{"id":5554,"date":"2025-10-16T01:27:46","date_gmt":"2025-10-16T08:27:46","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=5554"},"modified":"2025-10-21T04:08:10","modified_gmt":"2025-10-21T11:08:10","slug":"halloween-spending-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/","title":{"rendered":"57+ Halloween Spending Statistics (2025 Trends)"},"content":{"rendered":"<p>Americans spent over <b>$994.1 billion<\/b> during the holiday season last year, with Halloween sales contributing <b>$11.6 billion<\/b>, about <b>1.16%<\/b> of the total. As the <b>7th<\/b> most celebrated holiday in the United States, Halloween sales are expected to account for <b>$15 billion <\/b>in 2025.<\/p>\n<p><b>6 out of 10<\/b> US citizens plan to celebrate Halloween in 2025, and over <b>half<\/b> intend to increase their Halloween budget.<\/p>\n<p>In this blog, we explore the latest Halloween spending statistics and analyze various shopping behaviors and trends. We will also discover how consumers plan their Halloween purchases, what influences their spending decisions, and other factors.<\/p>\n<h2><b>Top Halloween Spending Statistics in 2025<\/b><\/h2>\n<ul>\n<li>The <b>Halloween expenditure<\/b> is projected to be <b>$13.1 billion in 2025<\/b>, a 12.93% increase from the previous year.<\/li>\n<li>The average US shopper spends around <b>$114<\/b> during their Halloween shopping.<\/li>\n<li>Americans spend <b>$4.3 billion<\/b> on Halloween costumes, accounting for <b>32.82%<\/b> of total Halloween sales.<\/li>\n<li>About <b>68%<\/b> of US consumers make their Halloween purchases from offline stores.<\/li>\n<li>Californians purchase over <b>1.2 million pounds<\/b> of Reese&#8217;s Peanut Butter Cups during Halloween.<\/li>\n<li>About <b>half<\/b> of Americans are likely to carve a pumpkin for Halloween.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7647 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-expenditure-in-the-United-States-by-items.jpg\" alt=\"Halloween expenditure in the United States by items\" width=\"1012\" height=\"661\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-expenditure-in-the-United-States-by-items.jpg 1012w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-expenditure-in-the-United-States-by-items-300x196.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-expenditure-in-the-United-States-by-items-768x502.jpg 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/p>\n<h2><strong>Halloween Spending User Demographics<\/strong><\/h2>\n<p>Halloween is one of the most anticipated holidays for Americans, as the majority of them plan to celebrate it. Women shoppers in the United States are more excited to celebrate Halloween than men. However, male consumers spend more than female buyers. Here are some of the other key Halloween spending user demographics:<\/p>\n<ul>\n<li aria-level=\"1\"><b>86%<\/b> of male shoppers in the United States plan to celebrate Halloween this year, compared to <b>91%<\/b> of female shoppers.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7633 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Celebration-by-Gender.jpg\" alt=\"Halloween Celebration by Gender\" width=\"1448\" height=\"709\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Celebration-by-Gender.jpg 1448w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Celebration-by-Gender-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Celebration-by-Gender-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Celebration-by-Gender-1024x501.jpg 1024w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/p>\n<ul>\n<li>Around <b>34%<\/b> of men and <b>39%<\/b> of women consider Halloween an important shopping period for their household.<\/li>\n<li><b>3 out of 10<\/b> American women will spend around $100 on Halloween shopping, compared to <b>27%<\/b> of men. Only <b>6%<\/b> of men and <b>3.5%<\/b> of women will spend over $1,000 on Halloween purchases.<\/li>\n<\/ul>\n<p>Here is the table to showcase the average Halloween spending by gender:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Halloween Spending Amount<\/strong><\/td>\n<td><strong>Men<\/strong><\/td>\n<td><strong>Women<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>$0<\/td>\n<td>10%<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>$1 &#8211; $100<\/td>\n<td>27%<\/td>\n<td>33%<\/td>\n<\/tr>\n<tr>\n<td>$101 &#8211; $250<\/td>\n<td>26%<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>$251 &#8211; $500<\/td>\n<td>18%<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>$501 &#8211; $750<\/td>\n<td>9%<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td>$751 &#8211; $1000<\/td>\n<td>4%<\/td>\n<td>3.5%<\/td>\n<\/tr>\n<tr>\n<td>$1000+<\/td>\n<td>6%<\/td>\n<td>3.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7645 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Spending-Statistics.jpg\" alt=\"Halloween Spending Statistics\" width=\"1012\" height=\"690\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Spending-Statistics.jpg 1012w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Spending-Statistics-300x205.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Halloween-Spending-Statistics-768x524.jpg 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/p>\n<\/div>\n<ul>\n<li><strong>9 out of 10<\/strong> Gen Z and millennials in the United States are looking forward to spending on Halloween shopping this year. Meanwhile, <strong>83%<\/strong> of Gen X and <strong>67%<\/strong> of baby boomers plan to join the festivities.<\/li>\n<li><strong>5%<\/strong> of American Gen Z shoppers plan to spend over $1000 during their Halloween shopping, compared to <strong>4%<\/strong> of millennials and <strong>2%<\/strong> of Gen X buyers. Baby boomer consumers in the United States plan to limit their Halloween spending to under <strong>$1000<\/strong>.