{"id":5532,"date":"2025-08-26T01:54:47","date_gmt":"2025-08-26T08:54:47","guid":{"rendered":"https:\/\/grabon.com\/blog\/?p=5532"},"modified":"2025-08-26T03:38:51","modified_gmt":"2025-08-26T10:38:51","slug":"back-to-school-statistics","status":"publish","type":"post","link":"https:\/\/grabon.com\/blog\/back-to-school-statistics\/","title":{"rendered":"Back-to-School Shopping Statistics in 2025"},"content":{"rendered":"<p>The back-to-school sales in the United States run from July to August every year. In 2024, US households spent around <b>$128.2 billion<\/b> on back-to-school and back-to-college shopping. If we break it down further, the back-to-school spending will account for <b>$39.4 billion<\/b>, while <b>$88.8 billion <\/b>will come from back-to-college shopping.<\/p>\n<p><b>61%<\/b> of consumers in the United States are most likely to start their back-to-school shopping by the end of July, while just <b>10%<\/b> will wait until school starts.<\/p>\n<p>In this blog, we have compiled the most up-to-date back-to-school shopping statistics that will provide businesses and marketers with deep insights into how American households plan to manage their back-to-school and back-to-college expenditures this year.<\/p>\n<h2><b>Top Back-to-School Shopping Statistics in 2024<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">The estimated spending for back-to-school and back-to-college shopping in 2025 is $128.2 billion.<\/li>\n<li aria-level=\"1\">A household spends an average of $858 on back-to-school and $1,326 on back-to-college shopping.<\/li>\n<li aria-level=\"1\">Back-to-school spending in the US is estimated to fall to $39.4 billion this year, an increase of 0.51% from the previous year.<\/li>\n<li aria-level=\"1\">An average household spends around $570 for their back-to-school shopping per child in the US in 2025.<\/li>\n<li aria-level=\"1\">46% of parents plan to take on debt for their kids&#8217; back-to-school shopping due to social pressure.<\/li>\n<li aria-level=\"1\">60% of Americans plan to pay for back-to-school shopping with a debit card.<\/li>\n<\/ul>\n<h2><b>Back-to-School Spending Statistics<\/b><\/h2>\n<p>The back-to-school spending of households in the United States is expected to decrease from the previous year, with many parents blaming the decrease on the current economic conditions. Most households spend most of their budget on electronic equipment, followed by clothing and shoes. Here are some key back-to-school spending statistics to know:<\/p>\n<ul>\n<li aria-level=\"1\">American households are expected to spend about <b>$39.4 billion<\/b> on K-12 back-to-school shopping in 2025. This will be <b>0.51%<\/b> more than in 2024, which was <b>$39 billion<\/b>.<\/li>\n<\/ul>\n<p>The table below shows the total spending on back-to-school shopping of US households:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Total Back-to-School Spending<\/b><\/td>\n<td><b>Year-on-Year Change<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$39.4 billion*<\/td>\n<td>\n<ul>\n<li aria-level=\"1\">0.51%*<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$39 billion<\/td>\n<td> 6.02%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$41.5 billion<\/td>\n<td>+ 12.5%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$36.9 billion<\/td>\n<td> 0.54%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$37.1 billion<\/td>\n<td>+ 9.44%<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$33.9 billion<\/td>\n<td>+ 30.38%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12275\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-shopping-ofUS-households.jpg\" alt=\"back to school shopping of US households\" width=\"965\" height=\"677\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-shopping-ofUS-households.jpg 965w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-shopping-ofUS-households-300x210.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-shopping-ofUS-households-768x539.jpg 768w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Families in the United States plan to spend about <b>$13.7 billion<\/b> on electronics during back-to-school shopping, which will make up <b>35.13%<\/b> of total back-to-school spending.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Electronic spending of American households is expected to decrease by <b>2.14%<\/b> from <b>$14 billion<\/b> in 2024 to <b>$13.7 billion<\/b> in 2025.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">US parents will spend around <b>$11.2 billion<\/b> on school clothing for back-to-school shopping. This will be an <b>1.82%<\/b> increase from the previous year&#8217;s <b>$11 billion<\/b>.