesses (80%) consist of only one person and 97% run their creative enterprises from their homes. Microbusinesses, typically defined as having fewer than ten employees, on Etsy usually employ fewer than three people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The vast majority (91%) of Etsy sellers are sole proprietors, while those who share ownership often do so with family members, primarily spouses, partners, or other relatives, offering a distinctive perspective on family-run businesses.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/extfiles.etsy.com\/advocacy\/Etsy_GlobalSellerCensus_4.2019.pdf\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><\/p>\n<h3><b>Etsy sellers spend half of their time on making, designing, and acquiring activities.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Etsy\u2019s seller census report reveals that 51% of a seller\u2019s time goes into making, designing and acquiring activities. Sellers further invest 11.4% of their time managing the inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nearly 10% of the time goes to marketing activities while the least time is spent on hiring and managing employees (2%).<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/extfiles.etsy.com\/advocacy\/Etsy_GlobalSellerCensus_4.2019.pdf\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><\/p>\n<h3><b>54% of Etsy sellers are part of the independent workforce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The majority of Etsy sellers (54%) work independently, and 31% have traditional full-time jobs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good 10% of sellers on Etsy are either retired individuals or students!<\/span><\/p>\n<p><b>Here is a table showing the employment among Etsy sellers:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Employment<\/b><\/td>\n<td><b>Share<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Independent workers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.1%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full-time employees<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">unemployed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Retired, student or caregiver<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Others<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Overview of Etsy sellers in the United States<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Etsy sellers in rural areas, outpacing traditional businesses in the US. They\u2019ve set up shop in nearly every county of the Nation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy provides a launchpad for diverse entrepreneurs, with over half (54%) starting their journey on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most Etsy sellers in the United States (79%) operate solo, but a quarter get help. Hispanics (30%) are more likely to receive assistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy sellers drive economic growth through sales, job creation, income, and value-added, showcasing their vital role in the economy.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/extfiles.etsy.com\/advocacy\/Etsy_GlobalSellerCensus_4.2019.pdf\"> <span style=\"font-weight: 400;\">Etsy Seller Census<\/span><\/a><\/p>\n<h3><b>What do Etsy sellers think about the expansion of their business?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">82% of Etsy sellers aim to expand their businesses, but surprisingly, over half of sellers (57%) prefer to keep things small-scale rather than hiring additional help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">63% of people sell on Etsy to make more money, but a whopping 65% are in it to unleash their creativity.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/storage.googleapis.com\/etsy-extfiles-prod\/Press\/Etsy-Global-Seller-Census.pdf?ref=news\"> <span style=\"font-weight: 400;\">Global Etsy Seller Census<\/span><\/a><\/p>\n<h2><b>Etsy Buyers Statistics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Know how buyers behave on Etsy. Also, explore their demographics and other insights that will help sellers craft a well-thought strategy on Etsy.<\/span><\/p>\n<h3><b>Number of Etsy buyers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As per Etsy\u2019s official data, Etsy has<\/span><a rel=\"nofollow\" href=\"https:\/\/www.stocktitan.net\/sec-filings\/ETSY\/10-q-etsy-inc-quarterly-earnings-report-775df6d362ca.html\"> <b>87 million<\/b><\/a><span style=\"font-weight: 400;\"> active buyers on the Etsy marketplace as of Q2 2026, roughly flat year over year and up around 350,000 from the previous quarter, the second consecutive quarter of sequential growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform was able to achieve this by reactivating <\/span><b>10.4 million<\/b><span style=\"font-weight: 400;\"> lapsed buyers and acquiring <\/span><b>6.8 million<\/b><span style=\"font-weight: 400;\"> new buyers in the fourth quarter of 2025, taking total gross buyer additions to <\/span><b>17.2 million<\/b><span style=\"font-weight: 400;\">, up 2.7% year over year.<\/span><\/p>\n<p><b>Here is a table showing Etsy\u2019s active buyers over the years:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Etsy Active Buyers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026 (Etsy marketplace only)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">87.0 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025 (Etsy marketplace only)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">86.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">95.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">96.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">95.08 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">96.34 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">81.