<\/li>\n<\/ul>\n<p>The table below shows the average Halloween spending by age group:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><strong>Halloween Spending Amount<\/strong><\/td>\n<td><strong>Gen Z<\/strong><\/td>\n<td><strong>Millennials<\/strong><\/td>\n<td><strong>Gen X<\/strong><\/td>\n<td><strong>Baby Boomers<\/strong><\/td>\n<\/tr>\n<tr>\n<td>$0<\/td>\n<td>7%<\/td>\n<td>5%<\/td>\n<td>11%<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>$1 &#8211; $100<\/td>\n<td>32%<\/td>\n<td>28%<\/td>\n<td>36%<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>$101 &#8211; $250<\/td>\n<td>26%<\/td>\n<td>30%<\/td>\n<td>27%<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>$251 &#8211; $500<\/td>\n<td>17%<\/td>\n<td>20%<\/td>\n<td>15%<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>$501 &#8211; $750<\/td>\n<td>8%<\/td>\n<td>8%<\/td>\n<td>6%<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>$751 &#8211; $1000<\/td>\n<td>5%<\/td>\n<td>4%<\/td>\n<td>3%<\/td>\n<td>2%<\/td>\n<\/tr>\n<tr>\n<td>$1000+<\/td>\n<td>5%<\/td>\n<td>4%<\/td>\n<td>2%<\/td>\n<td>0%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.powerreviews.com\/\">PowerReviews<\/a><\/p>\n<h2><strong>Halloween Spending Statistics<\/strong><\/h2>\n<p>The US dominates in the annual Halloween spending over other countries. A majority of buyers in the country spend a significant portion of their Halloween budget on purchasing costumes compared to decorative items, candies, etc. Here are some of the key Halloween spending statistics you should know:<\/p>\n<ul>\n<li aria-level=\"1\">Americans spent over <b>$11.6 billion<\/b> on their Halloween shopping in 2024, which is a <b>4.92%<\/b> drop from the previous year. It is estimated that Halloween spending will cross <b>$13.1 billion<\/b> in 2025.<\/li>\n<\/ul>\n<p>Let&#8217;s check the total Halloween spending in the United States over the years:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Annual Halloween Spending<\/b><\/td>\n<td><b>Year-on-Year Change<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$13.1 billion*<\/td>\n<td>+ 12.93%*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$11.6 billion<\/td>\n<td> 4.92%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$12.2 billion<\/td>\n<td>+15.09%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$10.6 billion<\/td>\n<td>+4.95%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$10.1 billion<\/td>\n<td>+26.25%<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$8 billion<\/td>\n<td>-9.09%<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$8.8 billion<\/td>\n<td>-2.22%<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$9 billion<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li aria-level=\"1\">Halloween spending accounts for about <b>1.16%<\/b> of the US&#8217;s total holiday expenditure of <b>$994.1 billion<\/b>.<\/li>\n<li aria-level=\"1\">Halloween shoppers in the U.S. are projected to spend about <b>$4.3 billion<\/b> on costumes, accounting for around 32.82% of the country&#8217;s total Halloween spending.<\/li>\n<li aria-level=\"1\">Consumers are expected to spend around <b>$4.2 billion<\/b> and <b>$3.9 billion<\/b> on buying decoration items and candies, respectively. Americans only spend around <b>$500 million<\/b> to purchase Halloween greeting cards.<\/li>\n<\/ul>\n<p>Here is the table to showcase the Halloween expenditure in the United States by items:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Items<\/b><\/td>\n<td><b>Total Expenditure<\/b><\/td>\n<\/tr>\n<tr>\n<td>Costumes<\/td>\n<td>$4.3 billion<\/td>\n<\/tr>\n<tr>\n<td>Decorations<\/td>\n<td>$4.2 billion<\/td>\n<\/tr>\n<tr>\n<td>Candy<\/td>\n<td>$3.9 billion<\/td>\n<\/tr>\n<tr>\n<td>Greeting cards<\/td>\n<td>$0.7 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li aria-level=\"1\">An average American spent around <b>$103.63<\/b> on Halloween shopping in 2024, which is <b>4.05% <\/b>less than the previous year. It is expected that this amount will cross <b>$114<\/b> in 2025.<\/li>\n<li aria-level=\"1\">The average Halloween expenditure of an American over the last 5 years is around <b>$101.26<\/b>.<\/li>\n<\/ul>\n<p>Here is the table to show the average Halloween spending of a US shopper:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Per Person Spending on Halloween<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>114*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$103.63<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$108.24<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$100.45<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$102.74<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$92.12<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$86.27<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$86.79<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>$86.13<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>$82.93<\/td>\n<\/tr>\n<tr>\n<td>2015<\/td>\n<td>$74.34<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-11502 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-halloween-spending-of-a-US-shopper-1.jpg\" alt=\"the average halloween spending of a US shopper\" width=\"1012\" height=\"658\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-halloween-spending-of-a-US-shopper-1.jpg 1012w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-halloween-spending-of-a-US-shopper-1-300x195.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-halloween-spending-of-a-US-shopper-1-768x499.jpg 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/><\/p>\n<ul>\n<li>An average US shopper spends about <strong>12.5%<\/strong> of their <strong>$866<\/strong> holiday budget on Halloween.<\/li>\n<li><strong>5 out of 10<\/strong> Americans plan to keep their Halloween budget the same as last year, while <strong>14%<\/strong> intend to spend more in 2024. There are around <strong>34%<\/strong> of consumers who plan to reduce their Halloween spending.<\/li>\n<li>An average person in the United States spends around <strong>$36.84<\/strong> on Halloween costumes, <strong>$34.76<\/strong> on decoration items, <strong>$31.93<\/strong> on candies, and only <strong>$4.71<\/strong> on greeting cards.<\/li>\n<\/ul>\n<p>Here is the table to show per-person spending on Halloween costumes, decoration items, candies, and greeting cards in the United States:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Halloween Items<\/strong><\/td>\n<td><strong>Average American Spending<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Costumes<\/td>\n<td>$36.84<\/td>\n<\/tr>\n<tr>\n<td>Decoration Items<\/td>\n<td>$34.76<\/td>\n<\/tr>\n<tr>\n<td>Candies<\/td>\n<td>$31.93<\/td>\n<\/tr>\n<tr>\n<td>Greeting Cards<\/td>\n<td>$4.71<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7644 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/per-person-spending-on-Halloween-costumes-decoration-items-candies-and-greeting-cards-in-the-United-States.jpg\" alt=\"per-person spending on Halloween items in the United States\" width=\"1132\" height=\"633\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/per-person-spending-on-Halloween-costumes-decoration-items-candies-and-greeting-cards-in-the-United-States.