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Parents in the United States are planning to spend approximately <b>$7.6 billion<\/b> on shoes during their back-to-school shopping, maintaining the same expenditure as the previous year.<\/li>\n<\/ul>\n<p>Here is the table showing the total back-to-school expenditure of US households by categories:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>2025 Spending*<\/b><\/td>\n<td><b>2024 Spending<\/b><\/td>\n<td><b>2023 Spending<\/b><\/td>\n<\/tr>\n<tr>\n<td>Electronics<\/td>\n<td>$13.7 billion<\/td>\n<td>$14 billion<\/td>\n<td>$15 billion<\/td>\n<\/tr>\n<tr>\n<td>Clothing<\/td>\n<td>$11.2 billion<\/td>\n<td>$11 billion<\/td>\n<td>$12 billion<\/td>\n<\/tr>\n<tr>\n<td>Shoes<\/td>\n<td>$7.6 billion<\/td>\n<td>$8 billion<\/td>\n<td>$8 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12291\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-expenditureof-US-households-by-categories.jpg\" alt=\"back to school expenditureof US households by categories\" width=\"872\" height=\"699\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-expenditureof-US-households-by-categories.jpg 872w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-expenditureof-US-households-by-categories-300x240.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-school-expenditureof-US-households-by-categories-768x616.jpg 768w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li aria-level=\"1\">An average American household is expected to spend about <b>$858<\/b> on back-to-school shopping in 2025. This will be a <b>1.94%<\/b> drop from <b>$875<\/b> in 2024.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12277\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/avg-back-to-school-spending-children-2024.jpg\" alt=\"avg back to school spending children 2024\" width=\"1500\" height=\"734\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/avg-back-to-school-spending-children-2024.jpg 1500w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/avg-back-to-school-spending-children-2024-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/avg-back-to-school-spending-children-2024-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/avg-back-to-school-spending-children-2024-1024x501.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">American households have spent an average of <b>$853.4<\/b> for back-to-school shopping in the last 5 years.<\/li>\n<\/ul>\n<p>Let's check the back-to-school spending of an average US household over the past few years:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Average back-to-school spending per US household<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$858*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$875<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$890<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$864<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$849<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$789<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$697<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12278\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-us-household.jpg\" alt=\"average back to school spending per us household\" width=\"869\" height=\"677\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-us-household.jpg 869w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-us-household-300x234.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-us-household-768x598.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">An average American household is estimated to spend around <b>$295.81<\/b> on purchasing electronics equipment for back-to-school shopping in 2025. This will be a <b>4.38%<\/b> drop from <b>$309.35<\/b> in 2024.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Households in the United States plan to spend an average of <b>$249.36<\/b> on school clothing and accessories, <b>$169.13<\/b> on shoes, and <b>$143.77<\/b> on school supplies in 2025.<\/li>\n<\/ul>\n<p>The table below shows the average spending of American households on different categories for back-to-school shopping in 2025:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>Average amount spent in 2025*<\/b><\/td>\n<td><b>Average amount spent in 2024<\/b><\/td>\n<td><b>Year-on-year change<\/b><\/td>\n<\/tr>\n<tr>\n<td>Electronics Equipment<\/td>\n<td>$295.81<\/td>\n<td>$309.35<\/td>\n<td> 4.38%<\/td>\n<\/tr>\n<tr>\n<td>School Clothing<\/td>\n<td>$249.36<\/td>\n<td>$253.29<\/td>\n<td> 1.55%<\/td>\n<\/tr>\n<tr>\n<td>School Supplies<\/td>\n<td>$143.77<\/td>\n<td>$141.62<\/td>\n<td>+ 1.52%<\/td>\n<\/tr>\n<tr>\n<td>Shoes<\/td>\n<td>$169.13<\/td>\n<td>$170.43<\/td>\n<td> 0.77%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12279\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-spending-of-American-households-on-different-categories.jpg\" alt=\"the average spending of American households on different categories\" width=\"869\" height=\"637\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-spending-of-American-households-on-different-categories.jpg 869w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-spending-of-American-households-on-different-categories-300x220.