{"id":5537,"date":"2024-08-22T13:35:43","date_gmt":"2024-08-22T13:35:43","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=5537"},"modified":"2025-05-30T01:52:11","modified_gmt":"2025-05-30T08:52:11","slug":"instacart-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/instacart-statistics\/","title":{"rendered":"Instacart Statistics 2025: Usage &#038; Revenue"},"content":{"rendered":"<p>It&#8217;s been over a decade since Instacart started and since then, the platform has grown significantly and now partners with 1,500+ retail brands, serving more than 80,000 stores across 14,000 cities in the US and Canada.<\/p>\n<p>Today, 25 million active users rely on Instacart for their grocery needs. Brands that advertise on Instacart see an average sales boost of over 15%, while the platform achieved a revenue of $3.37 billion in 2024.<\/p>\n<p>In this blog, we'll explore key statistics and trends for Instacart in 2025, offering a detailed look into its user demographics, revenue, market positioning, and shopper dynamics to thoroughly understand the platform's current status.<\/p>\n<h2><strong>Instacart Statistics (Top Picks)<\/strong><\/h2>\n<ul>\n<li>Instacart&#8217;s order volume rose to 77.5 million in Q4 2024.<\/li>\n<li>In 2024, Instacart achieved $3.37 billion in revenue.<\/li>\n<li>Instacart&#8217;s average order value is $116.<\/li>\n<li>Instacart's order volume rose to 70.8 million in Q2 2024.<\/li>\n<li>In 2023, Instacart achieved $3.04 billion in revenue.<\/li>\n<li>Instacart holds a 21.6% market share in the US online grocery delivery market.<\/li>\n<li>The platform has 600,000 shoppers who earn an average of $20 per hour.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8027 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-AOV.jpg\" alt=\"Instacarts AOV\" width=\"1448\" height=\"709\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-AOV.jpg 1448w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-AOV-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-AOV-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-AOV-1024x501.jpg 1024w\" sizes=\"(max-width: 1448px) 100vw, 1448px\" \/><\/p>\n<h2><strong>How Many Active Users Does Instacart Have?<\/strong><\/h2>\n<p>Instacart currently serves around <b>25 million active users<\/b> as of 2025. That is up by over 78% from the previous year.<\/p>\n<p>In 2024, there were <b>16.2 million active users<\/b>, a small <b>54%<\/b> increase from the year before. Between 2019 and 2020, Instacart witnessed its most significant growth, with a huge <b>74.55%<\/b> rise due to changes in consumer behavior during the COVID-19 pandemic.<\/p>\n<p>Take a look at the table below to see the number of active Instacart users over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Active Users <\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2017<\/td>\n<td>3.3 million<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>4.3 million<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>5.5 million<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>9.6 million<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>11.1 million<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>13.7 million<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>14.0 million<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>16.2 million<\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>25.0 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.businessofapps.com\/data\/instacart-statistics\/\">Business of Apps<\/a> and <a rel=\"nofollow\" href=\"https:\/\/investors.instacart.com\/static-files\/92950401-34bb-42f6-a3d4-c4e5677ea154\">Instacart<\/a><\/p>\n<h2><strong>Instacart User Demographics<\/strong><\/h2>\n<p>Instacart sees the highest usage among younger adults, particularly those aged <strong>25 to 34<\/strong>, who comprise <strong>28.24%<\/strong> of the platform&#8217;s users. Conversely, the platform is least popular among seniors, with only <strong>8.73%<\/strong> of users being 65 or older.