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/per-person-spending-on-Halloween-costumes-decoration-items-candies-and-greeting-cards-in-the-United-States-300x168.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/per-person-spending-on-Halloween-costumes-decoration-items-candies-and-greeting-cards-in-the-United-States-768x429.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/per-person-spending-on-Halloween-costumes-decoration-items-candies-and-greeting-cards-in-the-United-States-1024x573.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<ul>\n<li>Americans spent about <strong>$813.6 billion<\/strong> on Christmas shopping and about <strong>$12.2 billion<\/strong> on Halloween shopping. Christmas tops the list of holidays ranked by spending, while Halloween stands at the 7th spot. Mother&#8217;s Day and Easter are 2nd and 3rd, with <strong>$33.5 billion<\/strong> and <strong>$24 billion<\/strong> spent, respectively.<\/li>\n<li>About <b>half<\/b> of the United States population decorates their house for Christmas after Halloween.<\/li>\n<li>Only <b>3 out of 10<\/b> Americans spend a similar amount or more on purchasing Halloween decoration items than on Christmas.<\/li>\n<li><strong>4 out of 10<\/strong> New Yorkers spend $250 to $499 annually on Halloween decorations, making New York the state that spends the most on Halloween. South Dakota follows closely, with <strong>3 out of 10<\/strong> residents spending the same amount on Halloween shopping.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7635 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Which-state-spends-the-most-on-Halloween.jpg\" alt=\"Which state spends the most on Halloween\" width=\"1448\" height=\"709\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Which-state-spends-the-most-on-Halloween.jpg 1448w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Which-state-spends-the-most-on-Halloween-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Which-state-spends-the-most-on-Halloween-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Which-state-spends-the-most-on-Halloween-1024x501.jpg 1024w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/p>\n<ul>\n<li>Indiana leads in Halloween candy spending, with the average household spending around <strong>$20.30<\/strong> on candies. An average Arkansas household spends around <strong>$9 <\/strong>on Halloween candies, the lowest in the United States.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/halloween-spending-reach-record-122-billion-participation-exceeds-pre\">NRF 1<\/a>, <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-spend-nearly-900-celebrate-winter-holidays\">NRF 2<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.cnbc.com\/2024\/01\/17\/holiday-2023-sales-rise-raising-retail-hopes-for-2024.html\">CNBC<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/275736\/annual-halloween-expenditure-in-the-us-by-item\/\">Statista 1<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1267551\/expected-spend-among-halloween-shoppers-us\/\">Statista 2<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.foxnews.com\/lifestyle\/when-americans-decorate-for-holidays\">Fox News<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.angi.com\/articles\/halloween-decoration-trends-2022-state-by-state-survey.htm\">Angi<\/a>, <a rel=\"nofollow\" href=\"https:\/\/fox59.com\/\">Fox59<\/a><\/p>\n<h2><b>Halloween spending in the United States versus the United Kingdom<\/b><\/h2>\n<p><b>Attitude Toward Halloween and Its Celebration in the US and UK<\/b><\/p>\n<p>In the US, Halloween holds a strong place in festive traditions, with <b>87%<\/b> of respondents seeing it as worth celebrating, compared to a lighter, but still solid, <b>66%<\/b> in the UK. This enthusiasm carries over to participation: <b>81%<\/b> of Americans say they&#8217;ll be celebrating in 2025, with about <b>65%<\/b> of Brits joining in the Halloween spirit.<\/p>\n<p><b>Popular Halloween Activities and How People Plan to Celebrate<\/b><\/p>\n<p>While trick-or-treating remains a favorite in both countries, <b>26%<\/b> of Americans and <b>19%<\/b> of Brits plan to either hand out candy or go out collecting treats. Parties are also popular, with <b>16%<\/b> of UK respondents planning to host one and <b>10%<\/b> planning to attend, while in the US, <b>14%<\/b> plan to attend and <b>10%<\/b> plan to host.<\/p>\n<p>Whether you're throwing a party or just stocking up on sweets, <a rel=\"nofollow\" href=\"https:\/\/food.grabon.com\/coupons\/\">food promo codes<\/a> and <a rel=\"nofollow\" href=\"https:\/\/pizza.grabon.com\/coupons\/\">pizza promo codes<\/a> make Halloween feasting more affordable.<\/p>\n<p>For many, Halloween means movie marathons: <b>26%<\/b> of Americans and <b>16%<\/b> of Brits plan to watch horror movies, though reading horror books is less appealing, with only <b>1%<\/b> interested in both countries.<\/p>\n<p><b>Overview of Halloween Spending Habits Across Both Countries<\/b><\/p>\n<p>A significant portion of Brits, around <b>28%<\/b>, don't spend anything on Halloween compared to only <b>11%<\/b> in the US. Among those who do budget for it, spending trends show UK participants often stick to <b>EGP10-50<\/b>, whereas Americans typically spend <b>$25-50<\/b>, with <b>26%<\/b> going over <b>$50<\/b> for the night's festivities.<\/p>\n<p><b>Top Halloween Purchases: Candy, Costumes, and Decorations<\/b><\/p>\n<p>Candy is the clear favorite purchase in both countries, making up <b>56%<\/b> of Halloween spending in the US and <b>35%<\/b> in the UK. Costumes and decorations are also high on the shopping list, showing that both Americans and Brits enjoy bringing a festive look and feel to their Halloween celebrations.<\/p>\n<p><b>Approach to Trick-or-Treating: Treats, Tricks, and Door Policy<\/b><\/p>\n<p>When it comes to handling trick-or-treaters, most respondents lean toward treats over tricks, with <b>61%<\/b> in the US and <b>54%<\/b> in the UK opting to hand out candy. A smaller group, <b>7%<\/b> in the US and <b>4%<\/b> in the UK, prefer giving out tricks instead. Interestingly, more Brits (<b>27%<\/b>) plan to avoid opening their doors to trick-or-treaters compared to Americans (<b>16%<\/b>), adding a bit of contrast to how each country approaches the tradition.