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-spending-of-American-households-on-different-categories-768x563.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">The average back-to-school spending per child in the US is estimated at around <b>$570<\/b> in 2025, down by <b>2.90%<\/b> or <b>$17<\/b> from <b>$587<\/b> in 2024. The average per-child spending is growing negatively since 2023.<\/li>\n<\/ul>\n<p>Here is the table that shows the average back-to-school spending per child over the years:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Average back-to-school spending per child<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$570*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$587<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$597<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$661<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$612<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$529<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$519<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12280\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-child.jpg\" alt=\"average back to school spending per child\" width=\"869\" height=\"637\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-child.jpg 869w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-child-300x220.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/average-back-to-school-spending-per-child-768x563.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">High-income American households plan to increase their back-to-school spending per child by <b>46.30%<\/b> this year, from <b>$419<\/b> in 2024 to <b>$613<\/b> in 2025. Meanwhile, middle-income and low-income households in the country are projected to also increase their spending by <b>51.09%<\/b> and <b>51.04%<\/b> this year, respectively.<\/li>\n<\/ul>\n<p>The table below shows the change in the average back-to-school spending per child by household income:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Household Income<\/b><\/td>\n<td><b>2025 Spending<\/b><\/td>\n<td><b>2024 Spending<\/b><\/td>\n<td><b>Year-on-Year Change<\/b><\/td>\n<\/tr>\n<tr>\n<td>Low-income Household (Less than $50k)<\/td>\n<td>$613<\/td>\n<td>$419<\/td>\n<td>+ 46.30%<\/td>\n<\/tr>\n<tr>\n<td>Middle-income Household ($50k to $99k)<\/td>\n<td>$834<\/td>\n<td>$552<\/td>\n<td>+ 51.09%<\/td>\n<\/tr>\n<tr>\n<td>High-income Household ($100k+)<\/td>\n<td>$1,090<\/td>\n<td>$721<\/td>\n<td>+ 51.04%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12281\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-school-spending-per-child-by-house-hold-income.jpg\" alt=\"the average back to school spending per child by house hold income\" width=\"869\" height=\"657\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-school-spending-per-child-by-house-hold-income.jpg 869w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-school-spending-per-child-by-house-hold-income-300x227.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-school-spending-per-child-by-house-hold-income-768x581.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>6 out of 10<\/b> low-income households in the US plan to reduce their other expenses to cover back-to-school costs. Meanwhile, <b>57%<\/b> of middle-income families and only <b>39%<\/b> of high-income households will make similar adjustments.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Half<\/b> of American back-to-school shoppers have less money for back-to-school shopping, while <b>44%<\/b> of them blame the current economy as the reason for their reduced spending. Meanwhile, a whopping <b>67%<\/b> of them will cut their back-to-school spending due to price hikes.<\/li>\n<\/ul>\n<p><b>Source:<\/b> <a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/back-to-school\">NRF<\/a>,<a rel=\"nofollow\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/back-to-school-survey.html\"> Deloitte<\/a><\/p>\n<h2><b>Back-to-School Shopping Statistics<\/b><\/h2>\n<p>A majority of back-to-school shoppers in the United States plan to make their purchases from mass merchant retailers, like Best Buy, Target, Walmart, etc. Reports also revealed that some of the consumers are most likely to go for secondhand products, like clothes, school supplies, electronics, and shoes. Below are some key back-to-school shopping statistics:<\/p>\n<ul>\n<li aria-level=\"1\"><b>83%<\/b> of American shoppers prefer to do their back-to-school shopping from mass merchant retailers. While around <b>68%<\/b> of them like to shop from online retailers. Another <b>39%<\/b> of families visit department stores for their back-to-school shopping.