<\/p>\n<p>The table below shows a detailed breakdown of Instacart users across various age groups:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Age Group<\/strong><\/td>\n<td><strong>Percentage<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>18 to 24<\/td>\n<td>10.19%<\/td>\n<\/tr>\n<tr>\n<td>25 to 34<\/td>\n<td>28.24%<\/td>\n<\/tr>\n<tr>\n<td>35 to 44<\/td>\n<td>20.13%<\/td>\n<\/tr>\n<tr>\n<td>45 to 54<\/td>\n<td>18.11%<\/td>\n<\/tr>\n<tr>\n<td>55 to 64<\/td>\n<td>14.61%<\/td>\n<\/tr>\n<tr>\n<td>65+<\/td>\n<td>8.73%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.similarweb.com\/website\/instacart.com\/#demographics\">SimilarWeb<\/a><\/p>\n<p>As of 2024, most of Instacart&#8217;s users are female, making up <strong>59.94%<\/strong> of the user base, while <strong>40.06%<\/strong> are male. Nearly all of Instacart's traffic comes from the United States, accounting for <strong>97.72%<\/strong>, with smaller numbers from Canada, Mexico, the United Kingdom, and India.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8029 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split.jpg\" alt=\"Instacart Users Gender Split\" width=\"932\" height=\"450\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split.jpg 932w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split-300x145.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split-768x371.jpg 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.similarweb.com\/website\/instacart.com\/#demographics\">SimilarWeb<\/a><\/p>\n<h3><strong>Instacart Usage Statistics<\/strong><\/h3>\n<p>Instacart users typically place between <strong>2 to 3 orders<\/strong> each month. During the pandemic, there was a noticeable increase in the number of orders with more than <strong>60% of customers<\/strong> placing at least <strong>one order per week<\/strong>.<\/p>\n<p>See how Instacart&#8217;s metrics surged from pre-pandemic to pandemic peak across various categories:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>Pre-Pandemic<\/strong><\/td>\n<td><strong>Pandemic Peak<\/strong><\/td>\n<td><strong>Growth %<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Weekly Sales<\/td>\n<td>$100 million<\/td>\n<td>$700 million<\/td>\n<td>600%<\/td>\n<\/tr>\n<tr>\n<td>Daily Downloads<\/td>\n<td>20,000<\/td>\n<td>324,000<\/td>\n<td>1520%<\/td>\n<\/tr>\n<tr>\n<td>Customers<\/td>\n<td>4 million<\/td>\n<td>9 million<\/td>\n<td>125%<\/td>\n<\/tr>\n<tr>\n<td>Shoppers<\/td>\n<td>200,000<\/td>\n<td>500,000<\/td>\n<td>150%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.marketingscoop.com\/consumer\/instacart-statistics\/\">Marketing Scoop<\/a><\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<tbody>\n<tr>\n<td>\n<ul>\n<li>70% of Instacart customers are repeat users.<\/li>\n<li>The average customer retention rate is approximately 30%.<\/li>\n<li>Sunday is typically the busiest day of the week for orders.<\/li>\n<li>Peak order times are usually between 3 PM and 7 PM.<\/li>\n<li>Over 35% of customers use Instacart weekly.<\/li>\n<li>Customers save an average of $10 to $20 per order compared to in-store shopping. These savings can increase further when using <a rel=\"nofollow\" href=\"https:\/\/instacart.grabon.com\/coupons\/\">Instacart Promo Codes<\/a>.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/gitnux.org\/\">Gitnux<\/a><\/p>\n<h2><strong>Instacart Revenue By The Years<\/strong><\/h2>\n<p>In 2024, Instacart achieved a revenue of <b>$3.37 billion<\/b>, a <b>10.85% increase<\/b> from the <b>$3.04 billion<\/b> reported in 2023. The most significant revenue growth occurred in 2020, with earnings largely increasing by <b>590.19%<\/b> to <b>$1.48 billion<\/b>, up from <b>$214 million<\/b> in 2019. This is the same time when the subscriber base of Instacart grew my the most significant margin due to the pandemic and lockdowns.<\/p>\n<p>Check out the table below to see how Instacart&#8217;s revenue has evolved over the past few years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Fiscal Year End<\/strong><\/td>\n<td><strong>Revenue<\/strong><\/td>\n<td><strong>Growth<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2023<\/td>\n<td>$3.04 billion<\/td>\n<td>19.25%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$2.55 billion<\/td>\n<td>39.09%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$1.83 billion<\/td>\n<td>24.17%<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$1.48 billion<\/td>\n<td>590.19%<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$214.00 million<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10908 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-YEARLY-REVENUE.jpg\" alt=\"INSTACART-YEARLY-REVENUE\" width=\"800\" height=\"550\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-YEARLY-REVENUE.jpg 800w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-YEARLY-REVENUE-300x206.