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">46.35 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.45 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33.36 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28.57 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24.05 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19.81 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14.03 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2012<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9.32 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/investors.etsy.com\/financials\/sec-filings\/default.aspx\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><\/p>\n<h3><b>Etsy Buyers by Segment<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Etsy managed to reactivate <\/span><b>10.4 million<\/b><span style=\"font-weight: 400;\"> buyers and gain <\/span><b>6.8 million<\/b><span style=\"font-weight: 400;\"> new buyers in Q4 2025. Etsy\u2019s strategic initiatives, including targeted marketing campaigns and enhanced user experience features, contributed to these gains.<\/span><\/p>\n<p><b>Here is a breakdown of Etsy buyers by segment (Q4 2025):<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Segment<\/b><\/td>\n<td><b>Buyers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Active Buyers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">86.5 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reactivated Buyers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.4 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">New Buyers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6.8 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><span style=\"font-weight: 400;\">New Buyers \u2013 customers who purchased on Etsy for the first time.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reactivated Buyers \u2013 customers who return to make a purchase on the platform after more than a year.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Existing Buyers \u2013 Customers who have made repeated purchases on Etsy within a span of one year.<\/span><\/li>\n<\/ul>\n<p><b>Source:<\/b><a href=\"https:\/\/investors.etsy.com\/news-events\/press-releases\/detail\/218\/etsy-inc-reports-fourth-quarter-and-full-year-2025-results\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><\/p>\n<h3><b>Etsy Buyers by Age<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">29.5% of Etsy\u2019s buyers are from the 25 to 34 age group. This segment of Millennials and older Gen Z consumers value unique, personalized products and handcrafted items, aligning well with Etsy\u2019s marketplace offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People aged 35 to 54 also contribute a significant share of 32.97%. This demographic is majorly younger Gen X and older Millennials.<\/span><\/p>\n<p><b>Here is a table showing the share of Etsy users by age:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Age Group<\/b><\/td>\n<td><b>Share of Etsy users<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">18 to 24<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17.71%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">25 to 34<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29.52%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">35 to 44<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18.11%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">45 to 54<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14.86%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">55 to 64<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11.8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">65+<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Source: Similarweb<\/span><\/p>\n<h3><b>Repeat buyers make 81% of purchases on Etsy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">38% of Etsy\u2019s buyers are repeat buyers and they make 81% of purchases on the platform. This translates to repeat buyers contributing $4.80 billion to Gross Merchandise Sales (GMS) in the first half of 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encouragingly, Etsy\u2019s habitual and repeat buyer cohorts showed slight growth in Q2 2026, the first time since 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy defines repeat buyers as any buyer who made purchases on two or more days in the previous 12 months, including habitual buyers. Habitual buyers are buyers who have spent $200 or more and made purchases on six or more days in the previous 12 months.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/s22.q4cdn.com\/941741262\/files\/doc_financials\/2023\/q4\/Q4-2023-Earnings-Presentation-Final.pdf\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/etsy-inc-etsy-q2-2026-231603652.html\"> <span style=\"font-weight: 400;\">Etsy Q2 2026 earnings call<\/span><\/a><\/p>\n<h3><b>54% of buyers on Etsy are looking to buy from businesses with sustainable packaging<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An Etsy survey revealed that 54% of Etsy buyers in the US stated they would be more inclined to buy from a seller on Etsy if they used eco-friendly packaging for their deliveries, without charging extra for it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy offers help to sellers to run a sustainably-minded business through their<\/span><a rel=\"nofollow\" href=\"https:\/\/www.ecoenclose.com\/planet-friendly-packaging\"> <span style=\"font-weight: 400;\">partnership with EcoEnclose<\/span><\/a><span style=\"font-weight: 400;\"> which allow sellers to purchase packaging made from 100% recycled materials or certified responsibly sourced paper at a discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:<\/span><a rel=\"nofollow\" href=\"https:\/\/www.etsy.com\/in-en\/seller-handbook\/article\/1219979857422?ref=handbook\"> <span style=\"font-weight: 400;\">Etsy\u2019s Seller Handbook<\/span><\/a><\/p>\n<h3><b>Etsy buyers prefer to shop from their phones<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most of Etsy\u2019s sales come from mobile devices, making up 68% of total sales. This is a big jump from 2013 when less than one-third of sales came from smartphones or tablets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Etsy app is an increasingly important driver: mobile app GMS grew <\/span><b>12.5%<\/b><span style=\"font-weight: 400;\"> year over year in Q2 2026 and now accounts for close to half of the marketplace\u2019s GMS.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy\u2019s website traffic data revealed that the website gets 59.27% of its traffic from mobile devices! 