<\/li>\n<\/ul>\n<p>The table below shows what retail formats US households prefer during back-to-school shopping:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Retail Format<\/b><\/td>\n<td><b>Share of American Households Choosing<\/b><\/td>\n<\/tr>\n<tr>\n<td>Mass merchant retailers<\/td>\n<td>83%<\/td>\n<\/tr>\n<tr>\n<td>Online retailers<\/td>\n<td>68%<\/td>\n<\/tr>\n<tr>\n<td>Department stores<\/td>\n<td>39%<\/td>\n<\/tr>\n<tr>\n<td>Off-price retailers<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>Dollar stores<\/td>\n<td>32%<\/td>\n<\/tr>\n<tr>\n<td>Specialty clothing retailers<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Warehouse membership clubs<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Office supply\/technology retailers<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Supermarkets<\/td>\n<td>19%<\/td>\n<\/tr>\n<tr>\n<td>Retailers that sell used or refurbished items<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>Home electronics retailers<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Fast fashion apparel retailers<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Bookstores<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Ultra-fast fashion retailers<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Peer-to-peer selling platforms<\/td>\n<td>10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li aria-level=\"1\"><b>7 out of 10<\/b> US consumers like to do their back-to-school furniture shopping from offline stores for the quality of products, while around <b>30%<\/b> of them like to shop from online stores.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>58%<\/b> of American back-to-school shoppers prefer doing clothing and accessories shopping from offline stores.<\/li>\n<\/ul>\n<p>Here is the table that shows the store preference for American families for back-to-school shopping:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Product Category<\/b><\/td>\n<td><b>Share of US families shopping in-store<\/b><\/td>\n<td><b>Share of US families shopping online<\/b><\/td>\n<\/tr>\n<tr>\n<td>Furniture<\/td>\n<td>70%<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>Clothing and accessories<\/td>\n<td>58%<\/td>\n<td>42%<\/td>\n<\/tr>\n<tr>\n<td>Personal hygiene products<\/td>\n<td>56%<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>School Supplies<\/td>\n<td>46%<\/td>\n<td>54%<\/td>\n<\/tr>\n<tr>\n<td>Computers and hardware<\/td>\n<td>31%<\/td>\n<td>69%<\/td>\n<\/tr>\n<tr>\n<td>Electronics Gadgets<\/td>\n<td>29%<\/td>\n<td>71%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12282\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-store-preference-for-American-families-for-back-to-school-shopping.jpg\" alt=\"the store preference for American families for back to school shopping\" width=\"943\" height=\"672\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-store-preference-for-American-families-for-back-to-school-shopping.jpg 943w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-store-preference-for-American-families-for-back-to-school-shopping-300x214.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-store-preference-for-American-families-for-back-to-school-shopping-768x547.jpg 768w\" sizes=\"(max-width: 943px) 100vw, 943px\" \/><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/back-to-school-survey.html\"> Deloitte<\/a>,<a rel=\"nofollow\" href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/back-to-school\"> NRF<\/a><\/p>\n<h2><b>Back-to-School Consumer Behavior Statistics<\/b><\/h2>\n<p>Most of the shoppers in the US plan to make payments for their back-to-school shopping through debit and credit cards. A few of them also prefer using the Buy Now, Pay Later services. Here are some of the important back-to-school consumer behavior statistics:<\/p>\n<ul>\n<li aria-level=\"1\"><b>5 out of 10<\/b> US consumers start their back-to-school shopping by early July, while <b>42%<\/b> of them start by July end after receiving their school lists.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Half<\/b> of U.S. back-to-school shoppers plan to start their purchases 1 to 3 weeks before school begins, while <b>27%<\/b> begin shopping at least 2 months ahead. Only <b>5%<\/b> of them begin their shopping the week school starts or later.