<\/p>\n<p>Source: <a rel=\"nofollow\" href=\"https:\/\/www.cint.com\/blog\/cintsnap-uncovers-us-and-uk-consumer-halloween-2024-spending-habits-and-traditions\">Cint<\/a><\/p>\n<h2><strong>Halloween Shopping Statistics<\/strong><\/h2>\n<p>A majority of Americans are most likely to do their Halloween shopping from offline stores. Reports also suggested that shoppers are planning to use the BOPIS method during Halloween sales. Below, we have listed some of the key Halloween shopping statistics you should know:<\/p>\n<ul>\n<li><strong>7 out of 10<\/strong> Americans are planning to celebrate Halloween with their friends and family this year. This is a <strong>5.8%<\/strong> increase from the previous year.<\/li>\n<li><strong>7 out of 10<\/strong> US shoppers plan to do their Halloween shopping in offline stores, while <strong>65%<\/strong> of them will opt for online shopping.<\/li>\n<li>Only <strong>3 out of 10<\/strong> Americans are considering the BOPIS model, where they order online and pick up in-store.<\/li>\n<\/ul>\n<p>The table below shows the preferred channels of Americans for their Halloween shopping:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Mode of Shopping<\/strong><\/td>\n<td><strong>Share of Americans opting<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>In-store Purchases<\/td>\n<td>68%<\/td>\n<\/tr>\n<tr>\n<td>Online Purchases<\/td>\n<td>65%<\/td>\n<\/tr>\n<tr>\n<td>Buy Online, Pick Up in store<\/td>\n<td>31%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7636 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-preferred-channels-of-Americans-for-their-Halloween-shopping.jpg\" alt=\"the preferred channels of Americans for their Halloween shopping\" width=\"995\" height=\"547\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-preferred-channels-of-Americans-for-their-Halloween-shopping.jpg 995w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-preferred-channels-of-Americans-for-their-Halloween-shopping-300x165.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-preferred-channels-of-Americans-for-their-Halloween-shopping-768x422.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/p>\n<\/div>\n<ul>\n<li><strong>3 out of 10<\/strong> Americans start their Halloween shopping as early as September. Another <strong>15.78%<\/strong> of shoppers chose to start shopping in the first 2 weeks of October. While over <strong>10%<\/strong> of them like to do their Halloween shopping last minute.<\/li>\n<\/ul>\n<p>Let's check when Americans start their Halloween shopping:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><b>Time when Americans start their Halloween Shopping<\/b><\/td>\n<td><strong>Share of Americans chose their Halloween Shopping<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Look for sales after Halloween for next year<\/td>\n<td>7.95%<\/td>\n<\/tr>\n<tr>\n<td>Throughout the year<\/td>\n<td>12.29%<\/td>\n<\/tr>\n<tr>\n<td>In September<\/td>\n<td>28.55%<\/td>\n<\/tr>\n<tr>\n<td>The first 2 weeks of October<\/td>\n<td>15.78%<\/td>\n<\/tr>\n<tr>\n<td>The last 2 weeks of October<\/td>\n<td>8.07%<\/td>\n<\/tr>\n<tr>\n<td>Last minute<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>Depends on what they are looking for\/have planned<\/td>\n<td>17.35%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li><strong>4 out of 10<\/strong> Americans shop for Halloween at discount stores, while <strong>39%<\/strong> prefer costume stores for most of their Halloween purchases. Another <strong>28%<\/strong> of shoppers opt to purchase from grocery stores or supermarkets.<\/li>\n<\/ul>\n<p>The table below shows which retail stores Americans use the most for their Halloween shopping:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Retail Stores<\/strong><\/td>\n<td><strong>Share of Americans Choosing<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Discount store<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Halloween\/costume store<\/td>\n<td>39%<\/td>\n<\/tr>\n<tr>\n<td>Online<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>Grocery store\/supermarket<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>Department store<\/td>\n<td>25%<\/td>\n<\/tr>\n<tr>\n<td>Clothing store<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Crafts of Fabrics store<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Home decor store<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td>Thrift stores\/resale shops<\/td>\n<td>12%<\/td>\n<\/tr>\n<tr>\n<td>Local\/small business<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>Greeting card\/gift store<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Home improvement store<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Drug store<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Catalog<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li aria-level=\"1\">Over <b>half<\/b> of the Gen Z shoppers in the United States chose to shop at costume stores during Halloween. Another <b>43%<\/b> of them do most of their shopping online, and only <b>14% <\/b>opt for local businesses.<\/li>\n<li><strong>4 out of 10 <\/strong>US consumers get inspired to do their Halloween shopping through online searches, while<strong> 28%<\/strong> get inspired after visiting retail stores or costume stores. Another <strong>20% <\/strong>of them do their shopping after talking with their friends and family members.<\/li>\n<\/ul>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.powerreviews.com\/\">PowerReviews<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/277561\/period-us-consumers-will-begin-shopping-for-halloween-2013\/\">Statista 1<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1340814\/retail-stores-used-by-shoppers-for-halloween-purchases-gen-z\/\">Statista 2<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/275770\/areas-of-inspiration-for-halloween-costumes-in-the-us\/\">Statista 3<\/a><\/p>\n<h2><strong>Halloween Candy Spending Statistics<\/strong><\/h2>\n<p>Candies are the third most purchased product by US consumers during their Halloween shopping after costumes and decoration items. According to some reports, consumers are expected to increase their spending on candies this year. Let's check some of the most interesting Halloween candy spending statistics:<\/p>\n<ul>\n<li aria-level=\"1\">Americans spent around <b>$3.5 billion<\/b> on purchasing candies during Halloween in 2024. It is expected that the total Halloween candy spending will cross <b>$3.9 billion<\/b> in 2025.