40.73% of the traffic comes from desktops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a seller, It\u2019s important to<\/span><a rel=\"nofollow\" href=\"https:\/\/www.etsy.com\/ca\/seller-handbook\/article\/22898004459\"> <span style=\"font-weight: 400;\">optmize your Etsy store for smaller screens<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Sources:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.marketplacepulse.com\/stats\/etsy-mobile-sales-percentage\"> <span style=\"font-weight: 400;\">Market Pulse<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/www.semrush.com\/website\/etsy.com\/overview\/\"> <span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/etsy-inc-etsy-q2-2026-231603652.html\"> <span style=\"font-weight: 400;\">Etsy Q2 2026 earnings call<\/span><\/a><\/p>\n<h3><b>Etsy buyers by country<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The United States is the biggest market for Etsy, both in terms of customer traffic and app downloads. The United States accounts for 51.68% of Etsy\u2019s traffic, and the Etsy app has been downloaded 53 million times in the country between 2015 and 2024.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The United Kingdom is the second biggest market for Etsy, accounting for 8.13% of the platform\u2019s traffic. People in the region have also downloaded the Etsy app 14.51 million times since 2015.<\/span><\/p>\n<p><b>Here is a table showing the share of Etsy customers in different countries:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Country<\/b><\/td>\n<td><b>Share of Etsy customers<\/b><\/td>\n<td><b>Etsy app downloads<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">United States<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.68%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">169.37 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">United Kingdom<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8.13%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.65 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Germany<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.29%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23.89 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">France<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.19%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.44 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Canada<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.08%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10.09 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The above data also shed light on the fact that only 40% of Etsy\u2019s purchases come from outside of the United States.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.semrush.com\/website\/etsy.com\/overview\/\"> <span style=\"font-weight: 400;\">Semrush<\/span><\/a><\/p>\n<h3><b>An Etsy buyer spends an average of $124 on the platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Each Etsy buyer spent around<\/span><a rel=\"nofollow\" href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/etsy-inc-etsy-q2-2026-231603652.html\"> <b>$124<\/b><\/a><span style=\"font-weight: 400;\"> on the platform on a trailing 12-month basis as of Q2 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy\u2019s GMS per buyer has grown <\/span><b>2.8%<\/b><span style=\"font-weight: 400;\"> year over year, the first sustained increase since late 2022, reflecting higher listing prices and a shift toward higher-quality items.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/finance.yahoo.com\/markets\/stocks\/articles\/etsy-inc-etsy-q2-2026-231603652.html\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><\/p>\n<h2><b>Etsy Product Statistics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Take an inside look at the number of products on Etsy and what sells most during different times of the year. Also, know which products are expected to perform well on Etsy in 2024.<\/span><\/p>\n<h3><b>There are over 100 million products on Etsy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Etsy sellers have collectively listed over 100 million items across 50+ categories on Etsy. <\/span><b>That\u2019s approximately 50% more product listings than just 2 years ago.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Etsy continues to expand into new categories and add more listings every day! More in the next section<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.etsy.com\/in-en\/press\"> <span style=\"font-weight: 400;\">Etsy<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><\/p>\n<h3><b>Top product categories on Etsy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Home and living is the top category on Etsy contributing 38% of the platform\u2019s total GMS. Jewelry (18%), and Apparel (15%) round up to the top three positions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy\u2019s top 6 categories contribute to the platform\u2019s 88% Gross merchandise sales<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>Share in Etsy GMS<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Home and living<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jewelry and accessories<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Apparel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Craft Supplies<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paper and party supplies<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Toys and games<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Other<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Home and Living, Etsy\u2019s largest category, returned to positive year-over-year GMS growth in Q4 2025, led by strength in high average order value subcategories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy has over 50 main categories with 3,000+ subcategories that have a hundred million product listings. If you are a seller who doesn\u2019t wish to jump into the main category, don\u2019t be afraid to niche down, a well-defined product line within a popular category can be a recipe for success.