<\/li>\n<\/ul>\n<p>The table below shows the shopping timing of back-to-school shoppers in the United States:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Time Period<\/b><\/td>\n<td><b>Share of shoppers doing their back-to-school shopping<\/b><\/td>\n<\/tr>\n<tr>\n<td>The week school starts or later<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td>At least 2 months before school starts<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td>1-2 weeks before school starts<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>3 weeks to 1 month before school starts<\/td>\n<td>47%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12283\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/shopping-timing-of-back-to-school-shoppers-1.jpg\" alt=\"shopping timing of back to school shoppers\" width=\"1500\" height=\"765\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/shopping-timing-of-back-to-school-shoppers-1.jpg 1500w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/shopping-timing-of-back-to-school-shoppers-1-300x153.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/shopping-timing-of-back-to-school-shoppers-1-768x392.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/shopping-timing-of-back-to-school-shoppers-1-1024x522.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Over <b>49%<\/b> of back-to-school consumers in the United States prefer shopping early to spread their shopping budget.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>46% <\/b>of US shoppers prefer to do their back-to-school shopping exclusively during Amazon Prime Day for deals.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>6 out of 10<\/b> consumers in the U.S. prefer paying for back-to-school purchases with debit cards, while <b>60%<\/b> use credit cards. Another <b>44%<\/b> of them use cash for their shopping.<\/li>\n<\/ul>\n<p>The table below showcases the mode of payment of back-to-school shoppers in the United States:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Payment Mode<\/b><\/td>\n<td><b>Share of back-to-school shoppers using it<\/b><\/td>\n<\/tr>\n<tr>\n<td>Debit Card<\/td>\n<td>63%<\/td>\n<\/tr>\n<tr>\n<td>Credit Card<\/td>\n<td>60%<\/td>\n<\/tr>\n<tr>\n<td>Use physical cash on hand<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Buy now, pay later service<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td>Pull money out of savings account<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td>Other<\/td>\n<td>2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12284\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-back-to-school-shoppers-using-US.jpg\" alt=\"share of back to school shoppers using US\" width=\"898\" height=\"673\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-back-to-school-shoppers-using-US.jpg 898w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-back-to-school-shoppers-using-US-300x225.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/share-of-back-to-school-shoppers-using-US-768x576.jpg 768w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><\/p>\n<ul>\n<li aria-level=\"1\"><b>1\/3rd<\/b> of American online back-to-school shoppers use the Buy Online, Pickup In-Store (BOPIS) option to purchase, a <b>57.14%<\/b> increase from <b>21%<\/b> in the previous year.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>46% <\/b>of American parents take a debt for their kids&#8217; back-to-school shopping due to social pressure.<\/li>\n<\/ul>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/back-to-school\"> NRF<\/a>,<a rel=\"nofollow\" href=\"https:\/\/www.nerdwallet.com\/article\/shopping\/2024-back-to-school-shopping-report\"> NerdWallet<\/a>,<a rel=\"nofollow\" href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/retail-distribution\/back-to-school-survey.html\"> Deloitte<\/a><\/p>\n<h2><b>Back-to-College Spending Statistics<\/b><\/h2>\n<p>Like back-to-school, the back-to-college expenditures of US households are expected to decrease this year compared to the last year. However, the average budget for electronics equipment and dorms\/apartment furnishing is projected to increase from the previous year. Let&#8217;s check some of the interesting back-to-college spending statistics:<\/p>\n<ul>\n<li aria-level=\"1\">American parents are planning to spend about <b>$128.2 billion<\/b> on back-to-school and back-to-college shopping in 2025, which will be a <b>1.75%<\/b> increase from <b>$126 billion<\/b> in 2024.