<\/li>\n<\/ul>\n<p>The table below shows the annual Halloween candy expenditure over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Years<\/b><\/td>\n<td><b>Annual Halloween Candy Expenditure<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$3.9 billion*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$3.5 billion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$3.6 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$3.1 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$3 billion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$2.41 billion<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$2.58 billion<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>$2.63 billion<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>$2.67 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-12898 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-annual-halloween-candy-expenditure-over-the-years-2.jpg\" alt=\"the annual halloween candy expenditure over the years\" width=\"776\" height=\"514\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-annual-halloween-candy-expenditure-over-the-years-2.jpg 776w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-annual-halloween-candy-expenditure-over-the-years-2-300x199.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-annual-halloween-candy-expenditure-over-the-years-2-768x509.jpg 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<\/div>\n<ul>\n<li>Halloween candy makes up about <strong>29.51%<\/strong> of total Halloween spending each year. Another report suggested that around <strong>96%<\/strong> of American households purchase candy for Halloween.<\/li>\n<li aria-level=\"1\">Reese's Peanut Butter Cups are the most purchased Halloween candy in the history of the United States. It is the best-selling candy in 18 states in the country.<\/li>\n<li>10 states of the United States ordered around <strong>3.35 million<\/strong> Reese&#8217;s Peanut Butter Cups during Halloween last year.<\/li>\n<li>California consumers purchased around <strong>1,204,345 pounds<\/strong> of Reese&#8217;s Peanut Butter Cups for Halloween the previous year, followed by Texas with <strong>908,876 pounds<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7634 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reeses-Peanut-Butter-Cups-is-the-best-selling-Halloween-candy-of-all-time.jpg\" alt=\"Reeses Peanut Butter Cups is the best- selling Halloween candy of all time\" width=\"1448\" height=\"709\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reeses-Peanut-Butter-Cups-is-the-best-selling-Halloween-candy-of-all-time.jpg 1448w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reeses-Peanut-Butter-Cups-is-the-best-selling-Halloween-candy-of-all-time-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reeses-Peanut-Butter-Cups-is-the-best-selling-Halloween-candy-of-all-time-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Reeses-Peanut-Butter-Cups-is-the-best-selling-Halloween-candy-of-all-time-1024x501.jpg 1024w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/p>\n<ul>\n<li>Here are the top 10 Halloween candies in the United States:<\/li>\n<\/ul>\n<ol>\n<li>Reese&#8217;s Peanut Butter Cups<\/li>\n<li aria-level=\"1\">Peanut MandM's<\/li>\n<li>Regular MandM&#8217;s<\/li>\n<li>Tootsie Pops<\/li>\n<li>Twizzlers<\/li>\n<li>Hershey&#8217;s Milk Chocolate<\/li>\n<li>Sour Patch Kids<\/li>\n<li>Candy Corn<\/li>\n<li>KitKat<\/li>\n<li>Starburst<\/li>\n<\/ol>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/halloween\/halloween-data-center\">NRF<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.candystore.com\/blogs\/facts-trivia\/halloween-candy-map-popular\">CandyStore<\/a><\/p>\n<h2><strong>Halloween Costume Spending Statistics<\/strong><\/h2>\n<p>Costumes are the most sold product in the United States during Halloween. A majority of Americans prefer purchasing Halloween costumes from online stores, specifically from Amazon. Pet lovers in the country also spend a significant amount on Halloween costumes for their pets.<\/p>\n<p>From spooky costumes to themed accessories, Halloween is the perfect time to revamp your wardrobe &#8211; and you can save big with <a rel=\"nofollow\" href=\"https:\/\/fashion.grabon.com\/coupons\/\">fashion promo codes<\/a> and <a rel=\"nofollow\" href=\"https:\/\/clothing.grabon.com\/coupons\/\">clothing promo codes<\/a>.<\/p>\n<p>Here are some of the key Halloween costume spending statistics that you must know:<\/p>\n<ul>\n<li aria-level=\"1\">US consumers spent around <b>$3.8 billion<\/b> on purchasing costumes during Halloween in 2024. It is projected that the annual Halloween costume sales will cross <b>$4.3 billion<\/b> in 2025.<\/li>\n<\/ul>\n<p>The table below shows the Halloween costume spending in the United States over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Annual Halloween Costume Expenditure<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$4.3 billion*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$3.8 billion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$4.1 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$3.6 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$3.3 billion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$2.6 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-12897 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/halloween-costume-spending-in-the-united-states-over-the-years.jpg\" alt=\"halloween costume spending in the united states over the years\" width=\"776\" height=\"514\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/halloween-costume-spending-in-the-united-states-over-the-years.jpg 776w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/halloween-costume-spending-in-the-united-states-over-the-years-300x199.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/halloween-costume-spending-in-the-united-states-over-the-years-768x509.jpg 768w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/p>\n<\/div>\n<ul>\n<li>An average American spends around <strong>$36.84<\/strong> on Halloween costumes each year. This is around <strong>1\/3rd<\/strong> of their overall Halloween budget.<\/li>\n<li>American pet lovers spend a whopping <strong>$700 million<\/strong> purchasing pet costumes annually.<\/li>\n<li aria-level=\"1\">Pet costumes are becoming increasingly popular. If you're dressing up your furry friend this year, check out these<a rel=\"nofollow\" href=\"https:\/\/pets.grabon.com\/coupons\/\"> pet promo codes<\/a> for some budget-friendly options.<\/li>\n<li><strong>6 out of 10 <\/strong>US consumers prefer buying Halloween costumes from Amazon, while about <strong>half <\/strong>opt for costume stores. Another <strong>39%<\/strong> of Americans prefer to get their costumes from big box stores, like Target and Walmart.