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.etsy.com\/help\/categories\/seller\"> <span style=\"font-weight: 400;\">Etsy 1<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a rel=\"nofollow\" href=\"https:\/\/s22.q4cdn.com\/941741262\/files\/doc_financials\/2024\/q1\/Q1-2024-Earnings-Presentation.pdf\"> <span style=\"font-weight: 400;\">Etsy 2<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/www.digitalcommerce360.com\/2026\/02\/20\/etsy-marketplace-gms-sales-q4-2025-depop\/\"> <span style=\"font-weight: 400;\">Etsy Q4 2025 results<\/span><\/a><\/p>\n<h3><b>Around 33% of all Etsy sales come from personalized items<\/b><\/h3>\n<p><b>1 in 3 shoppers comes to Etsy just to buy personalized items<\/b><span style=\"font-weight: 400;\">? And the numbers show they\u2019re finding what they want, as <\/span><b>33% of sales on the platform are for a customized product<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shows that buyers love the personal touch. Unlike factory-made stuff, custom items feel special. They make great gifts and give people a reason to come back again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you sell <\/span><b>made-to-order products<\/b><span style=\"font-weight: 400;\">, this is your moment. Etsy is putting more focus on personalization, and sellers who offer custom options could see more views, more favorites, and more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: Etsy Q4 Report.<\/span><\/p>\n<h3><b>Demand for Printables on Etsy has skyrocketed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">print-on-demand (POD) services have become hugely popular among Etsy sellers in recent years. POD services offer a straightforward and cost-effective way to kickstart businesses without the hassle of managing inventory or shipping concerns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy has become the go-to platform for creative individuals looking to turn their designs into actual products. Etsy\u2019s focus on handmade and unique items makes it the perfect marketplace, especially for small business owners aiming to reach a specific audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The global print-on-demand market is well worth over $8 billion as of 2024 and is estimated to reach $38.21 billion by 2023. Many sellers have already made over<\/span><a rel=\"nofollow\" href=\"https:\/\/www.wholesaleted.com\/5-etsy-print-on-demand-stores\/\"> <span style=\"font-weight: 400;\">$100,000 by selling print-on-demand products on Etsy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/etsyhunt.com\/blog\/etsy-print-on-demand\"> <span style=\"font-weight: 400;\">Etsy Hunt<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/print-on-demand-market-report\"> <span style=\"font-weight: 400;\">Grand View Research<\/span><\/a><\/p>\n<h3><b>People are searching for birthday-related stuff every second on Etsy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to Etsy\u2019s 2024 fact sheet, there\u2019s a constant stream of birthday item searches happening every second, wall art items every two seconds, and baby shower items every three seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The demand for custom or handmade furniture is notable too, with searches happening every minute. Additionally, searches for anniversary items occur every two seconds. This ongoing activity underscores the diverse interests and needs of Etsy\u2019s user base.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/storage.googleapis.com\/etsy-extfiles-prod\/Press\/2024_fact_sheet.pdf\"> <span style=\"font-weight: 400;\">Etsy 2024 Fact Sheet<\/span><\/a><\/p>\n<h2><b>Etsy Financial Statistics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This section will shed light on Etsy\u2019s revenue, its gross merchandise sales, net income, and other financial aspects.<\/span><\/p>\n<h3><b>Etsy Gross Merchandise Sale over the years<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In the second quarter of 2026, Etsy marketplace GMS grew<\/span><a rel=\"nofollow\" href=\"https:\/\/www.stocktitan.net\/sec-filings\/ETSY\/10-q-etsy-inc-quarterly-earnings-report-775df6d362ca.html\"> <b>7.5%<\/b><\/a><span style=\"font-weight: 400;\"> year over year, with GMS from continuing operations reaching <\/span><b>$2.58 billion<\/b><span style=\"font-weight: 400;\">. Revenue for the quarter came in at <\/span><b>$668.3 million<\/b><span style=\"font-weight: 400;\">, representing a 6.2% year-over-year rise on a continuing-operations basis. The company\u2019s take rate stood at <\/span><b>25.9%<\/b><span style=\"font-weight: 400;\"> for this period. These metrics illustrate accelerating growth in the core marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy registered a consolidated GMS of<\/span><a rel=\"nofollow\" href=\"https:\/\/www.digitalcommerce360.com\/2026\/02\/20\/etsy-marketplace-gms-sales-q4-2025-depop\/\"> <b>$11.92 billion<\/b><\/a><span style=\"font-weight: 400;\"> in 2025, that\u2019s a 5.3% year-over-year decrease, partly reflecting the sale of Reverb in June 2025. The Etsy marketplace returned to slight GMS growth in the fourth quarter, and US buyer GMS rose 0.3% in Q4, its first increase in four years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy registered a GMS of $12.58 billion, $13.16 billion, and $13.32 billion in 2024, 2023, and 2022, respectively.<\/span><\/p>\n<p><b>Here is a table showing Etsy\u2019s Gross Merchandise Sales (GMS) over the years:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Etsy\u2019s Gross Merchandise Sales<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026 (continuing operations)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.58 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$11.92 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.58 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$13.16 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$13.32 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$13.49 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$10.28 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$4.97 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.93 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.25 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.84 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.39 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.93 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.35 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2012<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$0.90 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2011<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$0.53 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2010<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$0.31 billion<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/investors.etsy.com\/financials\/quarterly-results\/\"> <span style=\"font-weight: 400;\">Etsy Financial Reports.