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12285\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/combinede-back-to-school-and-back-to-college-expenditure.jpg\" alt=\"combinede back to school and back to college expenditure\" width=\"1500\" height=\"734\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/combinede-back-to-school-and-back-to-college-expenditure.jpg 1500w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/combinede-back-to-school-and-back-to-college-expenditure-300x147.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/combinede-back-to-school-and-back-to-college-expenditure-768x376.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/combinede-back-to-school-and-back-to-college-expenditure-1024x501.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Households in the United States are expected to spend around <b>$88.8 billion<\/b> on their back-to-college shopping in 2025. This will be a <b>2.07%<\/b> increase from <b>$87 billion<\/b> in 2024.<\/li>\n<\/ul>\n<p>Here is the table to show the back-to-college expenditure of American households over the years:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Total back-to-college spending<\/b><\/td>\n<td><b>Year-on-year change<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$88.8 billion*<\/td>\n<td>+ 2.07%*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$87 billion<\/td>\n<td> 7.45%<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$94 billion<\/td>\n<td>+ 27.03%<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$74 billion<\/td>\n<td>+ 4.23%<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$71 billion<\/td>\n<td>+ 4.41%<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$68 billion<\/td>\n<td>+ 23.6%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12286\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/theback-to-college-expenditure-of-American-households-over-the-years.jpg\" alt=\"theback to college expenditure of American households over the years\" width=\"940\" height=\"698\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/theback-to-college-expenditure-of-American-households-over-the-years.jpg 940w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/theback-to-college-expenditure-of-American-households-over-the-years-300x223.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/theback-to-college-expenditure-of-American-households-over-the-years-768x570.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">American households&#8217; electronics equipment expenditure for back-to-college shopping is projected to be <b>$20.7 billion<\/b> in 2025, a decrease of <b>10%<\/b> from <b>$23 billion<\/b> in the previous year.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">United States households are planning to spend about <b>$12.8 billion<\/b> on dorms\/apartment furnishings during their back-to-college shopping in 2025, a <b>6.67%<\/b> increase from <b>$12 billion<\/b> in 2024.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Households are expected to spend around <b>$11.1 billion<\/b> on clothing and accessories for back-to-college shopping in 2025, which will be a<b> 0.91%<\/b> increase from <b>$11 billion<\/b> in 2024.<\/li>\n<\/ul>\n<p>Here is the table that shows the total back-to-college spending by American households in different categories:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>Total back-to-college spending in 2024*<\/b><\/td>\n<\/tr>\n<tr>\n<td>Electronics Equipment<\/td>\n<td>$20.7 billion<\/td>\n<\/tr>\n<tr>\n<td>Dorms\/Apartment Furnishings<\/td>\n<td>$12.8 billion<\/td>\n<\/tr>\n<tr>\n<td>Clothing and Accessories<\/td>\n<td>$11.1 billion<\/td>\n<\/tr>\n<tr>\n<td>Food<\/td>\n<td>$9.4 billion<\/td>\n<\/tr>\n<tr>\n<td>Personal Care<\/td>\n<td>$7.9 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12287\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-college-spending-by-American-households-in-different-categories.jpg\" alt=\"back to college spending by American households in different categories\" width=\"917\" height=\"691\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-college-spending-by-American-households-in-different-categories.jpg 917w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-college-spending-by-American-households-in-different-categories-300x226.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/back-to-college-spending-by-American-households-in-different-categories-768x579.jpg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">An average American household will spend around <b>$1,326<\/b> on back-to-college shopping in 2025, there will be a <b>2.86%<\/b> drop from <b>$1,365<\/b> in 2024. This spending is about <b>10.87% <\/b>higher than the average weekly salary of an American.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">Households are expected to spend <b>54.55%<\/b> more on a single college-going student compared to per K-12 student.