<\/li>\n<li>Only <strong>9%<\/strong> of shoppers tend to purchase Halloween costumes from supermarkets, discount stores, and department stores, like Macys.com.<\/li>\n<\/ul>\n<p>The table below shows the top choices of Americans to purchase Halloween costumes:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Shopping Destinations<\/strong><\/td>\n<td><strong>Share of Americans choosing it<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Amazon.com<\/td>\n<td>61%<\/td>\n<\/tr>\n<tr>\n<td>Specialty Halloween\/costume store<\/td>\n<td>48%<\/td>\n<\/tr>\n<tr>\n<td>Big box stores (Target, Walmart)<\/td>\n<td>39%<\/td>\n<\/tr>\n<tr>\n<td>Specialty Halloween\/costume website<\/td>\n<td>37%<\/td>\n<\/tr>\n<tr>\n<td>Big box store websites (Target.com, Walmart.com)<\/td>\n<td>29%<\/td>\n<\/tr>\n<tr>\n<td>Thrift store<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>Arts and Crafts store<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Discount store<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Online arts and crafts store<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td>Grocery store\/supermarket<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Discount store website<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Department store (Macy&#8217;s, Nordstrom)<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Online grocery store\/supermarket<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Department store website (macys.com, nordstrom.com)<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Home decor or hardware store (Home Depot, Lowe&#8217;s, etc.)<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td>Home decor or hardware website (homedepot.com, lowes.com, etc.)<\/td>\n<td>6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-7638 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-number-of-retail-stores-in-the-US-1.jpg\" alt=\"the number of retail stores in the US\" width=\"1132\" height=\"1073\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-number-of-retail-stores-in-the-US-1.jpg 1132w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-number-of-retail-stores-in-the-US-1-300x284.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-number-of-retail-stores-in-the-US-1-768x728.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-number-of-retail-stores-in-the-US-1-1024x971.jpg 1024w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/p>\n<\/div>\n<ul>\n<li>Witch is the most popular Halloween costume for US adults followed by Vampire, Barbie, and Batman. Here are the top 10 Halloween costumes for adults in the United States:\n<ul>\n<li>Witch<\/li>\n<li>Vampire<\/li>\n<li>Barbie<\/li>\n<li>Batman<\/li>\n<li>Cat<\/li>\n<li>Zombie<\/li>\n<li>Pirate<\/li>\n<li>Princess<\/li>\n<li>Ghost<\/li>\n<li>Spiderman<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Kids love wearing Spider-Man costumes for Halloween, followed by Princess, Ghost, and Superheroes. Here are the top 10 Halloween costumes for children in the United States:\n<ul>\n<li>Spiderman<\/li>\n<li>Princess<\/li>\n<li>Ghost<\/li>\n<li>Superhero<\/li>\n<li>Witch<\/li>\n<li>Batman<\/li>\n<li>Barbie<\/li>\n<li>Zombie<\/li>\n<li>Mario<\/li>\n<li>Wednesday Addams<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Pet lovers in the United States purchased Pumpkin Halloween costumes for their pets, making them the best-selling ones. It is followed by Hot Dog, Bat, and Bumblebee, in the 2nd, 3rd, and 4th spots, respectively. Here are the top 10 Halloween costumes for pets in the United States:\n<ul>\n<li>Pumpkin<\/li>\n<li>Hot dog<\/li>\n<li>Bat<\/li>\n<li>Bumblebee<\/li>\n<li>Spider<\/li>\n<li>Devil<\/li>\n<li>Cat<\/li>\n<li>Lion<\/li>\n<li>Ghost<\/li>\n<li>Witch<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/halloween\/halloween-data-center\">NRF<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.npr.org\/2023\/10\/31\/1209521178\/halloween-spending-candy-pet-costumes\">NPR<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1417150\/retail-stores-used-by-shoppers-for-halloween-costume-purchases\/\">Statista<\/a><\/p>\n<h2><strong>Halloween Decor Spending Statistics<\/strong><\/h2>\n<p>Decoration items are the second most sold products during Halloween in the United States. Most Americans prefer purchasing Halloween decoration items from big-box stores. Among all the decorative items, people love to use pumpkin carvings the most.<\/p>\n<p>Many households go all out on decorations &#8211; if you&#8217;re decking the halls with pumpkins and cobwebs, <a rel=\"nofollow\" href=\"https:\/\/home-decor.grabon.com\/coupons\/\">home decor promo codes<\/a> can help cut the cost.<\/p>\n<p>Here are some key Halloween decor spending statistics you should check:<\/p>\n<ul>\n<li aria-level=\"1\">Americans spent over <b>$3.8 billion<\/b> on purchasing decoration items during Halloween in 2024. It is expected that the annual Halloween decoration expenditure will cross <b>$4.2 billion<\/b> in 2025.<\/li>\n<\/ul>\n<p>The table below shows the annual Halloween decoration expenditure over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Annual Halloween Decoration Expenditure<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$4.2 billion*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$3.8 billion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$3.9 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$3.4 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$3.2 billion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$2.6 billion<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$2.6 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-12896 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/annual-halloween-decoration-expenditure-over-the-years.jpg\" alt=\"annual halloween decoration expenditure over the years\" width=\"783\" height=\"496\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/annual-halloween-decoration-expenditure-over-the-years.jpg 783w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/annual-halloween-decoration-expenditure-over-the-years-300x190.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/annual-halloween-decoration-expenditure-over-the-years-768x486.jpg 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/p>\n<\/div>\n<ul>\n<li>Annual Halloween decoration spending makes up about <strong>32%<\/strong> of the total Halloween expenditure of<strong> $12.2 billion<\/strong>.