<\/span><\/a><\/p>\n<h3><b>Mobile share of Etsy\u2019s gross merchandise sales volume<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In 2022, most of Etsy\u2019s sales came from people shopping on their phones or tablets, accounting for 67% of all the stuff sold on the site. Back in 2013, it was way lower, with less than one-third of sales coming from mobile shoppers.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/409372\/etsy-mobile-gms-share\/\"> <span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<h3><b>Etsy revenue (2015-2025)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As of Q2 2026, Etsy generated a revenue of<\/span><a rel=\"nofollow\" href=\"https:\/\/www.stocktitan.net\/sec-filings\/ETSY\/10-q-etsy-inc-quarterly-earnings-report-775df6d362ca.html\"> <b>$668.3 million<\/b><\/a><span style=\"font-weight: 400;\">, representing a 6.2% year-over-year rise on a continuing-operations basis. Etsy\u2019s revenue totaled<\/span><a href=\"https:\/\/investors.etsy.com\/news-events\/press-releases\/detail\/218\/etsy-inc-reports-fourth-quarter-and-full-year-2025-results\"> <b>$2.89 billion<\/b><\/a><span style=\"font-weight: 400;\"> in 2025, that\u2019s a 2.7% growth year over year and the company\u2019s highest recorded yearly revenue to date.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy registered a revenue of $2.80 billion in 2024 and $2.74 billion in 2023, which was 7.1% YoY growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The COVID-19 pandemic notably boosted Etsy\u2019s revenue as consumer behavior shifted towards online shopping, particularly for unique, handmade goods. In 2020, Etsy\u2019s revenue doubled to $1.72 billion from 818 million the prior year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Etsy\u2019s growth moderated after the pandemic surge, the e-commerce company has now delivered record annual revenue in three consecutive years, 2023, 2024 and 2025.<\/span><\/p>\n<p><b>Here is a table showing Etsy\u2019s revenue over the years:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Etsy Revenue<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$668.3 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.89 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.80 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.74 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.56 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.33 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1.72 billion<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$818 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$603 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$441 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$364 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$273 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$195 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$125 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2012<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$74.6 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/investors.etsy.com\/financials\/quarterly-results\/\"> <span style=\"font-weight: 400;\">Etsy Financial Reports.<\/span><\/a><\/p>\n<h3><b>Etsy Net Income (2012-2025)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Etsy made a profit of<\/span><a href=\"https:\/\/investors.etsy.com\/news-events\/press-releases\/detail\/218\/etsy-inc-reports-fourth-quarter-and-full-year-2025-results\"> <b>$163 million<\/b><\/a><span style=\"font-weight: 400;\"> in 2025, which is a 46.2% decline on a year-over-year basis, largely reflecting divestiture-related charges as the company sold Reverb and prepared the sale of Depop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy had a net income of $307.56 million in 2023, which was a good recovery after experiencing a loss of $694.28 million in 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy\u2019s 2022 negative net income came after being profitable for five consecutive years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, Etsy has had six years where they ended up with a loss since 2012. However, there have also been some strong years of profit, like in 2021 when the platform made $493 million.<\/span><\/p>\n<p><b>Here is a table showing Etsy\u2019s profits over the years:<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Etsy Net Income<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$163 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$303.28 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$307.56 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$-694.29 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$493.51 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$349.25 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$95.89 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$77.49 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$81.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$-29.9 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$-54.06 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$-15.24 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$-0.8 million<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2012<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$-2.39 million<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/investors.etsy.com\/financials\/quarterly-results\/\"> <span style=\"font-weight: 400;\">Etsy Financial Reports.