<\/li>\n<\/ul>\n<p>The table below shows the average back-to-college spending of households:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Year<\/b><\/td>\n<td><b>Average back-to-college spending per household<\/b><\/td>\n<\/tr>\n<tr>\n<td>2025*<\/td>\n<td>$1,326*<\/td>\n<\/tr>\n<tr>\n<td>2024<\/td>\n<td>$1,365<\/td>\n<\/tr>\n<tr>\n<td>2023<\/td>\n<td>$1,367<\/td>\n<\/tr>\n<tr>\n<td>2022<\/td>\n<td>$1,199<\/td>\n<\/tr>\n<tr>\n<td>2021<\/td>\n<td>$1,200<\/td>\n<\/tr>\n<tr>\n<td>2020<\/td>\n<td>$1,059<\/td>\n<\/tr>\n<tr>\n<td>2019<\/td>\n<td>$977<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12288\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-households.jpg\" alt=\"the average back to colleges pending of households\" width=\"917\" height=\"691\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-households.jpg 917w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-households-300x226.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-households-768x579.jpg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Households in the United States plan to spend an average of <b>$309.50<\/b> on electronics for back-to-college shopping in 2025, a <b>13.90%<\/b> decrease from <b>$359.49<\/b> in 2024.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\">US households will spend around <b>$191.39<\/b> on dorms\/apartment furnishings and about <b>$166.07<\/b> on clothing and accessories for back-to-college shopping in 2025.<\/li>\n<\/ul>\n<p>Here is the table that shows the average back-to-college spending of an average household by categories:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>Average spending in 2025*<\/b><\/td>\n<td><b>Average spending in 2024<\/b><\/td>\n<td><b>Year-on-year change<\/b><\/td>\n<\/tr>\n<tr>\n<td>Electronics<\/td>\n<td>$309.50<\/td>\n<td>$359.49<\/td>\n<td> 13.90%<\/td>\n<\/tr>\n<tr>\n<td>Dorms\/Apartment furnishing<\/td>\n<td>$191.39<\/td>\n<td>$192.40<\/td>\n<td> 0.52%<\/td>\n<\/tr>\n<tr>\n<td>Clothing and Accessories<\/td>\n<td>$166.07<\/td>\n<td>$171<\/td>\n<td> 2.88%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12289\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-an-average-household-by-categories-1.jpg\" alt=\"the average back to colleges pending of an average household by categories\" width=\"917\" height=\"691\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-an-average-household-by-categories-1.jpg 917w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-an-average-household-by-categories-1-300x226.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/the-average-back-to-colleges-pending-of-an-average-household-by-categories-1-768x579.jpg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/back-to-school\"> NRF<\/a>,<a rel=\"nofollow\" href=\"https:\/\/www.bls.gov\/home.htm\"> Bureau of Labor Statistics<\/a><\/p>\n<h2><b>Back-to-College Shopping Statistics<\/b><\/h2>\n<p>A majority of back-to-college buyers in the US like to purchase from online retailers, like Amazon, Walmart, and others. Some households also like to purchase secondhand products for their back-to-college shopping. Here are some of the key back-to-college shopping statistics you should know:<\/p>\n<ul>\n<li aria-level=\"1\"><b>5 out of 10<\/b> United States shoppers plan to do their back-to-college shopping from online stores. While, <b>35%<\/b> of them opt to shop from department stores, and <b>31%<\/b> of shoppers like to purchase at discount stores.<\/li>\n<\/ul>\n<p>The table below showcases the retail formats back-to-college shoppers in the United States purchase from:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Retail Formats<\/b><\/td>\n<td><b>Share of back-to-college shoppers choosing it<\/b><\/td>\n<\/tr>\n<tr>\n<td>Online<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>Clothing Store<\/td>\n<td>28%<\/td>\n<\/tr>\n<tr>\n<td>Office Supply Store<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>College Bookstore<\/td>\n<td>26%<\/td>\n<\/tr>\n<tr>\n<td>Electronics Store<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td>Home Furnishings\/Decor Store<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td>Department Store<\/td>\n<td>35%<\/td>\n<\/tr>\n<tr>\n<td>Discount Store<\/td>\n<td>31%<\/td>\n<\/tr>\n<tr>\n<td>Local\/Small Business<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td>Thrift\/Resale Shop<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td>Catalog<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td>Drug Store<\/td>\n<td>10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li aria-level=\"1\"><b>4 out of 10<\/b> back-to-college shoppers in the United States plan to do more comparative shopping online due to bad economic conditions. While <b>37%<\/b> of them like to shop only during sales and <b>31%<\/b> choose to purchase more generic products.