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-YEARLY-REVENUE-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div>\n<p><strong>Source: <\/strong><a rel=\"nofollow\" href=\"https:\/\/stockanalysis.com\/stocks\/cart\/revenue\/\">Stock Analysis<\/a><\/p>\n<h3><strong>Instacart Revenue By Quarter<\/strong><\/h3>\n<p>In Q4 2024, Instacart&#8217;s revenue climbed to <b>$883 million<\/b>, a <b>3.63% rise<\/b> from the <b>$852 million<\/b> reported in the previous quarter. This increase is owing to a broader trend of steady revenue growth.<\/p>\n<p>Over the last twelve months, the company's total revenue amounted to <b>$3.37 billion<\/b>, showing a <b>10.85%<\/b> year-over-year increase.<\/p>\n<p>Explore the table below for a detailed look at Instacart's quarterly revenue trends:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Quarter<\/strong><\/td>\n<td><strong>Revenue<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Q4 2024<\/td>\n<td>$883.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2024<\/td>\n<td>$852.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2024<\/td>\n<td>$823.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2024<\/td>\n<td>$820.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2023<\/td>\n<td>$803.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2023<\/td>\n<td>$764.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2023<\/td>\n<td>$716.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2023<\/td>\n<td>$759.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2022<\/td>\n<td>$757.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2022<\/td>\n<td>$668.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2022<\/td>\n<td>$621.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2022<\/td>\n<td>$505.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q4 2021<\/td>\n<td>$475.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q3 2021<\/td>\n<td>$475.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q2 2021<\/td>\n<td>$444.00 million<\/td>\n<\/tr>\n<tr>\n<td>Q1 2021<\/td>\n<td>$442.00 million<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-10909 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-QUARTERLY-REVENUE-OVER-THE-YEARS-1.jpg\" alt=\"INSTACART-QUARTERLY-REVENUE-OVER-THE-YEARS\" width=\"800\" height=\"559\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-QUARTERLY-REVENUE-OVER-THE-YEARS-1.jpg 800w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-QUARTERLY-REVENUE-OVER-THE-YEARS-1-300x210.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/INSTACART-QUARTERLY-REVENUE-OVER-THE-YEARS-1-768x537.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/stockanalysis.com\/stocks\/cart\/revenue\/\">Stock Analysis<\/a><\/p>\n<h3><b>Instacart's Q4 2024 Financial Highlights<\/b><\/h3>\n<p>In Q4 2024, Instacart's Gross Transaction Value (GTV) reached <b>$8.64 billion<\/b>, marking a <b>9.5% YoY increase<\/b>. This growth was driven by a rise in order volume. Additionally, Instacart made a total revenue of <b>$883 million<\/b>, accounting for <b>10.21%<\/b> of the GTV.<\/p>\n<p>The revenue from transactions alone was <b>$616 million<\/b>, which is <b>7.12%<\/b> of the GTV while advertising and other revenue totaled <b>$228 million<\/b>, making up <b>3.09%<\/b> of the GTV.<\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/investors.instacart.com\/static-files\/92950401-34bb-42f6-a3d4-c4e5677ea154\">Instacart Investor Relations<\/a><\/p>\n<h2><strong>Instacart's Market Share<\/strong><\/h2>\n<p>As of 2025, Instacart holds a significant share of the US online grocery delivery market, holding <b>21.6%<\/b> of the market share. This places Instacart as the <b>third-largest player<\/b> in the industry, behind Walmart which leads with a <b>25.7%<\/b> share, and Amazon with <b>22%<\/b>.<\/p>\n<p>Explore the table below to see Instacart's market share compared to top retail competitors in 2025:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Retailer<\/strong><\/td>\n<td><strong>Market Share In 2025<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Walmart<\/td>\n<td>25.70%<\/td>\n<\/tr>\n<tr>\n<td>Amazon<\/td>\n<td>22.0%<\/td>\n<\/tr>\n<tr>\n<td>Instacart<\/td>\n<td>21.60%<\/td>\n<\/tr>\n<tr>\n<td>The Kroger Co.