<\/span><\/a><\/p>\n<h3><b>Etsy market cap<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As of August 2026, Etsy has a market cap of around<\/span><a rel=\"nofollow\" href=\"https:\/\/companiesmarketcap.com\/etsy\/marketcap\/\"> <b>$7.6 billion<\/b><\/a><span style=\"font-weight: 400;\">. This makes Etsy the world\u2019s 2439th most valuable company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy\u2019s market cap peaked in November of 2021 when the company was valued at $37.21 billion.<\/span><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/companiesmarketcap.com\/etsy\/marketcap\/\"> <span style=\"font-weight: 400;\">Companies Market Cap<\/span><\/a><\/p>\n<h3><b>Etsy Acquisitions and Funding<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Etsy has raised a total of $97.3 million in funding over 10 rounds as of 2024. Their latest funding was raised on Feb 1, 2024, from a<\/span><a rel=\"nofollow\" href=\"https:\/\/www.crunchbase.com\/search\/funding_rounds\/field\/organizations\/last_funding_type\/etsy\"> <span style=\"font-weight: 400;\">Post-IPO Equity<\/span><\/a><span style=\"font-weight: 400;\"> round.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy is funded by 20 investors. Elliott Investment Management and Dragoneer Investment Group are the most recent investors.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Date<\/b><\/td>\n<td><b>Investment Round<\/b><\/td>\n<td><b>Number of Investors<\/b><\/td>\n<td><b>Amount Invested<\/b><\/td>\n<td><b>Investors<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Feb 1, 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Post-IPO Equity \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Elliott Investment Management<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">May 15, 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Post-IPO Equity \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">May 22, 2014<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Private Equity Round \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">May 9, 2012<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Series F \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$40 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Index Ventures<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aug 26, 2010<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Series E \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Index Ventures<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jan 1, 2008<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Series D \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$27 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Accel<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jul 1, 2007<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Series C \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.3 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jan 1, 2007<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Series B \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nov 1, 2006<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Series A \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$1 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Union Square Ventures<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jun 18, 2005<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Angel Round \u2013 Etsy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$400k<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2013<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Etsy has acquired 9 organizations to date. Its most recent acquisition was Elo7 in June of 2021 which it acquired for $217M. But Etsy sold it to a Brazilian Corporation in 2023 as it wasn;t seeing the expected results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Etsy has since unwound its \u201chouse of brands\u201d strategy entirely: it completed the sale of Reverb, its musical instrument marketplace, on<\/span><a href=\"https:\/\/investors.etsy.com\/news-events\/press-releases\/detail\/218\/etsy-inc-reports-fourth-quarter-and-full-year-2025-results\"> <b>June 2, 2025<\/b><\/a><span style=\"font-weight: 400;\">, and sold Depop, its fashion resale marketplace, to eBay on<\/span><a rel=\"nofollow\" href=\"https:\/\/www.stocktitan.net\/sec-filings\/ETSY\/8-k-etsy-inc-reports-material-event-8ec5d5b60ac1.html\"> <b>July 30, 2026<\/b><\/a><span style=\"font-weight: 400;\">. The company is now focused exclusively on growing the core Etsy marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:<\/span><a rel=\"nofollow\" href=\"https:\/\/www.crunchbase.com\/organization\/etsy\/company_financials\"> <span style=\"font-weight: 400;\">Crunchbase<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a rel=\"nofollow\" href=\"https:\/\/www.fool.com\/investing\/2023\/07\/18\/etsy-shrinks-its-house-of-brands-by-dumping-elo7\/\"> <span style=\"font-weight: 400;\">The Motley Fool<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/investors.etsy.com\/news-events\/press-releases\/\"> <span style=\"font-weight: 400;\">Etsy investor relations<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etsy has 5.7 million active sellers that serve around 87 million active buyers and is known for its handmade crafts and goods. The company is now sharpening its focus on its core marketplace and seeing positive results too. With an inventory of 100 million+ products, the eCommerce platform sold products worth over $11.92 billion in &hellip;<\/p>\n","protected":false},"author":16,"featured_media":15780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-5796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etsy Statistics For 2025 (Buyers, Sellers, And Revenue)<\/title>\n<meta name=\"description\" content=\"Etsy has 9.03 million active sellers and 96.5 million active buyers on the platform. Know the state of the eCommerce company as of 2024 here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grabon.com\/blog\/etsy-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etsy Statistics For 2025 (Buyers, Sellers, And Revenue)\" \/>\n<meta property=\"og:description\" content=\"Etsy has 9.03 million active sellers and 96.5 million active buyers on the platform. 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