<\/li>\n<li>An average American spends around <strong>$34.76<\/strong> on purchasing decoration items during Halloween. Upon calculation, we can conclude that an average US consumer spends about <strong>32.14%<\/strong> of their Halloween budget on decorations.<\/li>\n<li>More than <strong>half<\/strong> of Americans buy Halloween decorations from big box stores like Target and Walmart, while <strong>51%<\/strong> prefer shopping on Amazon.com.<\/li>\n<li aria-level=\"1\">Around<b> 30%<\/b> of shoppers visit big box store websites, like Target.com and Walmart.com, to get their preferred decoration items for Halloween.<\/li>\n<\/ul>\n<p>Here is the table to showcase the popular destinations for Americans for Halloween decor shopping:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Popular Shopping Destinations<\/strong><\/td>\n<td><strong>Share of Americans choosing it<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Big box stores (Target, Walmart)<\/td>\n<td>54%<\/td>\n<\/tr>\n<tr>\n<td>Amazon.com<\/td>\n<td>51%<\/td>\n<\/tr>\n<tr>\n<td>Big box store websites (Target.com, Walmart.com)<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Discount store<\/td>\n<td>24%<\/td>\n<\/tr>\n<tr>\n<td>Arts and Crafts store<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Home decor or hardware store (Home Depot, Lowe&#8217;s, etc.)<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td>Grocery store\/supermarket<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>Thrift store<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Home decor or hardware website (homedepot.com, lowes.com, etc.)<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Online grocery store\/supermarket<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td>Online arts and crafts store<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td>Discount store website<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Department store (Macy&#8217;s, Nordstrom)<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Department store website (macys.com, nordstrom.com)<\/td>\n<td>7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li>Around <strong>46%<\/strong> of the US people prefer to celebrate Halloween by carving a pumpkin. This is a <strong>4.55%<\/strong> increase from the previous year.<\/li>\n<li>The cost of pumpkins was <b>$5.24<\/b> in 2023, which is a <b>2.96%<\/b> decrease in price from the previous year. This is the first after 2018 that the price of pumpkins has decreased.<\/li>\n<li>Americans spent around <b>$843,590,004<\/b> on Jack-o-Lanterns during Halloween in 2023, which is a <b>12.30%<\/b> increase from the previous year.<\/li>\n<\/ul>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/halloween\/halloween-data-center\">NRF<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.powerreviews.com\/\">Power Reviews<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.finder.com\/credit-cards\/cost-of-pumpkins\">Finder<\/a>, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/922585\/us-pumpkin-prices-at-halloween\/\">Statista<\/a><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Halloween expenditure in the United States has been on the rise in the past few years and is projected to cross the $15 billion mark in 2025. This will directly impact the overall retail sales in the country. Along with the Halloween spending, the number of Americans planning to celebrate Halloween is also increasing. This year, around 70% of US people are planning to celebrate Halloween; retailers and brands must look for new strategies to improve their Halloween sales by attracting more consumers.<\/p>\n<h2><b>FAQs<\/b><\/h2>\n<p><b>What charity raises most of its funds during Halloween?<br \/>\n<\/b>Trick-or-Treat for UNICEF is the top Halloween charity fundraiser. Started in 1950, it encourages kids to collect donations in orange boxes while trick-or-treating. Over the years, it has raised more than $188 million through this yearly campaign.<\/p>\n<p><b>What country spends the most on Halloween?<br \/>\n<\/b>The United States leads global Halloween spending, with consumers spending around $11.6 billion in 2024. It is expected to rise to about $13.1 billion in 2025, making it the top country for Halloween-related expenses.<\/p>\n<p><b>Which industries benefit the most from Halloween spending?<br \/>\n<\/b>The retail, candy, costume, entertainment, and decoration industries see the highest boost in sales during Halloween. These sectors thrive on seasonal demand, with shoppers spending more on themed treats, costumes, party supplies, spooky attractions, and holiday promotions.<\/p>\n<p><b>What will be the most popular Halloween costume in 2025?<br \/>\n<\/b>The top Halloween costumes for 2025, according to Google search trends, include characters from the K-pop group Demon Hunters, including Zoey, Rumi, and Mira. In addition to these, costumes inspired by Taylor Swift and Travis Kelce&#8217;s engagement photo are also gaining popularity among Halloween enthusiasts.<\/p>\n<p><b>What is the most famous Halloween decoration?<br \/>\n<\/b>The 12-foot-tall skeleton, known as &#8220;Skelly,&#8221; created by Home Depot, is one of the most popular Halloween decorations globally. This costume has gained immense popularity on social media, and enthusiasts customize it in various creative ways.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Americans spent over $994.1 billion during the holiday season last year, with Halloween sales contributing $11.6 billion, about 1.16% of the total. As the 7th most celebrated holiday in the United States, Halloween sales are expected to account for $15 billion in 2025. 6 out of 10 US citizens plan to celebrate Halloween in 2025, &hellip;<\/p>\n","protected":false},"author":19,"featured_media":7646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>57+ Halloween Spending Statistics (2025 Trends)<\/title>\n<meta name=\"description\" content=\"Halloween spendings are estimated to reach $15 billion in 2025. Learn how US citizens will spend during this year&#039;s spooktober. Infographics included.57+ Halloween Spending Statistics (2024 Trends)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"57+ Halloween Spending Statistics (2025 Trends)\" \/>\n<meta property=\"og:description\" content=\"Halloween spendings are estimated to reach $15 billion in 2025. Learn how US citizens will spend during this year&#039;s spooktober. Infographics included.57+ Halloween Spending Statistics (2024 Trends)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/\" \/>\n<meta property=\"og:site_name\" content=\"GrabOn Blog - Powered by GrabOn.