<\/td>\n<td>9.90%<\/td>\n<\/tr>\n<tr>\n<td>Target<\/td>\n<td>4.80%<\/td>\n<\/tr>\n<tr>\n<td>Albertsons Companies<\/td>\n<td>3.40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8034 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Market-Share.jpg\" alt=\"Instacart Market Share\" width=\"1136\" height=\"740\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Market-Share.jpg 1136w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Market-Share-300x195.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Market-Share-768x500.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Market-Share-1024x667.jpg 1024w\" sizes=\"(max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<\/div>\n<p>Instacart remains a key competitor, particularly due to its rapid growth during the pandemic years, which saw its market share more than double from <strong>10.2%<\/strong> in 2019 to <strong>21.5%<\/strong> in 2020.<\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/info.mediaocean.com\/rs\/331-XPM-231\/images\/eMarketer%20Mediaocean%20-%20Digital%20Shelf%20for%20CPG%20Brands%20Report.pdf\">eMarketer<\/a><\/p>\n<h2><strong>Instacart's Retailer and Brand Partnerships<\/strong><\/h2>\n<p>Instacart&#8217;s extensive retailer network allows it to offer consumers a one-stop-shop experience with access to over <a rel=\"nofollow\" href=\"https:\/\/www.instacart.com\/\"><strong>1 billion products<\/strong><\/a>. Major retailers on the platform include Kroger, Albertsons, Publix, Costco, Wegmans, and Aldi.<\/p>\n<p>In 2021, Instacart committed <strong>$1 million each<\/strong> to support Black-owned and women-owned emerging CPG brands. The initiative has supported <strong>250+ brands in 30 states<\/strong> with free advertising credits to help them grow.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8028 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-Impact-in-Numbers.jpg\" alt=\"Instacarts Impact in Numbers\" width=\"937\" height=\"675\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-Impact-in-Numbers.jpg 937w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-Impact-in-Numbers-300x216.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacarts-Impact-in-Numbers-768x553.jpg 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/assets.ctfassets.net\/q0eljsl6rigg\/xVSrVPlMyFouBytDDAwVj\/6a38012961d6d175a3b9f744a312ddc5\/economic-impact-2023-v2.pdf\">Instacart Economic Impact<\/a><\/p>\n<h2><strong>Instacart Shopper Statistics <\/strong><\/h2>\n<p>Instacart has over <a href=\"https:\/\/www.instacart.com\/company\/pressreleases\/instacart-to-report-second-quarter-2024-financial-results-on-august-6-2024\/\"><strong>600,000 shoppers<\/strong><\/a> who handle picking and delivering groceries to customers. These shoppers earn an average of <strong>$20 per hour<\/strong> and more than <strong>80%<\/strong> use their own vehicles. On average, they complete <a rel=\"nofollow\" href=\"https:\/\/gitnux.org\/average-instacart-pay\/\"><strong>5 to 10 orders per day<\/strong><\/a> and typically stay with the platform for about <strong>6 months<\/strong>.<\/p>\n<p>Explore the table below for the growth of Instacart&#8217;s shopper community over the years:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Number of Shoppers<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2014<\/td>\n<td>5,000<\/td>\n<\/tr>\n<tr>\n<td>2016<\/td>\n<td>20,000<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>70,000<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>130,000<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>500,000<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>600,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.businessofapps.com\/data\/instacart-statistics\/\">Business of Apps<\/a><\/p>\n<h3><strong>Who Are Instacart Shoppers?<\/strong><\/h3>\n<p>Instacart's shopper community is diverse, comprising college students, caregivers, retirees, and busy parents seeking flexible income. Over <strong>80%<\/strong> value the independence that Instacart offers, and <strong>68%<\/strong> have other income sources, using the platform for supplemental earnings.