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>4 out of 10<\/b> US consumers like to purchase textbooks secondhand for back-to-college shopping, while <b>31%<\/b> prefer buying secondhand clothing and accessories. Another <b>23%<\/b> of buyers look for secondhand electronics equipment and only <b>22%<\/b> of them choose secondhand school supplies.<\/li>\n<\/ul>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/back-school\/back-class-data-center\"> NRF<\/a><\/p>\n<h2><b>Back-to-College Consumer Behavior Statistics<\/b><\/h2>\n<p>Most American back-to-college consumers like to start their shopping in July; however, a few of them wait till their college starts. During back-to-college sales, a variety of brands and retailers offer exciting deals which a majority of shoppers wait for. Here are some key back-to-college consumer behavior statistics:<\/p>\n<ul>\n<li aria-level=\"1\"><b>67%<\/b> of US back-to-college shoppers began their shopping in July 2025.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>4 out of 10<\/b> consumers in the United States plan to start their back-to-college shopping 3 weeks to 1 month before their college starts, while <b>30%<\/b> like to do their shopping before 2 months.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>20% <\/b>of American back-to-college consumers prefer to shop 1 to 2 weeks before their college starts, while only <b>8%<\/b> shop during or after the first week of college.<\/li>\n<\/ul>\n<p>Here is the table to show the timing of American shoppers to start their back-to-college shopping:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Time Period<\/b><\/td>\n<td><b>Share of Americans start back-to-college shopping<\/b><\/td>\n<\/tr>\n<tr>\n<td>3 weeks to 1 month before school starts<\/td>\n<td>41%<\/td>\n<\/tr>\n<tr>\n<td>At least 2 months before school starts<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>1 to 2 weeks before school starts<\/td>\n<td>20%<\/td>\n<\/tr>\n<tr>\n<td>The week school starts or later<\/td>\n<td>8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-12290\" src=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Share-of-americans-start-back-to-college-shopping-1.jpg\" alt=\"Share of americans start back to college shopping\" width=\"1500\" height=\"748\" srcset=\"https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Share-of-americans-start-back-to-college-shopping-1.jpg 1500w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Share-of-americans-start-back-to-college-shopping-1-300x150.jpg 300w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Share-of-americans-start-back-to-college-shopping-1-768x383.jpg 768w, https:\/\/cdn.grabon.com\/gograbonus\/blog\/wp-content\/uploads\/Share-of-americans-start-back-to-college-shopping-1-1024x511.jpg 1024w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">Around <b>half<\/b> of back-to-college buyers in the U.S. choose to buy early to take advantage of exciting deals and promotions.<\/li>\n<\/ul>\n<p><b>Source:<\/b><a rel=\"nofollow\" href=\"https:\/\/nrf.com\/insights\/holiday-and-seasonal-trends\/back-to-school\"> NRF<\/a><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>Back-to-school sales in the United States are one of the biggest sales of the year; however, this year households&#8217; expenditures have decreased than the previous year. It is projected that the back-to-school spending will cross $40 billion in 2025, a 2.56% increase from this year. Every year over 90% of American households plan to spend on their back-to-school and back-to-college shopping. Brands and retailers must look into this number and introduce more exciting deals to increase their sales numbers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The back-to-school sales in the United States run from July to August every year. In 2024, US households spent around $128.2 billion on back-to-school and back-to-college shopping. If we break it down further, the back-to-school spending will account for $39.4 billion, while $88.8 billion will come from back-to-college shopping. 61% of consumers in the United &hellip;<\/p>\n","protected":false},"author":19,"featured_media":8063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back-to-School Shopping Statistics in 2024<\/title>\n<meta name=\"description\" content=\"US households are expected to spend $126 billion on back-to-school and back-to-college shopping in 2024. 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