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-16T08:27:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T11:08:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Paypal-Statistics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1065\" \/>\n\t<meta property=\"og:image:height\" content=\"558\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tushar R Behera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tushar R Behera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/\",\"url\":\"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/\",\"name\":\"57+ Halloween Spending Statistics (2025 Trends)\",\"isPartOf\":{\"@id\":\"https:\/\/grabon.com\/blog\/#website\"},\"datePublished\":\"2025-10-16T08:27:46+00:00\",\"dateModified\":\"2025-10-21T11:08:10+00:00\",\"author\":{\"@id\":\"https:\/\/grabon.com\/blog\/#\/schema\/person\/48075c76bf8c140bdaef8aedf38c7cff\"},\"description\":\"Halloween spendings are estimated to reach $15 billion in 2025. Learn how US citizens will spend during this year's spooktober. Infographics included.57+ Halloween Spending Statistics (2024 Trends)\",\"breadcrumb\":{\"@id\":\"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grabon.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"57+ Halloween Spending Statistics (2025 Trends)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grabon.com\/blog\/#website\",\"url\":\"https:\/\/grabon.com\/blog\/\",\"name\":\"GrabOn Blog - Powered by GrabOn.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grabon.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/grabon.com\/blog\/#\/schema\/person\/48075c76bf8c140bdaef8aedf38c7cff\",\"name\":\"Tushar R Behera\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grabon.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26638b71c5f1afeffbd5f90a31ef1775?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26638b71c5f1afeffbd5f90a31ef1775?s=96&d=mm&r=g\",\"caption\":\"Tushar R Behera\"},\"description\":\"Tushar is a reader and a good observer, which he reflects in his writings to make his content more authentic.He has a knack for choosing interesting and informative topics to write about, making his writing all the more enjoyable. He always tries to provide authentic information through his content by doing detailed research.\",\"url\":\"https:\/\/grabon.com\/blog\/author\/tushar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"57+ Halloween Spending Statistics (2025 Trends)","description":"Halloween spendings are estimated to reach $15 billion in 2025. Learn how US citizens will spend during this year's spooktober. Infographics included.57+ Halloween Spending Statistics (2024 Trends)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/","og_locale":"en_US","og_type":"article","og_title":"57+ Halloween Spending Statistics (2025 Trends)","og_description":"Halloween spendings are estimated to reach $15 billion in 2025. Learn how US citizens will spend during this year's spooktober. Infographics included.57+ Halloween Spending Statistics (2024 Trends)","og_url":"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/","og_site_name":"GrabOn Blog - Powered by GrabOn.com","article_published_time":"2025-10-16T08:27:46+00:00","article_modified_time":"2025-10-21T11:08:10+00:00","og_image":[{"width":1065,"height":558,"url":"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Paypal-Statistics-1.jpg","type":"image\/jpeg"}],"author":"Tushar R Behera","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tushar R Behera","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/","url":"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/","name":"57+ Halloween Spending Statistics (2025 Trends)","isPartOf":{"@id":"https:\/\/grabon.com\/blog\/#website"},"datePublished":"2025-10-16T08:27:46+00:00","dateModified":"2025-10-21T11:08:10+00:00","author":{"@id":"https:\/\/grabon.com\/blog\/#\/schema\/person\/48075c76bf8c140bdaef8aedf38c7cff"},"description":"Halloween spendings are estimated to reach $15 billion in 2025. Learn how US citizens will spend during this year's spooktober. Infographics included.57+ Halloween Spending Statistics (2024 Trends)","breadcrumb":{"@id":"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grabon.com\/blog\/halloween-spending-statistics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/grabon.com\/blog\/halloween-spending-statistics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grabon.com\/blog\/"},{"@type":"ListItem","position":2,"name":"57+ Halloween Spending Statistics (2025 Trends)"}]},{"@type":"WebSite","@id":"https:\/\/grabon.com\/blog\/#website","url":"https:\/\/grabon.com\/blog\/","name":"GrabOn Blog - Powered by GrabOn.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grabon.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/grabon.com\/blog\/#\/schema\/person\/48075c76bf8c140bdaef8aedf38c7cff","name":"Tushar R Behera","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grabon.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/26638b71c5f1afeffbd5f90a31ef1775?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26638b71c5f1afeffbd5f90a31ef1775?s=96&d=mm&r=g","caption":"Tushar R Behera"},"description":"Tushar is a reader and a good observer, which he reflects in his writings to make his content more authentic.He has a knack for choosing interesting and informative topics to write about, making his writing all the more enjoyable. He always tries to provide authentic information through his content by doing detailed research.","url":"https:\/\/grabon.com\/blog\/author\/tushar\/"}]}},"_links":{"self":[{"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/posts\/5554"}],"collection":[{"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/comments?post=5554"}],"version-history":[{"count":16,"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/posts\/5554\/revisions"}],"predecessor-version":[{"id":12901,"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/posts\/5554\/revisions\/12901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/media\/7646"}],"wp:attachment":[{"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/media?parent=5554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/categories?post=5554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grabon.com\/blog\/wp-json\/wp\/v2\/tags?post=5554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}