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8031 size-full\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split-1.jpg\" alt=\"Instacart Users Gender Split-1\" width=\"932\" height=\"358\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split-1.jpg 932w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split-1-300x115.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Instacart-Users-Gender-Split-1-768x295.jpg 768w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/p>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/assets.ctfassets.net\/q0eljsl6rigg\/xVSrVPlMyFouBytDDAwVj\/6a38012961d6d175a3b9f744a312ddc5\/economic-impact-2023-v2.pdf\">Instacart Economic Impact<\/a><\/p>\n<h2><strong>Instacart&#8217;s Order Volume<\/strong><\/h2>\n<p>In Q4 2024, Instacart saw a rise in order volume to <b>77.5 million<\/b>, a <b>10.5%<\/b> increase from last year. On average, Instacart processes <b>294 million orders<\/b> annually, averaging around <b>24.5 million orders<\/b> each month. This equates to approximately <b>558 orders per minute<\/b>.<\/p>\n<p>Take a look at the table below for a quick overview of Instacart's order-related statistics:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Value<\/b><\/td>\n<\/tr>\n<tr>\n<td>Annual Orders<\/td>\n<td>294 million<\/td>\n<\/tr>\n<tr>\n<td>Monthly Orders<\/td>\n<td>24.5 million<\/td>\n<\/tr>\n<tr>\n<td>Orders per Minute<\/td>\n<td>558<\/td>\n<\/tr>\n<tr>\n<td>Growth Since 2019<\/td>\n<td>500%+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/prioridata.com\/data\/instacart-stats\/\">Priori Data<\/a><\/p>\n<h2><strong>Instacart Valuation Stats<\/strong><\/h2>\n<p>In 2024, Instacart was valued at <b>$8.9 billion<\/b>, which is over <b>76% decrease<\/b> from its peak valuation of <b>$39 billion <\/b>in 2021. This drop followed a surge during the pandemic, which led to a valuation of <strong>$13.7 billion<\/strong> in 2020. Despite the decline, the current valuation is still over <strong>four times higher<\/strong> than it was in 2016 at <strong>$2 billion<\/strong>.<\/p>\n<p>Here's a table that highlights Instacart&#8217;s valuation journey from 2016 to 2024:<\/p>\n<div style=\"overflow-x: auto;\">\n<table>\n<thead>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Valuation ($)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2016<\/td>\n<td>2 billion<\/td>\n<\/tr>\n<tr>\n<td>2017<\/td>\n<td>3.4 billion<\/td>\n<\/tr>\n<tr>\n<td>2018<\/td>\n<td>7.6 billion<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>13.7 billion<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>39 billion<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>24 billion<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>9.3 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>Source:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.businessofapps.com\/data\/instacart-statistics\/\">Business of Apps<\/a><\/p>\n<h2><strong>Wrapping Up<\/strong><\/h2>\n<p>Instacart has changed the grocery shopping experience for customers while also supporting retailers in building their websites and apps. This allows businesses to connect with customers in new ways, such as introducing virtual convenience stores and offering nationwide delivery in just 30 minutes. Around 20% of Instacart orders now originate from its retail partners&#8217; websites or apps. With the introduction of the Instacart Platform, retailers can now utilize advanced tools and technology to enhance their operations using Instacart&#8217;s expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been over a decade since Instacart started and since then, the platform has grown significantly and now partners with 1,500+ retail brands, serving more than 80,000 stores across 14,000 cities in the US and Canada. Today, 25 million active users rely on Instacart for their grocery needs. Brands that advertise on Instacart see an &hellip;<\/p>\n","protected":false},"author":17,"featured_media":8030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instacart Statistics 2024: Users Demographics &amp; Financials<\/title>\n<meta name=\"description\" content=\"Instacart serves over 25 million users every year. With 21% market share in the US, It managed to earn $3 billion in 2023. 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